DUBLIN, January 22, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/h8jwcf/global_shaving) has announced the addition of the "Global Shaving Lotions and Creams Market 2015-2019" report to their offering.
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The global shaving lotions and creams market to grow steadily at a CAGR of 7%
The increasing awareness about male grooming is driving the growth of this market. Men are becoming more fashion conscious and trying new innovative shaving products available in the market. For instance, the third Friday of August every year is celebrated as the National Men's Grooming Day, encouraging men to enhance their grooming habits.
The global shaving lotions and creams market is dominated by the key players holding a big share of the market. The vendors in this market are concentrating on innovating new products to maintain their dominance. The market is witnessing the entry of private label brands that provide low-cost shaving products.
Online sales increased in popularity in the global shaving lotions and creams market in 2014. It has been the fastest growing channel. Online sales of men's shaving gear reached $263 million in 12 months to May 2015, which is almost double compared to the previous year in the US. Dollar Shave Club is leading online sales in the US. Changing of lifestyle, availability of information for all the products, awareness about online promotions, etc., are some of the key reasons for online sales picking up faster than bricks and mortar business.
According to the report, the growing corporate culture and awareness about men's grooming are expected to be the main drivers of the global shaving lotions and creams market during the forecast period.
Further, the report states that fear of nicks and cuts and an increase in product innovations in dry electric shaving remain the key challenges in the market as more consumers are shifting toward dry electric shaving.
The leading vendors in the market are
Other prominent vendors in the market include
- Energizer Holdings
- Johnson & Johnson
- Taylor of Old Bond Street.
For more information visit http://www.researchandmarkets.com/research/h8jwcf/global_shaving
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