Global Microwave Ovens Industry

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Global Microwave Ovens industry

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This report analyzes the Global market for Microwave Ovens in Thousand Units. Annual forecasts are provided for the period 2007 through 2015. Also, a six-year historic analysis is provided. The report profiles 63 companies including Alto-Shaam, Inc., Amana Commercial Products, Inc., Argos Limited, Bakers Pride Oven Co. Inc., Baumatic Limited, Bonnet International, BSH Home Appliances Ltd., Duke Manufacturing Company, Frigidaire, Fujimak Corporation, GE Appliances, Hoover Limited, Kenwood Limited, LG Electronics, Inc., Manitowoc Foodservice, Maytag Corporation, The Middleby Corporation, Panasonic Corporation, Samsung Electronics Co Ltd ., Sears, Roebuck and Co., Sharp Corporation, and Vulcan-Hart. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

MICROWAVE OVENS MCP-6255

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-3

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

A Quick Primer II-1

The Japanese: Pioneers of Mass Production II-1

Current and Future Analysis II-2

Microwave ovens Fly Towards a Bright Future II-2

Factors Triggering Growth II-2

Key Market Drivers II-3

Rising Popularity of Microwavable Foods Prop Up Demand for

Microwave ovens II-3

Developing Markets Offer Strong Growth Potential II-3

Demand in Developed Markets Driven by Replacement Sales II-3

Market Constraints II-4

Growing Health Concerns Over Microwave Ovens II-4

Changing Technological and Social Trends Among Global Consumers II-4

Changing Definition of a Home II-4

A Shift Towards Easy-Operable Appliances II-5

Consumer Rating of Product Features II-5

Ergonomical - Yet Trendy II-5

Innovation - Name of the Game II-5

Table 1: Microwave Oven Ownership Ratio (in %) in Select

Countries (includes corresponding Graph/Chart) II-6

2. PRODUCT OVERVIEW II-7

Introduction II-7

Functionalities of a Microwave oven II-7

How it Works? II-8

Design of Microwaves II-8

Efficiency II-9

Safety Features and Benefits II-9

Drawbacks II-9

Characteristics of a Microwave Oven II-9

Heating Properties II-9

Power and Capacity II-10

Glass Turntable II-10

Display/Panel II-10

Vents II-10

Guide to Microwave Cooking II-10

Kinds of Foods II-10

Preparing Curries II-10

Placing Food in a Microwave II-10

Microwave Wattages and Cooking II-10

Food Size and Cooking Time II-11

Microwave Cookware II-11

Defrosting Foods II-11

Reheating Curries II-11

Covering Foods for Faster Cooking II-11

Arranging Foods in the Dish: II-11

Precautions for Using Microwaves II-11

Microwave Oven Classification II-12

Classification of Microwave Oven Based on Size II-12

Classification of Microwave Ovens Based on Contemporary

Functions II-12

New Models of Microwave Ovens in the Market II-13

Microwave Tit bits II-13

Microwaving: Prevents Leaching of Vitamins II-13

Microwaving: Does Not Pose Risk of Radiation II-13

Uneven Heating Leads to Survival of Microorganisms II-13

Microwave Cooks Frozen Food Safely II-14

Microwave ovens - "Improved, Altered & Perfected to Meet

Native Requirements" II-14

Microwave Oven Vs Stove Cooking II-15

3. REGIONAL MARKET OVERVIEW II-16

3A. THE UNITED STATES II-16

A. Market Analysis II-16

Outlook II-16

Market Overview II-16

Saturated Market Leaves Minimal Scope for Growth II-16

Market Witnesses Growth Despite Saturation II-17

Table 2: US Exports of Microwave Ovens in 2006: Percentage

Breakdown of Value Share by Country for Canada, Mexico,

Venezuela, China, Jamaica, Honduras, Trinidad and Tobago,

Dominican Republic, Costa Rica, Colombia and Others

(includes corresponding Graph/Chart) II-17

Table 3: US Imports of Microwave Ovens in 2006: Percentage

Breakdown of Value Share by Country for China, Malaysia,

South Korea, Thailand, Sweden, Japan, and Others (includes

corresponding Graph/Chart) II-18

B. Market Analytics II-18

Table 4: US Recent Past, Current & Future Analysis for

Microwave Ovens - Annual Sales in Thousand Units for the

Years 2007 through 2015 (includes corresponding Graph/Chart) II-18

Table 5: US Historic Analysis for Microwave Ovens - Annual

Sales in Thousand Units for the Years 2001 through 2006

(includes corresponding Graph/Chart) II-19

3B. CANADA II-20

A. Market Analysis II-20

Outlook II-20

Appliance Market Posts Strong Gains II-20

Table 6: Canadian Exports of Microwave Ovens by Country

(2006): Percentage Share Breakdown of Export Value by

County for US, China, Panama, Bermuda, Germany, Venezuela,

and Others (includes corresponding Graph/Chart) II-20

Table 7: Canadian Imports of Microwave Ovens by Country

(2006): Percentage Breakdown of Value Share by County for

China, South Korea, Malaysia, US, Thailand, Japan, Hong

Kong, and Others (includes corresponding Graph/Chart) II-21

B. Market Analytics II-21

Table 8: Canadian Recent Past, Current & Future Analysis for

Microwave Ovens - Annual Sales in Thousand Units for the

Years 2007 through 2015 (includes corresponding Graph/Chart) II-21

Table 9: Canadian Historic Analysis for Microwave Ovens -

Annual Sales in Thousand Units for the Years 2001 through

2006 (includes corresponding Graph/Chart) II-22

3C. JAPAN II-23

A. Market Analysis II-23

Outlook II-23

Market Overview II-23

Japanese Household Appliances Market Profile II-23

Demanding Consumers Income Drive Growth II-23

Favorable Brand Image of Japanese Products II-23

Design of Products According to Lifestyle II-23

Convenience and Time Saving Gadgets II-24

Table 10: Japanese Imports of Microwave Ovens (2006):

Percentage Share Breakdown of Import Value by Country -

China, Thailand, Korea, Hong Kong, and Others (includes

corresponding Graph/Chart) II-24

B. Market Analytics II-24

Table 11: Japanese Recent Past, Current & Future Analysis

for Microwave Ovens - Annual Sales in Thousand Units for the

Years 2007 through 2015 (includes corresponding Graph/Chart) II-24

Table 12: Japanese Historic Analysis for Microwave Ovens -

Annual Sales in Thousand Units for the Years 2001 through

2006 (includes corresponding Graph/Chart) II-25

3D. EUROPE II-26

A. Market Analysis II-26

Outlook II-26

Demand Factors for Electric Appliances II-26

Lucrative Dawn in the East II-26

Regulatory Initiatives II-26

Saturation Levels High for Several Electric Appliances II-27

Key Statistical Data II-27

Table 13: French Production of Microwave Ovens for 2006:

Percentage Share Breakdown by Segment - Mono Function,

Compounds, and With Grill World (includes corresponding

Graph/Chart) II-27

B. Market Analytics II-28

Table 14: European Recent Past, Current & Future Analysis

for Microwave Ovens by Geographic Region - France, Germany,

UK, Italy, Spain, Russia, and Rest of Europe Markets

Independently Analyzed with Annual Sales in Thousand Units

for the Years 2007 through 2015 (includes corresponding

Graph/Chart) II- 28

Table 15: European Historic Analysis for Microwave Ovens by

Geographic Region - France, Germany, UK, Italy, Spain,

Russia, and Rest of Europe Markets Independently Analyzed

with Annual Sales in Thousand Units for the Years 2001

through 2006 (includes corresponding Graph/Chart) II-29

Table 16: European 12-Year Perspective for Microwave Ovens

by Geographic Region - Percentage Breakdown of Volume Sales

for France, Germany, UK, Italy, Spain, Russia, and Rest of

Europe Markets for the Years 2003, 2009 & 2015 (includes

corresponding Graph/Chart) II-30

3E. ASIA-PACIFIC II-31

A. Market Analysis II-31

Outlook II-31

Asia - The Region of Dynamic Local Markets II-31

Peek into Select Markets II-31

China II-31

Category Dominated by Indigenous Players II-31

Factors Driving Growth in the Appliance Market II-32

Increasing Personal Incomes II-32

Trendy and Sophisticated Products II-32

Improvement in Standard of Living II-32

Changing Attitudes of Customers II-32

Replacement Demand II-33

Energy Efficient Appliances II-33

General Market Trends II-33

INDIA II-33

Market Overview II-34

Changing Lifestyles - Creates an Impetus for Growth II-34

Opportunities Galore II-34

South India Represents a Significant Market II-35

B. Market Analytics II-36

Table 17: Asia-Pacific Recent Past, Current & Future

Analysis for Microwave Ovens by Geographic Region - China,

India, South Korea, and Rest of Asia-Pacific Markets

Independently Analyzed with Annual Sales in Thousand Units

for the Years 2007 through 2015 (includes corresponding

Graph/Chart) II-36

Table 18: Asia-Pacific Historic Analysis for Microwave Ovens

by Geographic Region - China, India, South Korea, and Rest

of Asia-Pacific Markets Independently Analyzed with Annual

Sales in Thousand Units for the Years 2001 through 2006

(includes corresponding Graph/Chart) II-37

Table 19: Asia-Pacific 12-Year Perspective for Microwave

Ovens by Geographic Region - Percentage Breakdown of Volume

Sales for China, India, South Korea, and Rest of

Asia-Pacific Markets for the Years 2003, 2009 & 2015

(includes corresponding Graph/Chart) II-37

3F. MIDDLE EAST/AFRICA II-38

A. Market Analysis II-38

Outlook II-38

A Peek into South African Electrical Appliances Market II-38

B. Market Analytics II-39

Table 20: Middle East/African Recent Past, Current & Future

Analysis for Microwave Ovens - Annual Sales in Thousand

Units for the Years 2007 through 2015 (includes

corresponding Graph/Chart) II-39

Table 21: Middle East/African Historic Analysis for

Microwave Ovens - Annual Sales in Thousand Units for the

Years 2001 through 2006 (includes corresponding Graph/Chart) II-39

3G. LATIN AMERICA II-40

A. Market Analysis II-40

Outlook II-40

B. Market Analytics II-40

Table 22: Latin American Recent Past, Current & Future

Analysis for Microwave Ovens by Geographic Region - Brazil,

Mexico, Argentina, Chile, and Rest of Latin America Markets

Independently Analyzed with Annual Sales in Thousand Units

for the Years 2007 through 2015 (includes corresponding

Graph/Chart) II-40

Table 23: Latin American Historic Analysis for Microwave

Ovens by Geographic Region - Brazil, Mexico, Argentina,

Chile, and Rest of Latin America Markets Independently

Analyzed with Annual Sales in Thousand Units for the Years

2001 through 2006 (includes corresponding Graph/Chart) II-41

Table 24: Latin American 12-Year Perspective for Microwave

Ovens by Geographic Region - Percentage Breakdown of Volume

Sales for Brazil, Mexico, Argentina, Chile, and Rest of

Latin America Markets for the Years 2003, 2009 & 2015

(includes corresponding Graph/Chart) II-41

4. PRODUCT LAUNCHES II-42

Sharp Unveils a New R270 Microwave Oven II-42

Sharp Introduces Futuristic Insight pro Microwave Drawer® Ovens II-42

Daiya Foods Introduces Oven Friendly Food Containers II-42

LG Electronics Introduces Premium Products II-43

Dawlance Introduces Pizza Special Microwave Ovens with Convection II-43

Whirlpool Launches New Microwaves II-43

BeeCool Introduces Range of Commercial Microwave Ovens II-43

Heinz Unveils Prototype of Unique Microwaves II-44

Samsung Launches Two Premium Microwave Ovens II-44

Sharp Releases a new R86STM II-44

GE Introduces a Single/Double Wall Oven II-45

Samsung Launches Dual Cook Oven II-45

LG Unveils New Line of Microwave Ovens II-45

Dawlance Introduces BBQ Cook King Convection Microwave Oven II-45

Nagasaki Seitei Launches Shower Cooking Mate Cooking Bag II-45

Samsung Introduces Smart Oven Microwave Range II-46

Godrej Launches Steam Microwave oven II-46

Sanyo Showcases Four Microwave ovens II-46

LG Expands Microwave ovens Portfolio II-46

5. RECENT INDUSTRY ACTIVITY II-47

Elwin Electronics and Tops Electronic Service Merge II-47

Middleby Acquires TurboChef II-47

Qingdao Water to Acquire Qingdao Microwave II-47

Galanz and Hamilton Beach Enters Agreement II-47

Matsushita Electric to be Renamed as Panasonic Corporation II-48

Samsung Establishes a Home Appliance Experience Center II-48

6. FOCUS ON SELECT GLOBAL PLAYERS II-49

Alto-Shaam, Inc. (US) II-49

Amana Commercial Products, Inc. (US) II-49

Argos Limited (UK) II-49

Bakers Pride Oven Co. Inc. (US) II-49

Baumatic Limited (UK) II-50

Bonnet International (France) II-50

BSH Home Appliances Ltd. (UK) II-50

Duke Manufacturing Company (US) II-51

Frigidaire (US) II-51

Fujimak Corporation (Japan) II-51

GE Appliances (US) II-52

Hoover Limited (UK) II-52

Kenwood Limited (UK) II-52

LG Electronics, Inc. (South Korea) II-52

Manitowoc Foodservice (US) II-53

Maytag Corporation (US) II-53

The Middleby Corporation (US) II-53

Panasonic Corporation (Japan) II-54

Samsung Electronics Co Ltd (Korea) II-54

Sears, Roebuck and Co. (US) II-54

Sharp Corporation (Japan) II-55

Vulcan-Hart (US) II-55

7. GEOGRAPHIC MARKET PERSPECTIVE II-56

Table 25: World Recent Past, Current & Future Analysis for

Microwave Ovens by Geographic Region - US, Canada, Japan,

Europe, Asia Pacific, Middle East/Africa, and Latin America

Markets Independently Analyzed with Annual Sales in Thousand

Units for the Years 2007 through 2015 (includes corresponding

Graph/Chart) II-56

Table 26: World Historic Analysis for Microwave Ovens by

Geographic Region - US, Canada, Japan, Europe, Asia Pacific,

Middle East/Africa, and Latin America Markets Independently

Analyzed with Annual Sales in Thousand Units for the Years

2001 through 2006 (includes corresponding Graph/Chart) II-57

Table 27: World 12-Year Perspective for Microwave Ovens by

Geographic Region - Percentage Breakdown of Volume Sales for

US, Canada, Japan, Europe, Asia Pacific, Middle East/Africa,

and Latin America Markets for the Years 2003, 2009 & 2015

(includes corresponding Graph/Chart) II-58

III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 63 (including Divisions/Subsidiaries - 88)

------------------------------------------

Region/Country Players

------------------------------------------

The United States 25

Canada 2

Japan 5

Europe 31

France 4

Germany 8

The United Kingdom 11

Italy 5

Rest of Europe 3

Asia-Pacific (Excluding Japan) 23

Middle-East 2

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