DUBLIN, Jan. 12, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/nhsj92/global_premium) has announced the addition of the "Global Premium Cosmetics Market 2015-2019" report to their offering.
The rising sales of luxury products and growing middle-class aspirational spending is driving the growth of the global premium cosmetics market. The report project the market to reach over $126 billion in revenues by 2019.
Realizing the growing trend, manufacturers are developing natural and organic cosmetic products. For instance, the Nourish brand of organic nail polish is infused with natural ingredients and essential oils with anti-fungal activity aimed at promoting healthy nails. Keeki Pure and Simple's non-toxic water based nail polish is 100% biodegradable, vegan, and gluten-free.
According to the report, generally, there is a perception among consumers that high price often leads to high quality. The belief among the consumers is that quality products are hard to test and a premium tag added to the product will justify the pricing of the product. The premium pricing strategy is often used by several manufacturers to target the sub-conscious mind of a buyer where high price means the product quality will be high.
Further, the report states that the major challenge in the global premium cosmetics market is the affordability among the consumers. The cosmetics are priced much higher than the mass products, making them beyond the reach of most consumers and targeting only the high-end customers.
Key questions answered in the report:
- What are the key factors driving the global premium cosmetics market?
- What are the Key market trends impacting the growth of the global premium cosmetics market?
- What are the various opportunities and threats faced by the global premium cosmetics market?
- Trending factors influencing the market shares for EMEA, APAC, and Americas?
- Key outcome of the five forces analysis on the global premium cosmetics market?
- Growth forecast of the global premium cosmetics market until 2019?
- Estee Lauder
- KAO Corporation
- Markwins Beauty Products
- Proctor and Gamble
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product type
PART 07: Geographical segmentation
PART 08: Key leading countries
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
For more information visit http://www.researchandmarkets.com/research/nhsj92/global_premium
Laura Wood, +353-1-481-1716, [email protected]
SOURCE Research and Markets