Global Mobile Value-added Services (VAS) Market 2014-2018: Key Vendors are America Movil, Apple, AT&T, BlackBerry, CanvasM, Comviva, Google, InMobi, KongZhong, OnMobile and One97

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Sep 08, 2014, 10:01 ET

DUBLIN, Sept. 8, 2014 /PRNewswire/ -- Research and Markets has announced the addition of the "Global Mobile Value-added Services (VAS) Market 2014-2018" report to their offering.

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Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

The analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.

This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:

Revenue generated from mobile VAS apart from voice communication services
Revenue generated from mobile messaging services and mobile internet services
In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS
In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services
Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE)
Revenue share of the stakeholders in the Global Mobile VAS market
In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services
In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices

However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.

The report, the Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

One of the major trends emerging in this market is the increased adoption of location-enabled mobile VAS. Cellphone users are increasingly using LBS to find places, getting directions, and other purposes.

According to the report, the increased adoption of smartphones and tablets is one of the main factors driving the market. The adoption of smartphones is expected to increase during the forecast period resulting in the enhanced demand and usage of mobile VAS.

Further, the report states that high bargaining power of communication service providers is one of the major challenges in this market. Communication service providers have a high share of revenue generated by the use of mobile VAS.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

04. Market Research Methodology

05. Introduction

06. Market Landscape

07. Market Segmentation by Product

08. Market Segmentation by End-users

09. Geographical Segmentation

10. Key Leading Countries

11. Buying Criteria

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape

19. Key Vendor Analysis

20. Other Reports in this Series

Companies Mentioned: