Global Logistics and Supply-chain Management Expert, Dr. Noel Greis, Joins Saffron Technology Executive Advisory Board

CARY, N.C., March 15, 2012 /PRNewswire-iReach/ -- Saffron Technology, Inc., a privately held Big Data software analytics firm, announced the appointment of Dr. Noel Greis to its Executive Advisory Board with immediate effect.

As the director of the Center for Logistics and Digital Strategy at University of North Carolina, Dr. Greis has been helping industry leverage digital technology, especially business intelligence engines, to shift decision towards the use of experience-based analytics in operational decision making. A producer of award-winning research on logistics, global operations strategy, technology management and technology commercialization, Dr. Greis works with commercial and government – both defense and civilian -  organizations.

The appointment builds on several innovation projects already completed between Dr. Greis, Saffron Technology and market leading USA brands.

"We have field tested Saffron Associative Memory technology via successful research collaborations with organizations such as Boeing Research and Technology," says Dr. Greis. "Now we are seeing a wave of interest in Saffron that is driven by changing market dynamics. In particular, Saffron's associative memory approach has that rare capability to anticipate future events using all the data available, without a-priori models. This is critical for Big Data analytics. It is also what companies are looking for right now.  So it is an exciting time to come on board, and work more closely with Saffron on market applications".

Dr. Greis' initial research projects included an innovative battlefield supply chain management solution for Boeing, an analytic tool to detect transactional anomalies for SAP, a solution to detect failure trends in the space shuttle orbiter for NASA, as well as predictive models to anticipate engine failure in vehicles.

Saffron continues to add talent in 2012. Dr. Greis' appointment comes just weeks after the appointment of Dr. Paul Hofmann from SAP.

According to Co-Founder and CEO, Dr. Manny Aparicio, this is a reflection of heightened market interest in Associative Memory technology. "Saffron's adoption continues togrow as companies struggle with the volatility and complexity associated with Big Data.  Supply chain and logistics is one of the most complex areas for Big Data Analytics, and we are delighted to have Noel Greis join our Advisory team. We have a successful track record of partnering together on complex analytic solutions. We know she has the right experience and network to accelerate the connection of our technologies with private enterprise."

About Saffron Technology, Inc.

Saffron, founded in 1999, is the world leader in Associative Memory technology.  Saffron's Natural Intelligence Platform, including SaffronMemoryBase™, is a market-proven cross-industry intelligence platform that supports real-time sense-making, decision support, and experience-based prediction. Customers apply Saffron to operational decision support, global risk management, market intelligence and more.  Saffron is designed to work with "big data" - high velocity, complex, unstructured data sources while providing the agility needed for continuous adaptation. Saffron combines semantics, statistics and context into a single representation of knowledge. Saffron customers are innovators, in academia, corporations, and government. They are engaged in high-stakes research, financial services, risk management, supply chain operations, national security and business development.

To learn more, visit www.saffrontech.com

Media Contact: James Kirk Saffron Technology, Inc., (919) 468-8201, [email protected]

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SOURCE Saffron Technology, Inc.