DUBLIN, July 12, 2019 /PRNewswire/ --
The "Male Grooming Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.
The global male grooming products market reached a value of US$ 60.6 Billion in 2018. The market value is further expected to reach US$ 81.2 Billion by 2024, exhibiting a CAGR of 5% during 2019-2024.
Till the last few decades, male grooming products were primarily limited to shaving creams, deodorants, after shave colognes and shampoos. In recent times, however, several male grooming products have been designed and developed which include moisturisers, facial creams, bronzers, concealers, serums, face masks as well as a number of anti-ageing products.
This report provides a deep insight into the global male grooming products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc.
Global Market Drivers
The growth of the male grooming products market has been catalyzed by an increasing consciousness among male consumers on personal wellness and appearance. Driven by an increasing penetration of media, there has been a rising societal pressure to always look good.
Attitudes towards traditional masculinity have changed and men are now also diversifying into skincare products, such as moisturizers, scrubs, anti-aging creams, whitening creams, etc. to improve their physical appearance. This represents a significant shift from the times when male consumers followed a minimal grooming routine and would often use female beauty products as there were limited substitutes for them.
Another major driver of the male grooming market is the rising penetration of ecommerce and social media. Although the online market is still at a nascent stage, it is currently experience strong growth rates and allows consumers convenience and a wide variety of products to choose from. The increasing penetration of social media platforms such as youtube, facebook, instagram, whatsapp, etc. are also influencing consumers, particularly the younger generation to improve their physical appearance.
Based on product, the market has been segmented as male toiletries, electric products, after shave lotions, and other products. Currently, male toiletries dominate the market, holding the largest share.
Based on the distribution channel, the market has been segmented into supermarkets & hypermarkets, pharmacy stores and online stores.
Based on the price range, the market has been segmented into premium products and mass products.
Region-wise, the market has been segmented into Europe, North America, Asia-Pacific, Middle East and Africa, and Latin America. Amongst these, Europe is the leading market, accounting for the majority of the market share.
The competitive landscape of the market has also been examined with some of the key players being Unilever, Edgewell Personell Care Brands, Beiersdorf, LVMH, L'Oreal, Coty, Botica Comercial Farmaceutica, Natura Cosmeticos, Puig, Philips and Panasonic.
Key Topics Covered
2 Scope and Methodology
2.1 Objectives of the Study
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4.2 Key Industry Trends
5 Global Male Grooming Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Product
5.4 Market Breakup by Distribution Channel
5.5 Market Breakup by Price Range
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.9 Value Chain Analysis
5.9.2 Research and Development
5.9.3 Raw Material Procurement
5.10 Porters Five Forces Analysis
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
5.11 Price Analysis
5.11.1 Key Price Indicators
5.11.2 Price Structure
5.11.3 Margin Analysis
6 Market Breakup by Product
6.1 Male Toiletries
6.2 Electric Products
6.3 After Shave Lotions
7 Market Breakup by Price Range
7.1 Mass Products
7.2 Premium Products
8 Market Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.2 Pharmacy Stores
8.3 Online Stores
9 Market Breakup by Region
9.2 North America
9.4 Middle East and Africa
9.5 Latin America
10 Male Grooming Products Manufacturing Process
10.1 Product Overview
10.2 Raw Material Requirements
10.3 Manufacturing Process
10.4 Key Success and Risk Factors
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Procter & Gamble
11.3.3 Edgewell Personell Care Brands
11.3.8 Botica Comercial Farmaceutica
11.3.9 Natura Cosmeticos
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