NEW YORK, Sept. 27, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Motorcycles, Scooters & Mopeds Industry
http://www.reportlinker.com/p087267/Global-Motorcycles-Scooters--Mopeds-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Motorcycle
This report analyzes the worldwide markets for Motorcycles, Scooters & Mopeds in Thousand Units by the following product segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. A six-year historic analysis is also provided for these markets. The report profiles 167 companies including many key and niche players such as Bajaj Auto Limited, BMW Group, China Jialing Industrial Co. Ltd., Chongqing Lifan Hongda Industry (Group) Co. Ltd., Ducati Motor Holding SpA, Harley-Davidson, Inc., Hero Honda Motors Limited, Honda Motor Co., Ltd, Honda Italia Industriale S.p.A., Honda Motorcycle & Scooter India (Private) Ltd., S&T Motors Co. Ltd., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki Motor Corporation, Triumph Motorcycle Limited, Yamaha Motor, MBK Industrie SA, and Yamaha Motor India Private Limited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
MOTORCYCLES, SCOOTERS & MOPEDS MCP-2708
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definition and Scope of Study 3
Review of Product Segments 4
Motorcycles 4
Scooters 4
Mopeds 4
2. OUTLOOK 5
Impact of Recession on the Global Two-wheelers Industry 5
Recession Plays Havoc with Motorcycle Manufacturers Profit
Margins 5
3. OVERVIEW 7
Worldwide Two-Wheeler Industry Profile 7
Motorcycle - A Versatile Machine 7
Leading Motorcycle Manufacturers in the World (2009) - Ranked
by Popularity 8
Top 5 Fastest Motorcycles Worldwide (2009) 8
Table 1: Global Motorcycles Market (2004-2008): Breakdown of
Annual Production in Million Units (includes corresponding
Graph/Chart) 9
4. COMPETITIVE ANALYSIS 10
Industry Marked by Intense Competition 10
Developed Nations Vs Developing Nations - Disparate Preferences 10
Developing Countries in Asia Exhibit Favorable Demographics 10
Market Leaders Cruising Ahead 11
Leading Players in the World Powered Two- Wheeler Market 11
Table 2: Leading Players in the Worldwide Powered Two-Wheeler
Market (2008) - Percentage Breakdown by Volume Sales for
Honda, Yamaha, Suzuki, Ducati and Others (includes
corresponding Graph/Chart) 11
Heavy Motorcycle Segment 12
Table 3: Leading Manufacturers of 651+cc Motorcycles in North
America (2009): Percentage Breakdown by Volume Sales for
Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, and Others
(includes corresponding Graph/Chart) 12
Table 4: Leading Manufacturers of 651+cc Motorcycles in
Europe (2009): Percentage Breakdown by Volume Sales for BMW,
Yamaha, Suzuki, Honda, Kawasaki, Harley-Davidson, and Others
(includes corresponding Graph/Chart) 12
Market Winning Strategies - An Overview 13
Expansion of Product Range 13
Focus on Manufacturing High-Quality Products 13
Increased Marketing Efforts 13
Emphasis on Modern Store Design and Display Techniques 13
Importance of After-Sales Service 13
5. GLOBAL MAJORS - A STRATEGIC INSIGHT 14
Harley Davidson Inc. (US) 14
Harley - SWOT Analysis 14
HDI - Strategies and Problems 14
Japanese Majors - A Strategy Comparison 15
6. CURRENT & FUTURE ANALYSIS 17
Segmental Analysis 17
Motorcycles 17
Scooters 17
Mopeds 18
7. MARKET DRIVERS 19
Government Policies and Regulatory Environment 19
Price and Credit Facilities 19
Rising Income Levels and Urbanization 19
Fuel-Efficiency 19
Other Factors Driving 2-Wheeler Demand 19
Parts & Accessories: Playing a Crucial Role in the Motorcycle
Industry 20
8. MARKET ISSUES AND TRENDS 21
Shift in Asia-Pacific Demand towards Light Motorcycles 21
China Destroying Asia's Competitiveness 21
Scooters - Europe Dominates US 21
Europe and US Scooters Market - Regulations Dictate Market Demand 22
Capacity Expansions - Order of the Day 22
A Trend Towards Product Differentiation 22
Baby Boomers Contributing to Significant Demand 22
'Cycloscooters' Penetrate the European Market 23
Dealer and Consumer Incentive Programs 23
Environmental Considerations - Taking a Front Seat 23
Expansion of Brand Equity Through Selective Licensing Agreements 23
Price Competition Expected to Pick Up 23
Changing Consumer Perceptions in Developing Countries 24
Motorcycle Emission Standards in Europe 24
9. DISTRIBUTION DYNAMICS 25
Promotional Activities 25
Trade Shows 25
Dealer Programs 25
Special Fall/Winter Programs 25
Regional Promotional Activities 25
10. HISTORIC REVIEW FOR THE PERIOD 2001-2006 26
Segmental Analysis for the Period 2001-2006 26
Motorcycles 26
Scooters 26
Mopeds 26
Regional Analysis - A Historic Review 27
The Transformation 27
The Competition 27
Tilt of Balance 28
North America 28
Japan 28
Asia-Pacific 29
11. ENVIRONMENTAL CONCERNS 30
12. PRODUCT PROFILE 31
Motorcycles - A Way of Life & Attitude 31
The Heavyweight Class: A Sumo Wrestler on the Road 31
Standard Class 31
Performance Class 31
Touring 32
Sport Touring 32
Supersport 32
Cruiser 32
Custom 33
The Non-Heavyweight Class 33
Street Motorcycles 33
Dirt Bikes 33
Scooter: A Specially Designed Motorcycle 33
Scooter - The Term Defined 33
Facts at a Glance 34
Differentiating Scooters From Mopeds 35
The Difference Between Scooters and Motorcycles 35
Scooter-The Advantage Factor 36
Scooters - Ride Them Fast 36
Scooters - A Historical Perspective 36
Scope for New Concepts 37
Mopeds: Losing their Prominence 37
Differentiating Motorcycles, Scooters and Mopeds 37
Two-Strokes and Four-Strokes 38
Two-stroke Engine Vs. Four-stroke Engine 38
Two Wheeler Category Definitions: By Style 39
Electrifying Your Ride on Two-Wheels 39
13. PRODUCT INTRODUCTIONS/INNOVATIONS 40
BMW to Launch S1000RR in Road Trim 40
Harley-Davidson Launches Sportster Iron 883 40
Piaggio Launches Vespa GTS 300 Super in the US 40
M&M to Introduce Flyte and Nova 40
Honda Introduces CB Twister 40
LML Unveils Vespa Brand in India 41
TVS Launches Scooty Streak 41
Bajaj Auto Launches XCD 135 DTS-Si 41
BMW Motorrad Launches Three New K-Series Models 41
Bajaj Auto to Launch Gearless Sports Scooter 41
Honda Introduces Wave 110i 41
Honda Launches 2009 CRF450X 42
KTM to Launch ATVs in European Market 42
Suzuki Motorcycle India Launches GS150R 42
KYMCO Launches Agility R16 42
Yamaha to Launch V Star 950 and V Star 950 Tourer 42
TVS Launches Apache RTR 160 RD 42
BSA Motors Rolls Out Electric Scooters 43
Yamaha to Unveil FZ16 43
Honda to Launch CBR 1000 RR 43
Honda Launches 125-CC "CBF Stunner" 43
Royal Enfield Launches Bullet Classic 43
Royal Enfield Launches Twin Spark Engine on the Thunderbird 43
Ducati Motors Unveils Five New Superbikes in India 43
TVS Motors re-Introduces Flame with Single Spark Plug Ignition
System 44
Yamaha to Launch XJ6 Diversion and XJ6 Diversion ABS 44
Honda Launches Aviator Automatic Scooter 44
Kawasaki Launches Vulcan® 1700 Nomad, Classic and Classic LT 44
Bajaj Auto Introduces New Versions of 135cc Bike Discover DTSi 44
Toyota Motor Launches The Winglet 44
Hero Honda Launches New Version of Executive and Entry Level
Bikes 45
Bajaj Auto to Introduce 6 New Bikes 45
Yamaha Italy and Fiat Launch FZ1 45
Yamaha Motor Europe Introduces New Motorcycles and Scooters 45
KTM Launches 1190 RC8 R and 990 Supermoto T 45
Hero Honda Introduces New Versions of Existing Models 46
Varun Bajaj Group Unveils Platina 125 DTS 46
Piaggio Introduces Vespa S 46
Suzuki Launches Boulevard M90 46
Suzuki Rolls Out GSX-R1000 K9 and Gladius 650 in France 46
Kawasaki Launches Ninja® ZX™-6R 47
Honda and Moriwaki Engineering Launch MD250H 47
Honda Introduces V4 Concept Model Motorcycle 47
Hong Leong Yamaha Introduces Nouvo LC in Malaysia 47
Honda Launches CZ-i 110 and Click-i 47
Bajaj Launches XCD Autec 48
Harley-Davidson Launches Tri Glide Ultra Classic Motorcycle 48
Harley-Davidson Launches CVO Fat Bob 48
Honda Launches "Combined ABS" System 48
India Yamaha Motor Launches G5 106cc 48
Triumph Unveils Special Edition Speed Triple 49
Triumph Launches the Special Edition Triumph Tiger 49
Triumph Introduces Street Triple R 49
14. PRODUCT INTRODUCTIONS IN RECENT PAST -A PERSPECTIVE BUILDER 50
Suzuki Introduces Address 125 Scooter 50
Yamaha Rolls Out Electric Scooter with Glow- in-the-dark Feature 50
Piaggio Introduces Hybrid Scooter 50
Suzuki Launches RM250 Enduro Motorcycle 50
Aprilia Launches New Scarabeo 125/200cc 51
EVT Launches Z-20 Electric Scooter Range 51
Brammo Introduces the Enertia Electric Motorcycle 51
Yamaha Introduces YZ250F and YZ450F Racing Bikes 51
Suzuki Introduces New V-Strom 650X in the United Kingdom 52
Vento Motorcycles Launches LI-Series Performance- Oriented
Scooters 52
Buell Introduces Liquid-Cooled 1125R Sportbike 52
Aprilia Launches SportCity 250 Scooter in the US 53
Ducati Introduces World Superbike 1098 R 53
Star Motorcycles Launches 2007 V Star 1300 53
Yamaha Introduces the Latest Entry Level YFM250R Sports ATV 53
Kinetic Sanyang Launches Scooterette 54
Kymco Canada Launches a Range of the Latest ATVs, Scooters,
and Motorcycles 54
ZAP Launches the Latest ZAPINO Electric Scooter 54
Hero Honda Introduces Splendor NXG 54
Yamaha Rolls Out New Gladiator 55
Vectrix Introduces Super-Scooter 55
KTM Launches New 2008 KTM EXC Models 55
Malaguti Introduces New Phantom F12 R 55
TVS Introduces 'StaR Sport' 56
Piaggio Launches Carnaby 56
Bajaj Introduces 'Pulsar' DTS-i 56
Piaggio to Launch New Scooter Models 56
Yamaha Plans New Product Launches 57
Suzuki India Plans Hayabusa for India 57
LML Presents Vespa NV SPL and Select II 58
TVS Motor Launches 100cc-plus Scooter 58
Tank Sports Launches Second Green Bike 58
Harley-Davidson Launches XL 1200N Nightster 58
Suzuki Introduces Four New Variants of Motorcycles 59
Bajaj Launches Bajaj Kristal DTSi 59
BMW to Launch Six New Models of Motorcycles 59
Kawasaki Launches Two New Cruiser Models 59
KTM Launches Street Legal EXC Enduros and New 990 Superduke in
Canada 60
Malaguti Launches Two New Scooters - Centro and Power 60
Honda Introduces Latest S-Wing 125 Scooter 60
Kawasaki to Introduce 250TR Stylish Four Stroke Motorcycle 61
Roehr Motorcycles Launches V-Roehr 1130 Superbike 61
Kawasaki Unveils New ESTRELLA in Japan 61
Vespa Launches Advanced Vespa S 62
Hyosung Expands Product Line, Enters UK Market 62
15. RECENT INDUSTRY ACTIVITY 63
Harley-Davidson to Establish Motorcycles Presence in India 63
DAWOOD YAMAHA Changes Name to DYL 63
Suzuki Motorcycles India to Expand Capacity 63
Hero Motors and Bombardier Recreational Products Sign MoU 63
Naza and Piaggio to Ink Distribution Deal 63
Honda to Seize the Production of Geared Scooters in India 64
Piaggio and Canadian Scooter Terminate Distribution Agreement 64
TVS Motor to Launch Motorcycle in Indonesia 64
Piaggio and Moto Guzzi to Merge 64
Harley-Davidson Acquires MV Agusta 64
Performance Motorcycles Merges with Ducati Motor Holding 65
Mahindra Takes Over 2-Wheeler Business of Kinetic Engineering 65
M&M Takes Over Kinetic Motor 65 M&M Acquires Engines
Engineering S.r.l. 65
Bajaj Auto Acquires Stake in KTM 65
Suzuki Motor Acquires Remaining Stake in SMIPL 65
AIG Buys Stake in Chongqing Lifan Industry Co. Ltd 66
Hybrid Dynamics Takes Over Delaware American Motors 66
Suzuki's Indonesian Subsidiary to Change Name 66
Honda and Oriental Holdings Establish JV 66
Yamaha Signs Agreement with Mitsui 66
Suzuki Extends Agreement with Intelligent Energy 66
Yamaha Motor to Expand Capacity in India 66
TVS Motors and Mahabharat Motors Sign MOU 67
Kawasaki to Establish Motorcycle Plant in Brazil 67
Yamaha Motor to Establish New Company with Toyota Tsusho 67
Honda's New Plant in Kumamoto Factory Commences Operation 67
Suzuki Motor Cycle to Integrate R&D with Maruti Suzuki 67
16. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER 68
Harley-Davidson Acquires Assets of Castalloy 68
S&T Announces Acquisition of Hyosung Motorcycles 68
BMW Motorrad to Acquire Husqvarna Motorcycles 68
Pak Suzuki Motor and Suzuki Motorcycles Pakistan to Merge 69
ZAP (ZAAP) Inks Distribution Agreement with AJ Imports 69
Hero Cycles Collaborates with Ultra Motors 69
Tank Sports Enters into Agreement with Hexagon to Take Over
LowPrice 70
Cagiva Enters into an Agreement with Kinetic Engineering 70
Yamaha Motor to Start Production and Sales Facility in
Philippines 70
Yamaha Motor to Set-up Second New Motorcycle Plant in Vietnam 71
Honda to Set-up Second Motorcycle Manufacturing Facility in
Vietnam 71
TVS Motor Company Inaugurates New Factory in Karawang 71
Bajaj Auto Starts Pantnagar Plant 72
TVS Motor Company Instigates New Plant 72
Honda to Establish Second Motorcycle Manufacturing Unit 72
Buell Plans to Enter Off-Road Motorcycle Segment 72
Suzuki Motor and Maruti Commence Two-Wheeler Plant in India 73
Kawasaki to Increase Production Capacity 73
17. FOCUS ON SELECT GLOBAL PLAYERS 74
Bajaj Auto Limited (India) 74
BMW Group (Germany) 74
China Jialing Industrial Co. Ltd. (China) 74
Chongqing Lifan Hongda Industry (Group) Co. Ltd. (China) 74
Ducati Motor Holding SpA (Italy) 75
Harley-Davidson, Inc. (US) 75
Hero Honda Motors Limited (India) 75
Honda Motor Co., Ltd (Japan) 76
Honda Italia Industriale S.p.A. (Italy) 76
Honda Motorcycle & Scooter India (Private) Ltd. (India) 76
S&T Motors Co. Ltd. (South Korea) 76
Kawasaki Heavy Industries Ltd. (Japan) 77
Piaggio (Italy) 77
Suzuki Motor Corporation (Japan) 77
Triumph Motorcycle Limited (UK) 78
Yamaha Motor (Japan) 78
MBK Industrie SA (France) 78
Yamaha Motor India Private Limited (India) 78
18. GLOBAL MARKET PERSPECTIVE 79
Table 5: World Recent Past, Current and Future Analysis for
Motorcycles, Scooters and Mopeds by Geographic Region/ Country -
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Independently Analyzed by Annual Sales in '000
Units for the Years 2007 through 2015 (includes corresponding
Graph/Chart) 79
Table 6: World Recent Past, Current and Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles, Scooters and Mopeds Independently Analyzed by
Annual Sales in '000 Units for the Years 2007 through 2015
(includes corresponding Graph/Chart) 80
Table 7: World Historic Review for Motorcycles, Scooters and
Mopeds by Geographic Region/Country - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World
Independently Analyzed by Annual Sales in '000 Units for the
Years 2001 through 2006 (includes corresponding Graph/Chart) 81
Table 8: World Historic Review for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles, Scooters and Mopeds
Independently Analyzed by Annual Sales in '000 Units for the
Years 2001 through 2006 (includes corresponding Graph/Chart) 82
Table 9: World 11-Year Perspective for Motorcycles, Scooters
and Mopeds by Geographic Region/Country - Percentage Breakdown
of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 83
Table 10: World 11-Year Perspective for Motorcycles, Scooters
and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles, Scooters and Mopeds for the Years 2005,
2010 and 2015 (includes corresponding Graph/Chart) 84
19. UNITED STATES 85
A.Market Analysis 85
Market Trends 85
Women Bikers 85
Motorcycle Manufacturers Target Baby Boomers 85
Tiny Motorcycles Making an Impact 86
Design Modifications Boost the Motorbike Industry 86
Heavyweight Motorcycles Dominate the Market 86
Honda Dominates the US Scooter Market 86
Growing Preference for Chinese Scooters in the US 86
Growth Dampeners 87
Current & Future Analysis 87
Table 11: US Two-Wheeler Market (2008): Percentage Share
Breakdown by Category - Cruiser, Sport/Super Bike,
Motocross, Sports Bike, Supermoto/Dual Sports Bike, Tourer,
Endura Racing, Naked Bike, Travel Endura and Others
(includes corresponding Graph/Chart) 87
Market Statistics 88
Motorcycles 88
Table 12: Leading Players in the US Motorcycles Market
(2009): Percentage Breakdown of Motorcycle Sales by
Company - Harley-Davidson, Honda, Yamaha, Kawasaki,
Suzuki, KTM, BMW, Triumph and Others (includes
corresponding Graph/Chart) 88
Table 13: US Motorcycles Market (2009): Percentage
Breakdown of New Motorcycle Sales by Category - Street,
Dirt, Scooter, and Dual (includes corresponding
Graph/Chart) 88
Table 14: US Motorcycles Market (2009): Percentage
Breakdown of New Motorcycle Rider by Gender - Male and
Female 89
Table 15: US Motorcycles Market (2009): Percentage
Breakdown of New Motorcycle Rider by Marital Status-
Married, Single (Never Married), Divorced, and Widowed
(includes corresponding Graph/Chart) 89
Most Preferred Motorcycle Models in the US (2009) 89
Table 16: US Motorcycles Market (2007): Percentage
Breakdown of Imports by Country - Japan, China, Italy,
Germany, and Others (includes corresponding Graph/Chart) 90
Cruisers 90
Cruising Ahead 90
Table 17: US Cruiser Bike Market (2009): Percentage
Breakdown of Sales by Consumer Race - White, Hispanic,
Black, Asian and Others (includes corresponding
Graph/Chart) 90
Table 18: Leading Players in the US Cruiser Motorcycle
Market (2009): Percentage Breakdown by Volume Sales for
Harley-Davidson, Honda, Yamaha, Suzuki, Kawasaki,
Victory and Others (includes corresponding Graph/Chart) 91
Generation Y Powers Dirtbike Sales 91
Table 19: Leading Players in the US Dirtbike Market
(2009): Percentage Breakdown by Volume Sales for Honda,
Yamaha, Kawasaki, KTM, Suzuki, Piaggio, and
Harley-Davidson (includes corresponding Graph/Chart) 91
Table 20: Leading Players in the US Sportsbike Market
(2009): Percentage Breakdown by Volume Sales for Suzuki,
Kawasaki, Honda, Buell, Ducati, Triumph, BMW, KTM,
Piaggio Group and Others (includes corresponding
Graph/Chart) 92
Table 21: US Sports Bike Market (2008): Percentage
Breakdown of Sales by Consumer Race - White, Black,
Hispanic, Asian and Others (includes corresponding
Graph/Chart) 92
Competitive Scenario 92
Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW 92
Harley Davidson Inc. - A Review 93
SWOT Analysis 93
Business Strategies 93
Focus on Core Strengths 94
A Historic Review 94
Market Demographics 94
Consumer Profile 94
Demographics of Motorcycle Customers in the US 95
Touring Motorcycles 95
Table 22: Leading Players in the US Touring Motorcycle
Market (2009): Percentage Breakdown by Volume Sales for
Harley-Davidson, Honda, Kawasaki, BMW, Suzuki, and Others
(includes corresponding Graph/Chart) 96
Trade Statistics in the Past 96
Exports in 2005 & 2006 96
Table 23: US Exports of Mopeds and Motorcycles (2005 &
2006): Percentage Share Breakdown by Country - Australia,
Belgium, Brazil, Canada, Germany, Japan, Mexico,
Netherlands, South Africa, Spain, Sweden, UK, and Others
(includes corresponding Graph/Chart) 96
Exports in 2004 97
Table 24: Top 10 US Export Destinations for Motorcycles
(Including Mopeds) and Cycles less than 50cc in 2004
(Volume in Units, Value in '000 Dollars) (includes
corresponding Graph/Chart) 97
Table 25: Top 10 US Export Destinations for Motorcycles
(Including Mopeds) and Cycles Exceeding 50 cc Not
Exceeding 250 cc in 2004 (Volume in Units, Value in '000
Dollars) (includes corresponding Graph/Chart) 97
Table 26: Top 10 US Export Destinations for Motorcycles
(Including Mopeds) and Cycles Exceeding 250 cc Not
Exceeding 500 cc in 2004 (Volume in Units, Value in '000
Dollars) (includes corresponding Graph/Chart) 98
Imports in 2005 & 2006 99
Table 27: US Imports of Mopeds and Motorcycles (2005 &
2006): Percentage Share Breakdown by Country - Austria,
Brazil, China, Germany, Italy, Japan, Spain, Taiwan,
Thailand, UK, and Others (includes corresponding
Graph/Chart) 99
Imports in 2004 99
Table 28: Top 10 US Import Sources for Motorcycles
(Including Mopeds) and Cycles less than 50cc in 2004
(Volume in Units, Value in '000 Dollars) 100
Table 29: Top 10 US Import Sources for Motorcycles
Exceeding 190 cc But Not Exceeding 250 cc in 2004 (Volume
in Units, Value in '000 Dollars) (includes corresponding
Graph/Chart) 100
Table 30: Leading US Import Sources for Motorcycles
Exceeding 250 cc But Not Exceeding 290 cc in 2004 (Volume
in Units, Value in '000 Dollars) (includes corresponding
Graph/Chart) 101
Table 31: Leading US Import Sources for Motorcycles
Exceeding 800 cc But Not Exceeding 970 cc in 2004 (Volume
in Units, Value in '000 Dollars) (includes corresponding
Graph/Chart) 101
Key US Players 102
Polaris Industries Inc. 102
B.Market Analytics 102
Table 32: US Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and
Scooters Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 102
Table 33: US Historic Review for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc); and Scooters Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2001 through 2006 (includes corresponding
Graph/Chart) 103
Table 34: US 11-Year Perspective for Motorcycles, Scooters
and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles (Below 250cc, 250cc-500cc and Above
500cc); and Scooters Markets for Years 2005, 2010 and 2015
(includes corresponding Graph/Chart) 104
20. CANADA 105
A.Market Analysis 105
Current and Future Analysis 105
Market Trends 105
Heavy Weight Motorbikes: Experiencing Increasing Demand 105
Demographics Having an Impact on the Industry 105
Table 35: Canadian Market for Street Motorcycles (2008):
Percentage Share Breakdown by Engine Capacity - Below
250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above
(includes corresponding Graph/Chart) 105
Table 36: Canadian Market for Offroad Bikes (2008):
Percentage Share Breakdown by Engine Capacity - 125cc &
Less, 126-250cc, 251cc & Above (includes corresponding
Graph/Chart) 106
Table 37: Canadian Market for Motorcycles (2006):
Percentage Share Breakdown of Retail Motorcycle Sales by
Select Province - Alberta, British Columbia, Manitoba, New
Brunswick, Newfoundland & Labr., Nova Scotia, Ontario,
Prince Edward Island, Quebec, Saskatchewan, and Others
(includes corresponding Graph/Chart) 106
Table 38: Canadian Market for Motorcycles (2008):
Percentage Share Breakdown of Retail Motorcycle Sales by
Season - Mar - May, Jun - Aug, Sep - Nov, and Dec - Feb
(includes corresponding Graph/Chart) 106
Imports/Exports 107
Table 39: Canadian Imports of Mopeds and Motorcycles (2005 &
2006): Percentage Share Breakdown by Country - Austria,
Brazil, China, Germany, Italy, Japan, Taiwan, Thailand, UK,
US, and Others (includes corresponding Graph/Chart) 107
Table 40: Canadian Exports of Mopeds and Motorcycles (2005 &
2006): Percentage Share Breakdown by Country - Czech
Republic, France, Germany, Japan, Norway, Poland, Russia,
South Africa, Spain, UK, US, and Others (includes
corresponding Graph/Chart) 108
B.Market Analytics 109
Table 41: Canadian Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 109
Table 42: Canadian Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2001 through 2006 (includes corresponding
Graph/Chart) 110
Table 43: Canadian 11-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds
for the Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 111
21. JAPAN 112
A.Market Analysis 112
Market Overview 112
Deregulations Drive Market Growth 112
Decline in Bike Production 112
Current & Future Analysis 113
Japan Still Leads the Race in the Motorbike Segment 113
Japan Needs to Be on Guard as Indian Companies Proffer
Competition 113
Competitive Analysis 114
Table 44: Leading Players in Japanese Motorcycle Market
(2009): Percentage Breakdown by Volume Sales for Yamaha,
Suzuki, Honda, Kawasaki, and Others (includes corresponding
Graph/Chart) 114
Big Four in the Japanese Two-wheeler Market - A Strategic
Comparison 114
Production Scenario 115
Table 45: Japanese Motorcycles Market (2009): Breakdown of
Volume Production in Thousand Units by Engine Capacity -
50cc & Below, 51cc-125cc, 126cc-250cc, and Above 250cc
(includes corresponding Graph/Chart) 115
Table 46: Japanese Motorcycles Market (2009): Breakdown of
Volume Production in Thousand Units by Company - Honda,
Suzuki, Yamaha, Kawasaki, and Others (includes
corresponding Graph/Chart) 116
Table 47: Japanese Powered Two Wheeler Production by Engine
Capacity (2001-2004) - 50cc& Less, 51-125cc, 126-250cc and
above 251cc (In '000 Units) (includes corresponding
Graph/Chart) 116
Table 48: Japanese Powered Two Wheeler Production by Engine
Capacity (2001-2004) - 50cc & Less, 51-125 cc, 126-250cc
and above 251cc (In%) (includes corresponding Graph/Chart) 117
Trade Statistics 117
Japanese Powered Two-Wheeler Exports 117
Table 49: Japanese Exports of Motorcycles (including
Scooters) for 2007 & 2008: Percentage Share Breakdown by
Engine Capacity - 50cc & Less, 51-125cc, 126-250cc, and
Over 250cc (includes corresponding Graph/Chart) 118
Table 50: Japanese Exports of Motorcycles (2006):
Percentage Share Breakdown by Region - Asia, Africa,
Central America, Europe, Middle East, North America,
Oceana, and South America (includes corresponding
Graph/Chart) 118
Table 51: Japanese Exports of Powered Two-Wheelers by
Engine Capacity (2001-2004) - 50cc & Less, 51-125 cc,
126-250cc and above 251cc (In '000 Units) (includes
corresponding Graph/Chart) 119
Import Statistics 119
Table 52: Japanese Imports of Motorcycles (including
Scooters) for 2008: Percentage Share Breakdown by Engine
Capacity - 50cc & Less, 51-250cc, 251-500cc, 501-800cc,
and Over 800cc (includes corresponding Graph/Chart) 119
Key Japanese Players 119
B.Market Analytics 120
Table 53: Japanese Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) and
Mopeds Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 120
Table 54: Japanese Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (51cc-125cc,
126cc-250cc and Above 251cc) and Mopeds Independently
Analyzed by Annual Sales in Thousand Units for the Years
2001 through 2006 (includes corresponding Graph/Chart) 121
Table 55: Japanese 11-Year Perspective for Motorcycles
(51cc-125cc, 126cc-250cc and Above 251cc) , Scooters and
Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles and Mopeds for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 122
22. EUROPE 123
A.Market Analysis 123
Table 56: Two-Wheeler Market in European Union (2008):
Percentage Share Breakdown by Category - Naked Bikes,
Sports/Super Bike, Cruiser, Supermoto/Dualsport, Travel
Endura, Sports Bike, Tourer, Streetfighter, Motocross,
Endura Racing and Others (includes corresponding
Graph/Chart) 123
Current and Future Analysis 124
Traffic Congestion to Drive Two-Wheeler Demand 124
European Two-Wheeler Markets - Similar, Yet Different 125
Historic Review and Competitive Analysis 126
Table 57: Volume of Motorcycles Registered by Type During
January - May, 2006 (includes corresponding Graph/Chart) 126
Table 58: Leading Players in the European Motorcycle Market
(2005) - Percentage Breakdown by Sales Volume for Honda,
Yamaha, Suzuki, BMW, Piaggio Group, Harley Davidson, KTM,
Ducati, and Others (includes corresponding Graph/Chart) 126
Table 59: Leading Players in the European Motorcycle Market
(2004) - Percentage Breakdown by Sales Volume for Honda,
Yamaha, Suzuki, BMW, Kawasaki, and Others (includes
corresponding Graph/Chart) 127
Table 60: Leading Players in the European Scooter Market
(2005) - Percentage Breakdown by Sales Volume for Piaggio
Group, Yamaha, Honda, Peugeot, Kymco, Suzuki, and Others
(includes corresponding Graph/Chart) 127
European Two-Wheeler Market: Historical Evolution 127
Late 1990's- A Brief Background 128
A Reversal of Trend 128
B.Market Analytics 129
Table 61: European Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Geographic Region -
France, Germany, Italy, UK, Spain, Belgium and Rest of
Europe Independently Analyzed by Annual Sales in Thousand
Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 129
Table 62: European Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles, Scooters and Mopeds Independently Analyzed by
Annual Sales in Thousand Units for the Years 2007 through
2015 (includes corresponding Graph/Chart) 130
Table 63: European Historic Review for Motorcycles, Scooters
and Mopeds by Geographic Region - France, Germany, Italy,
UK, Spain, Belgium & Rest of Europe Independently Analyzed
by Annual Sales in Thousand Units for the Years 2001 through
2006 (includes corresponding Graph/Chart) 131
Table 64: European Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles, Scooters and
Mopeds Independently Analyzed by Annual Sales in Thousand
Units for the Years 2001 through 2006 (includes
corresponding Graph/Chart) 132
Table 65: European 11-Year Perspective for Motorcycles,
Scooters and Mopeds by Geographic Region - Percentage
Breakdown of Unit Sales for France, Germany, Italy, UK,
Spain, Belgium and Rest of Europe for the Years 2005, 2010
and 2015 (includes corresponding Graph/Chart) 133
Table 66: European 11-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds
for the Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 134
22a. FRANCE 135
A.Market Analysis 135
Market Overview 135
Current and Future Analysis - The Charge of the Motorcycle
Brigade 135
Table 67: Sales of Motorcycles by Cubic Centimeter (CC),
2007: Percentage Breakdown by Range for 80-124 CC, 125-499
CC, 500-749 CC, 750-999 CC and 1000 CC and above (includes
corresponding Graph/Chart) 135
Historic Review 136
Table 68: Motorcycles Market in France (2005): Percentage
Breakdown of Unit Sales for Yamaha, Honda, Suzuki,
Kawasaki, Piaggio and Others (includes corresponding
Graph/Chart) 136
Table 69: Motorcycle and Moped Production in France:
1995-2003 (In Thousand Units) (includes corresponding
Graph/Chart) 136
Key French Players 137
Peugeot Motocycles S.A. 137
B.Market Analytics 137
Table 70: French Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 137
Table 71: French Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2001 through 2006 (includes corresponding
Graph/Chart) 138
Table 72: French 11-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles(Below 250cc,
250cc-500cc and Above 500cc), Scooters and Mopeds for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 139
22b. GERMANY 140
A.Market Analysis 140
Current and Future Analysis 140
High-Powered Motorcycles Enjoy Cult Status 140
Motorcycles Become Popular Among Different Social Classes 140
Table 73: German Market for Motorcycles (>50cc) for 2008:
Percentage Share Breakdown by Product Category - Chopper,
Classic, Enduro, Sport Bike, Super Sportster, Touring
Bike/Luxury Tourer, and Others (includes corresponding
Graph/Chart) 141
Table 74: Leading Players in German Motorcycles Market
(2009): Percentage Breakdown by Volume Sales for BMW,
Suzuki, Honda, Yamaha, Kawasaki, Harley-Davidson, and
Others (includes corresponding Graph/Chart) 141
A Peek into the Past Scenario 141
Key German Player 142
B.Market Analytics 142
Table 75: German Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 142
Table 76: German Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2001 through 2006 (includes corresponding
Graph/Chart) 143
Table 77: German 11-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (Below 250cc,
250cc-500cc and Above 500cc), Scooters and Mopeds for the
Years 2005, 2010 and 2015 (includes corresponding
Graph/Chart) 144
22c. ITALY 145
A.Market Analysis 145
Current and Future Analysis 145
Table 78: Italian Motorcycles Market (2008): Percentage
Share Breakdown by Category- Naked, Sportive, Enduro,
Custom, Tourism, Supermoto, Trial, Cross and Others
(includes corresponding Graph/Chart) 145
Competitive Analysis 145
Table 79: Leading Manufacturers of Mopeds in Italy (2005) -
Percentage Breakdown by Volume Sales for Piaggio (including
Aprilia), MBK/Yamaha, Malaguti, Peugeot, Honda Italia,
Kymco, Italjet, Benelli and Others (includes corresponding
Graph/Chart) 146
Motorcycle & Moped Production in the Past 146
Table 80: Italian Production of Motorcycles and Mopeds:
2005 & 2006 (In Thousand Units) (includes corresponding
Graph/Chart) 146
Key Italian Players 147
B.Market Analytics 148
Table 81: Italian Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and Above
750cc), Scooters and Mopeds Independently Analyzed by Annual
Sales in Thousand Units for the Years 2007 through 2015
(includes corresponding Graph/Chart) 148
Table 82: Italian Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (Below 125cc,
126cc-250cc, 251cc-750cc and Above 750cc), Scooters and
Mopeds Independently Analyzed by Annual Sales in Thousand
Units for the Years 2001 through 2006 (includes
corresponding Graph/Chart) 149
Table 83: Italian 11-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (Below 125cc,
126cc-250cc, 251cc-750cc and Above 750cc), Scooters and
Mopeds for the Years 2005, 2010 and 2015 (includes
corresponding Graph/Chart) 150
22d. THE UNITED KINGDOM 151
A.Market Analysis 151
Overview 151
Table 84: UK Motorcycle Market (2008): Percentage Breakdown
of New Motorcycles Registered by Type - Supersport, Naked,
Scooter, Adventure Sport, Custom, Sport/Tour, Trail/Enduro,
and Touring (includes corresponding Graph/Chart) 151
UK Motorcycle Market (2007): Leading Motorcycle Models (New
Motorcycles Registered) by Type - Adventure Sport, Custom,
Naked, and Scooter 152
UK Motorcycle Market (2007): Leading Motorcycle Models (New
Motorcycles Registered) by Type - Sport/Tour, Supersport,
Trail/Enduro, and Touring 152
UK Motorcycle Market (2007): Leading Motorcycle Models (New
Motorcycles Registered) by Engine Capacity - 0-125 CC,
126-650CC, and 651CC+ 152
Table 85: UK Motorcycle Market, 2007: Percentage Breakdown
of New Motorcycles Registered by Type - Scooters, Sports,
Naked, Dual Sport (on/off road), Custom and Touring
(includes corresponding Graph/Chart) 153
Current and Future Analysis 153
Issues Affecting the Market 153
Increasing Demand for Two-Wheeler Transport 153
Demographics 154
Two-Wheelers Replacing Cars 154
End of Season Discounts 154
Promotional Tactics in Two-Wheeler Market 154
Leading Two-Wheeler Categories in the Past 155
Table 86: UK Market for Powered Two Wheelers in 2004 -
Leading Brands Ranked by Registrations (In Units) (includes
corresponding Graph/Chart) 155
Scooter Registrations in the UK in 2004 - Best Selling
Brands Ranked by Engine Capacity 155
Table 87: Top New Models Launched in the UK Market During
2005 (includes corresponding Graph/Chart) 156
Imports/Exports 156
Table 88: UK Imports of Motorcycles (2005): Percentage
Share Breakdown by Product Type - Motorcycles < 50cc,
Motorcycles 50cc-250cc, Motorcycles 250cc-500cc,
Motorcycles 500cc-800cc, Motorcycles > 800cc, Scooters
50cc-250cc, Saddles for Motorcycles, Mopeds & Scooters, and
Parts and Accessories (includes corresponding Graph/Chart) 156
Table 89: UK Exports of Motorcycles (2005): Percentage
Share Breakdown by Product Type - Motorcycles < 50cc,
Motorcycles 50cc-250cc, Motorcycles 250cc-500cc,
Motorcycles 500cc-800cc, Motorcycles > 800cc, Scooters
50cc-250cc, Motorcycle Side-Cars, Saddles for Motorcycles &
Mopeds, Scooters, and Parts and Accessories (includes
corresponding Graph/Chart) 157
Key UK Player 157
B.Market Analytics 158
Table 90: UK Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),
Scooters and Mopeds Independently Analyzed by Annual Sales
in Thousand Units for the Years 2007 through 2015 (includes
corresponding Graph/Chart) 158
Table 91: UK Historic Review for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles (Below 250cc,
250cc-500cc and Above 500cc), Scooters and Mopeds
Independently Analyzed by Annual Sales in Thousand Units for
the Years 2001 through 2006 (includes corresponding
Graph/Chart) 159
Table 92: UK 11-Year Perspective for Motorcycles, Scooters
and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles (Below 250cc, 250cc-500cc and Above
500cc), Scooters and Mopeds for the Years 2005, 2010 and
2015 (includes corresponding Graph/Chart) 160
22e. SPAIN 161
A.Market Analysis 161
Current and Future Analysis 161
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Nicolas Bombourg
Reportlinker
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