Global Sports and Fitness Nutrition Foods and Drinks Industry
NEW YORK, March 25, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Sports and Fitness Nutrition Foods and Drinks Industry
This report analyzes the worldwide markets for Sports and Fitness Nutrition Foods and Drinks in US$ Million by the following Product Segments: Sports/Energy Foods, and Sports/Energy Drinks. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.
The report profiles 244 companies including many key and niche players such as Abbott Laboratories Inc., The Balance Bar Company, Clif Bar & Company, Coca-Cola Co., Dr Pepper Snapple Group, Inc., GlaxoSmithKline Plc, GNC Holdings, Inc., Monster Beverage Corporation, Nestle SA, Optimum Nutrition Inc., Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc., The Quaker Oats Company, Inc., Red Bull GmbH, Rockstar Inc., and Yakult Honsha Co., Ltd.
Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION
Study Reliability and Reporting Limitation I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Segmentation and Scope of Study I-3
Sports and Fitness Nutrition I-3
Sports/Energy Foods I-3
Sports, Energy and Nutrition Bars I-3
Chewables I-3
Sport/Energy/Endurance Gels I-4
Sports/Energy Drinks I-4
Sports Drinks I-4
Energy Drinks I-4
Powders-to-Mix/Energy Drink Mix I-4
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Market Insights II-1
Effect of the Sovereign Debt Crisis on the Sports Nutrition
Products Market II-1
Outlook II-2
Demarcation Between Sports Drinks and Beverages Fades II-2
Increase in Volume Consumption of Energy Drinks II-2
Table 1: Global Volume Consumption of Energy Drinks in
Million Liters for 2007-2012 (includes corresponding
Graph/Chart) II-3
Table 2: Global Per Capita Energy Drinks Consumption (in
Liters) by Region: 2010 (includes corresponding Graph/Chart) II-3
How Safe are Energy Drinks? II-4
Table 3: Average Caffeine Concentration (in Mg/240ml) by
Beverage Type (includes corresponding Graph/Chart) II-4
Sales of Energy Shots to Grow II-5
Overview of Safety Regulations for Sports Nutrition Products II-5
Sports Nutrition Market Boosted by Rising Popularity of Energy
Drinks II-5
Distribution Scenario II-6
Recession Impact in Retrospect II-6
2. TRENDS AND ISSUES II-7
Non-Athletes Underpin Sales Growth II-7
Special Emphasis on Protein Content II-7
PowerBar Shows the Way II-7
Energy Bars Replacing Meals II-8
Potential Substitutes: A Threat to Energy Bars II-8
Declining Consumer Spending Casts Shadow Over Soft Drinks
Market II-8
Producers to Leverage Favorable Climate in the Emerging
Markets II-8
Do Trends Translate into Sales? II-9
Sports Drink: Always Youthful II-9
Innovations Backed by Science II-9
Ingredients Remain a Hot Topic in Sports Nutrition Arena II-10
Ingredient Supply Disruptions to Impact Sports and Energy
Drinks II-10
Changing Face of Sports Drink Formulations II-11
Caffeine: Always Making News II-11
Use of Natural Ingredients in Sports Drinks II-12
Coconut Water Interests Industry Leaders II-13
Sweetener Trends in the Sports Drinks Market II-13
Health Issues to Lower Demand for Sugar-Sweetened Products II-14
Top 10 Claims of Product Launches in the Global Sports &
Energy Drinks Market for the Year 2012 II-14
Third Party Endorsements: Success Formula II-15
Growth Strategies of Producers II-15
Consumer Trends in the Sports and Fitness Nutrition Market II-15
Women are Going Places II-15
Packaging Trends II-16
Packaging Suitable for Children's Use II-16
Role of Consumer Awareness Programs II-16
Future Alternatives in Sports Nutrition II-16
Major Challenges Confronting the Sports Nutrition Food and
Drinks Industry II-16
Water Scarcity to Hamper Production II-17
3. PRODUCT OVERVIEW II-18
Sports and Fitness Nutrition: An Introduction II-18
Classification by Function II-18
Meal Replacements Products and Fat Burners II-18
Endurance Products II-18
Strength and Bodybuilding Supplements II-18
Energy Products II-18
Recovery Products II-18
Classification by Product Type II-19
Sports and Energy Foods II-19
Sports, Energy and Nutrition Bars II-19
Sports Bars II-20
Energy Bars II-20
Nutrition Bars II-21
Energy/Endurance Bars II-21
Meal Replacement Bars II-21
Diet/Weight Loss Bars II-21
Functional/Nutritional Bars II-21
High Protein/Body Building Bars II-22
Chewables II-22
Sport/Energy/Endurance Gels II-22
Sports and Energy Drinks II-23
Major Ingredients and their Attributes II-23
Attracting Soft Drinks Companies II-23
Differences between Sports and Energy Drinks II-23
Sports Drinks II-24
Categories of Sports Drinks II-25
Isotonic II-25
Hypotonic II-25
Hypertonic II-25
Why Sports Drink? II-26
Dehydration II-26
Table 4: Consequences of Loss of Fluids (includes
corresponding Graph/Chart) II-26
Electrolytes II-26
Carbohydrate II-27
Fluid Absorption II-27
Water: Not Appropriate II-27
Why are Sports Drinks a Better Source of Rehydration Compared
to Water? II-28
Energy Drinks II-28
Types of Energy Drinks II-28
Energy shots II-28
Anti-energy drinks II-28
Caffeinated Alcoholic Energy Drinks II-29
Who Can Consume Energy Drinks? II-29
Effect of Energy Drinks on Performance II-30
Challenges Facing the Energy Drinks Sector II-30
Popular Claims and Side Effects of Ingredients in Energy
Drinks II-30
Powders-to-Mix/Energy Drink Mix II-30
Ready-to-Drink (RTD) II-31
Recovery/Nutrition Beverages II-31
Fitness Water II-31
4. PRODUCT INNOVATIONS/INTRODUCTIONS II-32
Abbott Launches Perfectly Simple Nutrition Bar under
ZonePerfect® II-32
Abbott's EAS® Sports Nutrition Develops New Range of Powder
and Bars II-32
Multipower UK Rolls Out Multicarbo® Jelly Bars II-32
Goddess Energy Launches Flirt® Energy Drink in SLEEK®
Packaging II-32
Monster Energy Launches Monster Absolutely Zero Energy Drink II-33
Abbott Rolls Out EAS Recovery Protein Powder II-33
Swisse Vitamins Launches Swisse Active Nutrition Range II-33
YJ Sciences Unveils Youth Juice II-33
Lacka Foods UK Launches Chimpanzee Energy Bars II-34
Grass Roots Beverage Rolls Out SK Energy Drink in Florida II-34
GlaxoSmithKline Consumer Healthcare Launches Lucozade Sport
Drink II-34
Balance Bar® Launches Mini Energy Bars II-34
Hiball Energy Launches New Line of Sparkling Energy Water and
Energy Drinks II-34
TO Sports Innovation Introduces New Sports Nutrition Beverage
and Water Beverage under Dethrone II-35
New Whey Nutrition Introduces Fit2Go II-35
Swanson Health Products Launches Swanson® pH Balance Alka-Tone
Drink Mix for Athletes II-35
Pro Athlete Supplementation and Trioni Introduces Daionic Pro
Nutrition Shake II-35
Preventics Health Unveils New Caffeine-Free BiomaxX Energy
Nutrition Energy Drinks and Nutritional Supplements II-36
iSatori Technologies Launches New Eat-Smart® Whey Protein
Crisp Bar II-36
Sponser Sport Food Introduces High Energy Bars II-36
Fluid Sports Nutrition Introduces Bacon II-36
Spar Austria Introduces New Energy Drinks II-37
Ultra Energy Introduces Hornet Juice II-37
GNC Holdings and Shadow Beverages Introduce GNC Beverage Range II-37
Yash Birla Group to Launch B3 (BCUBE) Advanced Sports
Nutrition Products II-37
Sharkies Unveils Organic Energy Sports Chew II-37
Powerade Unveils Powerade ION4 in Italy II-38
Starbucks Rolls Out New Range of Refreshers II-38
Yakult U.S.A to Launch Yakult Light II-38
Arla to Launch New Whey Protein Ingredient II-38
Coca-Cola Introduces Aquarius in Singapore II-38
Kraft Foods to Introduce Caffeine-Enhanced MiO Drink II-39
Jones Soda Unveils WhoopAss Energy Drink in Canada II-39
VPX® Sports Rolls Out BANG® Hybrid Nutrition Beverage II-39
Proline to Introduce Energy Drink and Footwear Products in
Indian Market II-39
Celestial Seasonings Unveils Enerji Green Tea Energy Shots II-39
Scheckter's Organic Beverages Launches Scheckter's
OrganicEnergy™ Energy Drink II-40
XYIENCE Adds New Flavors to Xenergy Energy Drinks Range II-40
Herborium Group to Launch New Herbal Energy Drink II-40
Trioni and Pro Athlete Supplementation Unveil Daionic Pro
Nutrition Shake II-40
Campbell Soup Announces Expansion of V8 Energy Drinks Line II-41
Dutch Bros Coffee Introduces Dutch Bros Blue Rebel Energy
Drink II-41
TO Sports Launches Dethrone Beverage Sports Nutrition and
Water Beverage II-41
Active Health Foods Introduces Active X™ Energy Bars Fortified
with Vitamins II-41
Nestle Launches Iron Girl Energy Bar II-42
Creative Edge Nutrition to Launch METABOLIC XTREME II-42
Ganeden Biotech and Pro Drive Launch Pro Drive™ Sports Bar II-42
CNP Introduces Flavors of Choc Mint and Banana II-42
FRS® Healthy Energy® to Launch Healthy Protein and Healthy
Energy Formulas II-42
XXX Energy Drinks Pvt. Ltd. Introduces SJ XXX Minus II-43
HYDRIVE Energy Introduces HYDRIVE DECAF and HYDRIVE EXTRA
STRENGTH Energy Drink II-43
Abbott Laboratories Launches New ZonePerfect Sweet & Salty
Nutrition Bars II-43
Balance Bar Launches New Cafe Balance Bars Line II-44
Team Lotus Introduces New EQ8 Energy Drinks Range II-44
NourishCo to Unveil Lehar Gluco Plus Energy Drink II-44
Hype Energy Introduces Hype Energy Organic II-44
Nestle Performance Nutrition and World Triathlon Launch Iron
Girl™ Energy Bar II-45
BRUBAR® Launches BRUBAR Energy Bars II-45
ResVez to Launch Resveratrol WineTime Bar II-45
Powerade Unveils Powerade ION4 Sports Drink Formula II-45
Granola Gourmet Launches Ultimate Range of Energy Bars II-46
Wilderness Athlete Launches Performance Bars II-46
BC Lions Football Club Launches ROAR Official Energy Drink II-46
DNA Brands Rolls Out Cranrazberry Energy Drink II-46
Facedrink Introduces facedrink™ Energy Drink II-47
Hype Energy Rolls Out Hype Energy Organic Drink II-47
Jamba Juice to Launch Nestle Jamba All-Natural Energy Drinks
in US II-47
Organic Launches Pure Bio Energy Drink in UAE II-47
Calidris India Private Introduces 28Black Energy Drink in
India II-47
5. PRODUCT INNOVATIONS/INTRODUCTIONS IN THE RECENT PAST - A
PERSPECTIVE BUILDER II-48
Abbott Launches EAS Peak™ with P3™ Technology II-48
POWERADE Launches POWERADE PLAY™ for Athletes II-48
Gatorade Introduces G Series through GNC II-48
AMP Energy Introduces AMP Energy Juice II-49
Kraft Introduces The Crystal Light Pure Fitness Beverage II-49
PepsiCo Introduces Gatorade Sports Mix II-49
Everlast Sports Nutrition Unveils ProLine II-49
PepsiCo to Introduce G Series Fit Low Calorie Product Line II-49
Balance Bar Introduces New Flavors of Energy Bars II-49
PacificHealth Unveils New Single Serve Packs for Endurance
Drinks II-50
Abbott Unveils Sports Nutrition Performance Beverage EAS Peak™ II-50
Amul to Re-Introduce Sports Drink Stamina II-50
Weider Germany Unveils Low Carb Protein Shake Drink II-50
Coca-Cola to Unveil Sports Drink Powerade II-50
GSK to Unveil New Juice Drinks II-51
PRO FOODS Launches Protein Enhanced Product II-51
PowerBar Launches Ironman® PERFORM™ Sports Drink II-51
HealthSpan Introduces BeneVia Variants II-51
Guru Beverage Launches Guru 2.0 II-52
Go Fast Sports & Beverage Co. Rolls out Hybrid Drinks Go Fast
Energy Tea and Go Fast Coconut Energy II-52
Valero Energy Launches Store Brand U Force Sport Drink II-52
Element Bars Introduces Custom Energy Bar Element Endurance
for Athletes II-52
FRS Company Expands Product Range of FRS Healthy Energy Drinks
with Two 90-Calorie Energy Drinks II-53
PepsiCo India Introduces Gatorade Sports Mix Ready-to-Mix
Powder II-53
CRUNK!!! Energy Drink Rolls Out CRUNK!!! MANGO-PEACH Flavor II-53
SCNS Sports Foods Unveils Marathon of Miracles™ Range II-54
Lucozade Sport Introduces Lucozade Sport Lite II-54
Fein Innovations Launches Fein Caffeine Crystal II-54
The Gatorade Rolls out G Series Sports-Performance Energy
Drinks II-54
Best way Introduces Gluco Energy II-55
Ex Drinks Unveils Fresh Energy Drinks II-55
FullBloom Baking Launches Toasted Oatmeal Bar II-55
Element Bars Unveils Customized Energy Bars II-55
Ever Nutrition to Introduce Ever last Energy Bars II-55
Abbott Nutrition Launches EAS Myoplex Strength Formula Shake II-56
Max Muscle Sports Nutrition and Ganeden Biotech Introduce Max
Crunch Bar II-56
Glaxo SmithKline Nutritional Healthcare to Unveil New Line of
Lucozade Sport Drinks II-56
MonaVie to Roll out MonaVie EMV™ II-56
Ever Nutrition Expands Ever Last Sports Nutrition Brand II-57
Tandem Rain Innovations™ Rolls Out Hoo Doo Chews™ II-57
Dr Pepper Snapple Group and All Sport Unveil All Sport
Naturally Zero II-57
Mona Vie Launches Mona Vie EMV™ Energy Drink II-57
Power Horse Energy Drinks Introduces Power Horse Energy Cola II-57
Combine Drinks Forays in Sports Drink Market II-58
6. RECENT INDUSTRY ACTIVITY II-59
NBTY Takes Over The Balance Bar Company II-59
DuPont Completes Take Over of Solae II-59
Enerbrite Technologies Group Acquires SBSI Nutraceuticals II-59
First Milk Acquires CNP Professional II-59
Joint Juice Takes over Premier Nutrition II-59
Big Red Takes Over HYDRIVE Energy II-60
Solanbridge Group Takes Over Abstract International II-60
Glanbia Takes Over Aseptic Solutions II-60
Serm Suk to Acquire Wrangyer Beverage II-61
Bright Lifecare Takes Over MadeInHealth.com II-61
Valeant Pharmaceuticals Acquires Probiotica Laboratorios II-61
BAWLS Guarana to Acquire Strut & Rut Energy Shot and CRUNK!!!
Energy Drink II-61
iSatori Technologies Merges with Integrated Security Systems II-62
Reckitt Benckiser Group and Schiff Nutrition International Ink
Merger Agreement II-62
Britvic to Merge with AG Barr II-62
Rugby Football Union Enters into Partnership with
GlaxoSmithKline Consumer Healthcare II-62
Dr Pepper Snapple Inks Partnership with Chicago Bears II-63
Body Glove and Pacific Health International Laboratories Enter
into Agreement II-63
General Nutrition Centers Inks Agreement with Active Health
Foods II-63
Cuba Beverage and Hom's Enterprise Sign Distribution Agreement II-63
Sheetz and Active Health Foods Enter into Agreement II-64
Blue Gold Beverages Signs an Exclusive Distribution Agreement
with Epic Nutrition II-64
Athletics Canada Signs Deal With BioSteel II-64
Bay Area Research Group to Develop a New Nutrition Bar II-64
Active Health Foods Selects Manos Beverages II-65
Full Motion Beverage Establishes Full Motion Sports II-65
Yakult Honsha Receives GRAS Status II-65
Hansen Natural Corp. Undergoes rebranding to Monster Beverage II-65
Yash Birla Group Inaugurates BCUBE Sports Nutrition Store II-65
Joint Juice Takes Over Nutrition® Brand from Premier Nutrition II-65
GlaxoSmithKline Acquires Maxinutrition Group Holdings II-66
Provexis Acquires Science in Sport II-66
Glanbia Acquires Bio-Engineered Supplements & Nutrition II-66
Kofola Group Takes Over Pinelli II-66
Designer Protein Acquires Assets of Next Proteins II-67
Clif Bar & Company Enters into Partnership with Tough Mudder II-67
Major League Gaming Enters into Partnership with NOS® Energy
Drink II-67
Nutritional Products International Enters into Partnership
with Biotropics Malaysia Berhad II-67
Atlantic Multipower UK Extends Partnership Agreement with
Liquigas-Cannondale II-68
InHealth Media Enters into Partnership with Biotropics
Malaysia Berhad II-68
Maxinutrition Inks Distribution Agreement with Smart Nutrition II-68
ZUN and ThirstMonger Ink Distribution Agreement II-69
GNC Signs Exclusive Licensing Contract with Shadow Beverages II-69
BioExx Specialty Proteins Completes Sales License and Product
Development Agreement with Hormel II-69
Lone Star Distribution Inks Agreement with Attitude Drinks II-70
PR Nutrition Enters into Licensing Agreement with U.S. Olympic
Committee II-70
MUSASHI and Smart Nutrition Ink Distribution Agreement II-70
Old Port and Eternal Energy Ink Master Distribution Agreement II-71
Centre for Food Safety Recalls Energy Drinks II-71
7. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER II-72
ConAgra Foods Takes over Elan Nutrition II-72
Bullish Brands Acquires Carb Boom Sports Nutrition II-72
Kore Nutrition Takes Over Go All In II-72
Probiotec Purchases Four Sports Nutrition Brands II-72
Monster Energy Enters into Partnership with Mercedes Benz
Grand Prix Limited II-73
UK Sport Enters into Partnership with Maxinutrition for
Research and Development Activities II-73
PepsiCo and GNC Inks Agreement to Co-develop Phenom II-73
Novus Life Nutrition Inks Exclusive Distribution Agreement
with USA Sports II-73
PBA Inks Distribution Agreement with FRS II-74
Nestle Performance Nutrition and World Triathlon Sign
Agreement II-74
NuVim Inks Marketing Agreement with Cross Legion Marketing for
NuVim® Powder II-74
Nestle USA and Jamba Juice to Sign Renewed Partnership for
Ready-to-Drink Beverages II-74
Provita Energy USA and BYB Brands Sign Strategic Agreement II-74
Blue Gold Beverages Takes Over Exclusive Distribution
Agreements for Pit Bull Energy Bars II-75
Bryn wood Partners Takes Over Balance Bar Company II-75
M&K Acquisitions Purchases Gleukos II-75
Millennium Biotechnologies Group Inks Agreement with inVentiv
Advance Insights II-75
TapouT and Champion Nutrition Ink Licensing Agreement II-76
Alticor and Metagenics Enter into Joint Venture II-76
8. FOCUS ON SELECT GLOBAL PLAYERS II-77
Abbott Laboratories Inc (USA) II-77
The Balance Bar Company (USA) II-77
Clif Bar & Company (USA) II-78
Coca-Cola Co. (USA) II-78
Dr Pepper Snapple Group, Inc. (USA) II-79
GlaxoSmithKline Plc (UK) II-79
GNC Holdings, Inc. (USA) II-80
Monster Beverage Corporation (USA) II-80
Nestle SA (Switzerland) II-81
Optimum Nutrition Inc. (USA) II-82
Otsuka Pharmaceutical Co., Ltd. (Japan) II-82
PepsiCo Inc. (USA) II-82
The Quaker Oats Company, Inc (USA) II-83
Red Bull GmbH (Austria) II-83
Rockstar Inc (USA) II-84
Yakult Honsha Co., Ltd. (Japan) II-84
9. GLOBAL MARKET PERSPECTIVE II-85
Table 5: World Recent Past, Current & Future Analysis for
Sports and Fitness Nutrition Foods & Drinks by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2018 (includes corresponding Graph/Chart) II-85
Table 6: World Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2004 through 2009
(includes corresponding Graph/Chart) II-86
Table 7: World 15-Year Perspective for Sports and Fitness
Nutrition Foods & Drinks by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2004, 2012 & 2018 (includes
corresponding Graph/Chart) II-87
Table 8: World Recent Past, Current & Future Analysis for
Sports/Energy Foods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-88
Table 9: World Historic Review for Sports/Energy Foods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-89
Table 10: World 15-Year Perspective for Sports/ Energy Foods
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2004, 2012 &
2018 (includes corresponding Graph/Chart) II-90
Table 11: World Recent Past, Current & Future Analysis for
Sports/Energy Drinks by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-91
Table 12: World Historic Review for Sports/Energy Drinks by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) II-92
Table 13: World 15-Year Perspective for Sports/ Energy Drinks
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2004, 2012 &
2018 (includes corresponding Graph/Chart) II-93
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
A Note on Health and Fitness Activities in the US III-1
Why are Fitness Companies Targeting Baby Boomers? III-1
Sports and Fitness Habits of Americans III-1
Free Weight: Carrying Great Appeal III-1
Growing Adoption by Mainstream Consumers III-1
Are Sportspersons Major Targets for Marketers? III-2
Good Health Buyers III-2
Enhancement: Key Term in Sports Nutrition III-2
Field of Sports Nutrition and Diet III-3
Online Retailers Benefit from the Growing Demand III-3
Targeting a Wider Audience III-3
Californian Government Imposes Labeling Regulations III-3
USFDA Bans Pre-Mixed Alcohol Energy Drinks III-4
A Segment-wise Perspective of the US Market III-4
Sports and Fitness Nutrition Foods III-4
Nutrition Bars Segment to Witness Growth III-4
Table 14: US Energy and Nutrition Bars Market (2012):
Percentage Share Breakdown by Retail Channels- Mass
Market, Health and Natural Food Stores and Others
(includes corresponding Graph/Chart) III-4
Innovations to Drive Growth in the US Nutrition Bars
Market III-5
US Nutrition Bars Market III-5
Sports Drinks III-5
An Era of Renaissance for Sports Drinks Post Recession III-5
Growing Popularity of Sports Drinks in Schools III-6
Chocolate Flavored Milk Drinks: A Potential Substitute? III-6
Sports Drinks - Game for a Bright Future III-6
Table 15: Leading Sports Drinks (Non-Aseptic)
Manufacturers in the US (2011): Percentage Breakdown of
Dollar Sales for Quaker Oats Co., Coca-Cola Co., Honest
Tea, Private Label and Others (includes corresponding
Graph/Chart) III-7
Table 16: Leading Non-aseptic Sports Drinks Brands in the
US (52 Weeks Ending April 2012): Percentage Breakdown of
Dollar Sales for Gatorade Perform, Powerade ION4,
Gatorade, Gatorade G2, Powerade Zero, Gatorade Frost,
Gatorade Cool Blue, G2, Powerade and Others (includes
corresponding Graph/Chart) III-7
Table 17: Leading Shelf-STable Aseptic Sports Drinks
Brands in the US (2011): Breakdown of Dollar Sales (in
Thousands of US$) for Gatorade Prime, Gatorade, Gatorade
Frost, Gatorade Fierce and Gleukos (includes corresponding
Graph/Chart) III-8
Table 18: Leading Sport Drink Mix Brands in the US (2011):
Percentage Breakdown of Sales for Propel, Gatorade, G2
Perform, Gatorade Perform, Propel Calcium and Others
(includes corresponding Graph/Chart) III-8
Sports Drinks: Favorite Beverage of Teenagers III-8
Retail Scenario III-8
Table 19: US Sports Drinks Market (2012): Percentage Share
Breakdown of Dollar Sales by Retail Channels - Convenience
Stores, Supermarkets, Mass Merchandisers, Drug, Club
Stores and Others (includes corresponding Graph/Chart) III-9
Energy Drinks and Shots III-9
Energy Drinks Versus Bottled Water III-9
A Maturing Energy Drinks and Shots Market III-10
Table 20: Leading Players in the US Energy Drink Market
(2012): Percentage Breakdown of Value Sales for Red Bull
North America, Inc., Monster Energy, Rockstar
International, PepsiCo Inc., High Performance Beverage,
Coca-Cola Co. and Others (includes corresponding
Graph/Chart) III-10
Table 21: Leading Energy Drink Brands in the US (2011 &
2012): Ranked on the Basis of Dollar Sales (in US$
Billion) (includes corresponding Graph/Chart) III-11
Table 22: Top 8 Energy Shot Brands in the US (2011 &
2012): Ranked on the Basis of Dollar Sales (in US$
Million) III-11
Table 23: Leading Shelf-STable Aseptic Energy Drink Brands
in the US (2011): Breakdown of Dollar Sales (in Thousands
of US$) for Calnaturale Svelte and Gleukos (includes
corresponding Graph/Chart) III-12
Table 24: Leading Shelf-stable Energy Drink Mixes Brands
in the US (2011): Breakdown of Dollar Sales (in Thousands
of US$) for Crystal Light Energy On The Go, 4C Totally
Light 2Go Energy Rush, FRS Healthy Energy, Emergen-C
Immune Plus, Zipfizz, Power Edge On The Go, Intense NRG,
Power Edge, 4C Totally Light 2Go and Private Labels
(includes corresponding Graph/Chart) III-12
Meal Replacements III-12
Protein Powders III-13
Ready-To-Drink Shakes III-13
Sports Nutrition Powders to Soon Take Center Stage III-13
Recent Industry Activity III-13
Product Introductions/Innovations III-20
Key Players III-28
B.Market Analytics III-36
Table 25: US Recent Past, Current & Future Analysis for
Sports and Fitness Nutrition Foods & Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-36
Table 26: US Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-37
Table 27: US 15-Year Perspective for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-38
2. CANADA III-39
A.Market Analysis III-39
Current and Future Analysis III-39
Health Canada Disapproves Sales of Alcohol Containing Energy
Drinks III-39
Sales of Energy Drinks to Require Mandatory Pharmacist
Supervision III-39
A Potential Market for Weight Management Products III-40
Recent Industry Activity III-40
Product Introductions/Innovations III-40
B.Market Analytics III-42
Table 28: Canadian Recent Past, Current & Future Analysis
for Sports and Fitness Nutrition Foods & Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-42
Table 29: Canadian Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Sports/Energy
Foods and Sports/Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-43
Table 30: Canadian 15-Year Perspective for Sports and
Fitness Nutrition Foods & Drinks by Product Segment -
Percentage Breakdown of Dollar Sales for Sports/Energy Foods
and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-44
3. JAPAN III-45
A.Market Analysis III-45
Overview of Sports Nutrition Products in Japan III-45
Table 31: Sports Nutrition Products Market in Japan (2012):
Percentage Breakdown of Retail Sales by Distribution
Channels - Non-Grocery Retailers and Non-store Retailers
(includes corresponding Graph/Chart) III-45
Current and Future Analysis III-45
Sports and Energy Drinks Market in Japan III-45
Competitive Framework III-45
Market Trends III-46
Retail Scenario III-47
Key Players III-47
B.Market Analytics III-48
Table 32: Japanese Recent Past, Current & Future Analysis
for Sports and Fitness Nutrition Foods & Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-48
Table 33: Japanese Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-49
Table 34: Japanese 15-Year Perspective for Sports and
Fitness Nutrition Foods & Drinks by Product Segment -
Percentage Breakdown of Dollar Sales for Sports/Energy Foods
and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-50
4. EUROPE III-51
A.Market Analysis III-51
Current and Future Analysis III-51
Mainstream Consumers Gain Prominence III-51
Market Highlights III-51
Key Market Trends III-52
Impact of Euro Debt Crisis on Sports Drinks Market III-52
B.Market Analytics III-53
Table 35: European Recent Past, Current & Future Analysis
for Sports and Fitness Nutrition Foods & Drinks by
Geographic Region - France, Germany, Italy, UK, Spain and
Rest of Europe Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) III-53
Table 36: European Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Geographic Region - France,
Germany, Italy, UK, Spain and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-54
Table 37: European 15-Year Perspective for Sports and
Fitness Nutrition Foods & Drinks by Geographic Region -
Percentage Breakdown of Dollar Sales for France, Germany,
Italy, UK, Spain and Rest of Europe Markets for Years 2004,
2012 & 2018 (includes corresponding Graph/Chart) III-55
Table 38: European Recent Past, Current & Future Analysis
for Sports and Fitness Nutrition Foods & Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-56
Table 39: European Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-57
Table 40: European 15-Year Perspective for Sports and
Fitness Nutrition Foods & Drinks by Product Segment -
Percentage Breakdown of Dollar Sales for Sports/Energy Foods
and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-58
4a. FRANCE III-59
A.Market Analysis III-59
Current and Future Analysis III-59
Consumer Trends III-59
ANSES Urges Consumers to Notify Health Professionals about
Harmful Energy Drinks III-59
EA Pharma - A Key Player III-59
B.Market Analytics III-60
Table 41: French Recent Past, Current & Future Analysis for
Sports and Fitness Nutrition Foods & Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-60
Table 42: French Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-61
Table 43: French 15-Year Perspective for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-62
4b. GERMANY III-63
A.Market Analysis III-63
Current and Future Analysis III-63
Energy Shots Banned in Germany III-63
B.Market Analytics III-64
Table 44: German Recent Past, Current & Future Analysis for
Sports and Fitness Nutrition Foods & Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-64
Table 45: German Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-65
Table 46: German 15-Year Perspective for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-66
4c. ITALY III-67
A.Market Analysis III-67
Current and Future Analysis III-67
Product Introduction/Innovation III-67
B.Market Analytics III-68
Table 47: Italian Recent Past, Current & Future Analysis for
Sports and Fitness Nutrition Foods & Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-68
Table 48: Italian Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-69
Table 49: Italian 15-Year Perspective for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-70
4d. THE UNITED KINGDOM III-71
A.Market Analysis III-71
Current and Future Analysis III-71
An Insight into the Sports and Fitness Nutrition Market III-71
Sports and Energy Drinks III-71
Table 50: UK Sports Drinks Market (2012): Percentage
Breakdown of Dollar Sales by Type (includes corresponding
Graph/Chart) III-71
Table 51: UK Energy Drinks Market (2012): Percentage
Breakdown of Dollar Sales by Type (includes corresponding
Graph/Chart) III-72
Table 52: Top Energy Drink Brands in UK: Breakdown of
Values Sales by Leading Brands (Sales in £m for Year to
February-2012) (includes corresponding Graph/Chart) III-72
UK Government Imposes VAT on Sports Nutrition Drinks III-73
Healthy Interest III-73
Accessibility to Sports Nutrition Foods and Drinks III-73
New Users Vs Existing III-73
Table 53: Consumption of Sports and Energy Drinks in the UK
(in Millions of Liters) from 2005 through 2012 (includes
corresponding Graph/Chart) III-74
Recent Industry Activity III-74
Product Introduction/Innovation III-75
Key Players III-77
B.Market Analytics III-78
Table 54: UK Recent Past, Current & Future Analysis for
Sports and Fitness Nutrition Foods & Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-78
Table 55: UK Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-79
Table 56: UK 15-Year Perspective for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-80
4e. SPAIN III-81
A.Market Analysis III-81
Current and Future Analysis III-81
B.Market Analytics III-81
Table 57: Spanish Recent Past, Current & Future Analysis for
Sports and Fitness Nutrition Foods & Drinks by Product
Segment - Sports/Energy Foods and Sports/Energy Drinks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-81
Table 58: Spanish Historic Review for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Sports/Energy
Foods and Sports/ Energy Drinks Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-82
Table 59: Spanish 15-Year Perspective for Sports and Fitness
Nutrition Foods & Drinks by Product Segment - Percentage
Breakdown of Dollar Sales for Sports/Energy Foods and
Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-83
4f. REST OF EUROPE III-84
A.Market Analysis III-84
Current and Future Analysis III-84
Focus on Select Regions III-84
Austria III-84
Belgium III-84
Czech Republic III-84
Denmark III-84
Russia III-84
Volume Sales of Sports and Energy Drinks Soar III-85
Chechnya Bans Energy Drinks III-85
The Netherlands III-85
Turkey III-85
Recent Industry Activity III-86
Product Introductions/Innovations III-86
Key Players III-87
B.Market Analytics III-88
Table 60: Rest of Europe Recent Past, Current & Future
Analysis for Sports and Fitness Nutrition Foods & Drinks by
Product Segment - Sports/ Energy Foods and Sports/Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-88
Table 61: Rest of Europe Historic Review for Sports and
Fitness Nutrition Foods & Drinks by Product Segment -
Sports/Energy Foods and Sports/Energy Drinks Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2004 through 2009 (includes corresponding
Graph/Chart) III-89
Table 62: Rest of Europe 15-Year Perspective for Sports and
Fitness Nutrition Foods & Drinks by Product Segment -
Percentage Breakdown of Dollar Sales for Sports/Energy Foods
and Sports/Energy Drinks Markets for Years 2004, 2012 & 2018
(includes corresponding Graph/Chart) III-90
5. ASIA-PACIFIC III-91
A.Market Analysis III-91
Current and Future Analysis III-91
Focus on Select Regional Markets III-91
Australia III-91
Table 63: Leading Players in the Australian Energy Drinks
Market (2011): Percentage Breakdown of Market Share in
Volume Terms for Frucor, Schweppes Australia Pty Ltd,
Coca-Cola, GlaxoSmithKline and Others (includes
corresponding Graph/Chart) III-91
Sports Gels Market III-92
Table 64: Nutritional Composition of Sports Gels
Available in Australia III-92
FSANZ Imposes Regulations on Energy Drink Manufacturers III-92
China III-93
Hong Kong III-93
India III-93
Sports Drink Manufacturers Leverage Favorable Market
Climate III-93
Energy Drinks: A Nascent Segment III-93
Gym Trainers Instrumental in Popularizing Sports / Fitness
Food & Drinks III-94
Food Safety and Standards Authority of India to
Standardize Energy Drinks III-94
Maharashtra FDA Confiscates Red Bull Cans III-94
Indonesia III-94
Pocari Sweat Leads Expansion in Indonesia III-95
New Zealand III-95
Pakistan III-95
South Korea III-95
Table 65: Sports Nutrition Products Market in South Korea
(2012): Percentage Breakdown of Retail Dollar Sales by
Category (includes corresponding Graph/Chart) III-95
Table 66: Leading Players in the South Korean Sports
Nutrition Products Market (2011): Percentage Breakdown of
Retail Dollar Sales for Boryung Pharmaceutical Co Ltd,
Sang-A Pharmaceutical Co Ltd, Zetrition Corp, Posyko Co
Ltd, GNC Korea and Others (includes corresponding
Graph/Chart) III-96
KCA Probes Energy Drinks III-96
Government to Ban Sales of Energy Drinks in Schools III-96
Thailand III-97
Table 67: Leading Energy Drink Manufacturers in Thailand
(2012): Percentage Breakdown of Dollar Sales for Osotspa,
Red Bull and Others (includes corresponding Graph/Chart) III-97
Vietnam III-97
Recent Industry Activity III-97
Product Introductions/Innovations III-99
Key Players III-100
B.Market Analytics III-102
Table 68: Asia-Pacific Recent Past, Current & Future
Analysis for Sports and Fitness Nutrition Foods & Drinks by
Product Segment - Sports/ Energy Foods and Sports/Energy
Drinks Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) III-102
Table 69: Asia-Pacific Historic Review for Sports and
Fitness Nutrition Foods & Drinks by Product Segment -
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