DUBLIN, December 3, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/zxblqc/global_social) has announced the addition of the "Global Social Business Application Market 2015-2019" report to their offering.
Due to the increasing usage of social media, marketers are aggressively capitalizing on social media marketing and the trend of app-install ads are gaining huge traction among app-marketers. App-install ads are defined as a unit that directs users to download a particular app. The main objective of using app-install ad is to get qualified traffic from sources outside stores such as social media platforms.
This new report predicts the global social business application market to reach a CAGR of close to 26% over the next four years.
According to the report, increasing demand from customers and pricing pressure have led to intensified competition in the current business environment. This has necessitated the reduction of cycle time by accelerating the processes that support competitive strategies. Social business software centralizes business applications such as marketing management and eliminates process delays by providing real-time information about marketing activities.
The high cost of deploying social business software is one of the major challenges in the market. The price of social business software includes licensing cost, system design and customization, installation, and training and maintenance.
Moreover, enterprises need to train their employees on how to use the application efficiently. In addition, post-implementation, the software needs to be upgraded according to current market trends, which is one of the major growth inhibitors in terms of cost for SMEs.
Key questions answered in the report
- What are the key factors driving the global social business applications market.
- What are the key Market trendss impacting the growth of the market.
- What are the various opportunities and threats faced by the vendors.
- Trending factors influencing the market shares for EMEA, APAC, and America.
- Key outcome of the five forces analysis.
- Growth forecast of the global social business applications market until 2019.
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by category
PART 07: Geographical segmentation
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
Other Prominent Vendors:
- Crimson Hexagon
- Sprout Social
For more information visit http://www.researchandmarkets.com/research/zxblqc/global_social
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