Global Toilet Care Market Report 2015-2019 with Henkel, Reckitt Benckiser, S.C Johnson & Son Unilever Dominating the $6 Billion Industry

Jan 18, 2016, 11:10 ET from Research and Markets

DUBLIN, January 18, 2016 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Toilet Care Market 2015-2019"  report to their offering. 

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The market research predicts the toilet care market to reach a market value of around USD 6 billion by the end of 2019

The growing awareness of health and hygiene in the developing countries is driving the growth of this market. The presence of bacteria such as Staphylococcus and E. coli and the flu virus in toilets can lead to diarrhea and other diseases. For instance, in Saudi Arabia, the outbreak of the MERS-CoV epidemic led the government to launch several health awareness campaigns with vendors providing antibacterial products.

One of the major trends being witnessed in the global toilet care market is the launch of many premium toilet care products. These products claim to provide higher quality and effectiveness at premium rates. Different fragrances and colors have become one of the key ingredients in toilet care products. Toilet cleaners that use renewable plant-based ingredients are gaining wide acceptance from consumers who are spending considerably more on premium toilet care products."

According to the report, growing awareness about health and hygiene in developing countries is driving the growth of the market. People are becoming more hygienic and aware of the harmful diseases that are spread through unsanitary toilets. Bacteria such as staphylococcus bacteria, Escherichia coli bacteria, and flu virus in toilets can lead to diarrhea and diseases.

Further, the report states that manufacturers face challenges from counterfeit products. Counterfeit products not only affect revenue but also dampen the goodwill of established brands.

The leading vendors in the market are

  • Henkel
  • Reckitt Benckiser
  • S.C Johnson & Son
  • Unilever

Other vendors in the market include  

  • Bombril
  • Church & Dwight
  • Clorox
  • Dabur
  • Ecover
  • Kao
  • Kobayashi Pharmaceutical
  • Nice Group
  • P&G
  • Seventh Generation

Key Topics Covered: 

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by product

Part 07: Geographical segmentation

Part 08: Key leading countries

Part 09: Market drivers

Part 10: Impact of drivers

Part 11: Market challenges

Part 12: Impact of drivers and challenges

Part 13: Market trends

Part 14: Vendor landscape

Part 15: Key vendor analysis

Part 16: Appendix 

For more information visit

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Media Contact: 

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SOURCE Research and Markets