Global Payments Integrated Solutions Releases CustomerBuilder for Digital Card-Linked Offers

Aug 05, 2014, 08:30 ET from Global Payments Inc.

ATLANTA, Aug. 5, 2014 /PRNewswire/ -- Global Payments Inc. (NYSE: GPN), one of the largest worldwide providers of payment solutions, is please to announce that its Integrated Solutions division has released the CustomerBuilder digital card-linked offers product. Businesses using the product will be able to create, distribute and track digital offers through a range of publishers to attract new and returning customers.

CustomerBuilder is an integrated offering allowing software developers to provide powerful marketing functionality to their customers. In the card-linked model, the consumer receives an offer and links it to a credit card, and the discount is honored in real time and reflected on the receipt. Most point-of-sale systems do not speak with digital offer programs; therefore, redemptions at time-of-purchase are cumbersome, and businesses are unable to track the results of their promotional programs easily. CustomerBuilder solves this disconnect by synching payments and digital card-linked offers within the software application.

"CustomerBuilder is a unique feature," explained Eddie Myers, President of Global Payments' Integrated Solutions division. "Demand for digital offers has never been greater. CustomerBuilder combines marketing, payments, data and technology. There's an opportunity for software developers to meet a great need and make their applications more competitive."

About Global Payments Global Payments Inc. is one of the largest worldwide providers of payment solutions for merchants, value added resellers, enterprise software providers, financial institutions, government agencies, multi-national corporations and independent sales organizations located throughout North America, South America, Europe and the Asia-Pacific region.  Global Payments, a Fortune 1000 company, offers a comprehensive line of solutions and services for credit and debit cards, business-to-business purchasing cards, gift cards, electronic check conversion and check guarantee, verification and recovery including electronic check services, as well as terminal management.  Visit for more information about the company and its services.


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SOURCE Global Payments Inc.