Global Ostomy and Incontinence Products Market

NEW YORK, Dec. 30, 2014 /PRNewswire/ -- This report analyzes the worldwide markets for Ostomy and Incontinence Products in US$ Thousands by the following Product Segments: Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Bags, Clamps, Cleaners, Deodorizers, & Urinals), and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, & Skin Barriers/Care Products). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 83 companies including many key and niche players such as -

Attends Healthcare Products, Inc.B. Braun Melsungen AGCloplast A/SConvaTec, Inc.Covidien Ltd.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Definitions I-4

A. Incontinence Products I-4

Disposable Adult Diapers I-4

Disposable Adult Shields I-4

Disposable Underwear I-4

Disposable Underpads I-4

Bags I-5

Clamps I-5

Cleaners I-5

Deodorizers I-5

Urinals I-5

B. Ostomy Products I-5

Ostomy Bags/Pouches I-5

Deodorants I-6

Irrigation Products I-6

Skin Barriers/Care Products I-6

II. EXECUTIVE SUMMARY

1. GLOBAL MARKET OVERVIEW II-1

A Prelude II-1

Incontinence Products Market to Thrive on Ageing Demographics II-1

Table 1: Global Aging Population by Age Group: 1975-2050

(includes corresponding Graph/Chart) II-2

Table 2: Worldwide Prevalence (%) of Urinary Incontinence inMen and Women (includes corresponding Graph/Chart) II-3

Table 3: Worldwide Prevalence of Stress UI in Women in the

Age Group of 15 to 85+ Years by Select Geographic Region:

2013-2020 (includes corresponding Graph/Chart) II-4

Institutional Sales Dominate UI Market, Retail to Witness

Faster Growth II-4

Table 4: Global Incontinence Products Market (2013):

Percentage Share Breakdown of Sales by Distribution Channel -

Institutional & Homecare, and Retail Trade (includes

corresponding Graph/Chart) II-5

Ostomy Care Products to Witness Slow, but Steady Growth II-5

Table 5: World Colon Cancer Incidence by Gender (2012):

Number of New Cancer Cases Reported (in Thousands) in Males

and Females (includes corresponding Graph/Chart) II-7

Table 6: Bladder Cancer Incidence in the US (2014):Percentage Breakdown of New Cancer Cases by Stage and 5-YearRelative Survival (includes corresponding Graph/Chart) II-7

Table 7: Bladder Cancer Incidence in the US (2014):

Percentage Breakdown of New Cancer Cases by Age Group

(includes corresponding Graph/Chart) II-8

Inflammatory Bowel Diseases - Incidence Statistics II-8

Reimbursement Options - Playing a Vital Role in Ostomy Market II-8

Developed Regions Continue to Hold Sway over Global Market II-9

Future Growth to Emanate from Developing Countries II-10

Impact of Recession in Retrospect and the Road Ahead II-10

Improvement in Global GDP Encourages an Optimistic Market Outlook II-11

Table 8: Economic Growth (%) Worldwide by Region: 2011-2014E

(includes corresponding Graph/Chart) II-12

Table 9: GDP Growth of Key Developed and DevelopingCountries: 2003-2013 (includes corresponding Graph/Chart) II-12

Table 10: GDP Per Capita (in US$) and GDP (in US$ Billion) in

Developed Countries Vs. BRIC Vs. CIVETS: 2013 (includes

corresponding Graph/Chart) II-13

2. KEY GROWTH DRIVERS & RESTRAINTS II-14Growth Drivers II-14Aging Population - A Key Growth Driver II-14Table 11: Percentage Growth of 65+ Population in NorthAmerica, Europe, Asia, and Latin America (includescorresponding Graph/Chart) II-14

Table 12: Aging Population by Age Group in More Developed

Countries (1975-2050) (includes corresponding Graph/Chart) II-15

Table 13: Aging Population by Age Group in Less DevelopedCountries (1975-2050) (includes corresponding Graph/Chart) II-16

Table 14: Ten Largest Populated Countries Worldwide (July

2013): Total Population (in Millions) by Age Group 0-14

Years, 15-44 Years, 45-64 Years, and 65+ Years for China,

India, USA, Indonesia, Brazil, Pakistan, Nigeria,

Bangladesh, Russia and Japan (includes corresponding

Graph/Chart) II-17

Table 15: Global Population Statistics for the 65+ Age Group(2013) (includes corresponding Graph/Chart) II-18Female Population Drives Demand II-19Table 16: Countries with the Highest Number of 65+ FemalePopulation: 2012 (includes corresponding Graph/Chart) II-19

Table 17: Female Population Growth in Select Countries by

Age Group: 2013 II-19

Longer Life Expectancy Bolsters Market Growth II-20

Table 18: Life Expectancy by Select Countries: 2013

(includes corresponding Graph/Chart) II-20

Rising Middle Class Population Aids Growth II-21

Table 19: World Middle Class Population (2012 & 2030F):

Percentage Share Breakdown by Region - North America,

Europe, Asia-Pacific, Latin America, and Middle East &

Africa (includes corresponding Graph/Chart) II-21

Improving Healthcare Expenditure to Foster Growth II-21

Table 20: Per-Capita Healthcare Expenditure in Select

Regions: 2013 (includes corresponding Graph/Chart) II-22

Table 21: Top 20 Countries with the Highest HealthcareSpending as a Percentage of GDP: 2012 (includescorresponding Graph/Chart) II-23Increasing Obesity Levels Underpin Market Growth II-23Table 22: Obese and Overweight, and Obese Population in theWorld (2013): Percentage Share Breakdown by Region for US,European Union, and Rest of World (includes correspondingGraph/Chart) II-24

Table 23: Global Obesity Population by Region/Country: 2013

(includes corresponding Graph/Chart) II-25

Table 24: Prevalence of Adult Obesity in Select Countries:2012 (includes corresponding Graph/Chart) II-25Changing Demographic Pattern: An Opportunity for Adult Diapers II-26Table 25: Global Birth Rate Statistics (2010 & 2012):Breakdown of Number of Births per 1000 Population in SelectCountries II-26Manufacturers Focus on Offering Incontinence Products for Men II-28Celebrity Endorsements: New Marketing Strategy II-28Growth Inhibitors II-28Global Drive for Earlier Diagnosis and Treatment II-28Competition from Substitutes and Sanitary Protection Products II-28Development of Alternative Treatment II-29Declining Colorectal Cancer Incidence Rates II-29Table 26: Declining Colon Cancer Incidence in the US:2000-2008 (includes corresponding Graph/Chart) II-29

3. COMPETITION II-30

Incontinence Products II-30

Table 27: Global Adult Incontinence Products Market by

Leading Player (2013): Percentage Market Share Breakdown of

Value Sales for First Quality, Hartmann, Kimberly Clark, SCA,

Unicharm, and Others (includes corresponding Graph/Chart) II-30

SCA's Market Position in Incontinence Products Market by

Geographic Region II-30

Ostomy Products II-31

Table 28: Global Ostomy Market by Leading Player (2013E):

Percentage Market Share Breakdown of Value Sales for

Coloplast, ConvaTec, Hollister/ Dansac, and Others (includes

corresponding Graph/Chart) II-31

Ostomy Accessories II-31

Table 29: Leading Providers of Ostomy Accessories II-31

Competition: Noteworthy Trends II-32

Consolidation Blows in the Winds II-32

Rising Share of Private Labels II-33

Product Trends in Incontinence Market II-33

Changing the Look II-33

Skin Care - The Add-On Feature II-33

Manufacturers Look to Expand Consumer Base II-33

Knowing the Psychographic Profile of Consumer - Vital for

Success II-34

Rising Focus on Developing Multi-Purpose Products II-34

Increased Emphasis on Developing Comfortable Products II-35

4. MARKET TRENDS & ISSUES II-36Japanese-Style Adult Disposable Diapers to Soon BecomeInternational Standard II-36Innovations Hold the Key II-36Reusable/Washable Incontinence Underwear Poised to Grow II-36Pull-on Pants: The Latest Fad II-37Online Sales Offer New Avenues of Growth II-37In-Home Care or Self-Care: Overarching Macro Trend II-37RFID Technology in Incontinence Products: A TechnologicalBreakthrough II-38Women Move Towards Need Specific Products II-38Product Innovation: The Need-of-the-Hour in FaecalIncontinence Market II-38Nonwovens: The Time Honored Material for Adult IncontinenceCare Products Market II-39SAP Content in Select Products Adult Incontinence Products -At a Glance II-39Developments in Airlaid Nonwovens to Help Incontinence Producers II-39A Penchant for Thinness II-40

5. OSTOMY & INCONTINENCE - AT A GLANCE II-41

Ostomy - An Anatomical Depiction II-41

Incontinence II-41

Types of Incontinence and Features/Causes for Incontinence II-41

Incontinence Widespread Among the Elderly II-42

Women More Prone to Incontinency than Men II-42

Incontinence Among Children II-43

Male Incontinence II-43

Incontinence Among Young II-43

Incontinence: Also Known as Enuresis II-43

Incontinence: No More a Stigma II-43

The Problem is Severe and Costly to Manage II-44

Categorization of Urinary Incontinence II-44

Categorization of Urinary Incontinence II-44

Stress Incontinence II-44

Urge Incontinence II-44

Mixed Incontinence II-44

Overflow Incontinence II-45

Reflex Incontinence II-45

Functional Incontinence II-45

Transient Incontinence II-45

Traumatic Incontinence II-45

Primary Causes of Urinary Incontinence II-46

Nighttime Incontinence II-46

Slower Physical Development II-46

Excess Output of Urine During Sleep II-46

Anxiety II-46

Genetics II-46

Structural Problems II-46

Daytime Incontinence II-47

An Overactive Bladder II-47

Infrequent Voiding II-47

Prostate Surgery II-47

Vaginal Childbirth II-47

Other Causes II-47

6. TREATMENT OPTIONS FOR INCONTINENCE II-48A. Incontinence II-48Incontinence Treatment: Highly Unconventional II-48Diagnosing and Treating Incontinence II-48Treatment Techniques II-49Non-Surgical Treatment Techniques II-49Behavioral Techniques II-49Pharmacologic Treatment II-50Moisture Alarms II-50Pelvic Floor Electrical Stimulation II-50Hormonal Therapy II-50Occlusive Devices II-51Surgical Treatment Techniques II-51Artificial Sphincters II-51Periurethral Injections II-52Endoscopic Procedure II-52Suprapubic Procedure II-52Vaginal Procedure II-52B. Ostomy II-52Ostomy: Surgery to Solve Excretion Problems II-52Types of Ostomy II-53Colostomy II-53Transverse II-53Ileostomy II-53Continent Ileostomy II-54Urostomy or Ostomies in the Urinary System II-54Continent Urostomy II-54

7. OSTOMY AND INCONTINENCE PRODUCTS - AN OVERVIEW II-55

Incontinence Management Products II-55

Absorbent Products II-55

Incontinence Care Products II-56

Disposable Adult Diapers II-56

Disposable Adult Shields - For More Active Lifestyle II-56

Disposable Under Pads - A Comfortable Option II-56

Drainage Bags II-56

Incontinence Clamps II-57

Incontinence Cleaners II-57

Deodorizers II-57

Urinals II-57

Ostomy Products II-57

Ostomy Bags/Pouches II-57

Deodorants II-58

Irrigation Products II-58

Ostomy Skin Care/Barrier Products II-58

8. PRODUCT DEVELOPMENTS/INTRODUCTIONS II-59SCA Launches TENA® Stretch 3XL Bariatric Brief II-59Paramount Surgimed Launches Aro Kleen Super Absorbent AdultDiapers II-59ConvaTec Releases Esteem(®)+ One-Piece Pouch with MoldableTechnology™ II-59Dansac Launches NovaLife Soft Convex Skin Barrier II-59ConvaTec Releases Natura(®) Accordion Flange for Applicationof Ostomy Pouch II-59Kimberly-Clark Launches Fit-Flex Protection II-59SCA Introduces TENA® Identifi II-60Medline Industries Launches New Incontinence Care Products II-60OstoSolutions Launches Ostomy Pouch Disposal Seal II-60Wearever Introduces Maximum Absorbency Incontinence Briefs andPanties Line II-60Cristia Medical Supply Announces Launch of Ostomy Products II-60Paramount Surgimed Rolls Out Diapo Adult Diapers II-61Paramount Surgimed Introduces Disposable AroKleen Underpads II-61AdvaCare Unveils Female Sanitary Pads and Colostomy Bags II-61Quest Products Rolls Out Guardian for Men II-61SCA Releases New Lifestyle Portfolio II-61Reassure Introduces Premium Cotton Pads II-61NationalIncontinence.com Releases Reusable HaloShield Underpad II-62Kimberly-Clark Introduces Depend® Real-Fit Underwear II-62ConvaTec Introduces Flexi-Seal® CONTROL™ FMS II-62Deluxe Medical Supply Releases New Products II-62

9. RECENT INDUSTRY ACTIVITY II-63

SCA Completely Acquires Vinda II-63

FDA Recalls Flexi-Seal CONTROL Fecal Management System Kit II-63

Medtronic to Acquire Covidien II-63

Domtar Acquires Indas II-63

ConvaTec Launches Ostomysecrets eCommerce Web Site II-63

ActivStyle Inks Distribution Agreement with First Choice II-63

Coloplast Enters into Agreement with Novation II-64

Domtar Takes Over Associated Hygienic Products II-64

HARTMANN GROUP Launches New incontinence Products

Manufacturing Plan II-64

SCA Expands Indian Operations II-64

SCA Enters into Long-Term Contract with Sogeti II-64

C. R. Bard Acquires Rochester Medical II-64

HARTMANN USA Augments Production of Incontinence Management

Products II-65

Woodbury Products Acquires Continence Connection and DHP Home

Delivery II-65

Mediq CombiCare Acquires Hodes Medische Speciaalzaken II-65

Ontex Acquires Serenity Branded Incontinence Products II-65

10. FOCUS ON SELECT GLOBAL PLAYERS II-66Attends Healthcare Products, Inc. (US) II-66B. Braun Melsungen AG (Germany) II-66Cloplast A/S (Denmark) II-66ConvaTec, Inc. (US) II-67Covidien Ltd. (US) II-67C. R. Bard, Inc. (US) II-68Bard Medical Division (US) II-68First Quality Enterprises, Inc. (US) II-68Fu Burg Industrial Co., Ltd. (Taiwan) II-69Hollister Incorporated (US) II-69Kao Corp. (Japan) II-69Kimberly-Clark Corp. (US) II-70ONTEX International N.V. (Belgium) II-70Paul Hartmann AG (Germany) II-70Svenska Cellulosa Aktiebolaget (SCA) (Sweden) II-71Uni-Charm Corporation (Japan) II-71

11. GLOBAL MARKET PERSPECTIVE II-72

Table 30: World Recent Past, Current & Future Analysis for

Ostomy and Incontinence Products by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America, and Rest of World Markets Independently Analyzed with

Annual Sales Figures in US$ Thousands for Years 2013 through

2020 (includes corresponding Graph/Chart) II-72

Table 31: World Historic Review for Ostomy and IncontinenceProducts by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America, and Rest ofWorld Markets Independently Analyzed with Annual Sales Figuresin US$ Thousands for Years 2006 through 2012 (includescorresponding Graph/Chart) II-73

Table 32: World 15-Year Perspective for Ostomy and

Incontinence Products by Geographic Region - Percentage

Breakdown of Value Sales for US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America, and Rest of

World Markets for Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) II-74

Table 33: World Recent Past, Current & Future Analysis forIncontinence Products by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Latin America,and Rest of World Markets Independently Analyzed with AnnualSales Figures in US$ Thousands for Years 2013 through 2020(includes corresponding Graph/Chart) II-75

Table 34: World Historic Review for Incontinence Products by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Thousands for Years 2006 through 2012 (includes corresponding

Graph/Chart) II-76

Table 35: World Recent Past, Current & Future Analysis forIncontinence Products by Product Segment - Disposable AdultDiapers, Disposable Adult Shields, Disposable Underpads, Bags,Clamps, Cleaners, Deodorizers, and Urinals MarketsIndependently Analyzed with Annual Sales Figures in US$Thousands for Years 2013 through 2020 (includes correspondingGraph/Chart) II-77

Table 36: World Historic Review for Incontinence Products by

Product Segment - Disposable Adult Diapers, Disposable Adult

Shields, Disposable Underpads, Bags, Clamps, Cleaners,

Deodorizers, and Urinals Markets Independently Analyzed with

Annual Sales Figures in US$ Thousands for Years 2006 through

2012 (includes corresponding Graph/Chart) II-78

Table 37: World 15-Year Perspective for Incontinence Productsby Geographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America, and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-79

Table 38: World 15-Year Perspective for Incontinence Products

by Product Segment - Percentage Breakdown of Value Sales for

Disposable Adult Diapers, Disposable Adult Shields, Disposable

Underpads, Bags, Clamps, Cleaners, Deodorizers, and Urinals

Markets for Years 2006, 2014 & 2020 (includes corresponding

Graph/Chart) II-80

Table 39: World Recent Past, Current & Future Analysis forDisposable Adult Diapers by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Latin America,and Rest of World Markets Independently Analyzed with AnnualSales Figures in US$ Thousands for Years 2013 through 2020(includes corresponding Graph/Chart) II-81

Table 40: World Historic Review for Disposable Adult Diapers

by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Thousands for Years 2006 through 2012 (includes corresponding

Graph/Chart) II-82

Table 41: World 15-Year Perspective for Disposable AdultDiapers by Geographic Region - Percentage Breakdown of ValueSales for US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Latin America, and Rest of World Markets for Years2006, 2014 & 2020 (includes corresponding Graph/Chart) II-83

Table 42: World Recent Past, Current & Future Analysis for

Disposable Adult Shields by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America,

and Rest of World Markets Independently Analyzed with Annual

Sales Figures in US$ Thousands for Years 2013 through 2020

(includes corresponding Graph/Chart) II-84

Table 43: World Historic Review for Disposable Adult Shieldsby Geographic Region - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America, and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in US$Thousands for Years 2006 through 2012 (includes correspondingGraph/Chart) II-85

Table 44: World 15-Year Perspective for Disposable Adult

Shields by Geographic Region - Percentage Breakdown of Value

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America, and Rest of World Markets for Years

2006, 2014 & 2020 (includes corresponding Graph/Chart) II-86

Table 45: World Recent Past, Current & Future Analysis forDisposable Underpads by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America, andRest of World Markets Independently Analyzed with Annual SalesFigures in US$ Thousands for Years 2013 through 2020 (includescorresponding Graph/Chart) II-87

Table 46: World Historic Review for Disposable Underpads by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Thousands for Years 2006 through 2012 (includes corresponding

Graph/Chart) II-88

Table 47: World 15-Year Perspective for Disposable Underpadsby Geographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America, and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-89

Table 48: World Recent Past, Current & Future Analysis for

Bags by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America, and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Thousands for Years 2013 through 2020 (includes

corresponding Graph/Chart) II-90

Table 49: World Historic Review for Bags by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America, and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Thousands for Years2006 through 2012 (includes corresponding Graph/Chart) II-91

Table 50: World 15-Year Perspective for Bags by Geographic

Region - Percentage Breakdown of Value Sales for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America,

and Rest of World Markets for Years 2006, 2014 & 2020

(includes corresponding Graph/Chart) II-92

Table 51: World Recent Past, Current & Future Analysis forClamps by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America, and Rest ofWorld Markets Independently Analyzed with Annual Sales Figuresin US$ Thousands for Years 2013 through 2020 (includescorresponding Graph/Chart) II-93

Table 52: World Historic Review for Clamps by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America, and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Thousands for Years

2006 through 2012 (includes corresponding Graph/Chart) II-94

Table 53: World 15-Year Perspective for Clamps by GeographicRegion - Percentage Breakdown of Value Sales for US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Latin America,and Rest of World Markets for Years 2006, 2014 & 2020(includes corresponding Graph/Chart) II-95

Table 54: World Recent Past, Current & Future Analysis for

Cleaners by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America, and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Thousands for Years 2013 through 2020 (includes

corresponding Graph/Chart) II-96

Table 55: World Historic Review for Cleaners by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Latin America, and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Thousands for Years2006 through 2012 (includes corresponding Graph/Chart) II-97

Table 56: World 15-Year Perspective for Cleaners by Geographic

Region - Percentage Breakdown of Value Sales for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America,

and Rest of World Markets for Years 2006, 2014 & 2020

(includes corresponding Graph/Chart) II-98

Table 57: World Recent Past, Current & Future Analysis forDeodorizers by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America, and Rest ofWorld Markets Independently Analyzed with Annual Sales Figuresin US$ Thousands for Years 2013 through 2020 (includescorresponding Graph/Chart) II-99

Table 58: World Historic Review for Deodorizers by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America, and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Thousands for Years

2006 through 2012 (includes corresponding Graph/Chart) II-100

Table 59: World 15-Year Perspective for Deodorizers byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America, and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-101

Table 60: World Recent Past, Current & Future Analysis for

Urinals by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America, and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Thousands for Years 2013 through 2020 (includes

corresponding Graph/Chart) II-102

Table 61: World Historic Review for Urinals by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Latin America, and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Thousands for Years2006 through 2012 (includes corresponding Graph/Chart) II-103

Table 62: World 15-Year Perspective for Urinals by Geographic

Region - Percentage Breakdown of Value Sales for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America,

and Rest of World Markets for Years 2006, 2014 & 2020

(includes corresponding Graph/Chart) II-104

Table 63: World Recent Past, Current & Future Analysis forOstomy Products by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America, andRest of World Markets Independently Analyzed with Annual SalesFigures in US$ Thousands for Years 2013 through 2020 (includescorresponding Graph/Chart) II-105

Table 64: World Historic Review for Ostomy Products by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Thousands for Years 2006 through 2012 (includes corresponding

Graph/Chart) II-106

Table 65: World Recent Past, Current & Future Analysis forOstomy Products by Product Segment - Ostomy Bags/Pouches,Deodorants, Irrigation Products and Skin Barriers/CareProducts Markets Independently Analyzed with Annual SalesFigures in US$ Thousands for Years 2013 through 2020 (includescorresponding Graph/Chart) II-107

Table 66: World Historic Review for Ostomy Products by Product

Segment - Ostomy Bags/Pouches, Deodorants, Irrigation Products

and Skin Barriers/ Care Products Markets Independently

Analyzed with Annual Sales Figures in US$ Thousands for Years

2006 through 2012 (includes corresponding Graph/Chart) II-108

Table 67: World 15-Year Perspective for Ostomy Products byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America, and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-109

Table 68: World 15-Year Perspective for Ostomy Products by

Product Segment - Percentage Breakdown of Value Sales for

Ostomy Bags/ Pouches, Deodorants, Irrigation Products and Skin

Barriers/Care Products Markets for Years 2006, 2014 & 2020

(includes corresponding Graph/Chart) II-110

Table 69: World Recent Past, Current & Future Analysis forOstomy Bags/Pouches by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America, andRest of World Markets Independently Analyzed with Annual SalesFigures in US$ Thousands for Years 2013 through 2020 (includescorresponding Graph/Chart) II-111

Table 70: World Historic Review for Ostomy Bags/Pouches by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Thousands for Years 2006 through 2012 (includes corresponding

Graph/Chart) II-112

Table 71: World 15-Year Perspective for Ostomy Bags/Pouches byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America, and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-113

Table 72: World Recent Past, Current & Future Analysis for

Deodorants by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America, and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Thousands for Years 2013 through 2020 (includes

corresponding Graph/Chart) II-114

Table 73: World Historic Review for Deodorants by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Latin America, and Rest of World Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Thousands for Years2006 through 2012 (includes corresponding Graph/Chart) II-115

Table 74: World 15-Year Perspective for Deodorants by

Geographic Region - Percentage Breakdown of Value Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America, and Rest of World Markets for Years 2006, 2014 &

2020 (includes corresponding Graph/Chart) II-116

Table 75: World Recent Past, Current & Future Analysis forIrrigation Products by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America, andRest of World Markets Independently Analyzed with Annual SalesFigures in US$ Thousands for Years 2013 through 2020 (includescorresponding Graph/Chart) II-117

Table 76: World Historic Review for Irrigation Products by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Thousands for Years 2006 through 2012 (includes corresponding

Graph/Chart) II-118

Table 77: World 15-Year Perspective for Irrigation Products byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America, and Rest of World Markets for Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-119

Table 78: World Recent Past, Current & Future Analysis for

Skin Barriers/Care Products by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America,

and Rest of World Markets Independently Analyzed with Annual

Sales Figures in US$ Thousands for Years 2013 through 2020

(includes corresponding Graph/Chart) II-120

Table 79: World Historic Review for Skin Barriers/ CareProducts by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America, and Rest ofWorld Markets Independently Analyzed with Annual Sales Figuresin US$ Thousands for Years 2006 through 2012 (includescorresponding Graph/Chart) II-121

Table 80: World 15-Year Perspective for Skin Barriers/Care

Products by Geographic Region - Percentage Breakdown of Value

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America, and Rest of World Markets for Years

2006, 2014 & 2020 (includes corresponding Graph/Chart) II-122

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Current and Future Analysis III-1

Ageing Demographics: A Key Market Driver III-1

Table 81: North American Elderly Population by Age Group:

1975-2050 (includes corresponding Graph/Chart) III-2

Adult Incontinence Market Dominates III-2

Adult Diapers Account for a Major Share of the Market III-3

Private Labels Garner Increased Sales III-3

Competitive Landscape III-3

Table 82: The US Adult Incontinence Products Market by

Leading Player (2013): Percentage Market Share Breakdown

of Retail Value Sales for First Quality, Kimberly-Clark,

SCA, Private Label, and Others (includes corresponding

Graph/Chart) III-4

Table 83: The US Adult Incontinence Products Sales throughSupermarket (2013): Percentage Share Breakdown of ValueSales of Leading Brands (includes correspondingGraph/Chart) III-4SCA Repositions Brand to Gain Consumer Acceptance III-5Institutional and Retail Market III-5Table 84: The US Adult Incontinence Products Retail Marketby Distribution Outlet (2013E): Percentage Share Breakdownof Value Sales (includes corresponding Graph/Chart) III-5An Overview of the Ostomy Products Market in the US III-6Table 85: The Colon Cancer Incidence in the US (2006 &2010): Incidence Per 100,000 People by Race (includescorresponding Graph/Chart) III-6

Table 86: Estimated New Colorectal Cancer Cases by Age in

the US: 2014 (includes corresponding Graph/Chart) III-7

Leading Players in the US Ostomy Market III-7

Table 87: The US Ostomy Products Market by Leading Player

(2013E) - Percentage Market Share Breakdown by Value Sales

for Coloplast, ConvaTec, Hollister, and Others (includes

corresponding Graph/Chart) III-7

Product Launches III-8

Strategic Corporate Developments III-10

Select Key Players III-12

B.Market Analytics III-16

Table 88: The US Recent Past, Current & Future Analysis for

Ostomy and Incontinence Products by Product Segment -

Incontinence Products (Disposable Adult Diapers, Disposable

Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,

Deodorizers, and Urinals) and Ostomy Products (Ostomy

Bags/Pouches, Deodorants, Irrigation Products and Skin

Barriers/Care Products) Markets Independently Analyzed with

Annual Sales Figures in US$ Thousands for Years 2013 through

2020 (includes corresponding Graph/Chart) III-16

Table 89: The US Historic Review for Ostomy and IncontinenceProducts by Product Segment - Incontinence Products(Disposable Adult Diapers, Disposable Adult Shields,Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,and Urinals) and Ostomy Products (Ostomy Bags/Pouches,Deodorants, Irrigation Products and Skin Barriers/CareProducts) Markets Independently Analyzed with Annual SalesFigures in US$ Thousands for Years 2006 through 2012(includes corresponding Graph/Chart) III-17

Table 90: The US 15-Year Perspective for Ostomy and

Incontinence Products by Product Segment - Percentage

Breakdown of Value Sales for Incontinence Products

(Disposable Adult Diapers, Disposable Adult Shields,

Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,

and Urinals) and Ostomy Products (Ostomy Bags/Pouches,

Deodorants, Irrigation Products and Skin Barriers/ Care

Products) Markets for Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) III-18

2. CANADA III-19A.Market Analysis III-19Product Launch III-19B.Market Analytics III-20Table 91: Canadian Recent Past, Current & Future Analysisfor Ostomy and Incontinence Products by Product Segment -Incontinence Products (Disposable Adult Diapers, DisposableAdult Shields, Disposable Underpads, Bags, Clamps, Cleaners,Deodorizers, and Urinals) and Ostomy Products (OstomyBags/Pouches, Deodorants, Irrigation Products and SkinBarriers/Care Products) Markets Independently Analyzed withAnnual Sales Figures in US$ Thousands for Years 2013 through2020 (includes corresponding Graph/Chart) III-20

Table 92: Canadian Historic Review for Ostomy and

Incontinence Products by Product Segment - Incontinence

Products (Disposable Adult Diapers, Disposable Adult

Shields, Disposable Underpads, Bags, Clamps, Cleaners,

Deodorizers, and Urinals) and Ostomy Products (Ostomy

Bags/Pouches, Deodorants, Irrigation Products and Skin

Barriers/ Care Products) Markets Independently Analyzed with

Annual Sales Figures in US$ Thousands for Years 2006 through

2012 (includes corresponding Graph/Chart) III-21

Table 93: Canadian 15-Year Perspective for Ostomy andIncontinence Products by Product Segment - PercentageBreakdown of Value Sales for Incontinence Products(Disposable Adult Diapers, Disposable Adult Shields,Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,and Urinals) and Ostomy Products (Ostomy Bags/Pouches,Deodorants, Irrigation Products and Skin Barriers/ CareProducts) Markets for Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-22

3. JAPAN III-23

A.Market Analysis III-23

Current and Future Analysis III-23

Table 94: Japanese Incontinence Products Market by Leading

Player (2013): Percentage Market Share Breakdown of Value

Sales for Uni Charm, Oji Paper, Kao, and Others (includes

corresponding Graph/Chart) III-23

Table 95: Japanese Light Incontinence Products Market byLeading Player (2013): Percentage Market Share Breakdown ofValue Sales for Uni Charm, Kao, and Others (includescorresponding Graph/Chart) III-23

Table 96: Japanese Light Incontinence Products Market by

Product Type (2013): Percentage Market Share Breakdown of

Value Sales for Liner Type, Pad Type, and Pants Type

(includes corresponding Graph/Chart) III-24

Adult Diapers - The Largest Incontinence Product Segment III-24

Japanese-Style Adult Disposable Diapers to Soon Become

International Standard III-24

Graying Population Spurs Growth of Adult Disposable Diapers III-25

Table 97: Japanese Elderly (65+ Years) Population: 2000-

2020 (includes corresponding Graph/Chart) III-25

Select Adult Disposable Diaper Brands in Japan III-26

Innovative Products Fuel Sales III-26

A Move towards Comfort and Independence III-26

Growing Concerns about Used Diapers III-26

JHPIA Standards for Materials Used for Diapers Making III-27

Distribution Structure III-27

Select Key Players III-27

B.Market Analytics III-29

Table 98: Japanese Recent Past, Current & Future Analysis

for Ostomy and Incontinence Products by Product Segment -

Incontinence Products (Disposable Adult Diapers, Disposable

Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,

Deodorizers, and Urinals) and Ostomy Products (Ostomy Bags/

Pouches, Deodorants, Irrigation Products and Skin

Barriers/Care Products) Markets Independently Analyzed with

Annual Sales Figures in US$ Thousands for Years 2013 through

2020 (includes corresponding Graph/Chart) III-29

Table 99: Japanese Historic Review for Ostomy andIncontinence Products by Product Segment - IncontinenceProducts (Disposable Adult Diapers, Disposable AdultShields, Disposable Underpads, Bags, Clamps, Cleaners,Deodorizers, and Urinals) and Ostomy Products (OstomyBags/Pouches, Deodorants, Irrigation Products and SkinBarriers/ Care Products) Markets Independently Analyzed withAnnual Sales Figures in US$ Thousands for Years 2006 through2012 (includes corresponding Graph/Chart) III-30

Table 100: Japanese 15-Year Perspective for Ostomy and

Incontinence Products by Product Segment - Percentage

Breakdown of Value Sales for Incontinence Products

(Disposable Adult Diapers, Disposable Adult Shields,

Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,

and Urinals) and Ostomy Products (Ostomy Bags/Pouches,

Deodorants, Irrigation Products and Skin Barriers/Care

Products) Markets for Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) III-31

4. EUROPE III-32A.Market Analysis III-32Current and Future Analysis III-32Table 101: Penetration Rate (%) of Incontinence Products inEurope (2013) (includes corresponding Graph/Chart) III-33

Table 102: Urinary Incontinence Prevalence (%) in Western

Europe by Age Group (includes corresponding Graph/Chart) III-33

Ageing Population Boosts Demand III-33

Table 103: European Country-wise Statistics of 60+

Population as % of Total Population: 2013 (includes

corresponding Graph/Chart) III-34

Competition III-35

Table 104: European Incontinence Products Market by Leading

Player (2013): Percentage Market Share Breakdown of Value

Sales for Indas, Ontex, Paul Hartmann, P&G, SCA, TZMO SA,

and Others (includes corresponding Graph/Chart) III-35

Table 105: Western Europe Incontinence Products Market byLeading Player (2013): Percentage Market Share Breakdown ofRetail Value Sales for Kimberly-Clark, Ontex, PaulHartmann, P&G, SCA, Private Label, and Others (includescorresponding Graph/Chart) III-35Distribution Channels III-36Table 106: Europe Incontinence Products Market byDistribution Channel (2013): Percentage Breakdown of ValueSales for Home Care, Institutional, and Retail Channels(includes corresponding Graph/Chart) III-36Underpads - A Waning Product Category III-36European Ostomy Market III-36Ostomy Bags Market Larger than the US III-36B.Market Analytics III-37Table 107: European Recent Past, Current & Future Analysisfor Ostomy and Incontinence Products by Geographic Region -France, Germany, Italy, UK, Spain, Russia and Rest of EuropeMarkets Independently Analyzed with Annual Sales Figures inUS$ Thousands for Years 2013 through 2020 (includescorresponding Graph/Chart) III-37

Table 108: European Historic Review for Ostomy and

Incontinence Products by Geographic Region - France,

Germany, Italy, UK, Spain, Russia and Rest of Europe Markets

Independently Analyzed with Annual Sales Figures in US$

Thousands for Years 2006 through 2012 (includes

corresponding Graph/Chart) III-38

Table 109: European Recent Past, Current & Future Analysisfor Ostomy and Incontinence Products by Product Segment -Incontinence Products (Disposable Adult Diapers, DisposableAdult Shields, Disposable Underpads, Bags, Clamps, Cleaners,Deodorizers, and Urinals) and Ostomy Products (OstomyBags/Pouches, Deodorants, Irrigation Products and SkinBarriers/ Care Products) Markets Independently Analyzed withAnnual Sales Figures in US$ Thousands for Years 2013 through2020 (includes corresponding Graph/Chart) III-39

Table 110: European Historic Review for Ostomy and

Incontinence Products by Product Segment - Incontinence

Products (Disposable Adult Diapers, Disposable Adult

Shields, Disposable Underpads, Bags, Clamps, Cleaners,

Deodorizers, and Urinals) and Ostomy Products (Ostomy

Bags/Pouches, Deodorants, Irrigation Products and Skin

Barriers/ Care Products) Markets Independently Analyzed with

Annual Sales Figures in US$ Thousands for Years 2006 through

2012 (includes corresponding Graph/Chart) III-40

Table 111: European 15-Year Perspective for Ostomy andIncontinence Products by Geographic Region - PercentageBreakdown of Value Sales for France, Germany, Italy, UK,Spain, Russia and Rest of Europe Markets for Years 2006,2014 & 2020 (includes corresponding Graph/Chart) III-41

Table 112: European 15-Year Perspective for Ostomy and

Incontinence Products by Product Segment - Percentage

Breakdown of Value Sales for Incontinence Products

(Disposable Adult Diapers, Disposable Adult Shields,

Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,

and Urinals) and Ostomy Products (Ostomy Bags/Pouches,

Deodorants, Irrigation Products and Skin Barriers/ Care

Products) Markets for Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) III-42

4a. FRANCE III-43A.Market Analysis III-43Current and Future Analysis III-43Incontinence Products - A Potential Market III-43Underpads - Losing Consumer Appeal III-43B.Market Analytics III-44Table 113: French Recent Past, Current & Future Analysis forOstomy and Incontinence Products by Product Segment -Incontinence Products (Disposable Adult Diapers, DisposableAdult Shields, Disposable Underpads, Bags, Clamps, Cleaners,Deodorizers, and Urinals) and Ostomy Products (OstomyBags/Pouches, Deodorants, Irrigation Products and SkinBarriers/Care Products) Markets Independently Analyzed withAnnual Sales Figures in US$ Thousands for Years 2013 through2020 (includes corresponding Graph/Chart) III-44

Table 114: French Historic Review for Ostomy and

Incontinence Products by Product Segment - Incontinence

Products (Disposable Adult Diapers, Disposable Adult

Shields, Disposable Underpads, Bags, Clamps, Cleaners,

Deodorizers, and Urinals) and Ostomy Products (Ostomy

Bags/Pouches, Deodorants, Irrigation Products and Skin

Barriers/ Care Products) Markets Independently Analyzed with

Annual Sales Figures in US$ Thousands for Years 2006 through

2012 (includes corresponding Graph/Chart) III-45

Table 115: French 15-Year Perspective for Ostomy andIncontinence Products by Product Segment - PercentageBreakdown of Value Sales for Incontinence Products(Disposable Adult Diapers, Disposable Adult Shields,Disposable Underpads, Bags, Clamps, Cleaners, Deodorizers,and Urinals) and Ostomy Products (Ostomy Bags/Pouches,Deodorants, Irrigation Products and Skin Barriers/CareProducts) Markets for Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-46

4b. GERMANY III-47

A.Market Analysis III-47

Leading European Market for Incontinence and Ostomy Products III-47

Distribution Dynamics III-47

Select Key Players III-47

B.Market Analytics III-49

Table 116: German Recent Past, Current & Future Analysis for

Ostomy and Incontinence Products by Product Segment -

Incontinence Products (Disposable Adult Diapers, Disposable

Adult Shields, Disposable Underpads, Bags, Clamps, Cleaners,

Deodorizers, and Urinals) and Ostomy Products (Ostomy

Bags/Pouches, Deodorants, Irrigation Products and Skin

Barriers/Care Products) Markets Independently Analyzed with

Annual Sales Figures in US$ Thousands for Years 2013 through

2020 (includes corresponding Graph/Chart) III-49

Table 117: German Historic Review for Ostomy andIncontinence Products by Product Segment - IncontinenceProducts (Disposable Adult Diapers, Disposable AdultShields, Disposable Underpads, Bags, Clamps, Cleaners,Deodorizers, and Urinals) and Ostomy Products (OstomyBags/Pouches, Deodorants, Irrigation Products and SkinBarriers/Care Products) Markets Independently Analyzed withAnnual Sales Figures in US$ Thousands for Years 2006 through2012 (includes corresponding Graph/Chart) III-50

Table 118: German 15-Year Perspective for Ostomy and

Incontinence Products by Product Segment - Percentage

Breakdown of Value Sales for Incontinence Products

(Disposable Adult Diapers, Disposable Adult Shields,

Disposable Underpads,

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