DUBLIN, April 14, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/sphlzm/global_soft) has announced the addition of the "Global Soft Contact Lens Market Report" report to their offering.
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The analysts forecast the Global Soft Contact Lens market to grow at a CAGR of 5.94 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing prevalence of eye disorders. The Global Soft Contact Lens market has also been witnessing the increasing adoption of product bundling strategy. However, the lower durability of soft contact lens could pose a challenge to the growth of this market.
The report, Global Soft Contact Lens Market Report, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Soft Contact Lens market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Vendors in the Global Soft Contact Lens market are adopting a product bundling strategy, where two or more products are combined together to provide packaged offerings and to provide better product offerings. For instance, vendors are providing soft contact lens cleaning solutions such as saline solutions, daily cleansers, and multipurpose solutions; lens cases; and other items along with the contact lenses, which customers need when using contact lenses.
Moreover, packaged offerings are preferred over individual products as the former is cost effective. In addition, product bundling helps vendors to offer their products at a reasonable price and increase their profit margins. Such strategies contribute to the growth of the market.
According to the report, one of the major drivers in this market is the increase in the number of people suffering from eye disorders. An increasing aging population, working for long hours on computers, and unhygienic lifestyles are some of the factors leading to an increase in the prevalence of vision disorders.
Further, the report states that one of the most important challenges faced by the market is the durability of soft contact lenses. These lenses are designed for short-term use and are less durable.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Key Topics Covered:
1. Executive Summary
2. Scope of the Report
3. Market Research Methodology
4. List of Abbreviations
6. Market Landscape
7. Global Soft Contact Lens Market Segmentation by Category
8. Global Soft Contact Lens Market Segmentation by Replacement Therapy
9. Global Soft Contact Lens Market Segmentation by Material Type
10. Geographical Segmentation
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscapes
19. Key Vendor Analysis
20. Other Reports in this Series
- Abbott Medical Optics Inc.
- Alcon Inc.
- All Pro Intraocular Lens Co. Ltd.
- Bausch & Lomb Inc.
- Carl Zeiss AG
- CooperVision Inc.
- Essilor International SA
- Hoya Corp.
- Hydrogel Vision Corp.
- IRIDEX Corp.
- Johnson & Johnson Vision Care Inc.
- Medennium Inc.
- SynergEyes Inc.
For more information visit http://www.researchandmarkets.com/research/sphlzm/global_soft
Media Contact: Laura Wood , +353-1-481-1716, [email protected]
SOURCE Research and Markets