With Smartphones having become the de-facto consumer image capture device in recent years and the global installed base of these devices, and number of images captured on them per year growing (estimates of 2.8 trillion images in 2020, up 10% on 2019), there are a rapidly accumulating number of images sitting on devices and in the Cloud.
Following the success of the 2019 Imaging Ecosystems report, the publisher is pleased to announce that it has published a consumer behaviour update covering the fast changing and dynamic Image Capture/Storage/Sharing/Printing sectors. Focusing, as before, on understanding the evolution of consumer behaviour in the imaging markets, the publisher has, this year, as per client requests, provided more granular detail on the different devices demanded in the print and imaging sector, such as smartphones, laptops, tablets and desktop computers. The dominant imaging devices used and emerging trends are all reviewed.
By addressing the whole chain; from image capture and editing to sharing, storage and photo product printing, this consumer research provides a greater understanding of what is driving the changes in these markets, and how they are expected to develop over the foreseeable future.
This 177-page consumer research report for France, Germany, Spain and the UK covers the entire imaging landscape.
5,282 consumers in France, Germany, Spain and the UK aged 16+ were interviewed regarding their recent, current and potential future photo and video capture activities, via an in-depth online survey.