Global Social TV Global Strategic Business Report 2015-2020 - Strong Smartphone Sales: A Major Opportunity Indicator

DUBLIN, Mar. 18, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/85dwsg/social_tv) has announced the addition of the "Social TV - Global Strategic Business Report" report to their offering.

This report analyzes the worldwide markets for Social TV in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World.

Annual estimates and forecasts are provided for the period 2012 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

The report profiles 71 companies including many key and niche players such as:

- Beamly
- BuzzFeed
- Cablevision Systems Corporation
- ConnecTV
- Ex Machina

Key Topics Covered:

1. INDUSTRY OVERVIEW

• Social TV: Socializing around TV with Social Media Networking
• Social TV: Fast Facts
• Key Factors Responsible for Social TV Emergence and Growth
• Major Developments/Events in Social TV Market During 2013
• Social TV: A Major Beneficiary of the Ever Changing Social Networking Landscape
• Global Social Networking Facts & Stats:
• Social TV Measurement: An Integral Tool to Gauge TV Viewership and Engagement

2. COMPETITION

• Social TV Business Model: Key Vendors and their Services/ Applications for B2C and B2B Platforms
• Social TV Market Witness Consolidation
• TV Companies and Social Networking Companies Compete for a Share of the Social TV Pie
• Social TV: Battleground for Facebook and Twitter?
• Key Facts on Facebook & TV Shows Interactions:
• Surging Social TV Tweets: A Major Concern for Twitter?
• TV Networking and Broadcasting Companies Join the Social TV Bandwagon
• Recent Social TV Initiatives by Major TV Operators and Networks
• Key Participants in the Social TV Ecosystem
• Third Party Social TV App Providers
• TV Broadcasters
• TV Platform Providers
• Social Networks
• Brief Profiles of Key Second Screen Platform Providers Worldwide
• Brief Profiles of Key Social TV Application/Service Providers Worldwide
• Service Providers Compete in Terms of Second Screen Application Offerings
• Mantras for Success in the Social TV Arena
• Value-Added Services: A Must to Beat Competition
• Market Players Adopt Innovative Strategies to Gain Competitive Edge
• Personalization and Social Integration to Define Competitiveness
• Investment Landscape for Social TV
• Select Investors in Social TV: Investor Company, Companies Invested In, Year of Investment & Area of Investment

3. MARKET TRENDS, ISSUES & DRIVERS

• Surging Penetration of Second Screen Devices: A Strong Growth Driver
• Strong Smartphone Sales: A Major Opportunity Indicator
• Growing Popularity of Tablets Lends Traction to Market Growth
• Expanding Internet User Base Generate Huge Opportunities for Social TV
• Opportunity Indicators
• Social Networking on the Move' Drives Mobile Social TV Adoption
• Global Mobile Subscriber Base: An Important Opportunity Indicator
• Mobile Messaging Apps to Revolutionize the Social TV Landscape
• Social TV Innovations & Advancements: Spearheading Growth
• Blended TV: An Innovative Trend in Social TV
• Multiscreen Social TV: A New Innovation in the Making
• Innovative Social TV Applications Propel Market Growth
• Select Recently Launched Social TV Applications
• Second-Generation Social TV Apps Gaining Prominence
• Entertain Remote Control App Revolutionizes Social TV Experience
• Social TV: A Key Enabler of T-Commerce
• Sports Events Trigger Social Media Usage, Bodes Well for Social TV
• Shared TV Experience Drives Social TV Growth
• Social TV Redefines Live TV Experience
• TVs with Internet Connection and Social Features Promote Market Expansion
• Rising Popularity of Smart TVs Benefit Social TV Growth
• Widgets to Popularize Social TV
• Social TV: A Powerful Tool for Social Media Marketing and Advertising
• Global Ad Spending: A Key Opportunity Indicator
• Social TV Games: An Important Medium for Social Interactions
• Use of Online Video-Sharing Sites Gains Traction
• Favorable Demographic Trends Strengthens Market Prospects
• Young Population: An Attractive Consumer Cluster for Social TV
• Women Dominate the Social TV Platform
• Developing Countries to Drive Future Market Growth
• Key Challenges Hampering Widespread Adoption of Social TV
• Creating Right User Experience: A Challenging Task
• Channel Fragmentation
• Competition from Advanced Alternative Technologies
• Expensive and Time Consuming
• Availability of Several Options Pose a Challenge for Publishers
• Amateur Creators Pose Threat to Professional Content Producers

4. SERVICE OVERVIEW

• Social TV: An Introduction
• Evolution of Social TV
• History
• Social TV and Its Interactive Features
• Content Sharing
• Communication
• Community Building
• Status Update
• Major Areas Covered by Social TV
• TV Participation
• Content Discovery
• Device and Cloud Control
• Benefits of Social TV
• Social Viewing
• Transforms Live TV
• Customized Channels
• Social Channels
• Personalized Experience
• Social Recommendations
• Branded Badges
• Types of Social TV Services
• One Screen Experience on Computer
• One Screen Experience on TV
• Two Screen Experience on TV
• Second Screen: An Overview
• What is Mobile Social TV?

5. SERVICE INNOVATIONS/INTRODUCTIONS

• Visiware Introduces New Innovative Platform
• TOK.TV Launches TOK Social Button
• ConnecTV Unveils Social Media Platform
• Youtoo TV to Launch Social TV
• Bravo Launches New Line of Social TV Initiatives
• Sky Releases New Social TV Tool
• Apptarix Introduces New Social TV Network

6. RECENT INDUSTRY ACTIVITY

• Screenz Enters into Agreement with Maker
• Twitter Takes Over SecondSync
• Twitter Acquires Mesagraph
• Twitter Takes Over SnappyTV
• Snipper Inks Pact with VidiGo
• SecondSync Inks Partnership with Facebook
• ConnecTV and Evite Enter into a Marketing Partnership
• Twitter Acquires Bluefin Labs
• Twitter Acquires Trendrr
• i.TV Takes Over GetGlue

7. FOCUS ON SELECT PLAYERS

• Social TV Application Developers and Service Providers
• Beamly (UK)
• BuzzFeed (USA)
• Cablevision Systems Corporation (USA)
• ConnecTV (USA)
• Ex Machina (The Netherlands)
• Facebook, Inc. (USA)
• iPowow Ltd. (Australia)
• i.TV (USA)
• tvtag (USA)
• Instagram (USA)
• Netflix, Inc. (USA)
• Never.no (USA)
• Pinterest (USA)
• Shazam (USA)
• SnappyTV (USA)
• Spredfast (USA)
• Starling, Inc. (USA)
• Tumblr (USA)
• Tunerfish (USA)
• TVplus (USA)
• Twitter (USA)
• Viggle, Inc. (USA)
• VLOOP LLC (US)
• Social TV Analytics/Measurement Companies
• Bluefin Labs (USA)
• Networked Insights (USA)
• SecondSync Ltd. (UK)
• SocialGuide, Inc. (USA)
• Trendrr (USA)

8. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 71 (including Divisions/Subsidiaries - 73)

• The United States (42)
• Canada (1)
• Japan (1)
• Europe (18)
• - France (1)
• - Germany (2)
• - The United Kingdom (8)
• - Rest of Europe (7)
• Asia-Pacific (Excluding Japan) (6)
• Latin America (1)
• Middle East (4)

For more information visit http://www.researchandmarkets.com/research/85dwsg/social_tv

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

SOURCE Research and Markets

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