Global Laundry Care Market 2015-2019 - Growing Awareness about Health and Hygiene is a Key Market Driver

Nov 04, 2015, 08:10 ET from Research and Markets

DUBLIN, Nov. 4, 2015 /PRNewswire/ -- Research and Markets ( has announced the addition of the "Global Laundry Care Market 2015-2019" report to their offering.

Covered in this report

This report covers the present scenario and the growth prospects of the global laundry care market for 2015-2019. The report provides data on the following segments of the market:

  • Product type: laundry detergent, fabric softener, specialty products, bleach, and fabric protector/static control
  • Distribution channel: hypermarkets and supermarkets, convenience stores, independent grocery stores, and others
  • Geography: APAC, Americas, Europe, and MEA

The major trends in the global laundry care market include eco-friendly laundry care products and green laundry, the introduction of laundry pods, and the increasing sales of products through organized retail chains.

According to the report, growing awareness about health and hygiene is one of the major growth drivers in the global laundry care market. Packaging innovations and technological advances, which increase convenience, factor into consumers' decisions to buy particular laundry care products. APAC is witnessing growing demand for fragrance-based laundry care items. This is driving the sales of the laundry care market in the region.

Further, the report states that the global laundry care market is being challenged by environmental issues caused by biodegradation due to the use of detergent. In addition, price wars have also become an issue for manufacturers, impacting how they price their products.

Key vendors

  • Church & Dwight
  • Henkel
  • Procter & Gamble
  • The Clorox
  • Unilever

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by product type

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

PART 16: Key vendor analysis

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SOURCE Research and Markets