Global Personal and Entry Level Storage (PELS) Industry - Reportlinker Review

NEW YORK, Oct. 19, 2015 /PRNewswire/ -- This report analyzes the worldwide markets for Personal and Entry Level Storage (PELS) in Thousand Units and US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a four-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 54 companies including many key and niche players such as -

Brocade Communications Systems, Inc.Buffalo Americas, Inc.Dell Inc.D-Link CorporationEMC Corporation

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 Digital Data Explosion Throws the Focus on Storage Devices II-1 Top Challenges Faced by Data Storage Managers II-2 Trends Driving the Need for Storage II-2 Proliferating use of Social Media II-2 Table 1: World Digital Population - A Snapshot (includes corresponding Graph/Chart)..............II-3

Table 2: Number of Social Network Users Worldwide (2010 - 2018) (in billions) (includes corresponding Graph/Chart) II-4 Consumers Drive Everyday Storage Needs II-4 Big Data and Rolling Storage Needs II-5 Table 3: Global Data Traffic (2010-2025) (in Zettabytes) (includes corresponding Graph/Chart) II-6

Table 4: Number of Connected Devices Globally (2010-2020) (in Billion Units) (includes corresponding Graph/Chart) II-7 PELS - The Market Opportunity..............II-7 Hard Disk Drives Dominate the PELS Market II-8 Network Attached Storage (NAS) - A Key Enabling Technology II-8 Market Outlook.............. II-8 Developing Countries: The Focal Point for Future Growth II-9 Table 5: Global PELS Market - Geographic Regions Ranked by CAGR for 2014-2020: Latin America, Asia-Pacific, Middle East & Africa, Canada, US, Europe and Japan (includes corresponding Graph/Chart)..............II-10 Competition.............. II-10 Competition: Noteworthy Trends..............II-10 What Does it Take to Survive in the Marketplace? II-10 Innovation is the Name of the Game II-10 PELS Market to Witness Consolidation Trend II-11 Competition in HDD Market..............II-11 Competition in the SSD Market II-11 Competition in the USB Flash Drives Market II-12 Player Market Shares..............II-13 Table 6: World PELS Market (2014): Percentage Share Breakdown of Volume Shipments by Leading Vendors (includes corresponding Graph/Chart)..............II-13

Table 7: World HDDs Market (2014): Percentage Share Breakdown of Volume Shipments by Leading Vendors (includes corresponding Graph/Chart)..............II-13

Table 8: World Solid State Drive (SSD) Market (2014): Percentage Share Breakdown of Revenues by Leading Vendors (includes corresponding Graph/Chart) II-13

Table 9: World NAND Flash Memory Market (2014): Percentage Share Breakdown of Shipments by Leading Vendors (includes corresponding Graph/Chart)..............II-14

Table 10: World USB Flash Drives Market (2014): Percentage Share Breakdown of Volume Shipments by Leading Vendors (includes corresponding Graph/Chart) II-14

Table 11: World Flash Memory Card Market (2014): Percentage Share Breakdown of Revenues by Leading Vendor (includes corresponding Graph/Chart)..............II-14

2. MARKET TRENDS, DRIVERS & ISSUES II-15 Entertainment Industry: A Lucrative End-Use Sector II-15 Demand for Secure Storage Devices to Surge II-15 Functionality and Design Innovations: Key Factors Underpinning Market Growth.............. II-16 Entry-Level Enterprise Storage Gains Traction in SMBs II-16 Data Explosion Generates Replacement Demand Opportunities II-17 Innovative Entry-Level Enterprise Solutions to Gain Prominence II-17 Mushrooming Datacenters Drive Demand for Storage Systems II-18 Table 12: Global Data Center Traffic Scenario (2014 & 2018): Data Center Traffic in Exabytes (includes corresponding Graph/Chart).............. II-19

Table 13: Global Data Center Traffic Scenario (2014 & 2018): Percentage Share Breakdown of Data Center Traffic by Equipment Type (includes corresponding Graph/Chart) II-20

Table 14: Global Cloud Data Center Market (2014 & 2018): Percentage Share Breakdown of Data Center Traffic by Type of Cloud (includes corresponding Graph/Chart) II-20 Product Innovation: Critical to Success in the Marketplace II-21 1st Generation Digital Storage Devices in Terminal Decline II-21 Hard Disk Drives: Still the Dominant Storage Technology II-22 Table 15: World HDD Market (2014): Percentage Share Breakdown of Revenues by Segment (includes corresponding Graph/Chart) II-24

Table 16: Global Shipments of Desktop PCs for the Years 2012- 2020 (in Million Units) (includes corresponding Graph/Chart) II-24 Enterprise: The Largest Application Area for HDDs II-25 Growing Popularity of NAS Technologies Spurs Demand for NAS HDDs II-25 The Rise of Mobile Computing Fuels Demand for Mobile HDDs II-26 Table 17: World Market for Mobile Computing Devices (2014): Breakdown of Sales (In '000 Units) for Smartphones, Tablet PCs, Notebook PCs and Ultra-Slim PCs (includes corresponding Graph/Chart).............. II-27 Spiraling Sales of Android Tablet Phones Spurs Demand for Ultra Mobile HDDs..............II-28 Table 18: World Market for Android Based Media Tablets (2014): Breakdown of Unit Sales (In 000 Units) by Geographic Region (includes corresponding Graph/Chart) II-29 Solid-State Storage Media: The Next Generation of Storage II-29 SSDs: Will They Replace HDDs? II-30 Flash-based SSDs - The Most Popular Type of SSDs II-31 Table 19: World Solid State Drive (SSD) Market (2014): Percentage Share Breakdown of Sales by Type (includes corresponding Graph/Chart)..............II-32 USB Flash Drives Usher in the Era of Smart Storage II-32 Table 20: Global Flash Memory Market by Type of Device (2014): Percentage Breakdown of Consumption for Mobile Handsets, Solid State Drives, Flash Storage Cards, USB Flash Drives, Tablet PCs, MP3 Players, and Others (includes corresponding Graph/Chart)..............II-33 Robust Sales of Mobile Phones & Increased Mobile Data Usage Drives Demand for Flash & SD Memory Cards II-33 e-Marketing Channels Emerge Into a Major Retailing Avenue II-34 Will Cloud Services Pose Threat to PELS Devices? II-35 High Costs of Cloud-Based Storage Favors PELS Devices II-36 Challenges.............. II-36 Storage Issues.............. II-36 Short Life of Digital Storage Media II-37 Media Obsolescence - A Major Challenge II-37

3. PRODUCT OVERVIEW.............. II-38 PELS - An Introduction..............II-38 Entry-Level Storage..............II-38 Advantages of Entry-Level Enterprise Storage Solutions II-38 Types of Digital Storage Devices II-39 Hard Disk Drive (HDD)..............II-39 Non-HDDs.............. II-39 Solid State Drives (SSDs)..............II-39 Flash Drives.............. II-40 USB Flash Drives.............. II-40 Memory Cards.............. II-41 PELS Technologies.............. II-41

4. PRODUCT LAUNCHES.............. II-42 Lenovo Unveils Two New Entry-Level Storage Systems S2200 and S3200.............. II-42 Dell Introduces New SCv2000 Entry-Level Storage System II-42 Fujitsu Introduces ETERNUS DX60 S3 Entry-Level Disk Storage System for SMEs.............. II-42 HP to Launch Entry-Level 3PAR Storage II-42 OCZ Rolls Out Arc 100-Series Entry-Level SSDs II-42 Dot Hill Launches AssuredSAN 3004 Entry-Level Storage System II-42 EMC Launches VNXe3200 Entry-Level Storage System II-43 HP Rolls Out New Entry-Level Storage Systems II-43 Pure Storage Launches FlashArray 405 Entry-Level Array II-43 Infortrend Unveils EonStor DS 2000 RAID Systems II-43

5. FOCUS ON SELECT GLOBAL PLAYERS..............II-44 Brocade Communications Systems, Inc. (US) II-44 Buffalo Americas, Inc. (US)..............II-44 Dell Inc. (US).............. II-44 D-Link Corporation (Taiwan)..............II-45 EMC Corporation (US)..............II-45 Hewlett-Packard Company (US)..............II-45 Hitachi Data Systems Corporation (US) II-46 IBM Corporation (US)..............II-46 Imation Corp. (USA).............. II-46 Intel Corporation (US)..............II-47 Kingston Technology Corporation (USA) II-48 Micron Technology, Inc. (US)..............II-48 NetApp Inc. (US).............. II-48 NETGEAR Inc. (US).............. II-49 Samsung Electronics (South Korea) II-49 SanDisk Corp. (USA).............. II-49 Seagate Technology plc (Ireland) II-50 Sony Corporation (Japan)..............II-51 Toshiba Corporation (Japan)..............II-51 Transcend Information, Inc. (Taiwan) II-51 Verbatim Americas, LLC (USA)..............II-52 Western Digital Technologies, Inc. (USA) II-52

6. GLOBAL MARKET PERSPECTIVE..............II-53 Value Analytics.............. II-53 Table 21: World Recent Past, Current and Future Analysis for Personal and Entry Level Storage (PELS) Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) II-53

Table 22: World Historic Review for Personal and Entry Level Storage (PELS) Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............II-54

Table 23: World 11-Year Perspective for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Percentage Share Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America and Rest of World Markets for Years 2010, 2015 & 2020 (includes corresponding Graph/Chart)..............II-55 Volume Analytics.............. II-56 Table 24: World Recent Past, Current and Future Analysis for Personal and Entry Level Storage (PELS) Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) II-56

Table 25: World Historic Review for Personal and Entry Level Storage (PELS) Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart) II-57

Table 26: World 11-Year Perspective for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Percentage Share Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (Excluding Japan), Latin America and Rest of World Markets for Years 2010, 2015 & 2020 (includes corresponding Graph/Chart) II-58

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Current & Future Analysis..............III-1 Flash Drives Continue to Gain Popularity III-1 Table 27: US Market for USB Flash Drives (2014): Percentage Share Breakdown of Volume Sales by End-Use Segment III-1 Increasing Electronics per Household Offers Scope for Growth III-2 Product Launches..............III-3 Key Players.............. III-4 B.Market Analytics..............III-11 Table 28: US Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-11

Table 29: US Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).............. III-12

Table 30: US Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-13

Table 31: US Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-14

2. CANADA.............. III-15 A.Market Analysis.............. III-15 Current & Future Analysis..............III-15 B.Market Analytics..............III-15 Table 32: Canadian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-15

Table 33: Canadian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-16

Table 34: Canadian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-17

Table 35: Canadian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-18

3. JAPAN.............. III-19 A.Market Analysis.............. III-19 Current & Future Analysis..............III-19 Product Launches..............III-19 Key Players.............. III-19 B.Market Analytics..............III-21 Table 36: Japanese Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-21

Table 37: Japanese Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-22

Table 38: Japanese Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-23

Table 39: Japanese Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-24

4. EUROPE.............. III-25 A.Market Analysis.............. III-25 Current & Future Analysis..............III-25 B.Market Analytics..............III-26 Table 40: European Recent Past, Current and Future Analysis for Personal and Entry Level Storage (PELS) Devices by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-26

Table 41: European Historic Review for Personal and Entry Level Storage (PELS) Devices by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).............. III-27

Table 42: European 11-Year Perspective for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Percentage Share Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).............. III-28

Table 43: European Recent Past, Current and Future Analysis for Personal and Entry Level Storage (PELS) Devices by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-29

Table 44: European Historic Review for Personal and Entry Level Storage (PELS) Devices by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-30

Table 45: European 11-Year Perspective for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Percentage Share Breakdown of Annual Shipments for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)..............III-31

4a. France.............. III-32 A.Market Analysis.............. III-32 Current & Future Analysis..............III-32 B.Market Analytics..............III-32 Table 46: French Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-32

Table 47: French Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-33

Table 48: French Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-34

Table 49: French Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-35

4b. Germany.............. III-36 A.Market Analysis.............. III-36 Current & Future Analysis..............III-36 B.Market Analytics..............III-36 Table 50: German Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-36

Table 51: German Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-37

Table 52: German Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-38

Table 53: German Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-39

4c. Italy.............. III-40 A.Market Analysis.............. III-40 Current & Future Analysis..............III-40 B.Market Analytics..............III-40 Table 54: Italian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-40

Table 55: Italian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-41

Table 56: Italian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-42

Table 57: Italian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-43

4d. The United Kingdom..............III-44 A.Market Analysis.............. III-44 Current & Future Analysis..............III-44 B.Market Analytics..............III-44 Table 58: UK Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-44

Table 59: UK Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).............. III-45

Table 60: UK Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-46

Table 61: UK Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-47

4e. Spain.............. III-48 A.Market Analysis.............. III-48 Current & Future Analysis..............III-48 B.Market Analytics..............III-48 Table 62: Spanish Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-48

Table 63: Spanish Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-49

Table 64: Spanish Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-50

Table 65: Spanish Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-51

4f. Russia.............. III-52 A.Market Analysis.............. III-52 Current & Future Analysis..............III-52 B.Market Analytics..............III-52 Table 66: Russian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-52

Table 67: Russian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-53

Table 68: Russian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-54

Table 69: Russian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-55

4g. Rest of Europe.............. III-56 A.Market Analysis.............. III-56 Current & Future Analysis..............III-56 Seagate Technology PLC (Ireland) - A Key Player III-56 B.Market Analytics..............III-57 Table 70: Rest of Europe Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-57

Table 71: Rest of Europe Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart) III-58

Table 72: Rest of Europe Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-59

Table 73: Rest of Europe Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart) III-60

5. ASIA-PACIFIC.............. III-61 A.Market Analysis.............. III-61 Current & Future Analysis..............III-61 Asian Countries Drive Future Growth in HDD and Flash Drives Markets.............. III-61 B.Market Analytics..............III-62 Table 74: Asia-Pacific Recent Past, Current and Future Analysis for Personal and Entry Level Storage (PELS) Devices by Geographic Region - China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-62

Table 75: Asia-Pacific Historic Review for Personal and Entry Level Storage (PELS) Devices by Geographic Region - China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart).............. III-63

Table 76: Asia-Pacific 11-Year Perspective for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Percentage Share Breakdown of Revenues for China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart) III-64

Table 77: Asia-Pacific Recent Past, Current and Future Analysis for Personal and Entry Level Storage (PELS) Devices by Geographic Region - China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-65

Table 78: Asia-Pacific Historic Review for Personal and Entry Level Storage (PELS) Devices by Geographic Region - China, India, South Korea, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart).............. III-66

Table 79: Asia-Pacific 11-Year Perspective for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Percentage Share Breakdown of Annual Shipments for China, India, South Korea, and Rest of Asia-Pacific Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart).............. III-67

5a. China.............. III-68 A.Market Analysis.............. III-68 Current & Future Analysis..............III-68 China: The Largest Manufacturer of USB Flash Drives Worldwide III-68 Product Launch.............. III-68 B.Market Analytics..............III-69 Table 80: Chinese Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-69

Table 81: Chinese Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-70

Table 82: Chinese Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-71

Table 83: Chinese Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-72

5b. India.............. III-73 A.Market Analysis.............. III-73 Current & Future Analysis..............III-73 India: An Emerging Market Offering Significant Growth Opportunities.............. III-73 Table 84: Indian Market for Storage Flash Memory (2014): Percentage Share Breakdown of Shipments by Product Type (includes corresponding Graph/Chart) III-74

Table 85: Indian Market for Storage Flash Memory (2014): Percentage Share Breakdown of Shipments by Leading Players (includes corresponding Graph/Chart) III-74 B.Market Analytics..............III-75 Table 86: Indian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-75

Table 87: Indian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-76

Table 88: Indian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-77

Table 89: Indian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-78

5c. South Korea.............. III-79 A.Market Analysis.............. III-79 Current & Future Analysis..............III-79 Samsung Electronics - A Key Player III-79 B.Market Analytics..............III-80 Table 90: South Korean Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-80

Table 91: South Korean Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart) III-81

Table 92: South Korean Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-82

Table 93: South Korean Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart) III-83

5d. Rest of Asia-Pacific..............III-84 A.Market Analysis.............. III-84 Current & Future Analysis..............III-84 Product Launch.............. III-84 Key Players.............. III-84 B.Market Analytics..............III-85 Table 94: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-85

Table 95: Rest of Asia-Pacific Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart) III-86

Table 96: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-87

Table 97: Rest of Asia-Pacific Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart) III-88

6. LATIN AMERICA.............. III-89 A.Market Analysis.............. III-89 Current & Future Analysis..............III-89 B.Market Analytics..............III-89 Table 98: Latin America Recent Past, Current and Future Analysis for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-89

Table 99: Latin America Historic Review for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart) III-90

Table 100: Latin America 11-Year Perspective for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Percentage Share Breakdown of Revenues for Brazil and Rest of Latin America Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart) III-91

Table 101: Latin America Recent Past, Current and Future Analysis for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart)..............III-92

Table 102: Latin America Historic Review for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart) III-93

Table 103: Latin America 11-Year Perspective for Personal and Entry Level Storage (PELS) Devices by Geographic Region - Percentage Share Breakdown of Annual Shipments for Brazil and Rest of Latin America Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart) III-94

6a. Brazil.............. III-95 A.Market Analysis.............. III-95 Current & Future Analysis..............III-95 B.Market Analytics..............III-95 Table 104: Brazilian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-95

Table 105: Brazilian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-96

Table 106: Brazilian Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-97

Table 107: Brazilian Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart)..............III-98

6b. Rest of Latin America..............III-99 A.Market Analysis.............. III-99 Current & Future Analysis..............III-99 B.Market Analytics..............III-99 Table 108: Rest of Latin America Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-99

Table 109: Rest of Latin America Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart) III-100

Table 110: Rest of Latin America Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-101

Table 111: Rest of Latin America Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart) III-102

7. REST OF WORLD.............. III-103 A.Market Analysis.............. III-103 Current & Future Analysis..............III-103 B.Market Analytics..............III-103 Table 112: Rest of World Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart) III-103

Table 113: Rest of World Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart) III-104

Table 114: Rest of World Recent Past, Current & Future Analysis for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2014 through 2020 (includes corresponding Graph/Chart) III-105

Table 115: Rest of World Historic Review for Personal and Entry Level Storage (PELS) Devices Analyzed with Annual Shipments in Thousand Units for Years 2010 through 2013 (includes corresponding Graph/Chart) III-106

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 54 (including Divisions/Subsidiaries - 58)

The United States (39) Japan (5) Europe (2) - The United Kingdom (1) - Rest of Europe (1) Asia-Pacific (Excluding Japan) (12)

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