DUBLIN, Oct. 29, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/bptggj/global_predictive) has announced the addition of the "Global Predictive Analytics Market: Research Report 2015-2019" report to their offering.
The report forecasts the global predictive analytics market to grow at a CAGR of 25.31% during the period 2014-2019
This report covers the present scenario and the growth prospects of the global predictive analytics market for the period 2015-2019. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report considers revenue generated from licenses, maintenance, upgradation, and subscription costs of predictive analytics solutions.
Using predictive analytics, organizations can gain insights through the data collected from social media platforms. Organizations use this data to study consumer behavior and collect the views of consumers on new product launches.
According to the report, increasing customer demand and pricing pressure has led to intense competition in the global business environment, thus prompting enterprises to gain visibility of business operations, such as supply chain and human resources, from the perspectives of enterprises and consumers.
Further, the report states that validating business data to support corporate decision-making is a key market challenge due to cost and time constraints.
Predictive analytics is segmented into:
- Risk management: Includes processes such as fraud detection, mortgage underwriting, credit scoring, clinical DSS and the development of new pharmaceuticals
- Marketing: Includes applications such as direct marketing, predictive modeling, customer retention, and predictive advertisement targeting
- Personalized services: Includes customized services
The report also describes the predictive analytics market into four types of application:
- Sales and marketing
- Fraud management
- Risk management
- Operations management
The report also describes the market segmentation by end-users:
- SAS Institute
Other prominent vendors
- Accretive Technologies
- Angoss Software
- Information Builders
- Megaputer Intelligence
- Pitney Bowes
- Revolution Analytics
- Tableau Software
- TIBCO Software
For more information visit http://www.researchandmarkets.com/research/bptggj/global_predictive
Laura Wood, +353-1-481-1716, [email protected]
SOURCE Research and Markets