Global Organic Fruits and Vegetables Market: Consumer Behavior Analysis by Countries, Buying Pattern Analysis, Demographics, Trends Analysis, Survey Findings and Results, Leading Companies and Their Market Strategies

The analyst has published a comprehensive research study based on a survey conducted to analyze the buying patterns, consumer behavior and impact of pricing on buying decisions

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Jul 08, 2020, 10:40 ET

NEW YORK, July 8, 2020 /PRNewswire/ --

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The report also provides insights into the marketing strategies and steps taken by the companies to retain their market position in the local as well as global market. The study also provides insights into the factors affecting the buying decisions, consumer preferences, and the demographic factors promoting the growth of the products of the global organic fruits and vegetables market.
The global organic fruits and vegetables market size was valued at USD 19.16 billion in 2019 and is anticipated to expand at a CAGR of 6.5% in terms of value during the forecast period. Food safety and quality issues are receiving a great deal of attention today. Never has the safety of the food supply come under such scrutiny. Consumers are becoming better educated and more demanding about food-related issues and regulators are increasingly active in safeguarding food products. Organic fruits and vegetables are different from conventionally grown fruits and vegetables because it is either grown under a natural system of agriculture, without the use of synthetic fertilizers. Organic fruits and vegetables are processed products made from organically produced raw materials. There is restriction of using synthetic fertilizers, pesticides, growth hormones or regulators under this system. It is a specialized form of diversified agriculture that seeks to produce healthful food of high quality. Organics have been a part of the mainstream market for years now, while consumers tend to accept organically grown produce as an "added choice" to fruit and vegetable selections.
Consumers prefer organically produced food because of their concerns regarding health, the environment, and animal welfare, and they show a willingness to pay the price premiums established in the marketplace. The rise in popularity of these products has essentially been a direct result of growing health concerns among consumers and increasing awareness with regard to the health benefits of organic food. Lower levels of pesticides are used to produce organic fruits and vegetables which is one of the primary benefits of it. Organic produce contains more protective antioxidants, less pesticide residue and low levels of toxic metals. Furthermore, organic fruits and vegetables are often fresher because it doesn't contain preservatives that make it last longer.

The United States, China, and Canada among top markets for organic fruits and vegetables
FIGURE 1 GLOBAL ORGANIC FRUITS AND VEGETABLES MARKET BY COUNTRY, 2018 (REVENUE % SHARE)

The U.S. is the largest organic fruits and vegetables consuming nation as it holds more than 65% market share of North America organic fruits and vegetables market and approximately 30% market share of global organic fruits and vegetables market. The growing health concerns and an increasing number of health-conscious consumers in the country are driving the demand for organic fruits and vegetables in the U.S. China is the second-largest market for organic fruits and vegetables followed by Canada and Germany. The demand for organic fruits and vegetables in China has significantly increased over a couple of years due to rapid socio-economic development accompanied by modernization and the industrialization of agricultural food production. Germany is a key player in the global organic fruits and vegetables market and also has played a pioneering role in the organic food movement from the very beginning.

FIGURE 2 FREQUENCY OF CONSUMPTION OF ORGANIC FRUITS AND VEGETABLES

The analyst has published a comprehensive research study based on a survey conducted to analyze the buying patterns, consumer behavior, and consumer preferences. The above figure shows the response on the frequency of consumption of organic fruits and vegetables. Majority of consumers daily consume organic fruits and vegetables. More than 50 % consumers daily consume organic fruits and vegetables. Approximately 30 % consumers weekly consume organic fruits and vegetables as well as nearly 10 % consumers consume monthly.
Among the regions, North America dominates the global organic fruits and vegetables market. It holds more than 40% market share of the global organic fruits and vegetables market. The U.S. is the largest consumer of organic fruits and vegetables as it holds 29% market share of global organic fruits and vegetables market. Canada is the fastest-growing market in the North America region. Europe is a second-largest market for organic fruits and vegetables followed by the Asia Pacific. An increasing application of organic fruits and vegetables in beverage industry is boosting the demand in the Europe region. While rising concern about environment and health benefits associated with organic fruits and vegetables are primary growth factors in the Asia Pacific region.

Research Methodology

Primary Research
Our primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached through
• Key Opinion Leaders associated
• Internal and External subject matter experts
• Professionals and participants from LinkedIn, Hoovers, Factiva and Bloggers
• Our primary research respondents typically include
• Executives working with leading companies in the market under review
• Product/brand/marketing managers
• CXO level executives
• Regional/zonal/ country managers
• Vice President level executives.

Methods of Primary Research
• Computer-assisted telephone interview (CATI)
• Computer-assisted personal interview (CAPI)
• Computer-assisted web interview (CAWI)
• Questionnaires/Surveys

Secondary Research
Secondary research involves extensive exploring through the secondary sources of information available in both public domain and paid sources. Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources. The secondary sources of the data typically include
• Company reports and publications
• Government/institutional publications
• Trade and associations' journals
• Databases such as WTO (World Trade Organization), OECD (The Organization for Economic Co-operation and Development), Hoovers, Factiva, and the World Bank, among others.
• Websites and publications by research agencies

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