DUBLIN, April 28, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/nnqz6d/global_mobile) has announced the addition of the "Global Mobile Wallet Market 2014-2018" report to their offering.
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The Global Mobile Wallet market is expected to witness rapid growth during the forecast period due to certain emerging trends. One such trend is the increased use of mobile commerce. This trend is expected to continue during the forecast period due to the convenience and ease of payment facilitated by using smartphones, as well as initiatives undertaken to equip POS devices in convenience stores. Thus, the combined effect of the drivers and emerging trends is expected to drive the growth of the Global Mobile Wallet market during the forecast period.
According to the report, the increasing penetration of smartphones and the growing acceptance of NFC technology is one of the major drivers. The increase in demand for smartphones and high-end mobile devices supporting mobile-enabled payments, especially in the APAC region, is fueling the growth of the Global Mobile Wallet market. The convenient and easy mode of payment through a mobile wallet is another major driver of the market. Mobile wallets allow end-users to make payments or to manage financial transactions without any time and location constraints.
Further, the report states that one of the major challenges in this market is infrastructural inadequacies. Hindrances in communication systems and lack of accessibility and interoperability are some of the fallout of infrastructural inadequacies. The mobile wallet is a new concept, and therefore its success is highly dependent on the confidence level of end-users. However, these infrastructure issues can deter end-users' confidence.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Market Segmentation by Application
08. Geographical Segmentation
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
17. Key Vendor Analysis
18. Other Reports in this Series
- American Express Serve
- Citibank NA and Google Inc.
- MasterCard Inc.
- PayPal Inc.
- Visa Inc.
For more information visit http://www.researchandmarkets.com/research/nnqz6d/global_mobile
Media Contact: Laura Wood , +353-1-481-1716, [email protected]
SOURCE Research and Markets