MANILA, Philippines, Sept. 21, 2018 /PRNewswire/ -- Design rockstars, changemakers, and industry leaders in the Philippines and across the globe will be at the forefront of the second International Design Conference (IDC) 2018 on September 21 at the Samsung Hall in SM Aura in Taguig City, Metro Manila.
The IDC, an annual thought leadership event organized by the DTI-Design Center of the Philippines, serves as an incubator for the so-called 'dangerous ideas'—ideas rabid enough to propel the leadership needed to respond to the world's rapid transformation.
This 2018, IDC carries the theme "Dangerous Ideas: Unleashing Design Leadership." The one-day conference brings together leaders at the intersection of business and design to discuss how a 'dangerous' kind of creative thinking propelled their businesses to the top ranks.
"We say 'dangerous' not to pertain to hazard or peril, but to describe the kind of thinking that forces us out of our comfort zones," Rhea O. Matute, executive director of Design Center of the Philippines, explains. "Creativity can be a safe default, which puts us at risk of complacency and can harm our potential for growth. But turn creative thinking around in a different direction, you end up with a provocative thinking that creates tension and challenges at the precipice of our 'creative' default," Matute further clarifies.
Headlining the keynote discussions in this year's IDC is Arch. Abelardo "Jojo" Tolentino, a homegrown leader in the architectural design industry who is the founder, CEO and President of Aidea, Inc. Aidea is ranked 47th in the Building Design UK's World Architecture 100 list.
Japan's DOOR TO ASIA (DTA) designer coordinator Mikiharu Yabe will share how collaborative programs like DTA transform the perception on design as a tool for change and designers as change agents.
Michael Barry, founder of Quotient Design Research and Innovation and a Design Thinking American professor in Stanford d.school, will explore the dichotomy between crafts and digitized fabrication in order to address the craft innovation gap, and how it can contribute to a potential economic growth in the Philippine context.
Joining them as keynote speakers are Paco Guerrero, the founder and executive editor of GRID Magazine; Lenise Logan, president of Kalpa Art Advisory in the US; Christian San Jose, managing director of Make by Ace Saatchi & Saatchi Philippines; and I AM Cardboard PH CEO Ibba Bernardo.
For more information, visit https://designcenter.ph/international-design-conference/.
SOURCE DTI-Design Center of the Philippines