DUBLIN, Oct. 29, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/vvwmn3/global) has announced the addition of the "Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019" report to their offering.
The global spectacular outdoor advertising market is projected to grow at a CAGR of 7.56% during the period 2014-2019
The growth of the market is attributed to the expansion of infrastructure, growth in the digital medium, and advancements in the technology used in digital billboards.
This report covers the present scenario and the growth prospects of the global spectacular outdoor advertising market for the period 2015-2019. To calculate the market size, the report considers the revenue generated from physical and digital spectacular outdoor advertising whose minimum size is 650 square feet. The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top vendors in the market.
Spectacular outdoor advertising has been aided by growing advances in technology in the last 10 years, which have improved interaction and engagement with customers. The market has high potential with the increasing influence of the digital sector, which will propel market growth during the forecast period.
According to the report, the global advertising market is continually growing and choosing the right form of advertising is becoming even more important. With an increasing number of companies seeking high value in advertising, the market is only going to grow in the forecast period. Spectacular outdoor advertising is the fastest growing non-digital segment and is growing faster that global advertising indicating that spectacular outdoor advertising will be the future of advertising.
Further, the report states that one of the major challenges the market is facing is the low amount of ad-spend on OOH media for the amount of time individuals spent outdoors.
Based on medium, the market is classified into the following types:
Key vendors
Other prominent vendors
For more information visit http://www.researchandmarkets.com/research/vvwmn3/global
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SOURCE Research and Markets
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