NEW YORK, Dec. 13, 2010 /PRNewswire/ -- Newsdesk Media announced today its expansion within the North American market to help businesses and governments reach their target audiences with relevant and timely publications, and to do so without impacting their operating budgets. As the purveyors of this highly successful and sought-after marketing communication vehicle in the United Kingdom and Europe, Newsdesk Media will open its Manhattan-based venture in December 2010.
New York-based media and entertainment operation Lakeside Group LLC has joined forces with the U.K.'s Newsdesk Media Group to ramp up the provision of their innovative publishing services to clients across North America. The joint venture is headquartered in New York and also has offices in Washington, D.C.
"Client publishing isn't new to North American businesses and governments, but the way we do it definitely takes it to a new level," says Newsdesk Media partner and Lakeside Group chairman Fred B. Tarter. "Newsdesk Media has created a unique model whereby they combine incisive journalism and cutting-edge design to create persuasive publications – all at no cost to its clients. The quality of these publications is unmatched, as Newsdesk Media employs prestigious journalists from around the world to author compelling content specifically for each publication. As a result, their publications have had a tremendous positive impact across the public and private sectors, as well as 'not-for-profit' organizations around the world---and the constituencies these groups target. We are thrilled to bring this to clients in North America."
Former Reuters and Financial Times journalist Alan Spence established Newsdesk Media in the U.K. in the mid-1990s to provide high-impact editorially driven marketing publications to government and industry. The costs, which would traditionally be borne by the client, are met from the sale of prestigious and colorful display advertising generated by the company's in-house advertising team.
To date, a handful of U.S.-based entities, including the Chicago Mercantile Exchange, the American Petroleum Institute and Washington, D.C. think-tank The Atlantic Council of the United States, have worked with Newsdesk Media to create meaningful publications to drive messages, awareness and thought-leadership to their target constituents.
"Last year, we had the honor of working with the Abraham Lincoln Bi-Centennial Commission to design a publication to mark 200 years since President Lincoln's birth. The Commission desired a high-end publication, but their finances were stretched," said Newsdesk Media President Alan Spence. "We were able to create a prestigious 140-page publication, which was distributed at Lincoln commemorative events in Washington D.C. and across the country. The Commission was delighted with the outcome, and the costs were fully subsidized."
Newsdesk Media's new venture with the Lakeside Group creates a definitive presence for the company in the North American market, with much greater publishing capacity to clients through industry and government. The successful business blueprint that Newsdesk Media has established in the U.K. and Europe, consisting of quality editorial, cutting-edge design and precision distribution, combined with the powerful third-party client endorsements that advertising provides, has shown itself to be easily adaptable to the North American market.
Added Spence: "Given the many challenges that businesses are still facing, we believe the time for us to expand operations is now."
The Taxpayer Component
At a time when marketing dollars are increasingly stretched thin in both the public and private sector, Newsdesk Media provides a win-win solution to its clients. By way of example, Newsdesk produces the official publications of the British Army and the Royal Navy of the United Kingdom, and in both cases, taxpayers' money is never used.
"Many government bodies spend money communicating with their audiences on variety of levels, and in some cases, with publications designed to deliver the messages and information their constituencies should know," said Tarter. "We plan to offer the Newsdesk Media service to North American governmental agencies to help them to enhance their communications without the concern about spending taxpayer dollars to do so."
SOURCE Newsdesk Media