Global Organic Food and Beverages Industry Outlook to 2016 - Rising Health Awareness Anticipated to Escalate Demand

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Global Organic Food and Beverages Industry Outlook to 2016 - Rising Health Awareness Anticipated to Escalate Demand

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EXECUTIVE SUMMARY

The report titled "Global Organic Food and Beverages Industry Outlook to 2016 –Rising Health Awareness Anticipated to Escalate Demand" provides a comprehensive analysis of market size of global organic food and beverages industry on the basis of region such as North America, Europe and Asia-Pacific, market segmentation by organic products such as organic fruits and vegetables, dairy products, breads and grains, snack foods and others. The report also entails the organic agricultural land development in countries such as the US, Germany, France, the UK and others. The report also provides competitive landscape of major producers and retailers operating in the organic food and beverages industry.

The future projections are included to provide an overview on the prospects and expected growth drivers in the global organic food and beverages industry

Global The global organic food and beverages has gained popularity across the globe over the past few years while moving from niche to the mainstream The majors in international supermarkets such as Whole foods market, Tesco, Walmart are increasing the range of organic food product lines with an increasing focus on the introduction of private label organic products at lower prices to increase the accessibility for consumers. The demand for organic food and beverages in countries such as the US, Japan and Germany has been robust over the past 6 years, growing at significantly high growth rates.

The global organic food and beverages industry has showed a remarkable growth in the past five years, growing from USD ~ million in 2006 to USD ~ million in 2011. The market has registered a CAGR of 9.5% from 2006 to 2011. In 2011, North America and Europe contributed ~% and ~% respectively to the overall sales of organic food and beverages in the world. The contribution made by Asia-Pacific has inclined over the years from being ~% in 2006 to ~% in 2011 led by increasing environment and health awareness among the masses.

Over the next five years, the world organic food and beverages market is estimated to reach USD ~ million thus growing by 9.4% during the period 2012-2016. This will be due to further initiatives taken by the government in creating awareness among the masses and a subsequent increase in the organic production capacities globally.

North America The organic food and beverages industry in North America is one of the major industries in the region. Over the years, the organic food industry in the region has experienced range of activities on account of several measures laid by the US Department of Agriculture and other pesticide control agencies to restrict the use of synthetic pesticides in the crop fields and the organic food products.

The US veterinary organic food market is one of the predominant markets in the organic food and beverages industry in the region with a contribution of ~% of the market sales in the region in 2011. The contribution has declined over the years from ~% in 2006 to ~% in 2010.On the other hand, Canada has gradually emerged as a chief market for organic food and beverages in North America in the last few years. In 2011, the revenue of the organic food and beverages products in the country was USD ~ million.Although, the market in North America has matured, the marketers are expected to witness opportunities in terms of the development in the organic agricultural land leading to increased activities in the organic farming in the US.

Europe The market for organic food and beverages in Europe is the largest worldwide accounting for almost half of the global sales of organically grown products. Organic products have been gradually inculcated in the supermarkets, hypermarkets, convenience stores and discount stores in Europe in the last two decades showcasing a strong presence across the entire region. Organic food expenses in the retail sector in the region reached USD ~ million in 2011 of which ~% of the revenue is contributed by Germany, France, the UK and Italy. Germany is the largest market for organic food and beverages in the region accounting for ~% of the sales in 2011.

The organic food and beverages market in Germany has been majorly contributed by retailers including the supermarkets, discounters and various health retailers which together account for ~% of the market in 2011. In the UK, the production of organic foods has not kept pace with the demand, causing an influx of imports. The organic dairy products and the organic meat products are the major products relying on imports in the UK from Australia, Asia and Latin America. The organic food and beverages industry in Europe is expected to grow at a CAGR of 7.5% from 2012-2016. It is anticipated that that the organic food and beverages sector in Europe will face unique opportunities in next few years in terms of improved legislation on the organic products and increasing initiatives of the government to encourage the organic consumption by creating health and environmental awareness.

Asia-Pacific The organic food and beverages market in Asia-Pacific has surged in the recent years due to a marked increase in both consumption and production in the region. Though Asia has been slow in adopting the organic trend but in the last 2 -3 years' countries such as Singapore, Malaysia and Taiwan have witnessed tremendous growth rates due to the surging organic productivity in these countries. The organic farmland in the region has also shown considerable increase over the years with the largest increase witnessed in China.

The Asia-Pacific market for organic food and beverages is mainly held by Japan, Australia, China and India with Japan contributing the largest share of ~% to the revenue generated through the sales of organic food and beverages in the region followed by Australia with a share of ~% and China and India together accounting for ~% of the revenue.China organic food and beverages market has been dominated by organic liquor which has been in huge demand in the country and has contributed nearly ~% to the overall revenue in 2011. Organic vegetables have been the second largest segment of China's organic food and beverages market contributing ~% to the overall market in 2011. The major organic crops produced in India include the cereals, pulses, vegetables, fruits together accounting for ~% of the market in 2011.

KEY TOPICS COVERED IN THE REPORT - The market size of the Global Organic Food and Beverages Industry, 2006-2011.

- The market size of the organic food and beverages market in the regions such as North America, Europe and Asia-Pacific, 2006-2011.

- The market size of organic food and beverages in countries such as the US, Canada, Germany, France, the UK, Italy, Switzerland, Spain , Austria, India, China, Japan and Australia, 2006-2011.

- Market segmentation of organic food and beverages markets in the US, Germany, France, Italy and the UK by product revenues, 2009-2011

- Market Share of Distribution Channels in Organic Food and Beverages Industry.

- Organic Agricultural Land Development

- Trends and Development of the Global Organic Food and Beverages Industry.

- Competitive landscape of the major players of Organic Food and Beverages Industry in the world, 2011

- Competitive Landscape of major producers of organic food and beverages industry in the US, Germany, France, the UK, India, China and Australia.

- Future outlook and projections of the basis of revenue in each country, 2012-2016.

- Macroeconomics and industry factors including urban population, consumer food price index and consumer expenditure on food and beverages.

TABLE OF CONTENTS 1. Introduction to the Horticulture Industry in India

2. India Horticulture Crops Introduction and Market Size, FY'2007-FY'2012

2.1. By Plantation Area, FY'2007-FY'2012

2.2. By Horticulture Yield, FY'2007-FY'2012

3. India Horticulture Exports, FY'2007-FY'2012

4. India Horticulture Crops Market Segmentation by States, FY'2007-FY'2012

4.1. By Plantation Area in States and Union Territories of India, FY'2007-FY'2012

4.2. By Yield of Indian States and Union Territories, FY'2007-FY'2012

5. India Horticulture Future Outlook by Plantation Area, FY'2013-FY'2017

6. India Protected Cultivation Introduction and Market Size, FY'2007-FY'2012

6.1. Expenditure on Protected Cultivation by States in India, FY'2007-FY'2012

7. India Protected Cultivation Segmentation

7.1. By Type of Vegetation under Protected Cultivation, FY'2012

7.2. By States, FY'2007-FY'2012

7.2.1. By Type of Protected Cultivation Methods, FY'2007-FY'2012

7.2.2. India Greenhouse Market Introduction

7.2.2.1. Greenhouse Market Size in India, FY'2007-Fy'2012

7.2.2.2. India Greenhouse Market Segmentation by Hi-Tech and Low-Cost Greenhouses, FY'2007-FY'2012

7.2.2.3. India Greenhouse Market Trends and Developments

Increasing Popularity of Mud-Walled Type Poly House

Development of Chinese Type Poly house

Development of Trench Technology

Low Tunnel Technology Gaining Value in North India

7.2.2.4. India Greenhouse Exports, FY'2007-FY'2012

7.2.2.5. India Greenhouse Imports, FY'2007-FY'2012

7.2.2.6. Technical Aspects of Greenhouses

7.2.2.7. Future Outlook of Protected Area Under Greenhouses in India, FY'2013-FY'2017

7.2.3. India Shade Net Market Introduction

7.2.3.1. India Shade Net Market Size, FY'2007-FY'2012

7.2.3.2. Technical Specification in Shade Nets

7.2.3.3. Competitive Landscape of Leading Shade Net Manufacturers in India, FY'2012

7.2.3.4. Future Outlook of Protected Area Under Shade Nets, FY'2013-FY'2017

7.2.4. India Plastic Tunnels Market Introduction and Size, FY'2007- FY'2012

7.2.4.1. India Plastic Tunnels Future Outlook and Projections, FY'2013-FY'2017

7.2.5. India Mulching Market Introduction

7.2.5.1. India Mulching Market Size FY'2007-FY'2012

7.2.5.2. Technical specifications of Plastic Mulches

7.2.5.3. India Mulching Market Segmentation By Biodegradable and Non-Biodegradable Mulches, FY'2012

7.2.5.4. India Mulching Market Trends and Developments

7.2.5.5. Competitive Landscape of Leading Manufacturers of Mulch in India, FY'2012

7.2.5.6. India Mulch Mats Imports and Exports, FY'2007-FY'2012

7.2.5.7. India Mulching Market Future Outlook and Projections, FY'2013-FY'2017

7.3. Emerging Methods of Protected Cultivation in India

7.3.1. India Anti-Bird/Hail Nets Market Size, FY'2011-FY'2012

7.3.2. India Anti-Bird/ Hail Nets Exports and Imports, FY'2007-FY'2012

7.3.3. India Anti-Bird/Hail Nets Future Outlook and Projections, FY'2013-FY'2017

7.4. Profitable Segments in Protected cultivation

8. Value Chain For Protected Cultivation in India

9. Government Initiatives to Promote Protected Cultivation in India

9.1. By National Horticulture Mission (NHM)

9.2. By National Horticulture Board (NHB)

Success of Schemes by NHB

9.3. By State Governments

9.4. By Rashtriya Krishi Vikas Yojna (RKVY)

9.5. By Horticulture Mission for North East and Himalayan States (HMNEH)

10. Events and Conferences for Protected Cultivation in India

11. Key research Institutes in Protected Cultivation in India

11.1. Central Institute of Horticulture (CIH)

11.2. Indian Agricultural Research Institute (IARI)

11.3. Indian Council of Agricultural Research (ICAR)

12. Donor and NGOs Support for Agro Netting in Horticulture

13. Trends and Developments in Protected Cultivation in India

Indo-Israel Agricultural deal

Focus on Pond and Reservoir Lining

Merger of National Horticulture Mission (NHM) and Horticulture Mission for North East and Himalayan States (HMNEH)

Spice Parks in India

Development of Nurseries

14. SWOT Analysis of Protected Cultivation in India

15. Dealers and Suppliers of Greenhouses, Shade Nets and Plastic Mulches in India

16. Future Outlook and Projections of Protected Cultivation in India, FY'2013-FY'2017

16.1. By State Expenditure on Protected Cultivation, FY'2013-FY'2017

17. Cause and Effect Relationship between Dependent and Independent factors Prevailing in Protected Cultivation Industry

18. India Protected Cultivation Macro Economic Indicators: Historical and Projections

18.1. India Population Estimates, FY'2007-FY'2017

18.2. FDI in Multi Brand Retail in India- Fuelling Demand for Quality Horticulture Products

19. Appendix

19.1. Market Definition

19.2. Abbreviations

19.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Analysis

19.4. Disclaimer

LIST OF FIGURES Figure 1: India Horticulture Plantation Area in Thousand (000's) Hectares and Area under Protected Cultivation in Hectares in Percentage of Total Area under Horticulture, FY'2007-FY'2012

Figure 2: India Horticulture Yield in Thousand (000's) Metric Tonnes, FY'2007-FY'2012

Figure 3: Percentage Share of Yield of Different Crop Plantations in India, FY'2007-FY'2012

Figure 4: India Horticulture Projections on the Basis of Area in Thousand (000's) Hectares, FY'2013-FY'2017

Figure 5: India Protected Cultivation Market Size on the Basis of Cumulative Area in Hectares, FY' 2007-FY'2012

Figure 6: Area under Protected Cultivation by Type of Vegetation in Percentage, FY'2012

Figure 7: States and Union Territories Adopting Protected Cultivation in India in Number, FY'2007-FY'2012

Figure 9: India Protected Cultivation Segmentation by Greenhouses, Mulching, Plastic Tunnels, Shade Nets and Anti-Bird/Hail Nets on the Basis of Area in Percentage, FY'2007-FY'2012

Figure 10: Working Model of Greenhouse

Figure 11: India Greenhouse Market Size on the Basis of Cumulative Area in Hectare and Market Size in INR Million, FY'2007-FY'2012

Figure 12: India Greenhouse Exports by Ready to Assemble Type and Other Greenhouses on the Basis of Revenue in USD Million, FY'2007-FY'2012

Figure 13: India Greenhouse Import by Ready to Assemble Type and Other Greenhouses on the Basis of Revenue in USD Million, FY'2007-FY'2012

Figure 14: India Greenhouse Future Projections on the Basis of Area in Hectares and Market Size in INR Million, FY'2013-FY'2017

Figure 15: India Shade Nets Market Size on the Basis of Cumulative Area in Hectares and Value in INR Million, FY'2007-FY'2012

Figure 16: India Shade Nets Market Future Projections on the Basis of Cumulative Area in Hectares and Market Size in INR Million, FY'2013-FY'2017

Figure 17: Type of Plastic Tunnels and Construction Details

Figure 18: India Plastic Tunnels Market Size by Cumulative Area in Hectares and Market Size in INR Million, FY'2007-FY'2012

Figure 19: India Plastic Tunnels market Projections on the Basis of Area in Hectares and Market Size in INR Million, FY'2013-FY'2017

Figure 20: India Mulching Market Size on the Basis of Cumulative Area in Hectares and Market Size in INR Million, FY'2007-FY'2012

Figure 21: Mulch Mats Segmentation by LDPE and HDPE Plastic Mulches, FY'2012

Figure 22: India Import and Export of Mulch Mats by Value in USD Million, FY'2007-FY'2012

Figure 23: India Import and Export of Mulch Mats by Quantity in Kilograms, FY'2007-FY'2012

Figure 24: India Mulching Market Future Projections on the Basis of Area in Hectares, FY'2013-FY'2017

Figure 25: India Anti-Bird/Hail Nets Import and Export on the Basis of Revenue in USD Million, FY'2007-FY'2012

Figure 26: India Anti-Bird/ Hail Nets Import and Export on the Basis of Volume in Kg, FY'2007-FY'2012

Figure 27: India Anti-Hail/Bird Nets Future Projections on the Basis of Cumulative Area in Hectares, FY'2013-FY'2017

Figure 28: Value China for Protected Cultivation in India

Figure 29: Percentage Share of Funding Protected Cultivation by National Boards across India, FY'2012

Figure 30: Organization Structure of National Horticulture Mission (NHM)

Figure 31: Organization Structure of RKVY

Figure 32: Ponds and Reservoir Lining in India in Units, FY'2007-FY'2012

Figure 33: Cumulative Area under Nurseries in India in Hectares, FY'2007-FY'2012

Figure 34: India Protected Cultivation Future Projection on the Basis of Area in Hectares, FY'2013-FY'2017

Figure 35: India Protected Cultivation Projection on the Basis of State Expenditure in INR Million, FY'2013-FY'2017

Figure 36: Population of India in Million, FY'2007-FY'2017

LIST OF TABLES Table 1: India Horticulture Plantation Area in Thousand (000's) Hectares by Type of Vegetation, FY'2007-FY'2012

Table 2: India Horticulture Yield by Type of Vegetation in Thousand (000's) Metric Tonnes, FY'2007-FY'2012

Table 3: India Horticulture Exports by Floriculture, Processed Fruits and Vegetables and Fruit and Vegetables in Tonnes, FY'2007-FY'2012

Table 4: India Horticulture Exports by Fresh Fruits and Vegetables, Floriculture, Processed Fruits and Vegetables by Value in USD Million, FY'2007-FY'2012

Table 5: India Horticulture Plantation Area in Thousand (000's) Hectares by States, FY'2007-FY'2012

Table 6: India Horticulture Yield by the States in Thousand (000's) Metric Tonnes, FY'2007-FY'2012

Table 7: India Protected Cultivation Market Size by Value in INR Million, FY'2012

Table 8: Expenditure on Protected Cultivation by States in India in INR Lakhs, FY'2007-FY'2012

Table 9: India Protected Cultivation Market Segmentation by Type of Vegetation on the Basis of Cumulative Area in Hectares, FY'2012

Table 10: Year on Year Addition of Area under Protected Cultivation by States and Union Territories of India in Hectares, FY'2007-FY'2012

Table 11: Year on Year Growth in Protected Cultivation Area in North East and Himalayan States in Hectares, FY'2011 and FY'2012

Table 12: Major Markets for Protected Cultivation Methods (Greenhouses, Shade Nets, Mulching, Plastic Tunnels and Anti-Bird/Hail Nets) in India in terms of Area in Hectares, FY'2012

Table 13: Average Cost of Cladding Material of the Protected Cultivation Methods (Greenhouses, Shade Nets, Plastic Tunnels, Mulching and Anti-Bird/Hail Nets) per Square Meters in Major Markets of India in INR, FY'2012

Table 14: Market Size of Protected Cultivation Methods (Greenhouses, Shade Nets, Mulching, Plastic Tunnels and Anti-Bird/ Hail Nets) in Major Markets by value in INR million, FY'2012

Table 15: India Protected Cultivation Segmentation by Greenhouses, Mulching, Plastic Tunnels, Shade Nets and Anti-Bird/Hail Nets on the Basis of Area in Hectares, FY'2007-FY'2012

Table 16: India Protected Cultivation Area under Emerging Methods of Greenhouse in Hectares, FY'2011-2012

Table 17: India Protected Area under Greenhouses by High and Low Cost Greenhouses and by Small & Medium Farmers and Other Farmers, FY'2007-FY'2012

Table 18: India Greenhouse Exports by Ready to Assemble type and Other Greenhouses on the Basis of Volume in Thousand (000's) Units, FY'2007-FY'2012

Table 19: India Greenhouse Import by Ready to Assemble Type and Other Greenhouses on the Basis of Volume in Thousands (000's), FY'2007-FY'2012

Table 20: Characteristics of the Cladding Material used in Greenhouse

Table 21: Average Price of Greenhouse Cladding Material on the basis of Dimensions, Rolls per Hectare in Numbers and Average Price Range per Square Meter, FY'2012

Table 22: Importance of the Climatic Factors for Influencing Plant Growth

Table 23: Life Span of Covering Materials Used in Greenhouse

Table 24: Suggested Crop Cycle under Greenhouse in India on the Basis of Transplantation and Harvesting

Table 25: Climatic Requirements for Crops in Greenhouses

Table 26: Cost of Cultivation of Crops Grown in Greenhouse per Square Meter in INR

Table 27: Raw Materials Required for the Installation of the Greenhouse with Fan and Pad Cooling System

Table 29: Area under Emerging Shade Net Structures in India in Hectares, FY'2011-FY'2012

Table 30: Suggested Crop Cultivation as per the Use of Percentage of the Shade Nets in India

Table 31: Type of Shade Nets by Colors and by Use

Table 32: Shade Nets Roll Dimensions Length and Width in Meters, and Area Covered by a Single Roll in sqm, FY'2012

Table 33: Average Dimensions of the Shade Nets Used in India, FY'2012

Table 34: Competitive Landscape of the Leading Players/ Manufacturers of Shade Nets in India, FY'2012

Table 35: Average Installation Price (INR) of Plastic Tunnels per Hectare, FY'2012

Table 36: Yield Output of the Crops under Plastic Mulch Depending Upon the Mulch Film Thickness, FY'2012

Table 37: Recommended Thickness of Mulch Films for different Crops

Table 39: Roll Dimensions of Mulch Mats in Meters in India and Average Price in INR, FY'2012

Table 40: Mulch Film Requirement by Area Coverage and Weight

Table 41: India Mulching Segmentation by Biodegradable and Non-Biodegradable Mulches on the Basis of Area in Hectares and Percentage, FY'2012

Table 42: Mulching Segmentation by Woven, Non-Woven and Plastic Mulches by Area and Percentage, FY'2012

Table 43: Advantages of Using Colored Mulch Films

Table 44: Extent of Surface to be covered under the Mulch Film

Table 45: Competitive Landscape of Leading Manufacturers of Mulch in India, FY'2012

Table 46: India Anti-Bird/Hail Nets Market Size on the Basis of Cumulative Area in Hectares and Market Size in INR Million, FY'2011-FY'2012

Table 45: Estimated Year on Year Market Size of Anti-Bird and Anti- Hail Nets in India in INR Million, FY'2013-FY'2017

Table 46: Subsidy Scheme for Protected Cultivation as per National Horticulture Mission (NHM)

Table 47: Subsidy Schemes as per National Horticulture Board, 2011

Table 48: Subsidy Schemes as per the Horticulture Mission for North East and Himalayan States (HMNEH)

Table 49; Events Organized by Technology Mission for Technical Textile (TMTT) under Ministry of Textiles, India in FY 2012

Table 50: Events Organized by the National Horticulture Mission (NHM) and National Horticulture Board (NHB) for Protected Cultivation in FY' 2012-FY'2013

Table 51: Krishi Vikas Kendra Sponsored by ICAR in India, FY'2012

Table 52: Spice Parks in India by Location

Table 53: Public and Private Sector Investment in Nurseries in India, FY'2007-FY'2012

Table 54: SWOT Analysis of the Protected Cultivation in India

Table 55: Dealers and Suppliers for Shade nets, Greenhouses and Plastic Mulches in India

Table 56: Cause and Effect Relationship between the Protected Cultivation in India and the Independent Factors

Table 57: Correlation Matrix of the Protected Cultivation in India

Table 58: Regression Coefficients Output for the Protected Cultivation in India

COMPANIES MENTIONED SRF Industries, Garware Wall Ropes, Jain Irrigation Limited, B&V Agro, Malmo Exim Limited, Kwality Nets, Rishi Techtex Limited, Tuflex, Neo Corp International Limited, IndoNet Plastic Netting, Arthi Enterprises, Siddhi Vinayak Films, Shivam Polymers, Climax Synthetics Private Limited, Creative Polymers, Essen Multipack LimitedTo order this report:Organic_Food Industry: Global Organic Food and Beverages Industry Outlook to 2016 - Rising Health Awareness Anticipated to Escalate Demand

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