NEW YORK, Nov. 8, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Mobile Advertising Industry
http://www.reportlinker.com/p0181104/Global-Mobile-Advertising-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Advertisi
This report analyzes the worldwide markets for Mobile Advertising in US$ Million. The report provides separate comprehensive analytics for US, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2008 through 2017. The report profiles 159 companies including many key and niche players such as 4INFO, Apple, Inc, Amobee, Inc., AOL Advertising, Google, Inc., AdMob Google, Inc., Greystripe, Inc., Jumptap, Inc., Medio Systems, Inc., NAVTEQ Media Solutions, Rhytym New Media, Inc., Velti, plc, Velti USA, Inc., and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
2. INDUSTRY OVERVIEW 4
A Nascent Yet High Potential Market 4
Impact of Recession 4
Current and Future Analysis 5
Strong Growth from Emerging Markets 5
SMS: Leading Advertising Format 6
Factors Driving Growth in Mobile Advertisement Market 6
Personalized Nature of Advertising 7
Rising Penetration of Mobile Devices and 3G Network 7
Availability of Advanced Handsets 7
Opt-in Advertising: Giving Consumer the Choice 8
The Benefit of Frequency Cap 8
Custom Targeting 8
Favorable Response Rates & Instant Feedback 8
Value for Money 8
Breaking the Shackles 9
Popularity of Web 2.0 and Social Networking 9
New Forms of Mobile Advertising 9
Challenges Facing Mobile Ad Market 9
Factor Restraining Growth in Mobile Advertising Market 10
A Highly Fragmented Marketplace 10
Select Trends in Mobile Marketing and Mobile Advertising Market 11
3. MARKET DYNAMICS 12
User Engagement: The Focal Point 12
Location Awareness: A Key Feature 12
Hardware-Related Developments: Major Influence on Mobile Ad
Market Dynamics 13
New-Age Advertisements to Fuel Mobile Marketing Space 13
The Potential of Multimedia Mobile Marketing 13
Mobile Video Ads Surpass Online Video Ads 13
Singular Focus - Boon for Mobile Video Ads 14
Less Distraction 14
Not Limited to Peak Hours 14
Mobile Video Ad Applications Engage Users 15
Easier Frequency Management 15
iPad: Transforming the Mobile Advertising Marketplace 15
Metrics and Analytics Support Drives Mobile Marketing Success 15
Increase in Mobile Local Advertising 15
Telecom Operators to Gain From Mobile Advertising 16
Social Networks and Smart Phones Drive Mobile Advertising 16
Technological Advancements and Economical Price Plans:
Essential Requirements 16
Rise in Response Rates 17
Concerns Over Data Protection and Privacy 17
Mobile TV holds Bright Prospects in Mobile Advertising 17
Mobile Ad Search Segment Holds Significant Potential 17
Mobile Advertising to Provide Gains to Ringtone Vendors 18
Recall Rate of Mobile Phones More 18
4. PRODUCT OVERVIEW 19
Definition 19
Success of Mobile Advertising: Key Determinant Factors 19
Mobile Advertising Value Chain 20
Mobile Advertising Formats 20
Mobile Messaging 21
SMS 22
MMS 22
Types of MMS Advertising Units 22
Mobile TV 23
Mobile Web 23
Types of Mobile Web Ad Units 24
Mobile Internet Advertising Vs Mobile Marketing 24
Advantages of Mobile Advertising 24
Mobile Vs Traditional Advertising Channels 25
Mobile Advertising Guidelines 25
5. PRODUCT LAUNCHES/DEVELOPMENTS 26
Nexage Unveils Nexage RTB Exchange 26
DiGi Telecommunications to Expand DiGi iDeal Service 26
Motorola and Amobee Introduce SHOP4APPS China 26
Sohu.com Unveils Mobile Advertising Platform with Nielson 26
CCTV Unveils Mobile Advertising Platform 27
TXT180 Introduces SMS Marketing 27
iLoop Mobile Extends MMS Rich Media Messaging Services 27
Amobee Launches New Proximity Marketing Service 27
Velti Introduces mGage 8.0 28
Vdopia Launches .VDO for Mobile Video Ads 28
Augme Unveils AD LIFE™ v4.0 29
Adfortel and Yesss! Introduce Novel Mobile Ad Service 29
Telefonica Introduces Idle Screen Mobile Ads 30
NAVTEQ Rolls Out LocationPoint™ in China 30
Medialets Unveils Muse 31
Guruji.com Unveils AdiQuity 31
Net Atlantic Introduces Mobile Text Marketing 31
Tap Me Launches In-Game Advertising Platform for Mobile 31
Reliance Communications to Introduce R World 32
Deutsche Telekom Expands Mobile Advertising 32
Out There Media with Telekom Deutschland Introduces Mobile
Advertising 32
Tapjoy Introduces Pay-Per-Action Mobile Advertising 32
Ambient Media Unveils Ambient Mobile Messaging Service™ 33
Flytxt Introduces QREDA™ Mobile Advertising Platform 33
Livewire and Adfortel Unveil New Mobile Ad Service 33
Smaato Unveils SDK Mobile Ad Platform 33
GoldSpot Media Rolls Out miSpot 4.0 34
GoldSpot Media and TAPTAP Networks to Launch New Video Ad Formats 34
AdMarvel & Qualcomm to Offer In-App Ad Solution for Brew®
Applications 34
MyScreen Mobile and Claro Unveil Interactive Targeted Mobile
Advertising 34
junaio Introduces New AdInject Mobile Advertising Service 35
etisalat Rolls Out Opt-in Mobile Advertising Service 35
Turkcell Introduces Mobile Advertising Service 35
Maxis and Out There Media to Introduce Mobile Advertising 35
ReplaceAds Unveils New Mobile Advertising Platform 36
Metaio Introduces Ad-Inject Mobile Advertising Service 36
Aircel to Introduce Mobile Advertising Service 36
YuMe Unveils Mobile Advertisement Units for iOS Devices 36
AdMarvel Introduces Mobile Advertising Solution for Smartphone
Developers 36
OneBigPlanet Introduces Flexible Mobile Advertising Solutions 37
Transpera Unveils Mobile Video Ad Network for BlackBerry®
Advertising Service 37
Amobee Offers Support for BlackBerry Advertising Service 38
Greystripe Rolls Out RevMax for Mobile Web 38
Greystripe Launches iPhone Banner Ads 38
Greystripe to Launch iFlash Advertising Units 39
Greystripe Introduces Advertising Network Support for Nokia
Ovi App Store 39
Jumptap Adds Video to Ad Network 39
Jumptap Launches Integrated Advertising Solution for Apple Tablet 39
iVdopia Launches Viper Ads 40
Celtra Launches Celtra.ADV 40
Orange Launches Orange Shots 40
PubMatic Integrates Mobile Advertising to Publishers Platform 41
LG U+ Rolls Out Open Platform for Mobile Advertising 41
DeFi Global Utilizes Apple iAd to Offer Integration and Mobile
Advertising Services 41
Opera Software Introduces Open Mobile Ad Exchange™ Service 41
TeleNav Introduces Navigation and Search Mobile Ad Platform 42
BrightRoll Unveils Unified Mobile Video Advertising Platform 42
Microsoft Introduces Mobile Advertising Exchange 43
StratosHear Technologies Rolls Out MobiAdz 43
Global Mobile Marketing Introduces Four-in-One Mobile
Advertising System 43
Mobile Posse and Revol Wireless to Launch Revol Perks Service 43
Google Launches Geographically Targeted Mobile Display Ads 44
KliKKi to Launch Mobile Advertising Package 44
MyScreen Mobile Introduces Advanced Mobile Advertising
Solution in South America 44
Nexage Introduces AdMax Gateway 44
go2 MediaTM Unveils Dynamic Content Marketing 45
General Growth Properties and MOBISIX Unveils The Club Mobile SM 45
GoldSpot Media Launches miAPI® 46
TechnoCom Introduces A Mobile Marketing and Advertising
Content Delivery Platform- SpotOn GPS 46
JumpTap Introduces TapMatch- A Mobile Advertising Network 47
Alcatel-Lucent and 1020 Placecast to Introduce a Mobile
Advertising System 47
Batelco and Velti Technology Introduces Mobile Advertising
Platform 47
Adfonic Introduces Mobile Advertising Marketplace 48
BSNL Introduces New Mobile Advertising Services 48
Vodafone Introduces New SMS Advertising Platform 48
Sybase 365 Introduces Geo-Location and SMS Mobile Advertising
Services 48
Cosmote Greece to Introduce Mobile Advertising Service 49
madvertise Mobile Advertising Unveils Novel Mobile Advertising
Platform 49
4INFO Introduces AdHaven Ad-Serving Technology 49
AdMob Unveils Mobile Ad Unit for iPhone 50
Greystripe Introduces Ad Units for Android 50
Madhouse Unveils mWebTracker 50
Crisp Wireless and Fandango Launch Mobile Ad Units 50
Gigafone Introduces Ochre 51
Javna Introduces a New Mobile Advertising Platform- MobiAd 51
SinglePoint Introduces SingleBrand Ad Marketplace 52
Vodafone Group Introduces Mobile Advertising Services 52
MuseWorx Introduces MuseWorx Marketing Operating SystemTM 53
Broadcaster Media Introduces Mobile Advertising Platform
Across the US 53
Kinetic Mobile Introduces Mobile Marketing Services across the
UK and the US 53
Mobile Content Networks Launches allwords.net 53
Ringleader Digital Launches On-Demand Advertising Network 54
Indiatimes.Com to Introduce Adringles 54
AdMob Launches iPhone 3G Ad Marketplace 54
Telefonica to Introduce the Ad-Server Technical Platform 55
Google to Introduce Mobile Advertising Service within China 55
Airvoice to Launch a New Mobile Advertising Service 55
6. RECENT INDUSTRY ACTIVITY 56
ValueClick Acquires Greystripe 56
Motricity Acquires Adenyo 56
Marchex Takes Over Jingle Networks 56
CommerceTel Acquires Mobivity 56
eBay Takes Over WHERE 56
Ozura World Takes Over Tatto Media 57
Tremor Media Takes Over Transpera Mobile 57
Facebook Takes Over Rel8tion 58
Velti Acquires Mobclix 58
XTEND, Adsmarket and Matomy Merge 58
Yoc Takes Over MobileADict 58
YuMe Takes Over Appealing Media 58
Velti to Acquire Stake in CASEE 59
Vodafone, Telefonica and Everything Everywhere to Form Joint
Venture 59
mBlox and SinglePoint Enter into Partnership 59
Adfortel and Sonorys Sign Partnership Agreement 60
Openwave Systems and Amobee Media Systems Ink Agreement 60
Ace Marketing & Promotions and Eye Corp Ink Agreement for
Mobiquity Networks 60
Greystripe Expands into Ad Market in Europe 60
Jumptap Inks Partnerships with Leading Providers of Rich Media
Ads 61
Sky-mobi Enters into Advertising Contract with Sohu 61
Mobile Embrace Signs Mobile Advertising Technology and
Production Agreement with Multi Channel Network 61
Amobee and InMobi Enter into Partnership 62
MobGold Enters into Partnership with Mobeep 62
InMobi Enters into Technology Partnership with Cooliris 63
Greystripe Enters Into Partnership with Media Networks 63
MobPartner Enters into Partnership with Buzz City 63
Poynt Inks Agreement with Mocean Mobile 64
T-Mobile Adopts Mobile Platform of Medio Systems 64
Apple Takes Over Quattro Wireless 64
Orange Merges with T-Mobile 65
Vibes Media Acquires Zeep Mobile 65
Opera Software Takes Over AdMarvel 65
Marketron Takes Over mSnap 65
4INFO Acquires Butter 66
OnMobile and Madison World Form Joint Venture 66
MobileActive and 4th Screen Adverting Agree to Form Joint Venture 66
BuzzCity and Bitstream Sign Partnership Deal 67
Batelco and Velti Technologies Enter into Partnership 67
Singlepoint Takes Over M2Junction 67
InMobi Partners with WapStart for CIS and Russian Markets 67
One97 Network Signs Partnership Deal with NetworkPlay for
Mobile Advertising 68
PubMatic Teams Up with Smaato 68
4INFO Partners with WAU Movil 68
MTVN Inks Partnership Agreement with Greystripe for Mobile
Advertising 69
NOBOT Partners with BuzzCity 69
Nexage Enters into Partnership with Score Media 69
Medialets and Nexage Enter into Partnership 69
Madhouse Inks Partnership Deal with Far EasTone
Telecommunications 70
Telcel Inks Partnership Deal with MyScreen Mobile 70
AirKast Enters into Partnership with Traffic Marketplace 71
InMobi and Hi5 Enter into Partnership 71
Jumptap Enters into Agreement with Cyber Communications 71
Sofialys Enters into Partnership with eBuddy 72
Numo Inks Advertising Agreement with Widespace 72
Mobinil Signs Partnership Agreement with Alcatel-Lucent 72
Three Media Centre Teams Up with FremantleMedia, 4th Screen
and Mobix 72
InMobi Enters into US Mobile Advertising Market 73
MyScreen Mobile and Trendlink Ink Commercial Agreement 73
Google Takes Over AdMob 73
NAVTEQ Takes Over Acuity Mobile 74
Mercury Mobility Merges with m.Net 74
Orange Takes Over Unanimis 74
Bluestar Mobile Signs Deal With 'The Independent' Newspaper 74
Global Hyatt and Microsoft Sign a Deal 75
Madhouse Inks Partnership Agreement with Best Tone 75
Velti to Acquire Ad Infuse 75
Ad Infuse Inks Partnership Agreement with Azuki 75
Tanla Enters into a Joint Venture with Zed Worldwide 76
Mobixell Signs Agreement with OgilvyOne 76
SingTel Picks Comverse's HUB Mobile Advertising Solution 76
MADS Enters into Partnership with AdMob 76
Microsoft Acquires Stake in Affle 76
MocoSpace Partners With Smaato 77
AdMob Introduces First Advertising Unit 77
Microsoft Inks Agreement with Quattro Wireless 77
Options Media Signs LOI to Acquire Bullroarer 77
Modavox Acquires Augme MobileTM 78
Mediaburst Takes Over Promptext's UK Operations 78
2ergo Acquires Wapfly Technologies 78
Mobile2win Merges with Altruist 78
Webchutney Unveils Mobile Marketing Division, Culture Mafia 79
Mobiya and Kick Mobile Collaborate 79
Oxygen8 Communications Signs Partnership Agreement With Mobiya 79
TeliaSonera and Ericsson Sign a Deal to Launch Personal Pod
Advertising 80
Vuclip Partners With mKhoj 80
Ybrant Digital Collaborates with Lepton Software and Live Vana
Innovations 80
ClearSky Mobile Media Enters into Long Term Contract with
Carolina West Wireless 81
Dentsu Group Enters into Partnership with Apple 81
Verizon Wireless Selects Microsoft for Internet Search and
Mobile Advertising Services 81
Rebranded as InMobi, mKhoj to Expand Services into Europe 82
Mauj Mobile Teams Up with Mobixell 82
Sentaca and MyScreen Mobile Sign Strategic Partnership 82
Greystripe and Tribal Fusion Enter into Partnership 83
MTS and Out There Media Ink Partnership Agreement 83
Claro Brazil Inks Pact with MyScreen 83
InMobi Partners with MocoSpace 84
ZestADZ Enters into Advertising Partnership with Qeep 84
Out There Media Inks Partnership Agreement with Kyivstar 84
Sovereign Wealth to Acquire Mobile Platform from eAccounts 85
More Mobile Takes Over 12Snap-Lokomobil 85
PMCG Management Buys g8wave Holdings' Mobile Media Unit 85
Mozes Acquires Hurricane Interactive 85
New Vantage Group and NAVTEQ Buys Major Stake in Acuity Mobile 85
Satellite Security Acquires AIMMS 85
CTV Enters into Partnership with Quattro Wireless 86
BSkyB Picks Ad Infuse's adInMotion 86
Qualcomm Enters into Collaboration with Amobee 86
Zedge Picks Mobile Advertising Platform of Smaato 87
Globalive Selects MyScreen Application in Canada 87
Nokia Invests in Madhouse 87
Vodafone Hungary Selects MADS 87
Unkasoft Inks Agreement with Mobile Advertising Unit of Microsoft 87
HT Media Ltd. and Velti Plc Enter into a Joint Venture 88
Oberthur Collaborates with Celltick 88
Crisp Wireless Selects AdMob and Nokia Interactive Advertising 88
Nokia Launches Nokia Advertising Alliance 89
Kiwibox and 4INFO Enter into an Agreement 89
Mobile Media and Guardian Angel Sign Agreement 89
Microsoft Collaborates with CNBC for Mobile Advertising 90
Ericsson Signs Agreement with KPN 90
Orascom Invests in MyScreen 90
Vodafone Plans to Acquire ZYB 90
Velti Acquires Stake in CASEE 91
NBC Universal Signs Deal with JumpTap 91
AdStar to Acquire Relevantis 91
Telava Signs LoI to Acquire Shenzhen Evergreen Technology 91
Qualcomm Acquires Xiam Technologies 92
Nokia Introduces Network for Mobile Advertising 92
7. FOCUS ON SELECT PLAYERS 93
4INFO, Inc. (US) 93
Apple, Inc. (US) 93
Amobee, Inc. (US) 94
AOL Advertising, Inc (US) 94
Google, Inc. (US) 94
AdMob Google, Inc. (US) 95
Greystripe, Inc. (US) 95
Jumptap, Inc. (US) 96
Medio Systems, Inc. (US) 96
NAVTEQ Media Solutions (US) 96
Rhythm New Media, Inc. (US) 97
Velti PLC (UK) 97
Velti USA, Inc. (US) 97
Yahoo! Inc. (US) 98
8. GLOBAL MARKET PERSPECTIVE 99
Table 1: World Recent Past, Current & Future Analysis for
Mobile Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 99
Table 2: World 10-Year Perspective for Mobile Advertising by
Geographic Region - Percentage Breakdown of Annual Revenues
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
and Rest of World Markets for 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 100
Table 3: World Recent Past, Current & Future Analysis for
Messaging Advertising by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) and Rest of
World Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 101
Table 4: World 10-Year Perspective for Messaging Advertising
by Geographic Region - Percentage Breakdown of Annual Revenues
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
and Rest of World Markets for 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 102
Table 5: World Recent Past, Current & Future Analysis for
Search Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 103
Table 6: World 10-Year Perspective for Search Advertising by
Geographic Region - Percentage Breakdown of Annual Revenues
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
and Rest of World Markets for 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 104
Table 7: World Recent Past, Current & Future Analysis for
Display Advertising by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 105
Table 8: World 10-Year Perspective for Display Advertising by
Geographic Region - Percentage Breakdown of Annual Revenues
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
and Rest of World Markets for 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 106
9. THE UNITED STATES 107
A.Market Analysis 107
Tiny Screen Huge Potential 107
Snapshots 107
Factors Driving the Growth of Mobile Advertisements 108
Factors Restraining the Growth of Mobile Advertisements 108
Market Dynamics 108
Growing Use of Mobile Phones: A Key Growth Driver 108
Advanced Mobile Devices Foster Growth in Mobile Advertising
Market 109
Rising Popularity of Smartphones 109
Mobile Display Advertising on the Rise 109
Mobile Ads Surpass Browser-Based Standard Banner Ads 110
Local Mobile Ads Find Favor 110
Advanced Mobile Technology to Promote Growth 110
Product Launches 110
Strategic Corporate Developments 125
Key Players 136
B.Market Analytics 142
Table 9: US Recent Past, Current & Future Analysis for
Mobile Advertising by Product Segment - Messaging, Search,
and Display Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for Years 2008 through 2017
(includes corresponding Graph/Chart) 142
Table 10: US 10-Year Perspective for Mobile Advertising by
Product Segment - Percentage Breakdown of Annual Revenues
for Messaging, Search, and Display Markets for 2008, 2011 &
2017 (includes corresponding Graph/Chart) 143
10. CANADA 144
A.Market Analysis 144
Outlook 144
Incentive-Based Advertising to Grow 144
Challenges Confronting Mobile Advertising in Canada 145
Strategic Corporate Developments 145
B.Market Analytics 147
Table 11: Canadian Recent Past, Current & Future Analysis
for Mobile Advertising by Product Segment - Messaging,
Search, and Display Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 147
Table 12: Canadian 10-Year Perspective for Mobile
Advertising by Product Segment - Percentage Breakdown of
Annual Revenues for Messaging, Search, and Display Markets
for 2008, 2011 & 2017 (includes corresponding Graph/Chart) 148
11. JAPAN 149
A.Market Analysis 149
Market Overview 149
Smooth Way Ahead for Mobile Advertising 149
Strategic Corporate Developments 150
B.Market Analytics 152
Table 13: Japanese Recent Past, Current & Future Analysis
for Mobile Advertising by Product Segment - Messaging,
Search, and Display Markets Independently Analyzed with
Analyzed with Annual Revenue Figures in US$ Million for
Years 2008 through 2017 (includes corresponding Graph/Chart) 152
Table 14: Japanese 10-Year Perspective for Mobile
Advertising by Product Segment - Percentage Breakdown of
Annual Revenues for Messaging, Search, and Display Markets
for 2008, 2011 & 2017 (includes corresponding Graph/Chart) 153
12. EUROPE 154
A.Market Analysis 154
Overview 154
Economic Downturn Spurs Opportunities in Mobile Advertising 154
Factors Driving the Growth of Mobile Advertisements 155
Factors Restraining the Growth of Mobile Advertisements 155
Market Dynamics 155
2012 Olympics to Catalyze Growth 155
Banner Advertising: The Largest Revenue Generator 155
Advanced Formats and New Technologies Pull Growth 156
Western Europe Exhibits Higher Growth Prospects 156
B.Market Analytics 157
Table 15: European Recent Past, Current & Future Analysis
for Mobile Advertising by Geographic Region - France,
Germany, Italy, UK, Spain, Russia, and Rest of Europe
Markets Independently Analyzed with Annual Revenue Figures
in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 157
Table 16: European 10-Year Perspective for Mobile
Advertising by Geographic Region - Percentage Breakdown of
Annual Revenues for France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets for 2008, 2011 & 2017
(includes corresponding Graph/Chart) 158
Table 17: European Recent Past, Current & Future Analysis
for Mobile Advertising by Product Segment - Messaging,
Search, and Display Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 159
Table 18: European 10-Year Perspective for Mobile
Advertising by Product Segment - Percentage Breakdown of
Annual Revenues for Messaging, Search, and Display Markets
for 2008, 2011 & 2017 includes corresponding Graph/Chart) 160
12a. FRANCE 161
A.Market Analysis 161
Outlook 161
Strategic Corporate Developments 161
B.Market Analytics 162
Table 19: French Recent Past, Current & Future Analysis for
Mobile Advertising Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 162
12b. GERMANY 163
A.Market Analysis 163
Outlook 163
Product Launches 163
Strategic Corporate Development 164
B.Market Analytics 165
Table 20: German Recent Past, Current & Future Analysis for
Mobile Advertising Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 165
12c. ITALY 166
Market Analysis 166
Table 21: Italian Recent Past, Current & Future Analysis for
Mobile Advertising Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 166
12d. THE UNITED KINGDOM 167
A.Market Analysis 167
Overview 167
Market Dynamics 167
Companies Exhibit Preference Towards Mobile Advertising 167
Ring Tone Vendors Focus on Mobile Advertisement 167
Mobile Internet Advertising Gains Popularity 168
Product Launches 168
Strategic Corporate Developments 168
Velti, plc - A Key Player 171
B.Market Analytics 172
Table 22: UK Recent Past, Current & Future Analysis for
Mobile Advertising Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 172
12e. SPAIN 173
A.Market Analysis 173
Outlook 173
Product Launches 173
B.Market Analytics 174
Table 23: Spanish Recent Past, Current & Future Analysis for
Mobile Advertising Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 174
12f. RUSSIA 175
A.Market Analysis 175
Outlook 175
Strategic Corporate Developments 175
B.Market Analytics 176
Table 24: Russian Recent Past, Current & Future Analysis for
Mobile Advertising Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 176
12g. REST OF EUROPE 177
A.Market Analysis 177
Outlook 177
Product Launches 177
Strategic Corporate Developments 180
B.Market Analytics 182
Table 25: Rest of Europe Recent Past, Current & Future
Analysis for Mobile Advertising Analyzed with Annual Revenue
Figures in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 182
13. ASIA-PACIFIC 183
A.Market Analysis 183
Outlook 183
Rising Penetration of Mobile Devices 183
Rising Use of Smartphones 183
Snapshots 184
Mobile Advertising: A High Growth Market 184
A Highly Diverse Market 185
Robust Rise in Mobile Internet User Base 185
Table 26: Mobile Internet Users in Select Asian Countries
(2011) (includes corresponding Graph/Chart) 186
Table 27: Average Number of Page Impressions Per User Per
Day on the Internet for Select Asian Countries (includes
corresponding Graph/Chart) 186
Challenges for Mobile Advertising 187
Market Dynamics 187
Strong Growth for South East Asian Markets 187
Display & Messaging Mobile Advertising: Sustained Growth 187
Text Messaging Continues to Retain Significance in Mobile
Marketing 187
Mobile Search Holds Maximum Popularity in Asia-Pacific 188
Mobile Videos: Potential for Growth 188
Prospects for Mobile TV Advertising 188
Embedded Advertisements and "App-vertising" on the Rise 188
Smarter Advertisements for Smartphones 188
The Promise of Geo-Fencing Brand Promotion 189
Companies Increasingly Promoting Mobile Advertising 189
B.Market Analytics 190
Table 28: Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Advertising by Geographic Region -
China, South Korea, India, and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 190
Table 29: Asia Pacific 10-Year Perspective for Mobile
Advertising by Geographic Region - Percentage Breakdown of
Annual Revenues for China, South Korea, India, and Rest of
Asia-Pacific Markets for 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 191
Table 30: Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Advertising by Product Segment -
Messaging, Search, and Display Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2008 through 2017 (includes corresponding Graph/Chart) 192
Table 31: Asia-Pacific 10-Year Perspective for Mobile
Advertising by Product Segment - Percentage Breakdown of
Annual Revenues for Messaging, Search, and Display Markets
for 2008, 2011 & 2017 (includes corresponding Graph/Chart) 193
13a. CHINA 194
A.Market Analysis 194
A Rapidly Expanding Market 194
Brief Overview of the Sector 194
Growth Drivers of Mobile Advertisement 194
Factors Restraining the Growth of Mobile Advertisement Market 195
Market Dynamics 195
Internet-Based Mobile Phone Digital Services Finds
Popularity Among the 16-35 Age Group 195
Mobile Television Witnessing Rapid Growth 195
Baidu and Google Conflict for Mobile Search Market Share 196
Product Launches 196
Strategic Corporate Developments 198
B.Market Analytics 200
Table 32: Chinese Recent Past, Current & Future Analysis for
Mobile Advertising Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 200
13b. SOUTH KOREA 201
Market Analysis 201
Table 33: South Korean Recent Past, Current & Future
Analysis for Mobile Advertising Analyzed with Annual Revenue
Figures in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 201
13c. INDIA 202
A.Market Analysis 202
Outlook 202
The Fastest Growing Mobile Market 202
Mobile Advertising: Benefiting from Rising Mobile Phone
Penetration 202
Market Dynamics 203
3G to Boost Mobile Advertising Market 203
Sustained Growth for SMS Advertising 204
Marketers Seeking Innovative Approaches 204
Rural Penetration of Mobile Phones to Boost Mobile Advertising 205
Traditional Media Still Lead the Market 205
Product Launches 205
Strategic Corporate Developments 208
B.Market Analytics 211
Table 34: Indian Recent Past, Current & Future Analysis for
Mobile Advertising Analyzed with Annual Revenue Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 211
13d. REST OF ASIA-PACIFIC 212
A.Market Analysis 212
Outlook 212
Review of Select Markets 212
Malaysia 212
Australia 212
Singapore 212
Product Launches 212
Strategic Corporate Developments 213
B.Market Analytics 217
Table 35: Rest of Asia Pacific Recent Past, Current & Future
Analysis for Mobile Advertising Analyzed with Annual
Revenue Figures in US$ Million for Years 2008 through 2017
(includes corresponding Graph/Chart) 217
14. REST OF WORLD 218
A.Market Analysis 218
Outlook 218
Review of Select Markets 218
Israel 218
South Africa 218
Opportunities and Challenges 219
Lack of Local Publishers: A Missed Opportunity 219
Increase in the Introduction of Innovative Features 220
UGC Segment Expands 220
Product Launches 220
Strategic Corporate Developments 222
B.Market Analytics 226
Table 36: Rest of World Recent Past, Current & Future
Analysis for Mobile Advertising by Geographic Market - South
Africa, Brazil, Others Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 226
Table 37: Rest of World 10-Year Perspective for Mobile
Advertising by Geographic Market - Percentage Breakdown of
Annual Revenues for South Africa, Brazil, Others Markets for
2008, 2011 & 2017 (includes corresponding Graph/Chart) 227
COMPETITIVE LANDSCAPE
Total Companies Profiled: 159 (including Divisions/Subsidiaries - 167)
------------------------------------------
Region/Country Players
------------------------------------------
The United States 79
Canada 2
Japan 2
Europe 47
France 6
Germany 7
The United Kingdom 18
Spain 3
Rest of Europe 13
Asia-Pacific (Excluding Japan) 31
Africa 1
Middle-East 5
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To order this report:
Advertising Industry: Global Mobile Advertising Industry
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