Global Household Cleaners Industry

News provided by

May 14, 2012, 06:29 ET

NEW YORK, May 14, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Household Cleaners Industry

http://www.reportlinker.com/p097820/Global-Household-Cleaners-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Cleaning_

The global outlook series on the Household Cleaners Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 48 fact-rich market data tables, the report offers a rudimentary overview of the industry and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include US, Canada, Europe, France, Germany, Italy, United Kingdom, and Russia) Asia Pacific (Japan, Australia, China, India and Indonesia) and Latin America (Brazil and Mexico) The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 272 companies worldwide.

1. GLOBAL MARKET 1Household Cleaners- A Market Perspective 1Mixed Bag of Opportunities and Challenges for HouseholdCleaners During Recession 1Table 1: World Recent Past, Current and Future Analysis forHousehold Cleaners Market by Geographic Region - US, Canada,Europe, Asia-Pacific (including Japan), Latin America andRest of World Markets Independently Analyzed With AnnualRevenue Figures in US$ Million for Years 2010 through 2015 2

Table 2: World 5-Year Perspective for Household Cleaners

Market By Geographic Region -Percentage Breakdown of Revenues

for US, Canada, Europe, Asia-Pacific (including Japan), Latin

America and Rest of World Markets for Years 2011 & 2015 3

Table 3: Global Household Cleaners Market (2011): PercentageShare Breakdown of Revenues by Segment- Laundry WashingProducts, General Purpose Cleaners, Dishwashing Products andOthers 4Adroit Innovation and Promotional Strategies - Key to Success 4Market Seeks New Promotion Channels 4Environmental Concerns Sparks Innovation in Product Offerings 5Even Packaging Turns Eco-Friendly 5Household Cleaners Market Goes Green 5Antimicrobial Products - Emerging Trend 6Specialty Cleaners: Designed for Specific Purposes 6Surface Cleaners Market 6All-Purpose Cleaners are the Most Adaptable 7Wipe Products 7Bleaching Agents on a Declining Trend 7Competitive Scenario 8Table 4: Leading Players in the Global Household CleanersMarket (2009): Percentage Share Breakdown of Revenues forP&G, Unilever, Reckitt Benckiser PLC, Henkel, S.C. Johnsonand Co. and Others 8

2. STRATEGIC CORPORATE DEVELOPMENTS 9

3. PRODUCT INTRODUCTIONS/ INNOVATIONS 11A REGIONAL MARKET PERSPECTIVE 15

1. NORTH AMERICA 15

1a. UNITED STATES 15Household Cleaning Products Market: Mature & Stable 15Current Scenario 15Table 5: US Household Cleaners Market (2011): PercentageBreakdown of Share by Category-Cleaning Wipes, LaundryProducts, Multi- Purpose Cleaners, Bleach and Others 15

Table 6: US Household Cleaners Market (2008): Percentage

Breakdown of Share by Leading Producers- S.C. Johnson and Son

Inc, P&G, Reckitt Benckiser Plc and Others 16

Table 7: US Market for All-Purpose Cleaners (2009):Percentage Breakdown of Share by Brands-Pine Sol, Lysol,Clorox Clean-Up and Others 16Market Issues and Trends 16Convenience - Driving Growth Factor 16Demand For Environment-Friendly Disinfectants Continues to beHigh 17Distribution Activities 17Supermarkets: The Leading Channel 17Selling Through Discount Stores: A Tough Proposition 18Marketing Strategies 18Packaging: Battle Between Convenience and Concern for theEnvironment Continues 18Packaging for Cleaners 18Plastic Bottles: The Most Common Package 19Oven Cleaners Come in Cans 19Table 8: US Appliance/Oven Cleaning Products Market (2010):Percentage Share Breakdown by Leading Brands- Easy-Off,Easy-Off Fume Free Max, Weiman Cook Top and Others 19Promotional Activities 19Some Promotional Tools 19Leading Players and Competitive Scenario 20Emerging Trends 20Anti Allergic Positioning 20Increased Interest in Green Products 20Product Analysis 20Floor Cleaners/Wax Removers 20The Advent of Fragrant Household Cleaners 21Liquid Detergent/Laundry Market 21Table 9: US Liquid Laundry Detergent Market (2010):Percentage Breakdown of Share by Brands, Private Label andOthers 21

Table 10: Leading Laundry Additive Producers in the US

(2010): Percentage Breakdown of Share for OxiClean, P&G, S.C.

Johnson and Son, Reckitt Benckiser and Others 22

Demand Factors & Pricing Policies 22

Powder Detergent/Laundry 22

Strategies and Developments 22

Dishwashing Detergents 22

Dishwashing Market Gaining New Heights 22

Table 11: US Dishwashing Products Market (2011): Percentage

Breakdown of Share by Company- P&G and Others 23

Table 12: Leading US Dishwashing Detergent Brands (2008):Percentage Breakdown of Share for Cascade, Cascade ActionPacs, Electrasol/ Finish Jet Dry Powerball and Others 23

Table 13: Leading Automatic Dish Washing Detergent Producers

in the US (2009): Percentage Breakdown of Share for P&G,

Reckitt Benckiser, Colgate-Palmolive, Phoenix Brands and

Others 23

Dishwashing Detergent Products under Regulatory Radar 24

Home Air Freshener Market 24

Table 14: US Home Air Freshner Market (2010): Percentage

Breakdown of Share by Leading Producers- Brands, Private

Label and Others 24

Product Innovations & Prices 24

Wipes - An Emerging Category 25

Product Enhancements 25

Other Statistics 26

Table 15: US Market for Chlorine Bleach Products (2010):

Percentage Breakdown of Share by Company- Clorox and Others 26

1b. CANADA 27Market Snippets 27Dishwashing Market 27Increased Penetration of Dishwashers - Driving Demand forAutomatic Detergents 27Table 16: Dishwashing Products Market in Canada (2010):Percentage Breakdown of Share by Company- Reckitt Benckiserand P&G, and Others 27Demand Still Exists for Hand Dishwashing Detergents 27Surface and Specialty Cleaners Market 28Chlorine Bleach - A Declining Sector 28Table 17: Canadian Bleach Market (2010): Percentage Breakdownof Share by Company- Clorox and Others 28

2. EUROPE 29

Table 18: European Recent Past, Current & Future Analysis for

Household Cleaners Market by Geographic Region - France,

Germany, Italy, UK, Spain, Russia and Rest of Europe Markets

Independently Analyzed with Annual Revenue Figures in US$

Million for Years 2010 through 2015 29

Table 19: European 5-Year Perspective for Household Cleanersby Geographic Region - Percentage Breakdown of Revenues forFrance, Germany, Italy, UK, Spain, Russia and Rest of EuropeMarkets for Years 2011 & 2015 30Western Europe - Current Scenario 30Key Trends & Issues 31Rising Working Women Force - A Key Driving Factor 31Fragrance Products On the Rise 31Wipes and Rim Liquid In-the-Bowls - Gaining Success 31Surface and Specialty Cleaners Market 31Dishwashing Market 31Table 20: European Market for Dishwashing Products (2010):Percentage Breakdown of Share by Leading Players- ReckittBenckiser, Unilever, P&G, Henkel, Colgate-Palmolive andOthers 32Chlorine Bleach - A Mature Sector 32Table 21: European Bleach Products Market (2010): PercentageBreakdown of Share by Leading Players- Unilever, P&G,Colgate-Palmolive, Henkel, IWP International Plc and Others 32Other Key Statistics: 32Table 22: European Market for Laundry Detergents (2010):Percentage Breakdown of Share by Leading Players- P&G,Henkel, Unilever, Others 32

Table 23: Floor Cleaning Products Market in Europe (2010):

Percentage Breakdown of Share by Leading Players-Henkel,

Colgate-Palmolive, SC Johnson & Son, Werner & Mertz, Bolton

Group, Others 33

Table 24: Market for Kitchen Cleaning Products in Europe(2010): Percentage Breakdown of Share by LeadingPlayers-Reckitt Benckiser, P&G, Unilever, SC Johnson & Son,KH Lloreda and Others 33

Table 25: Toilet Care Products Market in Europe (2010):

Percentage Breakdown of Share by Leading Players- SC Johnson

& Son,Henkel, Unilever, Reckitt Benckiser, Bolton Group and

Others 33

2a. FRANCE 34Key Trends and Issues 34Easy-to-Use Products On the Rise 34Fragrant Products - Driving the Market 34Anti Bacterial Products - Promising Good Future 34Dishwashing Products 34Table 26: Dishwashing Products Market in France (2010):Percentage Breakdown of Share by Company- Unilever France,Reckitt Benckiser France and Colgate-Palmolive France 35

Table 27: Automatic Dishwashing Detergent Market in France

(2009): Percentage Breakdown of Share by Leading Producers-

Unilever, Reckitt Benckiser, Ecover, Novamex, Others 35

Laundry Care Products 35

Top 3 Companies in the Laundry Care Products Market in France

(2010) 35

Surface Care Products 35

2b. GERMANY 36Market Snippets 36Table 28: Household Cleaners Market in Germany (2010):Percentage Breakdown of Share by Brands, Private LabelPlayers and Others 36Market Trends and Issues 36New Consumer Groups - A Targeting Tool 36Five Magic Words 36Consumer Behavior - A Key Driving Trend 37All-In-One Products - Emerging Concept 37Wipes - Emerging Category 37Laundry Care Products- A Mature Segment 37Table 29: German Laundry Care Products Market (2010):Percentage Breakdown of Share by Brands, Private Label andOthers 37Dishwashing Products- Profits to Come under Pressure 38Table 30: German Dishwashing Products Market (2010):Percentage Breakdown of Share by Company- Henkel Wasch &Reinigungsmittel, Reckitt Benckiser Deutschland and Others 38

Table 31: Automatic Dishwashing Detergent Market in Germany

(2009): Percentage Breakdown of Share by Leading Producers-

Reckitt Benckiser, Henkel and Others* 38

Toilet Rim Liquids - In Demand 38

Specialist Products - On the Rise 39

2c. ITALY 40Market Snippets 40Table 32: Laundry Care Products Market in Italy (2010):Percentage Breakdown of Share by Company- P&G and Others 40Market Trends 40Convenience - A Key Driving Factor 40Dishwashing Market - Gaining Momentum 41Surface & Specialty Cleaners 41

2d. UNITED KINGDOM 42

Market Snippets 42

Table 33: UK Market for Household Cleaning Products (2010):

Percentage Breakdown of Share by Leading Producers- Brands,

Private Label and Others 42

Table 34: UK Bleach and ToiletCare Products Market (2010):Percentage Share Breakdown of Sales by Leading Producers-Brands, Private Label and Others 42Key Trends & Issues 42Increasing Demand for Premium Products 42Wipes - Key Driving Force 43Micro Fiber Products - Key Emerging Category 43Natural and Environmental Friendly Products - On the Rise 43Detergent and Laundry market 43Product Array & Application Areas 44New Formulations & Brands 44

2e. RUSSIA 45

Household Care Market 45

Dishwashing Products Market 45

Table 35: Russian Dishwashing Products Market (2010):

Percentage Breakdown of Share by Company- P&G, Nefis

Cosmetics and Others 45

Table 36: Leading Automatic Dish Washing Detergent Producersin the Russia (2009): Percentage Breakdown of Share forReckitt Benckiser, Henkel, Oricon, McBride and Others 45Surface & Specialty Cleaners Market 45Chlorine Bleach Market on Downward March 46Competitive Landscape 46Other Statistics: 46Table 37: Russian Laundry Care Products Market (2010):Percentage Breakdown of Share by Company- P&G, Henkel Rus,Nefis Cosmetics and Others 46

3. ASIA-PACIFIC 47

Dishwashers Market in Asia - A Niche Sector 47

Kitchen Cleaners Market - On the Rise 47

Bleach - Facing Tough Competition 47

Competitive Scenario 47

3a. JAPAN 48Market Issues and Trends 48Busy Lifestyle - A Key Driving Factor 48Demand for Antibacterial Products On the Rise 48Wipes - An Emerging Category 48Dishwashing Products Market - Small Sector 48Surface & Specialty Cleaners Market - Key Snapshots 48Laundry Care Products Witness Robust Demand 49Table 38: Japanese Laundry Care Products Market (2009):Percentage Breakdown of Share by Company- Kao Corp andOthers 49

3b. AUSTRALIA 50

Surface Cleaners Market 50

Dishwashing Products Market - Experiencing Growth 50

Toilet Care Products - Gaining Popularity 50

3c. CHINA 51Synopsis 51Table 39: Household Cleaners Market in China (2010):Percentage Breakdown of Share by Segment- Laundry WashingProducts, General Purpose Cleaners, Dishwashing Products andOthers 51

Table 40: Household Cleaners Market in China (2009):

Percentage Breakdown of Share of Leading Producers- Nice

Group, Guangzhou Liby and Others 51

Housing Reforms - A Driving Factor 51

Task Specific Products - On the Rise 52

Soaps Market 52

Market Trends 52

Chinese Collar Cleaners Market 52

Collar Cleaners Context 52

Chinese Softener Industry 52

Softeners Market Stand 52

Chinese Laundry Products Market 53

Laundry Care Consumption Patterns 53

Consumption Patterns & Foreign Foray 53

Rising Demand 53

Retail Channels Role-Play 53

Dishwashing Products Market 54

Toilet Care Products Market 54

Table 41: Toilet Care Products Market in China (2009):

Percentage Breakdown of Share by Leading Players- S.C.

Johnson and Son, Guangzhou Blue Moon, Shanghai WhiteCat,

Guangzhou Lonkey, Sara Lee and Others 54

3d. INDIA 55Overview 55Table 42: Household Cleaners Market in India (2008):Percentage Share Breakdown by Leading Producers- Unilever,Nirma Ltd, P&G and Others 55Surface & Specialty Cleaners Market 55Dishwashing Products Market 55Toilet Cleaners - A Niche sector 56Table 43: Indian Toilet Cleaning Products Market (2008):Percentage Share Breakdown of Value Sales by Leading Brands-Harpic, Sanifresh, Kiwi Kleen, Mr Muscle, Domex, Bref andOthers 56Laundry Care Products Market 56Table 44: Indian Laundry Care Products Market (2010):Percentage Breakdown of Share by Company- Hindustan Unilever(HUL) and Others 56Competitive Landscape 57

3e. INDONESIA 58

Detergent Usage & Variants 58

Market Conditions 58

Market Updates 58

Alkyl Benzene Production Stand 58

Export Zone 58

4. LATIN AMERICA 59Dishwashers Penetration 59Chlorine Bleach - Gaining Momentum 59Surface & Specialty Cleaners 59Toilet Care Products - A Niche Sector 59

4a. BRAZIL 60

Table 45: Household Cleaners Market in Brazil (2010):

Percentage Share Breakdown of Revenues by Segment- Laundry

Washing Products, General Purpose Cleaners, Dishwashing

Products and Others 60

Table 46: Leading Players in the Brazilian Household CleanersMarket (2008): Percentage Share Breakdown of Revenues forUnilever, Reclkitt Benckiser PLC, S.C. Johnson and Son Inc.and Others 60Household Care Market 60Soaps and Detergents Market 60

4b. MEXICO 61

Dishwashing Products - On the Rise 61

Table 47: Dishwashing Products Market in Mexico (2010):

Percentage Breakdown of Share by Company- P&G de México,

Colgate-Palmolive de México and Others 61

Surface & Specialty Cleaners 61

Laundry Care Products 61

Table 48: Laundry Care Products Market in Mexico (2010):

Percentage Breakdown of Share by Company- P&G, Fábrica de

Jabón La Corona and Others 62

4c. ARGENTINA 62High Penetration of Dishwashers 62GLOBAL DIRECTORY

To order this report: Cleaning Compound Industry: Global Household Cleaners Industry