NEW YORK, July 9, 2015 /PRNewswire/ -- This report analyzes the worldwide markets for Personal Care Appliances in Thousand Units by the following Segments: Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, Hair Setters, & Hair Straighteners), Oral Care Appliances (Electric Toothbrushes, Oral Irrigators, & Plaque Removers), Hair Removal Appliances (Men's Shavers, Women's Shavers, Epilators, & Trimmers), and Other Personal Care Appliances (Heating Pads, Whirlpool Baths, & Massagers). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 145 companies including many key and niche players such as -

Church & Dwight Co., Inc.

Colgate-Palmolive

Conair Corporation

Groupe SEB

Helen of Troy Limited

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Product Definition for Select Product Segments I-4

Hair Care Appliances I-4

Curling Brushes I-4

Curling Irons I-4

Hair Clippers I-4

Hair Dryers I-4

Hair Setters I-4

Hair Straighteners I-4

Oral Care Appliances I-5

Electric Toothbrushes I-5

Oral Irrigators I-5

Plaque Removers I-5

Hair Removal Appliances I-5

Men's Shavers I-5

Women's Shavers I-5

Epilators I-5

Trimmers (Beard & Mustache) I-6

Other Personal Care Appliances I-6

Heating Pads I-6

Whirlpool Baths (Portable) I-6

Massagers I-6

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

Prelude II-1

Developed Nations Dominate, Developing Nations to Spur Growth II-2

Table 1: Leading Regional Markets in the Global Personal Care

Appliances Market (2015): Percentage Share Breakdown of Unit

Sales by Region/Country (includes corresponding Graph/Chart) II-2

Table 2: Leading Regional Markets in the Global Personal Care

Appliances Market: Ranked by %CAGR for Asia-Pacific, Latin

America, Middle East, US, Europe, Canada, and Japan (includes

corresponding Graph/Chart) II-3

Impact of Recession in Retrospect and the Road Ahead II-3

Competitive Landscape II-4

Intense Competition Characterizes Electric Toothbrush Market II-4

Table 3: Leading Players in the Global Electric Toothbrush

Market (2014E): Percentage Share Breakdown of Value Sales

for Colgate-Palmolive, Panasonic, Philips, Procter & Gamble,

and Others (includes corresponding Graph/Chart) II-5

Electric Shavers Market: Philips & Braun Dominate II-5

Table 4: Leading Players in the Global Electric Shavers

Market (2014): Percentage Share Breakdown of Value Sales for

Braun, Panasonic, Philips and Others (includes corresponding

Graph/Chart) II-6

2. NOTEWORTHY TRENDS & ISSUES II-7

Rising Beauty Consciousness among Men: Lucrative Opportunity

for Manufacturers II-7

Demand for Low-Cost, Low-End Products on the Rise II-8

Improving Brand Awareness - Means to Counter Low-Cost Products II-8

New Strategies to Promote Low-Cost Electric Shavers II-8

High-End Personal Care Appliances Make Impact II-8

Manufacturers Focus on Premium Products II-9

Dynamic Designs Sustain Demand II-9

Frequent Travelers Fuel Demand for Travel-Size Appliances II-10

Women: An Important Consumer Cluster II-10

Table 5: Female Employment-to-Population Ratio (%) (includes

corresponding Graph/Chart) II-11

Expanding Middle Class Population & Rising Disposable Incomes

Promise Growth II-11

Table 6: Annual Disposable Incomes in US$ '000 for Select

Countries (2012) (includes corresponding Graph/Chart) II-12

Table 7: Global Middle Class Population (in Millions) by

Geographic Region: 2010, 2020P & 2030P (includes

corresponding Graph/Chart) II-13

Table 8: Global Middle Class Population by Geographic

Region: Percentage Share Breakdown for 2010, 2020P & 2030P

(includes corresponding Graph/Chart) II-13

Urbanization Influences Personal Care Appliance Sales II-14

Table 9: Percentage of Urban Population in Select Countries

(2010 & 2050) (includes corresponding Graph/Chart) II-15

India & China: Potential Future Markets II-16

Table 10: Ten Largest Populated Countries Worldwide (July

2013): Total Population (in Millions) by Age Group 0-14

Years, 15-44 Years, 45-64 Years, and 65+ Years for China,

India, USA, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh,

Russia and Japan (includes corresponding Graph/Chart) II-16

Significance of Promotional Activities II-17

Internet Marketing Fuels Market Competition II-17

Popularity of Social Media Networks Drives Beauty Industry II-17

Expanding Global Presence: A Key Strategy for Sustaining Business II-17

Gradual Switch to Steel II-18

Polymers Find New Applications II-18

Manufacturers Make Efforts to Adopt PVC-Free Products II-18

3. A REVIEW OF PRODUCT SEGMENTS II-19

Hair Care Appliances II-19

A Prelude II-19

Hair Dryers: Innovations & Brand Power Shape Dynamics II-19

Innovations in Hair Care Appliances II-20

Revlon Tourmaline Ionic Ceramic Hair Dryer: For a Quiet

Drying Experience II-20

Panasonic Nanoe Hair Dryer - Promise of Less Damage While

Drying II-20

Conair 3Q Hair Dryer: Faster Drying Speed II-20

T3 Twirl 360: The Motion-Sensing, Auto-Rotating Curling Iron II-20

Lightweight Folding Dryer for Travel Purposes II-21

New Hair Styles Enhance Demand for Hair Setters II-21

Rising Popularity of Hair Care Appliances among Men II-21

Hair Straighteners Usage Ups Risk of Breakage II-21

Hair Straighteners for Children: Facing Concerns over Safety II-21

A Glance at Few Popular Hair Straighteners II-22

Oral Care Appliances II-23

Rising Awareness about Oral Care Favors Growth II-23

Powered Toothbrushes Drive Oral Hygiene Growth II-24

Innovation - Critical for Growth in Powered Toothbrushes Segment II-25

Smart Toothbrushes: The Latest Innovation in Electric

Toothbrushes Market II-25

Oral-B® SmartSeries™ Electric Toothbrush with Bluetooth® II-25

Kolibree Connected Electric Toothbrush II-26

Philips Sonicare® AirFloss with Microdroplet Technology II-26

Powered Toothbrush with Manual Brushing Technique II-26

A Glance at Leading Innovations in Electric Toothbrushes (2014) II-27

Popular Amongst Children II-28

Manufacturers Collaborate with Entertainment Industry

Participants II-28

Oral Irrigation: Innovation Vital for Growth II-28

High Market Penetration - A Boon or a Curse? II-29

Hair Removal Appliances II-29

Electric Shavers: Designed for a Clean Shave II-29

Table 11: Global Market for Hair Removal (2013): Percentage

Share Breakdown of Value Sales by Category (includes

corresponding Graph/Chart) II-30

Table 12: Weekly Shaving Frequencies in Select Countries -

Germany, the US, Poland, Russia, China, and India (includes

corresponding Graph/Chart) II-31

Asia-Pacific: Fastest Growing Electric Shavers Market Worldwide II-31

Technological Advancements Drive Shaving Products Market II-31

Electric Shavers: Aesthetics Dominate Over Technology II-32

Favorable Demographic Trends Strengthens Market Prospects for

Electric Shavers II-32

Rising Popularity of Stubble: Impact on Shaver Sales II-33

Women's Grooming: Increasing Demand for Female Shaving Products II-33

Available Hair Removal Options for Women: A Comparison II-34

Epilator II-36

Popular Epilators for Women II-37

Beard & Mustache Trimmers II-37

Beard Trimmers II-37

Corded Beard Trimmers II-38

Cordless Beard Trimmers II-38

Pivot Motored Beard Trimmers II-38

Rotary Motored Beard Trimmers II-38

Universal Motored Beard Trimmers II-38

Magnetic Motored Beard Trimmers II-38

Popular Beard & Mustache Trimmers in the Market II-39

Ear & Nose Trimmers: An Underdeveloped Market with Lucrative

Opportunities II-40

Internet & Social Media Channels Vital for Promotions II-40

Other Personal Care Appliances II-41

Wide Options for Hot/Cold Therapy II-41

Infrared Heating Pad - Providing Relief II-41

Massagers: A Potential Growth Market II-41

Aging Demographics: A Key Driver II-42

Popular Foot Massagers II-42

Body Back Roller II-42

Conair Waterfall II-42

Foot Vibe Massager II-42

Homedics 275h II-43

Homedics FMS-150H II-43

Homedics FMS-200H II-43

Medi-Rub 200 Plus II-43

Moji 360 Massager II-43

4. PRODUCT OVERVIEW II-44

A. Hair Care Appliances II-44

Curling Brushes II-45

Curling Irons II-45

Hair Clippers II-45

Hair Dryers II-45

Hair Setters II-45

Hair Straighteners II-46

B. Oral Care Appliances II-46

Electric Toothbrushes II-46

Electric Toothbrushes - History & Development II-46

Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis

Patients II-47

Oral Irrigators II-47

Plaque Removers II-47

C. Hair Removal Appliances II-47

Electric Shavers II-48

Men's Shavers II-48

Razors/Blades II-48

Razor Handles II-48

Razor Blades (Refills) II-48

Disposable Razors II-49

Electric Shavers II-49

Shaving Accessories & Others II-49

Popular Shaving Techniques II-49

Wet Shaving II-49

Dry Shaving II-50

Women's Shavers II-50

Women's Shaver Systems II-50

Epilators II-50

Epilation: Definition II-50

Substitute Products for Epilators II-51

Trimmers (Beard & Mustache) II-51

D. Other Personal Care Appliances II-51

Heating Pads II-51

Massagers II-51

Bathroom - A Virtual Paradise II-52

Massagers Positioned as Health Care Products II-52

Foot Appliances II-52

Whirlpool Baths II-53

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-54

Oral-B to Launch API and SDK for its Bluetooth-Connected

Toothbrush II-54

Babyliss Paris Introduces Homelight 100 Epilator with Pulsed

Light II-54

BIC Unveils Soleil Epilator II-54

TYME Unveils its Latest TYME Hair Styling Iron II-54

Braun Introduces 2-in-1 Facial Cleansing Brush and Mini Epilator II-54

Panasonic Launches ES-ED64 Wet/Dry Epilator II-54

Bosch Introduces Hair Appliances Range in the UK II-54

Panasonic Introduces EH-ND12 and EH-2513 Personal Care Products II-54

Gillette Launches Fusion ProGlide Razor II-54

Philips Unveils Laser-Guided BeardTrimmer 9000 Range in India II-55

Philips Unveils Series 7000 Hair Clippers II-55

Kolibree Launches Connected Electric Toothbrush II-55

Wahl Clipper Launches Lithium Ion Clipper and Stainless Steel

Trimmer II-55

Spectrum Brands Unveils Range of Personal Care Products II-55

Oral B to Introduce Bluetooth 4.0 App Controlled Toothbrush II-55

Water Pik Launches Waterpik® Aquarius™ Professional Water Flosser II-55

Remington Unveils its Unique and Novel Remington® SmartEdge™

Foil Shaver II-55

Olivia Garden Introduces NanoThermic® ThermalContour™ Brush Range II-55

Braun Introduces °CoolTec Electric Shaver II-56

Oral-B® Unveils BLACK 7000 Power Brushes II-56

Philips India Introduces KeraShine Range of Hair Appliances II-56

evoDerma Unveils PRONECK Massager II-56

Brush-Baby Announces Plans to Launch BABYSONIC Electric

Toothbrush for Babies II-56

Philips Introduces Men's Shaver through Primedia Unilimited's TLC II-56

Farouk Systems Unveils CHI ARC Rotating Curling Iron II-56

Philips Introduces ThermoProtect Hairdryers II-56

Scanderra Launches Oral Irrigators in Europe II-56

Wahl Clipper Launches Lighted Lithium Detailer II-56

Brush Buddies Unveils Lady Gaga Singing Toothbrushes II-57

Glacier Technologies Launches Glacier Floss Oral Irrigator II-57

HairTrade.com Launches New Curling Product II-57

Colgate-Palmolive Introduces Colgate® ProClinical® A1500 II-57

Water Pik Launches Waterpik Complete Care II-57

Kiss Dryer Launches Tornado 360 Turbo 1875W II-57

Westinghouse Appliances India Introduces Novel Grooming Products II-57

Remington Rolls Out Keratin Therapy Tools II-57

Sunstar Americas Launches GUM® Star Wars Toothbrushes II-58

Wahl Introduces Hair Grooming Offerings in India II-58

Crest Unveils New Pro-Health Plaque Control Products II-58

Philips Norelco Introduces New Range of PowerTouch® Shavers II-58

Braun Launches 7-790CC Pulsonic Shavers II-58

Good Hair Day to Introduce Hairdryer II-58

Philips Introduces Lumea IPL Depilation Appliance II-58

Farouk Systems Launches Touch-Screen Blow-Dryer II-58

Schick to Unveil Hydro Razor for Women II-58

6. RECENT INDUSTRY ACTIVITY II-59

Philips to Divest its Consumer and Lighting Businesses II-59

Panasonic Eyes Grooming and Beauty Market II-59

Colgate-Palmolive Inks Partnership Agreement with Omron II-59

Spectrum Brands Holdings to Venture into Women's Hair

Accessories Market II-59

AmbiCom's Soladey Toothbrush to Feature in Sky Mall Catalogues II-59

Church & Dwight Recalls Spinbrush Pro Clean Sonic Recharge

Toothbrushes II-59

7. FOCUS ON SELECT PLAYERS II-60

Church & Dwight Co., Inc. (USA) II-60

Colgate-Palmolive (USA) II-60

GABA GmbH (Germany) II-60

Conair Corporation (USA) II-60

BaByliss (UK) II-61

Groupe SEB (France) II-62

Helen of Troy Limited (Bermuda) II-62

Koninklijke Philips Electronics N.V (The Netherlands) II-62

Lion Corp (Japan) II-63

Philips Sonicare (USA) II-63

Panasonic Corporation (Japan) II-64

Procter & Gamble (USA) II-64

Braun GmbH (Germany) II-65

Gillette (USA) II-66

Spectrum Brands Holdings, Inc. (USA) II-66

Remington Products Company (USA) II-66

Wahl Clipper Corporation (USA) II-67

Waterpik Technologies, Inc. (USA) II-68

8. GLOBAL MARKET PERSPECTIVE II-69

Table 13: World Recent Past, Current & Future Analysis for

Personal Care Appliances by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-69

Table 14: World Historic Review of Personal Care Appliances by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-70

Table 15: World 14-Year Perspective for Personal Care

Appliances by Geographic Region - Percentage Breakdown of Unit

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East and Latin American Markets for Years 2007,

2015 & 2020 (includes corresponding Graph/Chart) II-71

By Product Segment II-72

a. Hair Care Appliances II-72

Table 16: World Recent Past, Current & Future Analysis for

Hair Care Appliances by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East

and Latin American Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2014

through 2020 (includes corresponding Graph/Chart) II-72

Table 17: World Historic Review of Hair Care Appliances by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-73

Table 18: World 14-Year Perspective for Hair Care Appliances

by Geographic Region - Percentage Breakdown of Unit Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East and Latin American Markets for Years

2007, 2015 & 2020 (includes corresponding Graph/Chart) II-74

Table 19: World Recent Past, Current & Future Analysis for

Hair Care Appliances by Product Segment - Curling Brushes,

Curling Irons, Hair Clippers, Hair Dryers, Hair Setters and

Hair Straighteners Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2014

through 2020 (includes corresponding Graph/Chart) II-75

Table 20: World Historic Review of Hair Care Appliances by

Product Segment - Curling Brushes, Curling Irons, Hair

Clippers, Hair Dryers, Hair Setters and Hair Straighteners

Markets Independently Analyzed with Annual Sales Figures in

Thousand Units for Years 2007 through 2013 (includes

corresponding Graph/Chart) II-76

Table 21: World 14-Year Perspective for Hair Care Appliances

by Product Segment - Percentage Breakdown of Unit Sales for

Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,

Hair Setters and Hair Straighteners Markets for Years 2007,

2015 & 2020 (includes corresponding Graph/Chart) II-77

Table 22: World Recent Past, Current & Future Analysis for

Curling Brushes by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-78

Table 23: World Historic Review of Curling Brushes by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-79

Table 24: World 14-Year Perspective for Curling Brushes by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-80

Table 25: World Recent Past, Current & Future Analysis for

Curling Irons by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-81

Table 26: World Historic Review of Curling Irons by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-82

Table 27: World 14-Year Perspective for Curling Irons by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-83

Table 28: World Recent Past, Current & Future Analysis for

Hair Clippers by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-84

Table 29: World Historic Review of Hair Clippers by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-85

Table 30: World 14-Year Perspective for Hair Clippers by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015

2020 (includes corresponding Graph/Chart) II-86

Table 31: World Recent Past, Current & Future Analysis for

Hair Dryers by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-87

Table 32: World Historic Review of Hair Dryers by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East and Latin American Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2007 through 2013 (includes corresponding Graph/Chart) II-88

Table 33: World 14-Year Perspective for Hair Dryers by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-89

Table 34: World Recent Past, Current & Future Analysis for

Hair Setters by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-90

Table 35: World Historic Review of Hair Setters by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-91

Table 36: World 14-Year Perspective for Hair Setters by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-92

Table 37: World Recent Past, Current & Future Analysis for

Hair Straighteners by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-93

Table 38: World Historic Review of Hair Straighteners by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-94

Table 39: World 14-Year Perspective for Hair Straighteners

by Geographic Region - Percentage Breakdown of Unit Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East and Latin American Markets for Years

2007, 2015 & 2020 (includes corresponding Graph/Chart) II-95

b. Oral Care Appliances II-96

Table 40: World Recent Past, Current & Future Analysis for

Oral Care Appliances by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East

and Latin American Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2014

through 2020 (includes corresponding Graph/Chart) II-96

Table 41: World Historic Review of Oral Care Appliances by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-97

Table 42: World 14-Year Perspective for Oral Care Appliances

by Geographic Region - Percentage Breakdown of Unit Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East and Latin American Markets for Years

2007, 2015 & 2020 (includes corresponding Graph/Chart) II-98

Table 43: World Recent Past, Current & Future Analysis for

Oral Care Appliances by Product Segment - Electric

Toothbrushes, Oral Irrigators and Plaque Removers Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2014 through 2020 (includes corresponding

Graph/Chart) II-99

Table 44: World Historic Review of Oral Care Appliances by

Product Segment - Electric Toothbrushes, Oral Irrigators and

Plaque Removers Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2007 through 2013

(includes corresponding Graph/Chart) II-100

Table 45: World 14-Year Perspective for Oral Care Appliances

by Product Segment - Percentage Breakdown of Unit Sales for

Electric Toothbrushes, Oral Irrigators and Plaque Removers

Markets for Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) II-101

Table 46: World Recent Past, Current & Future Analysis for

Electric Toothbrushes by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East

and Latin American Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2014

through 2020 (includes corresponding Graph/Chart) II-102

Table 47: World Historic Review of Electric Toothbrushes by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-103

Table 48: World 14-Year Perspective for Electric

Toothbrushes by Geographic Region - Percentage Breakdown of

Unit Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

for Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) II-104

Table 49: World Recent Past, Current & Future Analysis for

Oral Irrigators by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-105

Table 50: World Historic Review of Oral Irrigators by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-106

Table 51: World 14-Year Perspective for Oral Irrigators by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-107

Table 52: World Recent Past, Current & Future Analysis for

Plaque Removers by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-108

Table 53: World Historic Review of Plaque Removers by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-109

Table 54: World 14-Year Perspective for Plaque Removers by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-110

c. Hair Removal Appliances II-111

Table 55: World Recent Past, Current & Future Analysis for

Hair Removal Appliances by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Middle East

and Latin American Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2014

through 2020 (includes corresponding Graph/Chart) II-111

Table 56: World Historic Review of Hair Removal Appliances

by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East and Latin

American Markets Independently Analyzed with Annual Sales

Figures in Thousand Units in Thousand Units for Years 2007

through 2013 (includes corresponding Graph/Chart) II-112

Table 57: World 14-Year Perspective for Hair Removal

Appliances by Geographic Region - Percentage Breakdown of

Unit Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

for Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) II-113

Table 58: World Recent Past, Current & Future Analysis for

Hair Removal Appliances by Product Segment - Men's Shavers,

Women's Shavers, Epilators and Trimmers (Beard & Mustache)

Markets Independently Analyzed with Annual Sales Figures in

Thousand Units for Years 2014 through 2020 (includes

corresponding Graph/Chart) II-114

Table 59: World Historic Review of Hair Removal Appliances

by Product Segment - Men's Shavers, Women's Shavers,

Epilators and Trimmers (Beard & Mustache) Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-115

Table 60: World 14-Year Perspective for Hair Removal

Appliances by Product Segment - Percentage Breakdown of Unit

Sales for Men's Shavers, Women's Shavers, Epilators and

Trimmers (Beard & Mustache) Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-116

Table 61: World Recent Past, Current & Future Analysis for

Men's Shavers by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-117

Table 62: World Historic Review of Men's Shavers by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-118

Table 63: World 14-Year Perspective for Men's Shavers by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-119

Table 64: World Recent Past, Current & Future Analysis for

Women's Shavers by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-120

Table 65: World Historic Review of Women's Shavers by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-121

Table 66: World 14-Year Perspective for Women's Shavers by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-122

Table 67: World Recent Past, Current & Future Analysis for

Epilators by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East and Latin

American Markets Independently Analyzed with Annual Sales

Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-123

Table 68: World Historic Review of Epilators by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East and Latin American Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2007 through 2013 (includes corresponding Graph/Chart) II-124

Table 69: World 14-Year Perspective for Epilators by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-125

Table 70: World Recent Past, Current & Future Analysis for

Trimmers (Beard and Mustache) by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2014 through 2020 (includes corresponding Graph/Chart) II-126

Table 71: World Historic Review of Trimmers (Beard and

Mustache) by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East and Latin

American Markets Independently Analyzed with Annual Sales

Figures in Thousand Units for Years 2007 through 2013

(includes corresponding Graph/Chart) II-127

Table 72: World 14-Year Perspective for Trimmers (Beard and

Mustache) by Geographic Region - Percentage Breakdown of

Unit Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

for Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) II-128

d. Other Personal Care Appliances II-129

Table 73: World Recent Past, Current & Future Analysis for

Other Personal Care Appliances by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2014 through 2020 (includes corresponding Graph/Chart) II-129

Table 74: World Historic Review of Other Personal Care

Appliances by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East and Latin

American Markets Independently Analyzed with Annual Sales

Figures in Thousand Units for Years 2007 through 2013

(includes corresponding Graph/Chart) II-130

Table 75: World 14-Year Perspective for Other Personal Care

Appliances by Geographic Region - Percentage Breakdown of

Unit Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

for Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) II-131

Table 76: World Recent Past, Current & Future Analysis for

Other Personal Care Appliances by Product Segment - Heating

Pads, Whirlpool Baths (Portable) and Massagers Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2014 through 2020 (includes corresponding

Graph/Chart) II-132

Table 77: World Historic Review of Other Personal Care

Appliances by Product Segment - Heating Pads, Whirlpool

Baths (Portable) and Massagers Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2007 through 2013 (includes corresponding Graph/Chart) II-133

Table 78: World 14-Year Perspective for Other Personal Care

Appliances by Product Segment - Percentage Breakdown of Unit

Sales for Heating Pads, Whirlpool Baths (Portable) and

Massagers Markets for Years 2007, 2015 & 2020 (includes

corresponding Graph/Chart) II-134

Table 79: World Recent Past, Current & Future Analysis for

Heating Pads by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and

Latin American Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-135

Table 80: World Historic Review of Heating Pads by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2007 through 2013 (includes corresponding

Graph/Chart) II-136

Table 81: World 14-Year Perspective for Heating Pads by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-137

Table 82: World Recent Past, Current and Future Analysis for

Whirlpool Baths (Portable) by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2014 through 2020 (includes corresponding Graph/Chart) II-138

Table 83: World Historic Review of Whirlpool Baths

(Portable) by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East and Latin

American Markets Independently Analyzed with Annual Sales

Figures in Thousand Units for Years 2007 through 2013

(includes corresponding Graph/Chart) II-139

Table 84: World 14-Year Perspective for Whirlpool Baths

(Portable) by Geographic Region - Percentage Breakdown of

Unit Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Middle East and Latin American Markets

for Years 2007, 2015 & 2020 (includes corresponding

Graph/Chart) II-140

Table 85: World Recent Past, Current & Future Analysis for

Massagers by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East and Latin

American Markets Independently Analyzed with Annual Sales

Figures in Thousand Units for Years 2014 through 2020

(includes corresponding Graph/Chart) II-141

Table 86: World Historic Review of Massagers by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East and Latin American Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2007 through 2013 (includes corresponding Graph/Chart) II-142

Table 87: World 14-Year Perspective for Massagers by

Geographic Region - Percentage Breakdown of Unit Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin American Markets for Years 2007, 2015 &

2020 (includes corresponding Graph/Chart) II-143

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Market Overview III-1

Noteworthy Trends III-1

Stress: Important Driver for Personal Care Appliances III-1

Personal Care Appliances as Gift Items III-2

Competitive Landscape III-2

Table 88: Leading Players in the US Market for Personal

Care Appliances Market (2014E): Percentage Share Breakdown

of Volume Sales for Church & Dwight, Conair Corporation,

Helen of Troy, Spectrum Brands, and Others (includes

corresponding Graph/Chart) III-2

Table 89: Leading Players in the US Hair Appliances Market

(2014E): Percentage Share Breakdown of Value Sales for

Conair Corporation, Farouk Systems Inc, Helen of Troy,

Revlon, Inc., Spectrum Brands, Inc., Tre Milano LLC, Wahl

Clipper Corp., and Others (includes corresponding

Graph/Chart) III-3

Table 90: Leading Players in the Power Toothbrush Market

(2014E): Percentage Share Breakdown of Volume Sales for

Church & Dwight. Philips, Procter & Gamble, Private Label,

and Others (includes corresponding Graph/Chart) III-3

Table 91: Leading Players in the US Electric Shavers Market

(2013): Percentage Breakdown of Value Sales for Conair

Corporation, Panasonic, Philips, Procter & Gamble, Spectrum

Brands, Wahl Clipper, and Others (includes corresponding

Graph/Chart) III-3

Table 92: Leading Players in the US Men's Electric Shavers

Market (2013): Percentage Breakdown of Volume Sales for

Philips Norelco, Remington, Braun, Panasonic, and Others

(includes corresponding Graph/Chart) III-4

Hair Care Appliances Market III-4

Desire to Style Hair at Homes to Spur Hair Care Appliances

Market III-4

Ethnic Hair Care Needs - Immense Potential III-4

Professional Salon Hair Care Appliances Market: A Review III-4

Specialist Styling Appliances Driving Growth of Prestige

Hair Care Market III-5

Hair Dryers, Curling Irons & Straighteners : Widely Used

Hair Care Products III-5

Key Statistics III-6

Table 93: Leading Brands in the US Hair Dryers Market

(2013): Percentage Breakdown of Value Sales for Conair,

Helen of Troy, Revlon, Spectrum and Others (includes

corresponding Graph/Chart) III-6

Table 94: Leading Players in the US Hair Setters Market

(2013): Percentage Breakdown of Volume Sales for Conair,

Remington, Helen of Troy, and Others (includes

corresponding Graph/Chart) III-6

Table 95: Leading Players in the US Market for Curling

Brushes (2013): Percentage Breakdown of Volume Sales for

Conair, Helen of Troy, and Others (includes corresponding

Graph/Chart) III-6

Table 96: Leading Players in the US Market for Curling

Irons (2013): Percentage Breakdown of Volume Sales for

Conair, Helen of Troy, and Others (includes corresponding

Graph/Chart) III-7

Oral Care Appliances Market III-7

Power Toothbrushes: A Convenient Brushing Option III-7

Power Toothbrushes for Kids: An Opportunity to Tap III-7

High Prices Fail to Dampen Sales of Electric Toothbrushes III-8

Hair Removal Appliances Market III-8

Men's Shaving Products Market Sees Significant Expansion III-8

Table 97: Men's Shavers Market in the US (2014):

Percentage Breakdown by Distribution Channel - Discount

Stores, Drugstores, Food Stores, Mass Merchants, and

Convenience, Military & Others (includes corresponding

Graph/Chart) III-9

Rising Demand for Male Grooming Products III-10

Desire for At-Home Hair Removal Procedures among Women

Bodes Well for Market III-10

Other Personal Care Appliances III-11

Massagers Market III-11

Retail Scenario III-11

Drug Chain Store Vs Mass Merchants III-11

Aging Boomers Drive Retail Home Health Care in the US III-11

Popular Personal Care Items at Chain Drug Stores III-11

Imports and Exports III-12

Table 98: US Exports of Shavers (with Self-Contained

Electric Motor) (2013): Percentage Breakdown of Value

Exports by Destination Country (includes corresponding

Graph/Chart) III-12

Table 99: US Imports of Shavers (with Self-Contained

Electric Motor) (2013): Percentage Breakdown of Value

Imports by Country of Origin (includes corresponding

Graph/Chart) III-12

Product Introductions/Innovations III-13

Strategic Corporate Developments III-15

Key Players III-16

B.Market Analytics III-22

Table 100: US Recent Past, Current & Future Analysis for

Personal Care Appliances by Product Segment - Hair Care

Appliances (Curling Brushes, Curling Irons, Hair Clippers,

Hair Dryers, Hair Setters and Hair Straighteners), Oral Care

Appliances (Electric Toothbrushes, Oral Irrigators, and

Plaque Removers), Hair Removal Appliances (Men's Shavers,

Women's Shavers, Epilators, and Trimmers (Beard &

Mustache)), and Other Personal Care Appliances (Heating

Pads, Whirlpool Baths (Portable), and Massagers) Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2014 through 2020 (includes corresponding

Graph/Chart) III-22

Table 101: US Historic Review of Personal Care Appliances by

Product Segment - Hair Care Appliances (Curling Brushes,

Curling Irons, Hair Clippers, Hair Dryers, Hair Setters and

Hair Straighteners), Oral Care Appliances (Electric

Toothbrushes, Oral Irrigators, and Plaque Removers), Hair

Removal Appliances (Men's Shavers, Women's Shavers,

Epilators, and Trimmers (Beard & Mustache)), and Other

Personal Care Appliances (Heating Pads, Whirlpool Baths

(Portable), and Massagers) Markets Independently Analyzed

with Annual Sales Figures in Thousand Units for Years 2007

through 2013 (includes corresponding Graph/Chart) III-23

Table 102: US 14-Year Perspective for Personal Care

Appliances by Product Segment - Percentage Breakdown of Unit

Sales for Hair Care Appliances (Curling Brushes, Curling

Irons, Hair Clippers, Hair Dryers, Hair Setters and Hair

Straighteners), Oral Care Appliances (Electric Toothbrushes,

Oral Irrigators, and Plaque Removers), Hair Removal

Appliances (Men's Shavers, Women's Shavers, Epilators, and

Trimmers (Beard & Mustache)), and Other Personal Care

Appliances (Heating Pads, Whirlpool Baths (Portable), and

Massagers) Markets for Years 2007, 2015 & 2020 (includes

corresponding Graph/Chart) III-24

2. CANADA III-25

A.Market Analysis III-25

Market Overview III-25

Competition III-25

Table 103: Leading Players in the Canadian Personal Care

Appliances Market (2014): Percentage Share Breakdown of

Volume Sales for Church & Dwight, Procter & Gamble, and

Others (includes corresponding Graph/Chart) III-25

Imports/Exports Statistics III-26

Table 104: Canadian Exports of Shavers (with Self-Contained

Electric Motor) (2013): Percentage Breakdown of Value

Exports by Destination Country (includes corresponding

Graph/Chart) III-26

Table 105: Canadian Imports of Shavers (with Self-Contained

Electric Motor) (2013): Percentage Breakdown of Value

Imports by Country of Origin (includes corresponding

Graph/Chart) III-26

Product Launch III-26

B.Market Analytics III-27

Table 106: Canadian Recent Past, Current & Future Analysis

for Personal Care Appliances by Product Segment - Hair Care

Appliances (Curling Brushes, Curling Irons, Hair Clippers,

Hair Dryers, Hair Setters and Hair Straighteners), Oral Care

Appliances (Electric Toothbrushes, Oral Irrigators, and

Plaque Removers), Hair Removal Appliances (Men's Shavers,

Women's Shavers, Epilators, and Trimmers (Beard &

Mustache)), and Other Personal Care Appliances (Heating

Pads, Whirlpool Baths (Portable), and Massagers) Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2014 through 2020 (includes corresponding

Graph/Chart) III-27

Table 107: Canadian Historic Review of Personal Care

Appliances by Product Segment - Hair Care Appliances

(Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers,

Hair Setters and Hair Straighteners), Oral Care Appliances

(Electric Toothbrushes, Oral Irrigators, and Plaque

Removers), Hair Removal Appliances (Men's Shavers, Women's

Shavers, Epilators, and Trimmers (Beard & Mustache)), and

Other Personal Care Appliances (Heating Pads, Whirlpool

Baths (Portable), and Massagers) Markets Independently

Analyzed with Annua

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