Sports sunglasses are a protective eyewear designed to prevent from bright sunlight and high-energy sunlight from discomforting or damaging the eyes. The sports sunglasses are coated with UV blockers and ultraviolet B rays that allow prevention from harmful UV rays. Furthermore, these sunglasses are differently shaped and designed as compared to regular sunglasses so that they can provide full protection to the eyes of the players.
Moreover, government has increased investment in sports like Olympics, Formula 1 racing, Cricket World Cups, FIFA, and others. There is an increase in the motivation from the government authorities for the players to participate owing to rise in sports events being organized on domestic level. This is anticipated to surge the demand for sports accessories, such as clothes, sports sunglasses, shoes, and other equipment. However, high prices and significant popularity of sport sunglasses brands like Nike, Adidas, and Puma have led to the advent of counterfeit brands that offer low quality products. The presence of these brands often lead to inconvenience & safety issues that subsequently develop negative perceptions among customers. Online distribution channel is one of the major platforms, where transaction of counterfeited brands can be easily concealed. Thus, proliferation of the counterfeited industry is anticipated to hamper the growth of the sports sunglasses market.
Availability of polarized sports sunglasses with progressive lens and photochromic lens helps in reducing the harmful impact of UVA/UVB rays. Moreover, the lenses of polarized sports sunglasses are made by thin chemical film, which helps in eliminating the harsh light that is reflected off water or highway surfaces on sunny days. Therefore, it is used in various sports, which boosts the growth of the sports sunglasses market.
The global sports sunglasses market is segmented into type, gender, distribution channel, and region. By type, the market is bifurcated into polarized and non-polarized. By gender, it is categorized into male, female and unisex. On the basis of distribution channel, it is classified into hypermarket/supermarket, specialty stores, brand outlets, and online sales channel. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia and New Zealand, ASEAN and Rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The key players operating in the sports sunglasses include Adidas AG (Adidas), Luxottica, PUMA SE, Nike, Inc., Decathlon SA, Under Armour, Inc., Titan Company Limited, Liberty Sports, Inc., Yiwu Conchen Glasses Co., Ltd., and Safilo Group S.p.A.
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sports sunglasses market analysis from 2019 to 2027 to identify the prevailing market opportunities.
The key countries in all the major regions are mapped on the basis of sports sunglasses market share.
The market forecast is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
Key Topics Covered:
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW 3.1. Market definition and scope 3.2. Key forces shaping sports sunglasses industry/market 3.3. Parent Market Overview 3.4. Market share analysis of sports sunglasses market, 2019 3.5. Pricing analysis 3.5.1. Pricing analysis of sports sunglasses, by region, 2019 & 2027 3.6. Case study 3.6.1. Case study on EssilorLuxottica Group S. p. A. 3.7. Market dynamics 3.7.1. Drivers 126.96.36.199. Rise in number of exclusive sports stores and sports equipment outlets in the developing countries 188.8.131.52. Surge in safety awareness during outdoor sports 184.108.40.206. Increase in living standards and growing fashion trends 220.127.116.11. Rise in government investment in sports events 3.7.2. Restraints 18.104.22.168. Availability of counterfeit products 22.214.171.124. Allergies related to sports sunglasses 3.7.3. Opportunities 126.96.36.199. Technological innovation 188.8.131.52. Rise in trend of wearing tinted sports sunglasses 3.8. COVID-19 impact on sports sunglasses market 3.8.1. Multiple scenarios
CHAPTER 4: SPORTS SUNGLASSES MARKET, BY TYPE 4.1. Overview 4.1.1. Market size and forecast, by global 4.2. Polarized 4.2.1. Key market trends, growth factors, and opportunities 4.2.2. Market size and forecast, by region 4.2.3. Market analysis, by country 4.3. Non-polarized 4.3.1. Key market trends, growth factors, and opportunities 4.3.2. Market size and forecast, by region 4.3.3. Market analysis, by country
CHAPTER 5: SPORTS SUNGLASSES MARKET, BY GENDER 5.1. Overview 5.1.1. Market size and forecast, by gender 5.2. Male 5.2.1. Key market trends, growth factors, and opportunities 5.2.2. Market size and forecast, by region 5.2.3. Market analysis, by country 5.3. Female 5.3.1. Key market trends, growth factors, and opportunities 5.3.2. Market size and forecast, by region 5.3.3. Market analysis, by country 5.4. Unisex 5.4.1. Key market trends, growth factors, and opportunities 5.4.2. Market size and forecast, by region 5.4.3. Market analysis, by country
CHAPTER 6: SPORTS SUNGLASSES MARKET, BY DISTRIBUTION CHANNEL 6.1. Overview 6.1.1. Market size and forecast, by distribution channel 6.2. Hypermarket/Supermarket 6.2.1. Key market trends, growth factors, and opportunities 6.2.2. Market size and forecast, by region 6.2.3. Market analysis, by country 6.3. Specialty Store 6.3.1. Key market trends, growth factors, and opportunities 6.3.2. Market size and forecast, by region 6.3.3. Market analysis, by country 6.4. Brand Outlets 6.4.1. Key market trends, growth factors, and opportunities 6.4.2. Market size and forecast, by region 6.4.3. Market analysis, by country 6.5. Online Sales Channel 6.5.1. Key market trends, growth factors, and opportunities 6.5.2. Market size and forecast, by region 6.5.3. Market analysis, by country
CHAPTER 9: COMPANY PROFILES 9.1. ADIDAS AG 9.1.1. Company overview 9.1.2. Key executives 9.1.3. Company snapshot 9.1.4. Operating business segments 9.1.5. Product portfolio 9.1.6. R&D expenditure 9.1.7. Business performance 9.1.8. Key strategic moves and developments 9.2. DECATHLON SA 9.2.1. Company overview 9.2.2. Key executive 9.2.3. Company snapshot 9.2.4. Product portfolio 9.2.5. Key strategic moves and developments 9.3. ESSILORLUXOTTICA 9.3.1. Company overview 9.3.2. Key executives 9.3.3. Company snapshot 9.3.4. Product portfolio 9.3.5. Business performance 9.3.6. Key strategic moves and developments 9.4. LIBERTY SPORT, INC. 9.4.1. Company overview 9.4.2. Company snapshot 9.4.3. Product portfolio 9.5. NIKE, INC. 9.5.1. Company overview 9.5.2. Key executives 9.5.3. Company snapshot 9.5.4. Operating business segments 9.5.5. Product portfolio 9.5.6. Business performance 9.5.7. Key strategic moves and developments 9.6. PUMA SE 9.6.1. Company overview 9.6.2. Key executives 9.6.3. Company snapshot 9.6.4. Operating business segments 9.6.5. Product portfolio 9.6.6. R&D expenditure 9.6.7. Business performance 9.7. SAFILO GROUP S. P. A. 9.7.1. Company overview 9.7.2. Key executives 9.7.3. Company snapshot 9.7.4. Product portfolio 9.7.5. Business performance 9.7.6. Key strategic moves and developments 9.8. TITAN COMPANY LIMITED 9.8.1. Company overview 9.8.2. Key executive 9.8.3. Company snapshot 9.8.4. Product portfolio 9.8.5. Business performance 9.9. UNDER ARMOUR, INC. 9.9.1. Company overview 9.9.2. Key executives 9.9.3. Company snapshot 9.9.4. Product portfolio 9.9.5. Business performance 9.10. YIWU CONCHEN GLASSES CO.,LTD 9.10.1. Company overview 9.10.2. Company snapshot 9.10.3. Product portfolio