Global Stock Images and Videos Market to 2028: Leading Players Powering Growth Include Adobe Stock, Getty Images, Shutterstock, and More

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Jul 13, 2023, 14:00 ET

DUBLIN, July 13, 2023 /PRNewswire/ -- The "Stock Images and Videos Market - Global Outlook & Forecast 2023-2028" report has been added to ResearchAndMarkets.com's offering.

The global stock images and videos market is poised for significant growth, projected to register a remarkable CAGR of 6.74% from 2022 to 2028, according to the latest market research report.

The market's expansion is driven by the increasing demand for visual content across various platforms, technological advancements, and shifting consumer behavior.

The global media landscape in the stock images and videos market is witnessing a dynamic and evolving environment. The rapid transition from traditional media to digital platforms has significantly impacted the market. With the widespread use of smartphones, social media, and online publishing, there is an escalating need for high-quality visuals to engage and captivate audiences effectively.

User-generated content (UGC), including stock images and videos, has emerged as a major force in the media landscape. Individuals and businesses are actively contributing visual content to platforms, blurring the lines between professional and amateur content. UGC platforms and marketplaces are gaining popularity, offering a wide range of diverse and authentic visuals. Moreover, social media platforms have revolutionized how brands and individuals communicate and market their products and services, with stock images and videos playing a crucial role in social media campaigns and influencer marketing.

Content marketing has become a critical strategy for businesses to attract and engage customers. Stock images and videos play a vital role in content creation, enabling brands to visually tell their stories and maintain consistency across various marketing channels. As a result, the global media landscape in the stock images and videos market is characterized by a growing demand for visual content, the integration of visuals across multiple platforms, and the need for authentic and diverse visuals that resonate with target audiences. The digital transformation and the rise of UGC shape how visual media is created, consumed, and distributed.

Market Segmentation Insights:

Product Segmentation:

Stock Images: The growing need for high-quality visuals in advertising, marketing, web design, publishing, and social media drives the demand for stock images.
Stock Videos: The increasing demand for video content across digital platforms has led to significant traction in the stock videos segment, including cinematic footage, lifestyle videos, animations, product demos, and corporate videos.

Source Segmentation:

Macrostock: The macrostock segment, dominated by traditional agencies, appeals to brands seeking exclusivity and maintaining market influence.
Microstock: This business model sources content from photographers and sells licenses at lower prices, catering to the rising demand for affordable stock imagery.

Application Segmentation:

Commercial: The global stock images and videos market is primarily driven by the demand for commercial purposes, catering to advertising, marketing, and various digital platforms.
Editorial: Images labeled for editorial use are commonly employed in news illustration.

License Segmentation:

RM (Rights Managed): RM-licensed images, priced based on their use, offer exclusivity and control over media usage, making them suitable for high-profile or sensitive projects.
RF (Royalty-Free): RF-licensed images, priced based on size, offer non-exclusive usage with specific limits, providing a wide range of applications.

End-User Segmentation:

Marketers: Marketers have emerged as the highest revenue generators in the global stock images and videos market, leveraging the effectiveness of stock visuals in driving digital campaigns.
Film & TV Producers, Media & Publishing, Businesses & Individual Creators: These segments also contribute significantly to the market's revenue, utilizing stock images and videos to enhance their creative projects and content.

Geographical Analysis:

North America, led by the United States, accounted for the highest market share in 2022, driven by the presence of major media and entertainment companies, advertising agencies, and a robust digital economy. The region's advertising space has experienced exponential growth, primarily due to cyclical events like the Olympics and elections.

Competitive Landscape:

Key Companies:

Adobe Stock
Getty Images
Hanhua Yimei Visual Technology
Shutterstock

Other Prominent Vendors:

123RF
Agence France Presse (AFP)
agefotostock
Alamy
AP Images
Artlist
Can Stock Photo
Canva
Coinaphoto
Creative Market
Death to Stock
Depositphotos
Dissolve
Dreamstime
East News
Envato
EyeEm
Freepik
Fotosearch
ImagesBazaar
Masterfile
Newscom
NHK VIDEO BANK
PantherMedia
Photofolio
Picfair
Pixta
Pond5
PR Photos
Redux Pictures
Storyblocks
Stocksy
StockUnlimited
The Mega Agency
THOMSON REUTERS
WENN
Westend61
ZUMA Press

Key Questions Answered:

What is the size of the global stock images and videos market?
What is the projected growth rate of the market?
What are the key market trends in stock images and videos?
Which region holds the largest market share in the global market?
Who are the key players in the market?

Market Dynamics

Opportunities & Trends

Rising Penetration of Animation Production
Rapid Shift to Vertical Formats
Ott Platforms Boosting Demand for Stock Footage
Blockchain Technology Making Inroads
Social Issues Trump Mindless Consumerism
Increasing Penetration of Ai & Ml in Stock Content
Powering Up Via Distribution Deals
Growth of Platform Integrations
Mobile Stock Losing Its Sheen
Drone-Shot Content in Visual Arts

Growth Enablers

Growth in E-Learning Industry
Reinvention of Storytelling
Improvement in Journalistic Values
Growth of Digital Communities in Hyper-Connected Ecosystem
Social Shows Sustain Buzz in Stock Content
Growth of Content Automation & Personalization
Consumer Behavior & Authenticity

Restraints

Shift in Digital Culture
Copyright Infringement & Breach of Licenses
Proliferation of Shoppable Social Commerce
Glut of Images
Unsustainable Business Models
User-Generated Content Eating into Market
Audio Eclipsing Video

For more information about this report visit https://www.researchandmarkets.com/r/yzsbht

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