The global smart connected clothing market to grow at a CAGR of 42.55% during the period 2018-2022.
Global Smart Connected Clothing Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts.
One trend in the market is growing product promotion through digital marketing and social media. Growing Internet technology and innovations in Internet applications have brought a radical change in the promotional and marketing activities of vendors in the market. Unlike past decades, where print media and radio communication used to be the primary modes of communication, digital marketing campaigns and promotional activities are gaining popularity in the market in the recent time.
According to the report, one driver in the market is technology innovation leading to product premiumization. The market is driven mainly by the innovations in connectivity technologies. The world has witnessed an emergence of potential technologies in the last decade. Some of the leading technologies, which have brought revolutionary changes across the industry are wireless technology, Bluetooth motion sensors, thermal sensors, infrared (IR), near frequency communication (NFC), pulse oximetry technology, and electrocardiogram (ECG) technology.
Further, the report states that one challenge in the market is availability of alternative smart devices. The availability of alternative smart devices such as fitness bands and smartwatches at lower prices is a threat to the global smart connected clothing market. There is a significant difference in the price of fitness devices and a piece of smart connected apparel. Leading smartwatch makers such as Apple and Samsung promote their products as cheaper than smart clothing. Producers such as Garmin and Fitbit also offer plenty of features in their smart products.
Carre Technologies (Hexoskin)
LS & CO
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
PART 05: MARKET SIZING
PART 06: FIVE FORCES ANALYSIS
PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
Global smart connected clothing market through offline distribution channel
Global smart connected clothing market through online distribution channel
PART 08: CUSTOMER LANDSCAPE
PART 09: MARKET SEGMENTATION BY END-USER
Global smart connected clothing for men
Global smart connected clothing for women
Global smart connected clothing for children
PART 10: REGIONAL LANDSCAPE
Key leading countries
Market opportunity by geography
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
PART 13: MARKET TRENDS
Growing product promotion through digital marketing and social media
Rising number of celebrity endorsements for sportswear
Awareness of the benefits of a physically active lifestyle