Global Social Commerce Market to Grow at a CAGR of 33.9% 2017-2021: Due to Increasing Use of Social Media Advertising

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Jul 26, 2017, 08:00 ET

DUBLIN, July 26, 2017 /PRNewswire/ --

The "Global Social Commerce Market 2017-2021" report has been added to Research and Markets' offering.

The global social commerce market to grow at a CAGR of 33.91% during the period 2017-2021.

The report, Global Social Commerce Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

One trend in the market is technological advances in social media. Technological innovations have revolutionized social media platforms. Social media was limited to interaction among people through Facebook and Twitter. In the present scenario, social media platforms are used for shopping and sharing information. Social interaction platforms, such as Snapchat, drive the global social commerce market. It is a user-friendly platform used for marketing products.

According to the report, one driver in the market is increasing use of social media advertising. The e-commerce industry utilizes social media platforms for advertising and increasing the customer base. Due to the growing popularity of social media, e-commerce advertisers use banner display ads and sponsored content to attract customers. These platforms help in effectively engaging the target audience. The posts on social media platforms, such as Facebook and Twitter, are viewed and shared by the users. Circulation of the content increases traffic to the company's website and increases the customer base.

Further, the report states that one challenge in the market is efforts required for customer engagement and retention. Retaining consumers is one of the major challenges faced by the vendors in the online community. In offline retail stores, the staff members help the buyers in choosing the right product or engage them in a way that influences the buying decision. However, in social commerce, customers have complete control over the purchases. Engaging customers on online platforms is a challenge for the vendors. If the web page or mobile application is not appealing or interactive enough, the customers can browse through other shopping sites or visit offline stores.

Key vendors

Facebook
Pinterest
Tencent
Twitter
Weibo

Other prominent vendors

LinkedIn
PayPal
Reddit
Tumblr
Yahoo!
Others

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by device

PART 07: Geographical segmentation

PART 08: Key leading countries

PART 09: Decision framework

PART 10: Drivers and challenges

PART 11: Market trends

PART 12: Vendor landscape

PART 13: Appendix

For more information about this report visit https://www.researchandmarkets.com/research/4rj5kf/global_social

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SOURCE Research and Markets