Global Social Media IT Spending Market 2015-2019 - Leading Vendors are IBM, HP, Oracle, Dell, Cisco, Salesforce & HubSpot

Dec 10, 2015, 19:10 ET from Research and Markets

DUBLIN, Dec. 10, 2015 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Global Social Media IT Spending Market 2015-2019" report to their offering.

The evolution of social media and advances in digital marketing and SEO techniques have changed the way buyers seek products and services. This has changed the way businesses generate sales leads. Some sales acceleration technologies are integrated with existing social media BI software that monitor the customers' patterns of purchasing products and helps companies understand new market requirements.

According to the report, vendors in the market are prioritizing the product development investment that drives the user engagement. Social media companies such as Facebook, Google, and Twitter are significantly investing in improving their existing products including timeline algorithms, newsfeed, graph search, and standalone mobile applications such as messenger.

Further, the report states that social-based applications generate a much greater volume of data than most organizations know how to manage. Companies can only avoid issues such as large data volumes or information overload if they are able to discern valuable information from that data.

Key questions answered in the report include:

  • What will the market size and the growth rate be in 2019
  • What are the key factors driving the global social media IT spending market
  • What are the key market trends impacting the growth of the global social media IT spending market
  • What are the challenges to market growth
  • Who are the key vendors in the global social media IT spending market
  • What are the market opportunities and threats faced by the vendors in the global social media IT spending market
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global social media IT spending market

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by products

PART 07: Geographical segmentation

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Key operators

PART 14: Vendor landscape

The leading vendors:

  • IBM
  • HP
  • Oracle
  • Dell
  • Cisco
  • Salesforce
  • HubSpot

Other prominent vendors:

  • Unmetric
  • Kenshoo Social
  • Tencent Holdings
  • Oracle
  • Akamai Technologies
  • Adobe
  • VMware
  • Google Analytics
  • SAS
  • Virtue (Oracle)
  • SAP
  • Microsoft
  • VCE
  • EMC
  • Juniper Networks
  • NetApp

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Media Contact: Laura Wood , +353-1-481-1716,

SOURCE Research and Markets