Global Outdoor Advertising Industry

NEW YORK, Nov. 8, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Outdoor Advertising Industry

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This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Alternate/Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual estimates and forecasts are provided for each region for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 263 companies including many key and niche players such as Adams Outdoor Advertising, AdSpace Networks, Inc., Affichage Holding SA, APN Outdoor, Burkhart Advertising, Inc., Captivate Network, Clear Channel Outdoor, Inc., Clear Media Limited, CBS Corporation, Daktronics, Inc., DDI Signs, EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, LLC, JCDecaux Group, Lamar Advertising Company, MarketForward, Primedia Outdoor Pty Ltd., PRN Corporation, Stroer Out-of-Home Media AG, Van Wagner Communications, and Zoom Media, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 2

Quantitative Techniques & Analytics 3

Product Definitions and Scope of Study 3

Billboards 4

Transit Outdoor Advertising 4

Street Furniture 4

Alternate Forms of Outdoor Advertising 5

2. INDUSTRY OVERVIEW 6

Advertising: An Essential Requisite for Corporate/Brand

Survival & Existence 6

Advertising Market Traits 6

Opportunity Indicators 7

Table 1: Worldwide Advertising Spending Market (2012F):

Percentage Share Breakdown of Expenditure by Media Category

(includes corresponding Graph/Chart) 7

Table 2: World Recent Past, Current and Future Analysis for

Total Advertising by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin American Markets Independently Analyzed

with Annual Expenditure in US$ Million for Years 2009

through 2017 (includes corresponding Graph/Chart) 8

Table 3: World Historic Review for Total Advertising by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Expenditure in

US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 9

Total Advertising Expenditure in Europe 10

Table 4: European Recent Past, Current and Future Analysis

for Total Advertising by Geographic Region - Austria,

Belgium, France, Germany, Greece, Hungary, Ireland, Italy,

Netherlands, Norway, Poland, Portugal, Spain, Sweden,

Switzerland, Turkey, UK, Russia and Rest of Europe Markets

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 10

Table 5: European Historic Review for Total Advertising by

Geographic Region - Austria, Belgium, France,Germany,

Greece, Hungary, Ireland, Italy, Netherlands, Norway,

Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK,

Russia and Rest of Europe Markets Independently Analyzed

with Annual Expenditure in US$ Million for Years 2003

through 2008 (includes corresponding Graph/Chart) 11

Total Advertising Expenditure in Asia-Pacific 12

Table 6: Asia-Pacific Recent Past, Current and Future

Analysis for Total Advertising by Geographic Region -

Australia, China, Hong Kong, India, Indonesia, Malaysia, New

Zealand, Philippines, Singapore, South Korea and Thailand

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 12

Table 7: Asia-Pacific Historic Review for Total Advertising

by Geographic Region - Australia, China, Hong Kong, India,

Indonesia, Malaysia, New Zealand, Philippines, Singapore,

South Korea and Thailand Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 13

Total Advertising Expenditure in Latin America 14

Table 8: Latin American Recent Past, Current and Future

Analysis for Total Advertising by Geographic Region -

Argentina, Brazil, Chile, Peru and Venezuela Independently

Analyzed with Annual Expenditure in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 14

Table 9: Latin American Historic Review for Total

Advertising by Geographic Region - Argentina, Brazil, Chile,

Peru and Venezuela Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 15

Total Advertising Expenditure in Middle East & Africa 16

Table 10: Middle East & African Recent Past, Current and

Future Analysis for Total Advertising by Geographic Region -

Israel, Kuwait, South Africa, and UAE Independently Analyzed

with Annual Expenditure in US$ Million for Years 2009

through 2017 (includes corresponding Graph/Chart) 16

Table 11: Middle East & African Historic Review for Total

Advertising by Geographic Region - Israel, Kuwait, South

Africa, and UAE Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 17

Outdoor Advertising: A Quick Primer 17

Evolution of Outdoor Advertising 18

Market Trends & Issues 19

Recession Impact in Retrospect 19

Post Recession Outlook 20

Increase in Vehicular Traffic Bodes Well for Roadside Ads &

Ad Infrastructure 21

The "Dominion Effect" Drives Demand for Large Oversized

Billboards 21

Cost Reductions Push Up Demand for Outdoor Advertising 22

Technology Developments Sharpen Growth 22

"Smartboards" to Enhance Viewer Recall of Outdoor Ads 22

Expansion of End User Markets Perk Up Growth 23

Developing Markets More Than a Blip on the Radar 23

Airports, Retail Showcase More of 'Gesture' Adverts 23

Digital Out-Of-Home Advertising Skirts Recessionary Pressures 24

DOOH Advertising: A Key Driver of Future Growth 24

Digital Signage in the 21st Century: A Peek Into its Evolving

Landscape 25

Wireless Digital Signage Solutions on Rise 26

3D Digital Signage: The New Frontier of Digital Advertising 26

Internet-Based Dynamic Digital Signs Rake In Opportunities

for IT Companies 26

Key Statistical Findings 27

Table 12: World Market for Digital Signage Advertising

(2010): Percentage Share Breakdown of Revenues by End-Use

Sector (includes corresponding Graph/Chart) 27

LED Based Digital Building Wraps to Drive Adoption of

Digital Media Facades 27

The Rise of Augmented Reality & Nex-Gen "Glad"vertising 28

Competition from Alternative Forms of Advertising: A

Challenge to Reckon With 29

Telemarketing Remerges as a Marketing Strategy to Cope with

Economic Recession 30

Mobile Advertising Grows in Popularity 30

Threat Alert 31

Table 13: World Market for Online Advertising (2011E):

Breakdown of Revenue in US$ Million by Modes/Format

(includes corresponding Graph/Chart) 31

Table 14: World Online Advertising Market (2011):

Percentage Share Breakdown of Revenues by Geographic Region

(includes corresponding Graph/Chart) 31

Table 15: World Market for Mobile Advertising (2010):

Percentage Breakdown of Revenues by Geographic

Region/Country (includes corresponding Graph/Chart) 32

Unfavorable Regulations May Hamper Business Prospects 32

Safety Issues Being Taken to Higher Levels! 32

Competition 33

Table 16: Leading Players in the Global Outdoor Advertising

Market (2010): Percentage Breakdown of Revenues for JCDecaux,

Clear Channel Outdoor, CBS Outdoor, Lamar, Stroer, Affichage

Holding, Metrobus, News Outdoor, Air Media and Others

(includes corresponding Graph/Chart) 33

3. OUTDOOR ADVERTISING: A CONCEPTUAL OVERVIEW 34

Introduction 34

Two Major Forms - Traditional and Non-Traditional 34

Outdoor Advertising by Mode/Format 35

Billboards - The Ubiquitous Format 35

Billboard Types 35

Electronic/Digital Billboards 35

Advantages of Digital Billboards vis-à-vis Traditional

Billboards 36

6m x 4m Billboards 36

48 Sheet Billboards 36

96 Sheet Billboards 37

AD Lites 37

Consumer Ads 37

Spectacular Signs 37

Airport Advertising 37

Airport: External 37

Airport: Internal 37

PrimeMotion 38

Store Fascias 38

Super Sixes 38

Tactical Display Unit 38

Objective of Billboards 38

Text 38

Color 38

Font 39

Transit Outdoor Advertising 39

Transit's Impact in Reaching a Wider Audience 39

Mobile Advertising 39

Bus Advertising 39

Subway and Rail Displays 40

Truckside Advertising 40

Taxi Advertising 40

Vehicle Wrapped Advertising 40

Street Furniture 40

Appeal of Street Furniture Advertising 41

Some Forms of Street Furniture 41

Bicycle Racks 41

Bus Benches 41

Bus Shelters 41

Telephone and Information Kiosks 41

In-Store Displays 41

Convenience Store Displays 42

Displays on Parking Structures 42

Shopping Mall Displays 42

Newsstand and News Rack Displays 42

Alternate forms of Outdoor Advertising 42

Nothing Airy about Hot Air Balloons 42

Alternate Outdoor Advertising Formats - A Sneak Preview 43

Airport Displays 43

Airborne Displays 43

Stadiums and Arenas 43

Commercial Restrooms 43

Dry Cleaning Hangers and Shopping Bags 43

Digital Video Screens 43

4. PRODUCT/SERVICE INTRODUCTIONS/ INNOVATIONS 44

Daktronics Introduces Digital Ad Strategies Service 44

Google India Launches Watch This Space Advertising Campaign 44

Tata Teleservices Launches Outdoor Branding Campaign for

Mobile Broadband Service 44

Optimum Exposures Launches Africa's Largest Billboard 44

Bre.ad Unveils Technology to Craft Digital Billboards 45

TRUCK ADS® Unveils The Carrier AD Kit™ 45

Astral Media Introduces Solar Advertising on Bike Stations 45

Clear Channel, NFC To Transform Billboard Advertising 46

US Adcom Launches Widest Billboard in Kolkata 46

Posterplus Introduces Inflatable Billboard 46

Astral Out-of-Home Introduces MARK 46

JCDecaux Doubles Rail and Mall Digital Presence 47

Hankook Tire Launches Outdoor Advertising in Times Square 47

Goa Introduces First Digitalized Billboards 47

Esurance Sets Foot in Outdoor Advertising 48

Blue Line Unveils Out-of home Advertising across the Nation 48

Onestop Introduces Country's First Outdoor Advertising Channel 48

Circle Graphics and Clear Channel Outdoor Announce Use of New

Eco-Flexx 2.0 Material for Billboard Production 48

KidsCo Introduces Outdoor Advertising Campaign for Programming 49

POD of Diamond Launches First Mobile Advertising Solution on

Taxi Cabs 49

Coca-Cola India Introduces Visual Identity System Logo for

Commonwealth Games 49

SPOOFEM.COM and Clear Channel Outdoor Holdings Enter into

Agreement 50

Daktronics & Westfield Introduce Digital Network of LED Video

Displays 50

CBS Outdoor Launches 3D Projection Display in New York 50

CBS Outdoor Offers New York MTA Commuter Rail and Bus Advertising 50

China New Media Launches Mega LED Screen at Dalian on New Year

Eve 51

CPA Firm Introduces Digital 'Twitter' Billboard 51

Infosys Technologies Develops Online Portal 51

Inwindow Outdoor Introduces Three-Dimensional Advertisement 51

WePOWER Launches Windvertising™ Media Platform 52

APN Outdoor Introduces COMPASS Planning Tool 52

CBS Outdoor Introduces Giant LCD Screens 52

Nestlé Aero Introduces Out-Of-Home Lenticular Advertisement 52

Daktronics Launches Gen 6 Digital Billboard 52

J Four Source Solutions Introduces Digimag 53

Giesken Outdoor Advertising Launches Digital Billboard 53

Singposter.com Introduces Outdoor Advertising with Online Service 53

Air New Zealand Announces Plans to Launch Mobile Phone

Controlled Billboard 53

MDO Introduces DISCO 53

5. RECENT INDUSTRY ACTIVITY 54

AllOver Media Acquires FillBoard Media 54

K Out Of Home and Wall Sofia to Merge 54

China New Media and Casio Group Sign Contract 54

RTS Decaux Bags Street Furniture Contract with City of Almaty 54

CBS Obtains Advertising Contract for Westfield Stratford City

Mall 54

West Vancouver Enters into Partnership with Pattison Outdoor

to Provide New Bus Shelters 55

APN Outdoor Acquires Oggi Billboards 55

Albuquerque School District Enters Into Digital Billboard

Partnership with Clear Channel Outdoor 55

Reach Media Group Acquires Executive Media Network 56

Astral Out-Of-Home to Expand its Digital Advertising Network

in Montreal and Toronto 56

JCDecaux Bags Outdoor Advertising Contract from East Coast 56

Great Outdoor Network Enters Into Strategic Alliance with

Clean Light Green Light 57

WallDecaux Signs Exclusive Outdoor Advertising Contract with

Wiesbaden City 57

Graffiti Takes Over Impact Outdoor Advertising 57

Pattison Outdoor Advertising Acquires Onestop Media Group 57

Ram Investment Group and Free Ray Sign 3D Advertising Joint

Venture Agreement 58

JCDecaux Bags Outdoor Advertising Contracts from High Speed 1 58

CBS Outdoor Inks Advertising Agreement with Dundrum Town Centre 58

JCDecaux Secures Contract from City of Montpellier 58

JCDecaux Airport Renews Contract with Lille-Lesquin Airport 59

JCDecaux Expands Advertising Services to a New Metro Line in

Nanjing 59

JCDecaux Dicon Clinches a Second Airport Advertising Contract

from Dubai Airports 59

MidOcean Partners Acquires Controlling Stake in Olympus Media 60

Show Media Purchases OPG Media 60

MTM Assigns Contract To APN 60

Fairway Outdoor Advertising & Waitt Outdoor Exchange Assets 61

JCDecaux Enters in to Agreement With ATA 61

GoGo Cast to Acquire Assets of Digital In Motion 61

Local Investors Acquire Panamerican Outdoor Advertising 62

Cruise Media Group Acquires Mommentum Health Media 62

Aeroports de Paris to Establish Joint Venture with JCDecaux 62

ENIL Divests Times Innovative Media to BCCL 63

Stroer Out-of-Home Media Takes Over News Outdoor Poland 63

Pearl Media Unveils Hispanic Division 63

Olympus Media Takes Over Collins Outdoor Advertising 63

Federated Media Publishing Purchases Onsite Advertising Services 64

Access 360 Media Takes Over Arena Media Networks 64

China New Media Announces Purchase of Five Outdoor Billboards

from Haosheng 64

JCDecaux UK Acquires Assets of Titan Outdoor Advertising 64

ABC Imaging Acquires Burton Imaging 65

VeriFone Takes Over Clear Channel's Taxi Media Business 65

Trackworks Group Merges with 3 Out of Home Media Companies 65

VisionChina Media Takes Over Digital Media Group 65

JCDecaux Extends Contract with Valencia 66

Qin Jin Yuan OOH Invests in CBS 66

JCDecaux Signs an Advertising Contract with Toulouse Blagnac

Airport 66

D3 LED Partners with Dubai's Digital Displays 66

JCDecaux Bags a Contract from MowasalatKarwa 66

TechMedia Advertising Acquires TechMedia Advertising Mauritius 67

Vision Media Divests TrainFX Business 67

Lamar Outdoor to Provide Advertising Services to Tallahassee

Police Department and Leon Country Sheriff's Office 67

JCDecaux Renews Contracts with Street Furniture Companies 67

JCDecaux Wins Advertising Contract from Urban Community of

Marseille 67

Golden Cloud Inks a Contract with Primedia Outdoor 67

Clear Channel Outdoor Renews Advertising Contract 68

Fairway Outdoor Adopts Eco-Friendly Technology 68

Clear Channel Outdoor and Underwater Ballet of Liz Goldwyn

Enter into Collaboration 68

DOmedia Takes Over Buyers Guide to Outdoor Advertising 68

Daktronics Installs Advertising Display for Barry Real Estate

Group 69

Airmedia Signs Agreement with Sinopec Group 69

Media Prima Takes Over Kurnia Outdoor and Jupiter Outdoor 69

Outcast Enters Into Agreement with Adtek Media 69

TOM Outdoor Media Holdings Acquires TOM Outdoor Media Group 70

JCDecaux Takes Over Majority Share in Wall AG Holding 70

Ideation Acquisition Takes Over SearchMedia International 70

ACON Investments Takes Over Fairway Outdoor 70

Titan Outdoor Divests Roadside Billboards Suite to Primesight 70

JCDecaux and Local Authorities of France Renew Nine Regional

Advertising Street Furniture Contracts 70

Helios Investment Partners Acquires INM Outdoor 71

Dalian Vastitude Media Group Concludes Reverse Merger with

Golden Key International 71

6. FOCUS ON SELECT PLAYERS 72

Adams Outdoor Advertising (USA) 72

AdSpace Networks, Inc. (USA) 72

Affichage Holding SA (Switzerland) 72

APN Outdoor (Australia) 73

Burkhart Advertising, Inc. (USA) 73

Captivate Network (USA) 73

Clear Channel Outdoor, Inc. (USA) 73

Clear Media Limited (China) 74

CBS Corporation (USA) 74

Daktronics, Inc. (USA) 75

DDI Signs (USA) 76

EPAMEDIA (Austria) 76

EuroMedia Group S.A. (Romania) 76

Fairway Outdoor Advertising, LLC (USA) 77

JCDecaux Group (France) 77

Lamar Advertising Company (USA) 78

MarketForward (USA) 78

Primedia Outdoor Pty Ltd. (South Africa) 78

PRN Corporation (USA) 79

Stroer Out-of-Home Media AG (Germany) 79

Van Wagner Communications (USA) 79

Zoom Media, Inc. (Canada) 80

7. GLOBAL MARKET PERSPECTIVE 81

Table 17: World Recent Past, Current and Future Analysis for

Outdoor Advertising by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East & Africa,

and Latin American Markets Independently Analyzed with Annual

Expenditure in US$ Million for Years 2009 through 2017

(includes corresponding Graph/Chart) 81

Table 18: World Historic Review for Outdoor Advertising by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin American

Markets Independently Analyzed with Annual Expenditure in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) 82

Table 19: World 15-Year Perspective for Outdoor Advertising by

Geographic Region - Percentage Breakdown of Dollar Expenditure

for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin America for Years 2003, 2010

and 2017 (includes corresponding Graph/Chart) 83

Table 20: World Recent Past, Current and Future Analysis for

Billboard Outdoor Advertising by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle

East & Africa, and Latin American Markets Independently

Analyzed with Annual Expenditure in US$ Million for Years 2009

through 2017 (includes corresponding Graph/Chart) 84

Table 21: World Historic Review for Billboard Outdoor

Advertising by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin American Markets Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 85

Table 22: World 15-Year Perspective for Billboard Outdoor

Advertising by Geographic Region - Percentage Breakdown of

Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin America for

Years 2003, 2010 and 2017 (includes corresponding Graph/Chart) 86

Table 23: World Recent Past, Current and Future Analysis for

Transit Outdoor Advertising by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin American Markets Independently Analyzed with

Annual Expenditure in US$ Million for Years 2009 through 2017

(includes corresponding Graph/Chart) 87

Table 24: World Historic Review for Transit Outdoor

Advertising by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin American Markets Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 88

Table 25: World 15-Year Perspective for Transit Outdoor

Advertising by Geographic Region - Percentage Breakdown of

Dollar Expenditure for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East & Africa, and Latin America for

Years 2003, 2010 and 2017 (includes corresponding Graph/Chart) 89

Table 26: World Recent Past, Current and Future Analysis for

Street Furniture Outdoor Advertising by Geographic Region -

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East & Africa, and Latin American Markets Independently

Analyzed with Annual Expenditure in US$ Million for Years 2009

through 2017 (includes corresponding Graph/Chart) 90

Table 27: World Historic Review for Street Furniture Outdoor

Advertising by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin American Markets Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 91

Table 28: World 15-Year Perspective for Street Furniture

Outdoor Advertising by Geographic Region - Percentage

Breakdown of Dollar Expenditure for US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin America for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 92

Table 29: World Recent Past, Current and Future Analysis for

Alternate and Other Forms of Outdoor Advertising by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East & Africa, and Latin American Markets

Independently Analyzed with Annual Expenditure in US$ Million

for Years 2009 through 2017 (includes corresponding

Graph/Chart) 93

Table 30: World Historic Review for Alternate and Other Forms

of Outdoor Advertising by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East &

Africa, and Latin American Markets Independently Analyzed with

Annual Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 94

Table 31: World 15-Year Perspective for Alternate and Other

Forms of Outdoor Advertising by Geographic Region - Percentage

Breakdown of Dollar Expenditure for US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East & Africa, and

Latin America for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 95

8. THE UNITED STATES 96

A.Market Analysis 96

Outlook 96

Market Overview 96

Regulatory Environment 96

Digital Billboards: A Revolutionary Innovation in Outdoor

Advertising 97

An Overview of the Digital Signage Market in North America 97

Factors Influencing the Market 98

Digital Signage Networks 99

Planning and Implementation of Digital Signage 100

Digital Signage Applications 100

Banking and Finance Industry 100

Issues Relating to Digital Signage 100

Market Share Statistics 101

Table 32: Advertising Spending in the US (2010): Percentage

Share Breakdown of Revenues by Media Category (includes

corresponding Graph/Chart) 101

Table 33: Outdoor Advertising Market in North America

(2010): Percentage Share Breakdown of Revenues by Company

(includes corresponding Graph/Chart) 101

Table 34: US Traditional Billboards Market (2010):

Percentage Share Breakdown of Revenues by Category

(includes corresponding Graph/Chart) 102

Product Launches 102

Strategic Corporate Developments 106

Select Players 113

B.Market Analytics 119

Table 35: US Recent Past, Current and Future Analysis for

Outdoor Advertising by Mode/ Format - Billboards, Transit,

Street Furniture and Alternate & Other Forms Independently

Analyzed with Annual Expenditure in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 119

Table 36: US Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 120

Table 37: US 15-Year Perspective for Outdoor Advertising by

Mode/Format - Percentage Breakdown of Dollar Expenditure for

Billboards, Transit, Street Furniture and Alternate & Other

Forms for Years 2003, 2010 and 2017 (includes corresponding

Graph/Chart) 121

9. CANADA 122

A.Market Analysis 122

Outlook 122

Market Share Statistics 122

Table 38: Advertising Spending Market in Canada (2012F):

Percentage Share Breakdown of Revenues by Media Category

(includes corresponding Graph/Chart) 122

Table 39: Canadian Market for Traditional Outdoor

Advertising (2012F): Percentage Market Share Breakdown of

Key Players (includes corresponding Graph/Chart) 122

Table 40: Canadian Market for Location-Based Outdoor

Advertising (2012F): Percentage Market Share Breakdown of

Key Players (includes corresponding Graph/Chart) 123

Product Launches 123

Strategic Corporate Developments 124

Select Players 126

B.Market Analytics 127

Table 41: Canadian Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 127

Table 42: Canadian Historic Review for Outdoor Advertising

by Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 128

Table 43: Canadian 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 129

10. JAPAN 130

A.Market Analysis 130

Outlook 130

Market Overview 130

B.Market Analytics 131

Table 44: Japanese Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 131

Table 45: Japanese Historic Review for Outdoor Advertising

by Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 132

Table 46: Japanese 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 133

11. EUROPE 134

Market Analysis 134

Table 47: European Recent Past, Current and Future Analysis

for Outdoor Advertising by Geographic Region - Austria,

Belgium, France, Germany, Greece, Hungary, Ireland, Italy,

Netherlands, Norway, Poland, Portugal, Spain, Sweden,

Switzerland, Turkey, UK, Russia and Rest of Europe

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 135

Table 48: European Historic Review for Outdoor Advertising

by Geographic Region - Austria, Belgium, France, Germany,

Greece, Hungary, Ireland, Italy, Netherlands, Norway,

Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK,

Russia and Rest of Europe Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 136

Table 49: European Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 137

Table 50: European Historic Review for Outdoor Advertising

by Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 138

Table 51: European 15-Year Perspective For Outdoor

Advertising by Geographic Region - Percentage Breakdown of

Dollar Expenditure for Austria, Belgium, France, Germany,

Greece, Hungary, Ireland, Italy, Netherlands, Norway,

Poland, Portugal, Spain, Sweden, Switzerland, Turkey, UK,

Russia and Rest of Europe for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 139

Table 52: European 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 140

11a. AUSTRIA 141

A.Market Analysis 141

EPAMEDIA - A Key Player 141

B.Market Analytics 142

Table 53: Austrian Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 142

Table 54: Austrian Historic Review for Outdoor Advertising

by Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 143

Table 55: Austrian 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 144

11b. BELGIUM 145

Market Analysis 145

Table 56: Belgian Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/ Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 145

Table 57: Belgian Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 146

Table 58: Belgian 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 147

11c. FRANCE 148

A.Market Analysis 148

Table 59: French Advertising Spending Market (2010):

Percentage Share Breakdown of Expenditure by Media Category

(includes corresponding Graph/Chart) 148

Product Launch 148

Strategic Corporate Developments 148

Select Players 151

B.Market Analytics 152

Table 60: French Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/ Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 152

Table 61: French Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 153

Table 62: French 15-Year Perspective for Outdoor Advertising

by Mode/Format - Percentage Breakdown of Dollar Expenditure

for Billboards, Transit, Street Furniture and Alternate &

Other Forms for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 154

11d. GERMANY 155

A.Market Analysis 155

Current and Future Analysis 155

Table 63: German Advertising Spending Market (2010):

Percentage Share Breakdown of Expenditure by Media Category

(includes corresponding Graph/Chart) 155

Market Overview 155

Strategic Corporate Development 156

Stroer Out-of-Home Media Ag - A Key Player 156

B.Market Analytics 157

Table 64: German Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/ Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 157

Table 65: German Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 158

Table 66: German 15-Year Perspective for Outdoor Advertising

by Mode/Format - Percentage Breakdown of Dollar Expenditure

for Billboards, Transit, Street Furniture and Alternate &

Other Forms for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 159

11e. GREECE 160

Market Analysis 160

Table 67: Greek Recent Past, Current and Future Analysis for

Outdoor Advertising by Mode/ Format - Billboards, Transit,

Street Furniture and Alternate & Other Forms Independently

Analyzed with Annual Expenditure in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 160

Table 68: Greek Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 161

Table 69: Greek 15-Year Perspective for Outdoor Advertising

by Mode/Format - Percentage Breakdown of Dollar Expenditure

for Billboards, Transit, Street Furniture and Alternate &

Other Forms for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 162

11f. HUNGARY 163

Market Analysis 163

Table 70: Hungarian Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 163

Table 71: Hungarian Historic Review for Outdoor Advertising

by Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 164

Table 72: Hungarian 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 165

11g. IRELAND 166

A.Market Analysis 166

Table 73: Irish Advertising Spending Market (2010):

Percentage Share Breakdown of Expenditure by Media Category

(includes corresponding Graph/Chart) 166

Product Launch 166

B.Market Analytics 167

Table 74: Irish Recent Past, Current and Future Analysis for

Outdoor Advertising by Mode/ Format - Billboards, Transit,

Street Furniture and Alternate & Other Forms Independently

Analyzed with Annual Expenditure in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 167

Table 75: Irish Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 168

Table 76: Irish 15-Year Perspective for Outdoor Advertising

by Mode/Format - Percentage Breakdown of Dollar Expenditure

for Billboards, Transit, Street Furniture and Alternate &

Other Forms for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 169

11h. ITALY 170

A.Market Analysis 170

Table 77: Italian Advertising Spending Market (2010):

Percentage Share Breakdown of Expenditure by Media Category

(includes corresponding Graph/Chart) 170

B.Market Analytics 171

Table 78: Italian Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/ Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 171

Table 79: Italian Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 172

Table 80: Italian 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 173

11i. THE NETHERLANDS 174

Market Analysis 174

Table 81: Dutch Recent Past, Current and Future Analysis for

Outdoor Advertising by Mode/ Format - Billboards, Transit,

Street Furniture and Alternate & Other Forms Independently

Analyzed with Annual Expenditure in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 174

Table 82: Dutch Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 175

Table 83: Dutch 15-Year Perspective for Outdoor Advertising

by Mode/Format - Percentage Breakdown of Dollar Expenditure

for Billboards, Transit, Street Furniture and Alternate &

Other Forms for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 176

11j. NORWAY 177

Market Analysis 177

Table 84: Norwegian Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 177

Table 85: Norwegian Historic Review for Outdoor Advertising

by Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 178

Table 86: Norwegian 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 179

11k. POLAND 180

A.Market Analysis 180

Outlook 180

Table 87: Polish Advertising Spending Market (2010):

Percentage Share Breakdown of Expenditure by Media Category

(includes corresponding Graph/Chart) 180

Strategic Corporate Development 180

B.Market Analytics 181

Table 88: Polish Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 181

Table 89: Polish Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 182

Table 90: Polish 15-Year Perspective for Outdoor Advertising

by Mode/Format - Percentage Breakdown of Dollar Expenditure

for Billboards, Transit, Street Furniture and Alternate &

Other Forms for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 183

11l. PORTUGAL 184

Market Analysis 184

Table 91: Portuguese Recent Past, Current and Future

Analysis for Outdoor Advertising by Mode/Format -

Billboards, Transit, Street Furniture and Alternate & Other

Forms Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 184

Table 92: Portuguese Historic Review for Outdoor Advertising

by Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 185

Table 93: Portuguese 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 186

11m. SPAIN 187

A.Market Analysis 187

CEMUSA, Inc. - A Key Player 187

B.Market Analytics 188

Table 94: Spanish Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/ Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 188

Table 95: Spanish Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 189

Table 96: Spanish 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 190

11n. SWEDEN 191

A.Market Analysis 191

Table 97: Swedish Advertising Spending Market (2010):

Percentage Share Breakdown of Expenditure by Media Category

(includes corresponding Graph/Chart) 191

B.Market Analytics 192

Table 98: Swedish Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 192

Table 99: Swedish Historic Review for Outdoor Advertising by

Mode/Format - Billboards, Transit, Street Furniture and

Alternate & Other Forms Independently Analyzed with Annual

Expenditure in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 193

Table 100: Swedish 15-Year Perspective for Outdoor

Advertising by Mode/Format - Percentage Breakdown of Dollar

Expenditure for Billboards, Transit, Street Furniture and

Alternate & Other Forms for Years 2003, 2010 and 2017

(includes corresponding Graph/Chart) 194

11o. SWITZERLAND 195

A.Market Analysis 195

Table 101: Swiss Advertising Spending Market (2010):

Percentage Share Breakdown of Expenditure by Media Category

(includes corresponding Graph/Chart) 195

Affichage Holding SA - A Key Player 195

B.Market Analytics 196

Table 102: Swiss Recent Past, Current and Future Analysis

for Outdoor Advertising by Mode/Format - Billboards,

Transit, Street Furniture and Alternate & Other Forms

Independently Analyzed with Annual Expenditure in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart)

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