Global Toothpaste Industry

Mar 16, 2011, 15:34 ET from Reportlinker

NEW YORK, March 16, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Toothpaste Industry

http://www.reportlinker.com/p098422/Global-Toothpaste-Industry.html

This report analyzes the worldwide markets for Toothpaste in US$ Million by the following product segments: Regular Toothpaste, Anti-Caries Toothpaste, Children's Toothpaste, Desensitizing Toothpaste, Gum Protection Toothpaste, Multi-Benefit Toothpaste, Tartar Control Toothpaste, Whitening Toothpaste, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2007 through 2015. A six-year historic analysis is also provided for these markets. The report profiles 85 companies including many key and niche players such as Church & Dwight, Colgate-Palmolive Company, Colgate-Palmolive GmbH, Colgate-Palmolive (India) Limited, Gaba Holding AG, GlaxoSmithkline, Henkel AG & Co. KGaA, Johnson and Johnson, Procter & Gamble Company, Unilever N.V., and Hindustan Unilever Limited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TOOTHPASTE MCP-5140

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 3

Quantitative Techniques & Analytics 3

Product Definitions and Scope of Study 3

A. Regular 4

B. Anti-Caries 4

C. Children's 4

D. Desensitizing 4

E. Gum Protection 4

F. Multi-benefit 4

G. Tartar Control 4

H. Whitening 4

I. Others 5

2. MARKET DYNAMICS 6

Market Outlook 6

Trends and Issues 6

Market for Personal Care Products Plunges Due to Recession 6

Biotechnology to Enable Re-growth of Teeth 6

Multipurpose Toothpastes Augment Oral Care Market 7

Toothpaste: Largest Segment in Oral Care 7

Rise in Value-Added Toothpastes 8

Change in Marketers Strategy 8

Brand Extensions: Order of the Day 8

Branded Players Fall Prey to Affordable Private Label

Substitutes 9

New Flavors Flood Market 9

Mint - The Favorite Flavor 9

Toothpaste Flavors: A Comparison of Global Leading Flavors

Used in Toothpastes 9

Emerging Segments in the Toothpaste Market 10

Popularity of Whitening Toothpastes 10

Table 1: Global Tooth Whitening Market (2008) : Percentage

Breakdown by Major Toothpaste Brands - Crest, Colgate Total,

Crest Whitening Plus Scope, Colgate, Sensodyne, Crest

Whitening Expressions, Colgate Max Fresh, Aquafresh Extreme

Clean and Others (includes corresponding Graph/Chart) 10

A Flip Side to Gaining Popularity of Whitening Toothpastes 11

Toothpastes with Natural Ingredients Gain Popularity 11

Sensitivity Toothpastes 11

Children's Toothpaste 12

Remineralizing Systems 12

Demographic Trends 12

Consumption of Toothpaste - A Global Overview 13

Table 2: Global Consumption of Toothpaste (2007): Per Capita

Consumption of Toothpaste for Select Countries in ml for the

US, Russia, Italy, Mexico, France, UK, Germany, Brazil,

Japan, China, and India (includes corresponding Graph/Chart) 14

Market Structure and Competition 14

Saturation Triggers Competition and Segmentation 14

Multinationals - Ruling the Roost 14

Table 3: Global Toothpaste Market (2009): Percentage Share

Breakdown of Value Sales by Leading Players

-Colgate-Palmolive, Procter and Gamble, Unilever and Others

(includes corresponding Graph/Chart) 15

Competitive Factors 15

Emerging Mega Markets 15

Key Factors Impacting Sales 15

Factors Impacting Sales of Toothpastes in the Worldwide

Market (On a Scale of 1-10) 15

Table 4: Global Toothpaste Market (2009): Percentage

Breakdown of Leading Brands - Crest Whitening Plus Scope,

Crest, Colgate Total, Colgate, Crest Pro-Health, Sensodyne,

Colgate Max Fresh, Crest Whitening Express, Colgate Total

Advance Clean, Aquafresh Extreme Clean and Others

(includes corresponding Graph/Chart) 16

Leading Players and Brands in Major Markets Worldwide in the

Recent Past 16

Table 5: Global Toothpaste Market (2007): Market Shares of

Select Players by Geographic Region for Colgate, Unilever,

P&G (Incl. Gillette), GSK, Henkel, and Others(includes

corresponding Graph/Chart) 17

Advertising and Promotion 17

Advertising - For A "Brand" New Smile 17

Historic Data on Advertising and Promotion Spending by Major

Companies 18

Table 6: Advertising Spending of Colgate and PG in the US

for Year 2000-2004 (in US$ million) (includes corresponding

Graph/Chart) 18

Table 7: Media Expenditure of Select Toothpaste Brands in

the US (Historic Data for 2000 & 2001): Aquafresh, Arm &

Hammer, Colgate, Crest and Mentadent (in US$ Million)

(includes corresponding Graph/Chart) 18

The GEL Craze 19

Branding - Impact on Purchases 19

Advertising in the Children's Toothpaste Segment 19

Distribution Channels 19

Retail Scenario Across Major Markets 19

Strategies to Increase Market Share 20

Emergence of Multi-Channel Buyers 20

3. PRODUCT CLASSIFICATION AND OVERVIEW 21

History 21

Classification 21

Toothpaste Formula 22

Toothpaste Ingredients 22

Sorbitol 22

Citroxain 22

Fluoride 23

Stannous Fluoride 23

Types of Toothpastes 24

Cosmetic 24

Whitening Toothpastes 24

Therapeutic 24

Desensitizing Toothpastes 24

Tartar and Plaque Control 25

Anti-Gingivitis 25

Baking Soda-Based Toothpastes 25

Hydrogen Peroxide-Based Toothpastes 25

Cosmetic-cum-Therapeutic 25

Fluoride Toothpastes 26

Other Types of Toothpastes 26

Toothpaste for Children 26

Denture Pastes 26

Tooth and Gum Gel 26

Teeth Strengthening Pastes 26

Ginseng Toothpaste 26

Natural Toothpastes 26

Planta Pura Purifying Toothpastes 27

Toothpastes that Prevent Gum Disease 27

Toothpaste for Smokers 27

Toothpastes for Fresh Breath 27

4. PRODUCT INTRODUCTIONS/INNOVATIONS 28

Tom's of Maine Launches Wicked Fresh! TM Toothpaste and Mouthwash 28

Designs for Health Introduces PerioBiotic Toothpaste with

Dental-Lac 28

Colgate-Palmolive Launches Colgate® PROCLINICAL(TM) Toothpaste 28

P & G Launches Crest Pro-Health Sensitive Shield Toothpaste 29

Future Group Introduces Sach Toothpaste 29

Natural Dentist Launches New Flavor for a Toothpaste in Kid's

Range 29

P & G Launched New Formula for Crest Expert Gum Protection

Toothpaste 30

Tom's of Maine Unveils Maximum Strength Sensitive Toothpaste 30

Crest Unveils Crest Complete 7 Expert Enamel Protection 30

Colgate-Palmolive Expands Distribution of Colgate Sensitive in

India 30

Kao to Unveil Medicated Pyuora® Nano-bright Toothpaste 31

Colgate Palmolive Launches Colgate Sensitive Pro-Relief 31

PearlinBrite Launches Laser Tooth Whitening Product 31

Splat Introduces New Blackwood Toothpaste for Whitening and

Cleaning 32

Dhathri Ayurveda Kendra Launches Maavila 32

ARM & HAMMER Launches Age Defying Toothpaste 32

Clearly Calcium Introduces Caffeinated Buzz Toothpaste 32

GlaxoSmithKline Launches Aquafresh Iso-Active Foaming Gel 33

Pearl Drops Adds Two Novel Products to its Range 33

Xlear Introduces Spry Spearmint, Fluoride-derived Toothpaste 33

Lion Corporation Releases Extra Herb Flavor 33

5. PRODUCT LAUNCHES IN THE RECENT PAST - A PERSPECTIVE BUILDER 34

JASON Introduces PowerSmile® Cinnamon Mint Toothpaste and

Mouthwash 34

Manuka Health Launches NZ Propolis BIO30 & UMF®20+ Manuka

Toothpaste 34

Natural Dentist Unveils a Novel Line of Toothpaste 34

GlaxoSmithKline Releases New Pronamel Toothpaste 35

GlaxoSmithKline Relaunches Macleans Brand 35

GlaxoSmithKline Introduces The Aquafresh Children's Range 35

Aquafresh Milk Teeth for 0-3 years 36

Aquafresh Little Teeth for 4-6 years 36

Aquafresh Big Teeth for 6+ years 36

Oriflame Launches Optifresh Toothpaste 36

Green People Introduces Minty Cool Toothpaste 36

Eco-Dent Unveils Res-Q-Dent Toothpaste 37

Zion Health Releases New Version of ClayBrite Natural Toothpaste 37

Colgate Releases Colgate Max White 37

6. RECENT INDUSTRY ACTIVITY 38

Colgate Palmolive India Completes Professional Oral Acquisition 38

Colgate Palmolive Vietnam Commences Production in New Unit 38

Macleans and UIDA Jointly Implement Oral Hygiene Awareness

Programs 38

Henkel India to Dispose Toothpaste and Soap Facility in India 39

GlaxoSmithKline to Acquire Biotene® Brand from Laclede 39

CapMan to Acquire Cederroth International 39

Church & Dwight to Acquire Orajel and OTC Brands 40

Anchor Health to Take Over International Oral and Personal

Care Brands 40

Pepsodent Signs Agreement with the Indian Dental Association 40

Colgate-Palmolive Establishes Toothpaste Plant 40

Pfizer Divests Consumer Healthcare Business 40

Elgydium® Toothpaste Enters the U.S. Market 41

Chinese Government Certifies LG H&H's Bamboo Salt Toothpaste

as a Renowned Brand 41

7. CORPORATE INDUSTRY ACTIVITY IN THE RECENT PAST - A PERSPECTIVE

BUILDER 42

Alltracel Acquires Synpart's Oral Care Company 42

Colgate-Palmolive Acquires SS Oral Hygiene Products 42

Colgate-Palmolive Takes Over Advanced Oral Care Products 42

Colgate-Palmolive Acquires Professional Oral Care Products 42

African Consumer Care Establishes New Production Facility 42

Farmax to Tap New Markets 43

FDA Approves Crest Toothpaste 43

8. FOCUS ON SELECT PLAYERS 44

Church & Dwight (US) 44

Colgate-Palmolive Company (US) 44

Colgate-Palmolive Gmbh (Germany) 44

Colgate-Palmolive (India) Limited (India) 45

Gaba Holding AG (Switzerland) 45

GlaxoSmithKline (UK) 45

Henkel AG & Co. KGaA (Germany) 46

Johnson and Johnson (US) 46

Procter & Gamble Company (US) 47

Unilever N.V. (The Netherlands/UK) 47

Hindustan Unilever Limited (India) 48

9. GLOBAL MARKET PERSPECTIVE 49

Table 8: World Recent Past, Current & Future Analysis for

Toothpaste by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 49

Table 9: World Historic Review for Toothpaste by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan),Latin America and Middle East Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2001 through 2006 (includes corresponding Graph/Chart) 50

Table 10: World 11-Year Perspective for Toothpaste by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Middle East for Years 2005, 2010 & 2015

(includes corresponding Graph/Chart) 51

Table 11: World Recent Past, Current & Future Analysis for

Regular Toothpaste by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and

Middle East Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 52

Table 12: World Historic Review for Regular Toothpaste by

Geographic Region - US, Canada, Japan, Europe, Asia- Pacific

(excluding Japan), Latin America and Middle East Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 53

Table 13: World 11-Year Perspective for Regular Toothpaste by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan),Latin America and Middle East for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 54

Table 14: World Recent Past, Current & Future Analysis for

Anti-Caries Toothpaste by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Middle East Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 55

Table 15: World Historic Review for Anti-Caries Toothpaste by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan),Latin America and Middle East Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 56

Table 16: World 11-Year Perspective for Anti-Caries Toothpaste

by Geographic Region - Percentage Breakdown of Dollar Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan),Latin America and Middle East Markets for Years 2005,

2010 & 2015 (includes corresponding Graph/Chart) 57

Table 17: World Recent Past, Current & Future Analysis for

Whitening Toothpaste by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and

Middle East Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 58

Table 18: World Historic Review for Whitening Toothpaste by

Geographic Region - US, Canada, Japan, Europe, Asia- Pacific

(excluding Japan), Middle East and Latin America Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 59

Table 19: World 11-Year Perspective for Whitening Toothpaste

by Geographic Region - Percentage Breakdown of Dollar Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Middle East Markets for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 60

Table 20: World Recent Past, Current & Future Analysis for

Children's Toothpaste by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Middle Eats Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 61

Table 21: World Historic Review for Children's Toothpaste by

Geographic Region - US, Canada, Japan, Europe, Asia- Pacific

(excluding Japan),Latin America and Middle East Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 62

Table 22: World 11-Year Perspective for Children's Toothpaste

by Geographic Region - Percentage Breakdown of Dollar Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan),Latin America and Middle East Markets for Years 2005,

2010 & 2015 (includes corresponding Graph/Chart) 63

Table 23: World Recent Past, Current & Future Analysis for

Desensitizing Toothpaste by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Middle East Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 64

Table 24: World Historic Review for Desensitizing Toothpaste

by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan),Latin America and Middle East Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 65

Table 25: World 11-Year Perspective for Desensitizing

Toothpaste by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan),Latin America and Middle East Markets for

Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 66

Table 26: World Recent Past, Current & Future Analysis for Gum

Protection Toothpaste by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Middle East Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 67

Table 27: World Historic Review for Gum Protection Toothpaste

by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan),Latin America and Middle East Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 68

Table 28: World 11-Year Perspective for Gum Protection

Toothpaste by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan),Latin America and Middle East Markets for

Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 69

Table 29: World Recent Past, Current & Future Analysis for

Multi-Benefit Toothpaste by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Middle East Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 70

Table 30: World Historic Review for Multi-Benefit Toothpaste

by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan),Latin America and Middle East Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 71

Table 31: World 11-Year Perspective for Multi-Benefit

Toothpaste by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Middle East Markets for

Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 72

Table 32: World Recent Past, Current & Future Analysis for

Tartar Control Toothpaste by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Middle East Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 73

Table 33: World Historic Review for Tartar Control Toothpaste

by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan),Latin America and Middle East Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 74

Table 34: World 11-Year Perspective for Tartar Control

Toothpaste by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Middle East for Years

2005, 2010 & 2015 (includes corresponding Graph/Chart) 75

Table 35: World Recent Past, Current & Future Analysis for

Other Toothpaste by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and

Middle East Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 76

Table 36: World Historic Review for Other Toothpaste by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Middle East Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2001 through 2006 (includes corresponding

Graph/Chart) 77

Table 37: World 11-Year Perspective for Other Toothpaste by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Middle East Markets for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 78

10. UNITED STATES 79

A.Market Analysis 79

Outlook 79

Oral Hygiene Products: An Overview 79

Trends and Issues in the Toothpaste Market 79

Oral Care Market Reports Dull Growth in 2008 Amidst Global

Downturn 79

Product Launches in the Toothpaste Category Save the Day 80

Consumer Interest Tends towards Value-based Products 80

Table 38: Leading Players in the US Toothpaste Market

(2008): Market Share Breakdown by Value Sales for

Colgate-Palmolive, Procter & Gamble (P&G), Church &

Dwight, GlaxoSmithKline, Gillette and Others (includes

corresponding Graph/Chart) 80

Table 39: Leading Players in the US Toothpaste Market

(2008): Market Share Breakdown by Volume Sales for

Colgate-Palmolive, Procter & Gamble (P&G),

GlaxoSmithKline, Church & Dwight, Gillette and Others

(includes corresponding Graph/Chart) 81

Table 40: Leading Brands in the US Toothpaste Market (2007 &

2008): Market Share Breakdown by Value Sales for Crest,

Crest Whitening Plus Scope, Colgate Total, Colgate, Crest

Pro Health, and Others (includes corresponding

Graph/Chart) 81

Table 41: Leading Brands in the US Toothpaste Market (2007 &

2008): Market Share Breakdown by Volume Sales for Crest,

Crest Whitening Plus Scope, Colgate Total, Colgate, Crest

Pro Health, and Others (includes corresponding

Graph/Chart) 82

Table 42: Leading Brands in the US Toothpaste Market (2007 &

2008): Market Share Breakdown by Value Sales through

Drug Stores for Colgate Total, Crest Whitening Plus Scope,

Crest, Sensodyne, Crest Pro Health and Others (includes

corresponding Graph/Chart) 82

Table 43: Leading Brands in the US Toothpaste Market (2007 &

2008): Market Share Breakdown by Volume Sales through

Drug Stores for Crest Whitening Plus Scope, Colgate Total,

Crest, Colgate, Crest Pro Health and Others (includes

corresponding Graph/Chart) 83

Whiteners Drive Category Growth 83

Table 44: Leading Brands in the US Whitener Products

Market (2008): Market Share Breakdown by Value Sales for

Crest Whitestrips, Crest Whitestrips Premium, Crest

Whitestrips Premium Plus, Wellquest Ionic White, White

Light and Others(includes corresponding Graph/Chart) 84

Table 45: Leading Brands in the US Whitener Products

Market (2008): Market Share Breakdown by Volume Sales for

Crest Whitestrips, Crest Whitestrips Premium, Plus White,

Crest Whitestrips Premium Plus, White Light and Others

(includes corresponding Graph/Chart) 84

New Product Development Drives Dental Products Market 84

Growing Demand for "all in one" Toothpastes 84

Multiple Trends Mark Toothpaste Category 85

Children's Toothpaste Market: Booming 85

Multi-Benefit Segment: On an Upward Trend 86

Whitening Toothpastes: Prolific Sales 86

Toothpaste for Sensitive Teeth: Niche Market 87

Traditional/Regular Toothpastes: Losing Appeal 87

Distribution Scenario 88

Table 46: Percentage Share of Toothpaste Sales in Terms of

Dollars (2009):By Trade Class - Supermarkets, Drug Stores

and Discounters (includes corresponding Graph/Chart) 88

Table 47: Percentage Share of Toothpaste Sales in Terms of

Units in the Recent Past (2009): By Trade Class -

Supermarkets, Drug Stores and Discounters (includes

corresponding Graph/Chart) 88

Consumer Trends 88

Demographic Trends 89

Table 48: Consumer Purchasing Patterns (Historic Data for

2001) 90

Toothpaste from China Under Scanner 90

Trade Dynamics in the Recent Past 91

Table 49: US Toothpaste, Denture Cleaners and Other Oral

Hygiene Preparations Market (2006 & 2007): Major Import

Sources by Country - Mexico, Canada, Ireland, China,

Netherlands and Others (In US$ Million) (includes

corresponding Graph/Chart) 91

Table 50: US Toothpaste, Denture Cleaners and Other Oral

Hygiene Preparations Market (2006 & 2007): Major Export

Destinations by Country - Canada, Japan, UK, Germany,

Russia and Others (In US$ Million) (includes corresponding

Graph/Chart) 92

Focus on Select Players 92

B.Market Analytics 93

Table 51: US Recent Past, Current & Future Market Analysis

for Toothpaste by Product Segment - Regular, Anti-Caries,

Whitening, Children's, Desensitizing Gum Protection,

Multi-benefit, Tartar Control and Other Toothpaste Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2007 through 2015 (includes corresponding

Graph/Chart) 93

Table 52: US Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi-benefit, Tartar Control

and Other Toothpaste Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2001 through

2006 (includes corresponding Graph/Chart) 94

Table 53: US 11-Year Perspective for Toothpaste by Product

Segment - Percentage Breakdown of Dollar Sales for Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 95

11. CANADA 96

A.Market Analysis 96

Outlook 96

Canada Restricts Entry on Adulterated Toothpastes 96

B.Market Analytics 97

Table 54: Canadian Recent Past, Current & Future Market

Analysis for Toothpaste by Product Segment - Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 97

Table 55: Canadian Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi-benefit, Tartar Control

and Other Toothpaste Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2001 through

2006 (includes corresponding Graph/Chart) 98

Table 56: Canadian 11-Year Perspective for Toothpaste by

Product Segment - Percentage Breakdown of Dollar Sales for

Regular, Anti-Caries, Whitening, Children's, Desensitizing,

Gum Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 99

12. JAPAN 100

A.Market Analysis 100

Outlook 100

Table 57: Leading Brands in the Japanese Toothpaste Market

(2008): Percentage Breakdown by Domestic Shipments for Lion

Corp., Kao Corp., Sunstar Toothpaste, Inc., Earth Chemical,

Sangi Co Ltd and Others (includes corresponding

Graph/Chart) 100

Focus On Select Players 100

B.Market Analytics 102

Table 58: Japanese Recent Past, Current & Future Market

Analysis for Toothpaste by Product Segment - Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 102

Table 59: Japanese Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi-benefit, Tartar Control

and Other Toothpaste Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2001 through

2006 (includes corresponding Graph/Chart) 103

Table 60: Japanese 11-Year Perspective for Toothpaste by

Product Segment - Percentage Breakdown of Dollar Sales for

Regular, Anti-Caries, Whitening, Children's, Desensitizing,

Gum Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 104

13. EUROPE 105

A.Market Analysis 105

Outlook 105

Elementary Insight into the Domestic Market 105

Niche Segments 105

Government Intervention Increases Oral Healthcare Sales 105

Competitive Landscape 106

Table 61: Leading Players in the European Toothpaste Market

(2008): Market Share Breakdown by Value Sales for Colgate

(Incl. GABA), GSK, Unilever, Henkel, P&G and Others

(includes corresponding Graph/Chart) 106

Table 62: Leading Toothpaste Brands in Europe (2007):

Percentage Breakdown by Sales for Odol Med 3, Elmex, Blend

A Med, Colgate and Others (includes corresponding

Graph/Chart) 107

Leading Players - A Historic Perspective 107

Leading Toothpaste Brands in Big Five European Countries (

2002) - France, Germany, Italy, Spain and UK 107

Oral Care Brands in Europe (2000) 107

Focus on Select Players 107

B.Market Analytics 108

Table 63: European Recent Past, Current & Future Analysis

for Toothpaste by Geographic Region - France, Germany,

Italy, UK, Spain, Russia and Rest of Europe Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2007 through 2015 (includes corresponding

Graph/Chart) 108

Table 64: Europe Historic Review for Toothpaste by

Geographic Region - France, Germany, Italy, UK, Spain,

Russia and Rest of Europe Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2001

through 2006 (includes corresponding Graph/Chart) 109

Table 65: European 11-Year Perspective for Toothpaste by

Geographic Region - Percentage Breakdown of Dollar Sales for

France, Germany, Italy, UK, Spain, Russia and Rest of Europe

Markets for Years 2005, 2010 & 2015 (includes corresponding

Graph/Chart) 110

Table 66: European Recent Past, Current & Future Market

Analysis for Toothpaste by Product Segment - Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 111

Table 67: European Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi-benefit, Tartar Control

and Other Toothpaste Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2001 through

2006 (includes corresponding Graph/Chart) 112

Table 68: European 11-Year Perspective for Toothpaste by

Product Segment - Percentage Breakdown of Dollar Sales for

Regular, Anti-Caries, Whitening, Children's, Desensitizing,

Gum Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 113

13a. FRANCE 114

A.Market Analysis 114

Outlook 114

Sluggish Mass Market Performance Hinders Toothpaste Market

Growth 114

Private Label Category Undergoing Changes 114

Leading Players 115

Table 69: Leading Players in the French Market for

Toothpaste (2007): Percentage Breakdown of Value Sales for

Unilever, Colgate, GSK, Henkel, and Others (includes

corresponding Graph/Chart) 115

B.Market Analytics 116

Table 70: French Recent Past, Current & Future Market

Analysis for Toothpaste by Product Segment - Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 116

Table 71: French Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi- benefit, Tartar

Control and Other Toothpaste Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2001

through 2006 (includes corresponding Graph/Chart) 117

Table 72: French 11-Year Perspective for Toothpaste by

Product Segment - Percentage Breakdown of Dollar Sales for

Regular, Anti-Caries, Whitening, Children's, Desensitizing,

Gum Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 118

13b. GERMANY 119

A.Market Analysis 119

Outlook 119

Toothpaste Market: A Review 119

Table 73: Percentage Breakdown of Toothpaste Distribution

in Germany (2009): Supermarkets, Drug Stores, Schlecker,

Discount and Others (includes corresponding Graph/Chart) 120

Leading Players 120

Table 74: Leading Players in the German Market for

Toothpaste (2008): Percentage Breakdown of Value Sales for

Colgate (Incl. GABA),GSK, P&G, Unilever, and

Others(includes corresponding Graph/Chart) 120

Table 75: Leading Brands in the German Toothpaste Market

(2007):Percentage Breakdown of Market Share for Colgate,

Licor del Polo, Signal, Binaca, Kemphor, Denivit and Others

(includes corresponding Graph/Chart) 121

Table 76: Leading Brands in the German Children's

Toothpaste Market (Historic Data for 2000): Market Share

Breakdown by Value Sales for Elmex Kinder, Theramed Junior,

Blendi, Odol Med3 Milchzahn, Putzi and Colgate My First and

Others (includes corresponding Graph/Chart) 121

B.Market Analytics 122

Table 77: German Recent Past, Current & Future Market

Analysis for Toothpaste by Product Segment - Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 122

Table 78: German Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi-benefit, Tartar Control

and Other Toothpaste Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2001 through

2006 (includes corresponding Graph/Chart) 123

Table 79: German 11-Year Perspective for Toothpaste by

Product Segment - Percentage Breakdown of Dollar Sales for

Regular, Anti-Caries, Whitening, Children's, Desensitizing,

Gum Protection, Multi- benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 124

13c. ITALY 125

A.Market Analysis 125

Overview 125

Greater Penetration Level Leaves Little Scope 125

B.Market Analytics 126

Table 80: Italian Recent Past, Current & Future Market

Analysis for Toothpaste by Product Segment - Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 126

Table 81: Italian Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi- benefit, Tartar

Control and Other Toothpaste Markets Independently Analyzed

with Annual Sales Figures in US$ Million for Years 2001

through 2006 (includes corresponding Graph/Chart) 127

Table 82: Italian 11-Year Perspective for Toothpaste by

Product Segment - Percentage Breakdown of Dollar Sales for

Regular, Anti-Caries, Whitening, Children's, Desensitizing,

Gum Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 128

13d. THE UNITED KINGDOM 129

A.Market Analysis 129

Overview 129

Consumer Trends 129

Tooth Whitening Trend Gathers Momentum 129

Leading Players 130

Table 83: Leading Players in the UK Market for Toothpaste

(2009): Percentage Breakdown of Value Sales for Colgate,

GSK, P&G, and Other (includes corresponding Graph/Chart) 130

Imports & Exports Scenario - Historic Statistics 130

Table 84: Imports of Toothpaste and Denture Cleaners in the

UK for Years 2003 through 2006 (in US$ Million) (includes

corresponding Graph/Chart) 130

Table 85: Exports of Toothpaste and Denture Cleaners in the

UK for Years 2003 through 2006 (in US$ Million) (includes

corresponding Graph/Chart) 130

B.Market Analytics 131

Table 86: UK Recent Past, Current & Future Market Analysis

for Toothpaste by Product Segment - Regular, Anti-Caries,

Whitening, Children's, Desensitizing, Gum Protection,

Multi-benefit, Tartar Control and Other Toothpaste Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2007 through 2015 (includes corresponding

Graph/Chart) 131

Table 87: UK Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi-benefit, Tartar Control

and Other Toothpaste Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2001 through

2006 (includes corresponding Graph/Chart) 132

Table 88: UK 11-Year Perspective for Toothpaste by Product

Segment - Percentage Breakdown of Dollar Sales for Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 133

13e. SPAIN 134

A.Market Analysis 134

Overview 134

Table 89: Leading Brands in the Spanish Toothpaste Market

(2008) Market Share Breakdown Based on Domestic Shipments

for Lion Corp, Sunstar, Kao and Others (includes

corresponding Graph/Chart) 134

B.Market Analytics 135

Table 90: Spanish Recent Past, Current & Future Market

Analysis for Toothpaste by Product Segment - Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 135

Table 91: Spanish Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi-benefit, Tartar Control

and Other Toothpaste Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2001 through

2006 (includes corresponding Graph/Chart) 136

Table 92: Spanish 11-Year Perspective for Toothpaste by

Product Segment - Percentage Breakdown of Dollar Sales for

Regular, Anti-Caries, Whitening, Children's, Desensitizing,

Gum Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 137

13f. RUSSIA 138

A.Market Analysis 138

Overview 138

Global Majors Take a Lead 138

Table 93: Leading Players in the Russian Toothpaste Market

(2007): Market Share Breakdown by Value Sales for P&G,

Colgate, Nevskaya, Kalina, GSK, and Others (includes

corresponding Graph/Chart) 138

Developments in the Toothpaste Market 139

Toothpastes Provide Profitable Business for Russian

Cosmetic Companies 139

New Launches Drive Growth 139

Consumer Trends 139

B.Market Analytics 140

Table 94: Russian Recent Past, Current & Future Market

Analysis for Toothpaste by Product Segment - Regular,

Anti-Caries, Whitening, Children's, Desensitizing, Gum

Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 140

Table 95: Russian Historic Review for Toothpaste by Product

Segment - Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi-benefit, Tartar Control

and Other Toothpaste Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2001 through

2006 (includes corresponding Graph/Chart) 141

Table 96: Russian 11-Year Perspective for Toothpaste by

Product Segment - Percentage Breakdown of Dollar Sales for

Regular, Anti-Caries, Whitening, Children's, Desensitizing,

Gum Protection, Multi- benefit, Tartar Control and Other

Toothpaste Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 142

13g. REST OF EUROPE 143

A.Market Analysis 143

Outlook 143

B.Market Analytics 144

Table 97: Rest of Europe Market for Toothpaste - Recent

Past, Current & Future Market Analysis by Product Segment -

Regular, Anti-Caries, Whitening, Children's, Desensitizing,

Gum Protection, Multi-benefit, Tartar Control and Other

Toothpaste Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 144

Table 98: Rest of Europe Historic Review for Toothpaste by

Product Segment - Regular, Anti-Caries, Whitening,

Children's, Desensitizing, Gum Protection, Multi-benefit,

Tartar Control and Other Toothpaste Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2001 through 2006 (includes corresponding Graph/Chart) 145

Table 99: Rest of Europe 11-Year Perspective for Toothpaste

by Product Segment - Percentage Breakdown of Dollar Sales

for Regular, Anti-Caries, Whitening, Children's,

Desensitizing, Gum Protection, Multi-benefit, Tartar Control

and Other Toothpaste Markets for Years 2005, 2010 & 2015

(includes corresponding Graph/Chart) 146

14. ASIA-PACIFIC 147

A.Market Analysis 147

Outlook 147

Oral Hygiene Market 147

Price-Conscious Consumers 147

Australia 147

Australian Authorities Ban Toothpastes with Excessive DEG

Content 147

China 148

Toothpaste Market 148

Rise in Chinese Economy Boosts Toothpaste Market 149

China-Largest Producer of Toothpaste in the World 149

Consumer Trends 149

Chinese Toothpastes Exports Sink 149

China to Re-Define Safety Rules for Toothpaste 149

Leading Players and Their Market Shares - Historic Perspective 150

Table 100: Leading Players in the Chinese Toothpaste Market

(2001): Market Share Breakdown by Value Sales for Guangzhou

Colgate-Palmolive Co Ltd, Procter & Gamble (China) Company,

Tianjin Liantian Group Stock Co Ltd, Dencare (Chongqing)

Oral Care Co Ltd, Guangzhou Masson Group Corporation,

Colpal Chemical Industrial Co Ltd and Others (includes

corresponding Graph/Chart) 150

Table 101: Leading Players in the Chinese Anti-Cavity

Toothpaste Market (2001): Market Share Breakdown by Value

Sales for Guangzhou Colgate-Palmolive Co Ltd, Shanghai

Unilever Toothpaste Co Ltd., Liuzhou Liangmianzhen Co Ltd,

Tianjin Liantian Group Stock Co Ltd, Procter & Gamble

(China) Company, Guangzhou Masson Group Corporation and

Others (includes corresponding Graph/Chart) 151

Table 102: Leading Players in the Chinese Herbal Toothpaste

Market (2001): Market Share Breakdown by Value Sales for

Shanghai Unilever Toothpaste Co Ltd, Guangzhou

Colgate-Palmolive Co Ltd, Liuzhou Liangmianzhen Co Ltd,

Procter & Gamble (China) Company, Guangzhou Masson Group

Corporation and Others (includes corresponding Graph/Chart) 151

Table 103: Leading Players in the Chinese Whitening

Toothpaste Market (2001): Market Share Breakdown by Value

Sales for Guangzhou Colgate-Palmolive Co Ltd, Procter &

Gamble (China) Company, Shanghai Unilever Toothpaste Co

Ltd, Liuzhou Liangmianzhen Co., Ltd. and Others (includes

corresponding Graph/Chart) 152

Table 104: Leading Brands in the Chinese Toothpaste Market

(2000): Market Share Breakdown for Colgate, Zhonghua,

Crest, Signal, Liangmianzhen, Heimei, Legsuanling,

Liubizhi, Kangchiling and Others (includes corresponding

Graph/Chart) 152

Table 105: Total Toothpaste Production Volume Breakup of

Leading Players in China (2001): Guangzhou

Colgate-Palmolive Co Ltd, Procter & Gamble (China) Company,

Tianjin Liantian Group Stock Co Ltd, Dencare (Chongqing)

Oral Care Co Ltd, Guangzhou Masson Group Corporation,

Colpal Chemical Industrial Co Ltd and Others (In million

Yuan) (includes corresponding Graph/Chart) 153

Table 106: Anti-Cav

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Oral Care Products Industry: Global Toothpaste Industry

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