Global Toys and Games Industry

NEW YORK, July 29, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Toys and Games Industry

http://www.reportlinker.com/p098372/Global-Toys-and-Games-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Toy_and_Game

This report analyzes the worldwide markets for Toys and Games in US$ Million by the following Product Categories/Segments: Traditional Toys (Games and Puzzles, Infant and Preschool, Activity and Construction Toys, Dolls and Action Figures, Vehicle Toys and Ride-Ons, Soft/ Plush Toys, and Other Toys and Games), and Video Games.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 237 companies including many key and niche players such as Activision Blizzard, Inc., Electronic Arts Inc., Hasbro, Inc., JAKKS Pacific, Inc., Kids II, Inc., K'NEX Brands, L.P., Konami Corporation, LeapFrog Enterprises, Inc., LEGO Group, Mattel Inc., Fisher-Price, Inc., MEGA Brands, Inc., MGA Entertainment, Inc., Microsoft Corporation, NAMCO BANDAI Holdings Inc., Nintendo Co. Ltd., Playmates Toys, Inc., Ravensburger AG, Sanrio Company Ltd., Sega Corporation, Sony Computer Entertainment Inc., Take Two Interactive Software, Inc., Tarata Toys Ltd., TOMY Company Ltd., Toy Quest, and VTech Holdings Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Traditional Toys I-3

Games and Puzzles I-4

Infant and Preschool Toys I-4

Activity and Construction Toys I-4

Dolls and Action Figures I-4

Vehicle Toys and Ride-Ons I-4

Soft and Plush Toys I-5

Other Toys and Games I-5

Video Games I-5

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

Current and Future Analysis II-1

Toys and Games - Not Just "Playthings" II-1

Down the Time Lane II-2

Current Scenario II-2

Changing Dynamics Shape the Future II-2

Interactive Toys on the Path of Seizing a Major Chunk of the

Market II-3

Global Toys and Games Market Scenario II-4

Recession and Eurocrisis Weaken Toys and Games Markets in the

Developed World II-4

Demographics Determine Market Growth II-4

Seasonality in Toy Sales - The 'Christmas Factor' II-5

Dynamic Fashion Trends Make Demand Unpredictable II-5

Developed Markets Lead in Per Capita Spending II-5

Table 1: Average Per Kid Expenditure on Toys in US$ in

Select Countries (2010) (includes corresponding Graph/Chart) II-5

Competitive Scenario II-6

Problems Associated with Outsourcing of Production to Low

Cost Countries II-6

New Toy Design Ideas Come Mostly from Freelance Inventors II-6

Distribution II-6

Regulatory Scenario in Key Markets II-6

US II-7

European Union II-7

Japan II-7

Trade II-7

Safety and Environmental Protection Requirements - New

Challenges for Toy Exporters II-7

2. TRENDS AND ISSUES II-9

Fast Maturing Young Children Embrace High Technology, Advanced

Products II-9

Movies, Cartoons and Toys - A Profitable Equation II-9

Toy Licensing Gains Prominence II-9

Mass Merchandisers Take the Lead II-10

Increasing Number of Cross Industry Partnerships II-10

Changing Concepts for Girls' Toys II-10

Electronic Edutainment Toys and Youth Electronics Gain Traction II-10

Virtualization of Toys - A New Tech Driven Strategy II-11

Outdoor and Sports Toys Attract Parents II-11

Toys as Collectibles - A Growing Trend II-11

3. VIDEO GAMES - AN OVERVIEW II-12

Video Games - A Quick Primer II-12

Video Games Market Regains Momentum Post Recession II-12

Organization of the Video Game Industry II-13

Video Game Platforms II-14

Table 2: Global Market for Video Games (2012): Percentage

Share Breakdown by Platform - Console Games, Arcade Games,

Online Games, PC Games and Mobile Games (includes

corresponding Graph/Chart) II-14

Video Game Sub-Segments Battle for Market Share II-14

Console Games II-15

Video Game Consoles Market Consolidated to Just Three Players II-15

Xbox 360, Led by Kinect, Tops the Chart in Home Consoles Market II-16

Table 3: Global Market for Games Consoles (2010-2012):

Percentage Share Breakdown for Nintendo Wii, Sony

PlayStation 3 and Microsoft Xbox 360 (includes corresponding

Graph/Chart) II-16

Emergence of New Gaming Platforms Beating Out Consoles in the

Developed World II-17

Online Games II-17

Online Games to Experience Strong Growth II-17

Table 4: Global Market for Online Games (2012): Percentage

Share Breakdown by Geographic Region - China, Korea, Europe,

North America, Japan and Others (includes corresponding

Graph/Chart) II-18

Table 5: Internet Access by Region/Country (2010) (includes

corresponding Graph/Chart) II-18

Physical Production and Distribution of Games Declines with

the Emergence of Online Games II-18

Mobile Games II-19

The Mobile Space Evolves as One of the Key Gaming Platforms II-19

Table 6: Global Market for Mobile Games (2012): Percentage

Share Breakdown by Geographic Region - Japan, US, Europe,

South Korea, China and Rest of World (includes corresponding

Graph/Chart) II-19

4. SEGMENTAL ANALYSIS II-20

Traditional Toys II-20

Games and Puzzles II-20

Traditional Games Continue to Interest Children in the Video

Game Era II-20

The Move towards Digitization II-20

Creators of Traditional Games Ally with Digital Game

Developers to Stay Relevant II-20

Manufacturers take Technology Infusion into Games to the

Next Level II-21

Market Trends II-21

Strategies in Board Games Change Gradually II-21

Growing Popularity of Business Board Games II-21

China's New Found Interest in Physical Board Games II-22

Physical Board Game Parlors Spring up across China II-22

Card Games on the 'Digital' Path Too II-22

Infant and Preschool Toys II-23

Factors Influencing Infant and Preschool Toy Demand II-23

Latin America and Asia-Pacific to Showcase Impressive Growth II-23

Activity and Construction Toys II-24

Construction Toys - It's a Boy Thing II-24

Leading Brands in the Market II-24

Leading Construction Toy Brands in the US (2012): Brands

Ranked on the Basis of Distribution (% Shelf-Space

Occupied) with Major Retailers II-24

Dolls and Action Figures II-25

Dolls and Action Figures - One of the Largest Traditional

Toy Segments II-25

Recalls Continue to be a Burning Issue II-25

Controversies and Growth go Hand-in-Hand in the Dolls Market II-25

Doll Manufacturers Diversify II-26

Dolls Increasingly Used as a Medium to Spread Social Awareness II-26

Life-Like Interactive Dolls - Capturing Fancy of All II-26

Barbie: Mattel's Trump Card II-26

Soft and Plush Toys II-27

Soft and Plush Toys Still Popular for Gifting Purposes II-27

Infant Plush Toys in Demand II-27

Winter Witnesses Highest Sales II-28

Popularity Grows for Soft Toy Replicas of Endangered Species II-28

Sports Mascots also Drive Growth II-28

Video Games II-28

Rapid Pace of Technology Development Leads to Quicker Product

Obsolence II-28

Revenue Models Transforming from Subscription Based to

Advertising Based II-29

Serious Games to Enjoy Strong Growth in Future II-29

Casual Games Soar High II-29

Perceived Educative Value of Video Games on the Rise II-30

Thriving Pre-owned Games Market a Rising Threat for Games

Developers II-30

5. PRODUCT OVERVIEW II-31

Toys II-31

Traditional Toys II-31

Games and Puzzles II-31

Games and Puzzles - An Introduction II-31

Board Games II-31

The Inherent Features of Board Games II-32

Card Games II-32

'Puzzle' - A Definition II-33

Jigsaw Puzzles II-33

Word Puzzles II-33

Logic Puzzles II-33

Combination Puzzles II-33

Tiling Puzzles II-34

Picture Puzzles II-34

Transport Puzzles II-34

Tour Puzzles II-34

'Traditional Video/Computer Games', a New Genre II-34

Infant and Preschool Toys and Games II-34

Cognitive Development in Infants II-34

Nurturing Cognitive Development through Toys and Play II-35

Age and Cognitive Connections II-35

What Toys do Infant and preschoolers Like to Play With? II-35

Safety, the Most Important Criteria II-36

Materials for Infant and Preschool Toys II-36

Ideas for New Toy Designs Come Mostly from Freelancers II-36

Infant and Preschool Toys II-37

Infant Mobiles II-37

Rattles II-38

Toy Pacifiers II-38

Toy Teethers II-39

Playgyms II-39

Infant Electronic Learning II-39

Health Risks from Unsafe Toys for Infants II-39

Activity and Construction Toys II-40

Construction Toys for Toddlers II-40

Foam Stacking Blocks II-40

Alphabet Blocks II-40

Select Products on the Market II-40

Lego Duplo II-40

Mega Bloks II-41

Preschool Construction Toys II-41

Select Products on the Market II-41

Bristle Blocks and Krinkles II-41

Wooden Building Blocks II-41

Gears II-41

Lincoln Logs II-41

Legos II-42

Art and Craft Materials II-42

Dolls and Action Figures II-42

Dolls II-42

Nurturing Dolls and Accessories II-42

Fashion Dolls/Figures & Accessories II-42

Fashion Dolls/Figures II-42

Fashion Themed Clothes and Accessories II-43

Playset Themed Figurines and Accessories II-43

Doll Houses and Furniture II-43

Action Figures II-43

G.I. Joe Type II-44

All-Vinyl Figure II-44

Action Figure Accessories II-44

Vehicle Toys and Ride-Ons II-44

Vehicle Toys II-44

Age-Appropriateness of Vehicle Toys II-44

12-18 Months II-44

19 Months - 2 Years II-45

2-3 Years II-45

4-8 Years II-45

9-12 Years II-45

Ride Ons II-45

Age-Appropriateness of Ride-on Toys II-46

12-18 Months II-46

19-23 Months II-46

2-3 Years II-47

4-5 Years II-47

6-8 Years II-47

9-12 Years II-47

Soft and Plush Toys II-47

Outer Covering of Soft and Plush Toys II-48

Materials Used For Stuffing Soft and plush Toys II-48

Accessories II-48

Types of Soft Toys II-48

'The Teddy Bear' II-48

Other Toys and Games II-49

Video Games II-49

Crucial Factors in the Selection of Toys II-49

Toy Safety II-50

List of Standards and Regulations for Toy Safety in Select

Regions II-50

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-52

Ravensburger Introduces App Versions of the Company's

Interactive Puzzles II-52

LeapFrog Unveils Touch Magic™ Line of Interactive Toys for

Infants and Preschoolers II-52

Tomy Launches 2012 Edition of Chuggington Die-Cast Railway II-52

LeapFrog Enterprises Launches LeapPad2™, a New Generation

Kids' Tablet II-53

Entertainment One Family to Introduce Peppa Pig Toys II-53

Hornby Hobbies to Introduce Olly the Little White Van Toys for

Preschoolers II-53

The Baby Einstein Company Introduces Infant Toys II-54

Disney Consumer Products Introduces Disney Junior Line of Toys II-54

Ingo Devices Introduces Hello Kitty Preschool Range II-55

Sprig Toys Launches New Spring Baby Toys II-55

VTech Launches InnoTab 2 Baby, a Learning App Tablet II-55

Funskool Unveils Giggles Collection of Toys II-55

VTech to Launch Three New Innovative Toys for Infants and

Preschoolers II-55

Kids II to Introduce Broad Range of Toys and Baby Products II-56

TOMY Introduces Innovative TOMY Toddler, Mother and Infant Brands II-56

LEGO Unveils LEGO® DUPLO® Read and Build Construction Toys II-57

K'NEX® to Unveil Novel KISS Rock Band Themed Building Figures

Line II-57

K'NEX Brands Launches K'NEXmen Mystery Figures II-57

Mega Bloks to Roll Out the Novel Barbie™ World of Building Toys II-57

K'NEX Brands Introduces Buildable Figure Packs II-58

K'NEX® Unveils Novel Thrill Ride Building Sets Range II-58

K'NEX® Introduces Novel Additions to Monster JAM® Building Set

Category II-59

K'NEX® Introduces Novel Additions to KID K'NEX® II-59

K'NEX Brands Adds Novel Products to K'NEX® Education Middle

School Product Range II-59

K'NEX® Brands Unveils 2 Novel Computer Control Sets II-59

MEGA BLOKS Launches Novel Halo Universe Metal Series II-60

Galt Unveils Buildable Art System JawBones II-60

K'NEX Introduces Angry Birds™ Construction Sets II-60

Mega Brands Introduces World of Warcraft Mega Bloks Product Line II-60

WBCP and Character Introduce Scooby-Doo Construction Toy Range

in North America and EMEA II-61

Integrity Toys Launches New Series of Collectible Fashion Dolls II-61

MEGA Brands Rolls Out Mega Bloks Power Rangers Super Samurai II-61

Dynamic Solutions Introduces Plush Doll Model 'Minime' II-62

Arklu Introduces Lottie Doll Line II-62

Mattel Launches Blond Diamond Cross-Dressing Barbie Doll II-62

Tonner Launches 16" Marilyn Monroe Doll Collection II-62

Pure Play Kids Launches The Green Waldorf Organic Doll II-63

DC Collectibles Unveils 3.75" Action Figure Series II-63

American Girl Launches Hairless Dolls II-63

Integrity Unveils Jem and the Holograms Doll Series II-64

MGA to Introduce Novi Stars in Partnership with Justice II-64

Skybound Launches McFarlane's Michoone Action Figure II-64

Lego Launches Super Hero Figures from DC Comics II-64

It'z Purple Introduces American DollHouses II-64

Pearlene Fields of Gamaby to Introduce Stellar Babies™ II-65

Integrity Toys Introduces Dolls Inspired from Jem and The

Holograms II-65

Mattel Expands Dolls of the World Barbie Range II-65

Masterpiece Dolls to Unveil Latest Collection of Vinyl Dolls II-65

JAMIEshow to Introduce 'Flying Dragon, Ling Lan' Doll II-65

JC Toys Group Launches New Doll Collections II-66

TOMY International Introduces Popular Brand Treena and Friends

in the US II-66

CharlieDog and Friends Unveils Plush Toys Based on Real-Life

Animal Shelter Adoption II-67

Douglas Unveils Range of Clifford Big RedDog® Plush Products II-67

Always Been Creative Launches blankZ® Range of Entirely Blank

Plush Toys II-67

Aurora World Introduces Valentine's Day Themed Plush Toys II-67

Aurora World Launches Innovative Plush Gifts and Toys II-68

Aurora World Rolls Out Signature High-End Plush Animal Range II-68

Aurora World Unveils Western Themed Plush Gift Ranges for

Toddlers and Infants II-68

Aurora World Launches New Range of Dinosaur Themed Plush Toys II-69

Kids II to Unveil Broad Range of Products II-69

Aurora World Unveils Holiday Themed Plush Gifts and Toys II-69

Aurora World Launches 'Are We There Yet' Plush Line II-70

Character Options Announces Launch of New Angry Birds Plush

Toy Range II-70

Churchill Insurance Hires Subterranean Toys to Introduce

Churchill Plush II-70

Tomy Unveils Pajaminals Range of Toys II-70

HIT and Russ Berrie Enter into Licensing Deal for Plush Toys

Range II-71

Bleacher Creatures™ Introduces 2012 NFL Player Plush Collection II-71

Lamaze Rolls Out New Baby Toys II-71

Manhattan Toy® Unveils Puppet Collections and Soft Toys II-72

PowerA Launches MOGA Mobile Gaming System for Android Mobile

Devices II-72

Electronic Arts Launches EA SPORTS NHL 13 for Xbox 360 and PS3 II-73

Zynga Introduces Horn, a Third-Person Action Adventure Game II-73

Hashbang Games Unveils Kickstarter Page for Orbital Blaster II-74

Nickelodeon and 2K Play Introduce New Videogames II-74

Machinima and THQ Introduce Nexuiz PC Game II-74

Sony Launches PlayStation Vita, a Handheld Console II-74

Sassy Launches New Range of Toys II-75

The Brainy Brands Company Launches Brainy Twist Toys II-75

Bright Starts Introduces New Infant Toys II-76

Nickelodeon to Introduce Team Umizoomi Preschool Math Kits II-76

Public Broadcasting Service Introduces PBS KIDS Preschool Toy

Range II-76

VTech Electronics North America to Launch New Range of Infants

Toys II-77

Mega Brands Launches New Range of Preschool Toys II-77

The Brainy Brands Unveils New Range of Wooden Toys II-77

The Brainy Brands Rolls Out New Line of Children Products II-78

TOMY International Rolls Out New Range of Lamaze Infant

Development Products II-78

US Army, Best-Lock Expand Military Themed Range of

Construction Toys with 12 New SKUs II-79

Ohio Art Company Unveils nanoblock Construction Toy in US Stores II-80

Hasbro Introduces New Construction Toy Brand, KRE-O II-80

K'NEX Brands to Unveil Top Gear Building Sets Range II-81

K'NEX Unveils Mario Kart™ Wii Building Sets Line II-81

K'NEX Brands Introduces Novel Sesame Street Building Sets II-81

K'NEX Launches Novel K'NEX® Classics Building Sets Line II-81

Playmates Toys Launches Toys and Accessories Based on Lucha

Libre USA: Masked Warriors II-82

The One World Doll Project Launches Prettie Girls Dolls II-82

Mattel Toys Launches Barbie Fashionista Range of Dolls II-82

American Girl Introduces Dolls Based on Historical Characters II-83

Herobuilders.com to Launch the Anthony Weiner Doll II-83

Mattel Launches a New Range of Action Figures Based on the

Ghostbusters II-83

NKOK Rolls Out Bungie's Halo Franchise Inspired RC Vehicle Line II-84

Hot Wheels Unveils Stealth Rides Line with Remote Control II-84

Tortuga Rum Introduces Sir Turtle Plush Toys II-84

Alpha Toys Introduces Alphabeasts Range of Educational Plush

Characters II-84

Tipitap and Infantino Unveil HappiTaps Interactive Teddy Bear II-85

Gann Memorials Launches Comprehensive Array of Plush Toys and

Accessories II-85

Zynga and Best Buy Introduce Exclusive FarmVille Collectible

Plush Toys II-85

Underground Toys Launches Doctor Who Merchandise II-85

Aurora World to Introduce New Plush Air Penguins II-85

Aurora World Rolls Out YooHoo & Friends Adventure Series II-86

Aurora World Expands YooHoo & Friends Plush Range II-86

miYim Launches Organic Disney Plush Toys II-86

Hyperkin to Launch SupaBoy Handheld Video Game Console II-86

Zoo Entertainment and Rombax Games Unveil Mayhem Racing Game II-87

BioWare Introduces Dragon Age II Video Game II-87

Nintendo to Launch New Console Nintendo 3DS and Lineup of

Videogames II-87

GAEMS and CompuExpert Unveil G155 Mobile Gaming System for

PlayStation® 3 and Xbox® 360 II-88

EA Sports Unveils NHL 12 Full Contact Hockey Video Game II-88

Nintendo Launches Wii U™ Video Game Console II-88

Nintendo Releases Updates for Nintendo 3DS™ II-89

Konami Digital Entertainment to Introduce Zombie Apocalypse 2

for Xbox Live® Arcade and PlayStation® Network II-89

Justin.tv Unveils TwitchTV for Live Streaming of Video Games II-89

Bigben Interactive to Launch Range of New Video Game Titles II-90

SEGA® of America and Marvel Entertainment Introduce Thor™: God

of Thunder Video Game II-90

Sony Online Entertainment Introduces Free Realms Online Game

on PlayStation 3 II-91

Ubisoft Entertainment Unveils Rocksmith, a Music Video Game II-91

Garanimals® Introduces Garanimals Infant Range II-91

International Playthings Unveils New Yookidoo Range of Toddler

and Infant Toys II-91

Mega Bloks Introduces Mega Bloks Playground II-92

VTech® Introduces 2010 Range of Infant and Toddler Products II-93

Little Kids Re-Launches Crunch Art Activity Toys II-93

LEGO Systems to Launch Innovative Toys Collection II-94

K'NEX® Unveils Novel Multi-Model and Monster Truck Building Range II-94

Tonner Introduces Andy Mills, a Doll Based on Gay Model II-95

MGA Entertainment Introduces Mini Lalaloopsy as Part of the

Lalaloopsy Doll Range II-95

Azone to Launch Ciel Phantomhive's Ball-Jointed Doll II-95

Dandelion Earth-Friendly Goods Launches a New Organic Doll for

Young Ladies and Toddlers II-95

Kmart Launches What a Doll! Collection II-96

Mattel Introduces WWE Action Figure Range II-96

Blip® Toys Launches Squinkie Doos Mini Dolls II-96

MIXIS™ Unveils Limited Edition Mixed-Race Collectible Play Dolls II-97

Playmates Toys Introduces Hero:108 Kingdom Krasher Action Figures II-97

DCP Unveils New Advanced Toys and Electronics Inspired by TRON II-97

Mattel and WWE Introduce New WWE Actionfigures and Accessories II-98

Nylabone® Introduces DuraToys™ Range of Durable Plush Play

Products II-98

Aurora World Launches Range of Milly™ The Pinkest Kitten II-99

Aurora World Introduces Valentine's Day Themed Plush Gifts and

Toys II-99

Aurora World Expands YooHoo & Friends Range for Tween

Collector and Buyer II-99

Aurora World Unveils Plush Animal Range II-99

miYim Launches Jane Goodall, Wild Animal Collection II-100

Microsoft Launches Xbox Kinect, a Motion Sensing Device for

Xbox 360 II-100

Prestige Toy to Manufacture Range of Infant Soft Toys II-100

7. RECENT INDUSTRY ACTIVITY II-101

Hasbro Collaborates with Zynga® for Physical Versions of on

Zynga's Digital Games II-101

Nickelodeon Renews Global Licensing Partnership with Fisher-Price II-101

JAKKS Signs Master Toy Licensing Agreement with The Fred

Rogers Company II-101

JAKKS Pacific Signs Master Toy Deal for Twentieth Century Fox'

Little Angels II-101

HIT Entertainment and Fisher-Price® to Produce New Toys for

Mike the Knight™ II-102

TCG to Market Fisher-Price Brand Infant Toys and Puzzles in

the US and Canada II-102

Sassy and Carter's Partner to Launch Innovative Developmental

Toys II-103

MEGA Brands and Mattel Ink Global Licensing Agreement II-103

Nickelodeon and the LEGO Group Enter into a Global Partnership II-104

LEGO Plans Factory Expansion in Czech Republic II-104

Kahn Lucas Takes Over Alexander Doll II-104

Baby Abuelita Productions and Kids Preferred Sign Licensing

Agreement II-104

Xinghui Signs Brand Authorization Contract with BMW II-105

JAKKS Pacific to Re-launch the Classic Big Wheel™ Ride-On Toys

in the US II-105

Ganz Takes over Midwest-CBK II-105

Nantworks and Jakks Pacific Form Joint Venture II-105

Aurora Inks Licensing Agreement with Hasbro II-106

Aurora World Inks Licensing Agreement with National Wildlife

Federation II-106

GUND Signs Licensing Agreement with Pretty Ugly™ II-106

Golden Bear Inks Master Toy Licensing Deal for CBeebies II-106

eOne and Golden Bear Extend Partnership II-106

Flashman Studios Acquires Beefy Media, a Video Game Producer II-107

Signature Devices and Graffiti Entertainment Sign Merger

Agreement II-107

Kids II Acquires Rhino Toys and Taggies II-107

Mattel to Acquire HIT Entertainment II-107

Tomy to Acquire RC2 Corporation II-108

JAKKS Signs Long-term Deal with Seven Towns, Owner of Rubik's

Cube II-108

Bif Bang Pow and NBC Ink Partnership Deal to Launch Battlestar

Galactica Based Collectibles and Toys II-109

JAKKS Signs Master Toy Licensing Agreement with Dorel Juvenile

for Safety 1st® Brand II-109

Tomy and Disney Sign Agreement to Introduce Winnie the Pooh

Toy Line II-109

Fisher-Price Signs Licensing Agreement with DreamWorks II-109

Mega Brands Inks Global Licensing Partnership Agreement with

Mind Candy II-110

Mega Brands Inks International Licensing Agreement with Saban

Brands II-110

JAKKS Pacific Takes Over Moose Mountain Toymakers II-110

JAKKS Pacific and Bandai Ink Manufacturing Agreement II-110

JAKKS Pacific® Signs Promotion and Distribution Agreement with

Funtastic II-111

Kids II Takes Over Taggies and Rhino Toys II-111

MEGA Brands Renews Agreement with Microsoft Game Studios II-111

GameFly Takes Over Direct2Drive from IGN Entertainment II-111

Electronic Arts and Take-Two Interactive Extend Agreement with

the National Basketball Association II-112

Games Workshop Group and THQ Extend Licensing Agreement II-112

PopCap Games Acquires ZipZapPlay II-112

GameStop Takes Over Spawn Labs II-112

Tencent Holdings to Acquire Major Stake in Riot Games II-112

Menue Americas Enters into Partnership with Two Sheds Music II-113

HTC Enters into Partnership with OnLive II-113

i.TV and Nintendo Develop Nintendo TVii II-113

D3Publisher Inks Global Publishing Agreement with Nickelodeon II-113

Ludia and FremantleMedia Enterprises Collaborate to Offer Hole

in the Wall Game II-114

Sprig™ Merges with WHAM-O® to Launch WHAM-O®Jr Battery Less

Preschooler Toys Line. II-114

MEGA Brands Enters into Global Partnership with Ludorum II-115

Alexander Doll Takes Over Middleton Doll Company II-115

The Bridge Direct Enters into Partnership with Bravado II-115

JAKKS Pacific and Microsoft Ink Agreement to Design and

Produce Interactive Plush Toys II-115

Enesco Signs Licensing Agreement with Big Idea II-116

8. FOCUS ON SELECT PLAYERS II-117

Activision Blizzard, Inc. (US) II-117

Dream International Limited (Hong Kong) II-117

Table 7: Global Turnover for Dream International by Region

for Year Ended 31 December 2011 (includes corresponding

Graph/Chart) II-118

Electronic Arts, Inc. (US) II-118

Hasbro, Inc. (US) II-119

Integrity Toys, Inc. (US) II-120

JAKKS Pacific Inc. (US) II-121

Kids II, Inc. (US) II-122

K'NEX Brands, L.P. (US) II-122

Konami Corporation (Japan) II-123

LeapFrog Enterprises, Inc. (US) II-123

LEGO Group (Denmark) II-124

Mattel, Inc. (US) II-124

Fisher-Price, Inc. (US) II-126

MEGA Brands, Inc. (Canada) II-126

MGA Entertainment, Inc. (US) II-127

Microsoft Corporation (US) II-128

NAMCO BANDAI Holdings Inc. (Japan) II-128

Nintendo Co. Ltd. (Japan) II-129

Playmates Toys, Inc. (US) II-129

Ravensburger AG (Germany) II-129

Sanrio Company Ltd. (Japan) II-130

Sega Corporation (Japan) II-130

Sony Computer Entertainment Inc. (Japan) II-131

Take Two Interactive Software, Inc (US) II-132

Tarata Toys Ltd (New Zealand) II-132

TOMY Company Ltd. (Japan) II-133

Toy Quest (US) II-133

VTech Holdings Limited (Hong Kong) II-133

9. GLOBAL MARKET PERSPECTIVE II-135

Table 8: World Recent Past, Current & Future Analysis for Toys

and Games by Geographic Region/Country - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and

Middle East & Africa Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2010 through

2018 (includes corresponding Graph/Chart) II-135

Table 9: World Historic Review for Toys and Games by

Geographic Region/Country - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-136

Table 10: World 15-Year Perspective for Toys and Games by

Geographic Region/Country - Percentage Breakdown of Dollar

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Middle East & Africa Markets for

Years 2004, 2012, and 2018 (includes corresponding

Graph/Chart) II-137

By Product Category/Segment II-138

Table 11: World Recent Past, Current & Future Analysis for

Traditional Toys by Geographic Region/ Country - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Middle East & Africa Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2010 through

2018 (includes corresponding Graph/Chart) II-138

Table 12: World Historic Review for Traditional Toys by

Geographic Region/Country - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-139

Table 13: World 15-Year Perspective for Traditional Toys by

Geographic Region/Country - Percentage Breakdown of Dollar

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Middle East & Africa Markets for

Years 2004, 2012, and 2018 (includes corresponding

Graph/Chart) II-140

Table 14: World Recent Past, Current & Future Analysis for

Games and Puzzles by Geographic Region/Country - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Middle East & Africa Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2010 through

2018 (includes corresponding Graph/Chart) II-141

Table 15: World Historic Review for Games and Puzzles by

Geographic Region/Country - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-142

Table 16: World 15-Year Perspective for Games and Puzzles by

Geographic Region/Country - Percentage Breakdown of Dollar

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Middle East & Africa Markets for

Years 2004, 2012, and 2018 (includes corresponding

Graph/Chart) II-143

Table 17: World Recent Past, Current & Future Analysis for

Infant and Preschool Toys by Geographic Region/Country - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America and Middle East & Africa Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2010 through 2018 (includes corresponding Graph/Chart) II-144

Table 18: World Historic Review for Infant and Preschool Toys

by Geographic Region/Country - US, Canada, Japan, Europe, &

Asia-Pacific (excluding Japan), Latin America and Middle East

Africa Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-145

Table 19: World 15-Year Perspective for of Infant and

Preschool Toys by Geographic Region/Country - Percentage

Breakdown of Dollar Sales for US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets for Years 2004, 2012, and 2018 (includes

corresponding Graph/Chart) II-146

Table 20: World Recent Past, Current & Future Analysis for of

Activity and Construction Toys by Geographic Region/Country -

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Middle East & Africa Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2010 through 2018 (includes corresponding Graph/Chart) II-147

Table 21: World Historic Review for Activity and Construction

Toys by Geographic Region/Country - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-148

Table 22: World 15-Year Perspective for Activity and

Construction Toys by Geographic Region/Country - Percentage

Breakdown of Dollar Sales for US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets for Years 2004, 2012, and 2018 (includes

corresponding Graph/Chart) II-149

Table 23: World Recent Past, Current & Future Analysis for

Dolls and Action Figures by Geographic Region/ Country - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America and Middle East & Africa Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2010 through 2018 (includes corresponding Graph/Chart) II-150

Table 24: World Historic Review for Dolls and Action Figures

by Geographic Region/Country - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-151

Table 25: World 15-Year Perspective for Dolls and Action

Figures by Geographic Region/ Country - Percentage Breakdown

of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Middle East & Africa

Markets for Years 2004, 2012, and 2018 (includes corresponding

Graph/Chart) II-152

Table 26: World Recent Past, Current & Future Analysis for

Vehicle Toys and Ride Ons by Geographic Region/Country - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America and Middle East & Africa Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2010 through 2018 (includes corresponding Graph/Chart) II-153

Table 27: World Historic Review for Vehicle Toys and Ride Ons

by Geographic Region/Country - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-154

Table 28: World 15-Year Perspective for of Vehicle Toys and

Ride Ons by Geographic Region/Country - Percentage Breakdown

of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Middle East & Africa

Markets for Years 2004, 2012, and 2018 (includes corresponding

Graph/Chart) II-155

Table 29: World Recent Past, Current & Future Analysis for

Soft/Plush Toys by Geographic Region/Country - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Middle East & Africa Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2010 through

2018 (includes corresponding Graph/Chart) II-156

Table 30: World Historic Review for Soft/Plush Toys by

Geographic Region/Country - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-157

Table 31: World 15-Year Perspective for Soft/Plush Toys by

Geographic Region/Country - Percentage Breakdown of Dollar

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Middle East & Africa Markets for

Years 2004, 2012, and 2018 (includes corresponding

Graph/Chart) II-158

Table 32: World Recent Past, Current & Future Analysis for

Other Toys and Games by Geographic Region/ Country - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America and Middle East & Africa Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2010 through 2018 (includes corresponding Graph/Chart) II-159

Table 33: World Historic Review for Other Toys and Games by

Geographic Region/ Country - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Middle East &

Africa Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-160

Table 34: World 15-Year Perspective for Other Toys and Games

by Geographic Region/Country - Percentage Breakdown of Dollar

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Middle East & Africa Markets for

Years 2004, 2012, and 2018 (includes corresponding

Graph/Chart) II-161

Table 35: World Recent Past, Current & Future Analysis for

Video Games by Geographic Region/Country - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and

Middle East & Africa Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2010 through

2018 (includes corresponding Graph/Chart) II-162

Table 36: World Historic Review for Video Games by Geographic

Region/Country - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Middle East & Africa

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-163

Table 37: World 15-Year Perspective for Video Games by

Geographic Region/Country - Percentage Breakdown of Dollar

Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Middle East & Africa Markets for

Years 2004, 2012, and 2018 (includes corresponding

Graph/Chart) II-164

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Current and Future Analysis III-1

Quick Facts on the US Toy Industry III-1

Increased Focus on License Acquisitions III-1

Ethnic Groups and Multicultural Toys III-2

Cyclical Nature of the US Toy and Games Demand III-2

Consolidation Rife in the Toy Industry III-2

Table 38: US Toy Industry: Breakup of Number of Companies

by Average Annual Sales III-3

Companies Move Manufacturing Base to Low Cost Countries in Asia III-3

The Distribution Landscape III-3

Retailing Snapshots III-4

Consumer and Retail Trends III-4

Retail Performance of Toys and Games in the US in 2011 III-4

The Dominance of Mass Retailers III-4

'Seasonality Factor' Impacts Business III-5

The Grandparent Effect III-5

Consumers Become Tech Savvy III-5

App-Versions of Traditional Games Up Against Original Games III-6

Manufacturers Transforming Traditional Games into Digital

Games III-6

Shrinking Games and Puzzle Sales Impacting Toy Manufacturer

Revenues III-7

Technology Usage Increasing in Traditional Games III-7

Segmental Trends III-7

Infant and Preschool Toy Trends III-7

Major Trends III-7

Baby Plush Remains Strong III-8

Electronic Babyplush Catching Up III-8

Plush Toys with Lights and Sounds, a New Phenomenon III-8

Activity Mats and Playgyms Picked up the Most III-8

Colors Make a Come Back III-8

Infant Products Market Grows Commensurate with the Rate of

Birth III-9

The Recovery Story III-9

Limited Seasonality Creates Year Round Demand III-9

Challenges Confronting Market Players in the Infant and

Preschool Category III-9

Building and Construction Toys III-10

Building and Construction Toys Drive Retail Growth in the

US Toy Market III-10

Lego Dominates the US Market for Construction Toys III-11

Table 39: US Market for Activity and Construction Toys

(2012): Retail Prices of Major Construction Toys (in US$) III-11

Games and Puzzles Segment Grows at a Negative CAGR in the US III-12

Dolls and Action Figures III-12

Consumers' Gifting Habits Drive Doll Sales III-12

Demographics Favor Dolls and Action Figures Segment III-12

Table 40: Leading Brands in the US Fashion Dolls Market

(2012): Percentage Share Breakdown of Value Sales for

Barbie, Bratz and Others (includes corresponding

Graph/Chart) III-13

Regulatory Scenario III-13

The Consumer Product Safety Improvement Act of 2008 III-13

Exports and Imports Scenario III-14

Table 41: Toys, Dolls and Games Imports into the US (2010):

Percentage Share Breakdown of Value Imports by Origin

(includes corresponding Graph/Chart) III-14

Table 42: Toys, Dolls and Games Exports from the US (2010):

Percentage Share Breakdown of Value Exports by Destination

(includes corresponding Graph/Chart) III-14

US Video Game Market III-15

Video Games Deepen Roots into American Homes III-15

Key Statistics III-15

Table 43: US Market for Video Games (2012): Percentage

Share Breakdown by Installed Base of Platforms for

Console Games, Arcade Games, Online Games, PC Games and

Mobile Games (includes corresponding Graph/Chart) III-15

Table 44: Popularity of Video Game Hardware Among US

Households (2012): Percentage of Households Owning and

Playing Games on Personal Computers, Home Console Game

Boxes, Handheld Console Devices, Smartphones and Other

Wireless Devices (includes corresponding Graph/Chart) III-16

Table 45: US Market for Mobile Games (2012, 2015 & 2018):

Installed User Base (in Millions) (includes corresponding

Graph/Chart) III-16

Table 46: US Mobile Social Game Installed User Base by

Household Income in US$ (2011): Percentage Share

Breakdown of Users by Income Segments - Below 35,000;

35,000-50,000; 50,001-60,000; 60,001-80,000;

80,001-100,000; 100,001-150,000; and Above 150,000

(includes corresponding Graph/Chart) III-17

Table 47: US Video Game Console Sales by Genre (2011):

Percentage Share Breakdown of Unit Volumes for Action

Games, Sports Games, Shooting Games, Family/Children's

Entertainment Games, Adventure Games, Role Play Games,

Racing Games, Strategy Games and Other Games (includes

corresponding Graph/Chart) III-17

Surging Market for Online Console Games in the US and Europe III-18

Table 48: US Online Console Game Market (2007 vs. 2010):

Online Console Game Accounts of three Leading Consoles (in

Million Units) (includes corresponding Graph/Chart) III-18

MMORPGs Popular Online Games in the US and Europe III-18

Top 10 PC Game Titles in the US in 2009 Ranked on the

Basis of Volume Sales III-19

Android and iOS Games Rake up Share in Video Games Market III-19

Table 49: Comparative Analysis of Installed User Base of

Traditional Games and Mobile Social Games in US Market by

Gender (2012): Percentage Share Breakdown for Male and

Female Gamers (includes corresponding Graph/Chart) III-20

Table 50: Comparative Analysis of Installed User Base of

Traditional Games and Mobile Social Games in US Market by

Age Groups (2012): Percentage Share Breakdown of Gamers

for Under 18 Years, 18-50 Years, and Above 50 Years Age

Groups (includes corresponding Graph/Chart) III-20

Video Game Sales in Physical Stores Decline III-21

Table 51: US Video Games Retail Sales (2011, 2012 & 2013):

Breakdown of Sales Revenues in US$ Billion for Physical

Stores and Digital Stores (includes corresponding

Graph/Chart) III-21

Product launches III-21

Strategic Corporate Developments III-52

Key Players III-63

B.Market Analytics III-79

Table 52: US Recent Past, Current & Future Analysis for Toys

and Games by Product Category/Segment - Traditional Toys

(Games and Puzzles, Infant and Preschool Toys, Activity and

Construction Toys, Dolls and Action Figures, Vehicle Toys

and Ride Ons, Soft/Plush Toys, Other Toys and Games); and

Video Games Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-79

Table 53: US Historic Review for Toys and Games Product

Category/Segment - Traditional Toys (Games and Puzzles,

Infant and Preschool Toys, Activity and Construction Toys,

Dolls and Action Figures, Vehicle Toys and Ride Ons, Soft/

Plush Toys, Other Toys and Games); and Video Games Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2004 through 2009 (includes corresponding

Graph/Chart) III-80

Table 54: US 15-Year Perspective for Toys and Games by

Product Category/Segment - Percentage Breakdown of Dollar

Sales for Traditional Toys (Games and Puzzles, Infant and

Preschool Toys, Activity and Construction Toys, Dolls and

Action Figures, Vehicle Toys and Ride Ons, Soft/Plush Toys,

Other Toys and Games); and Video Games for Years 2004, 2012,

and 2018 (includes corresponding Graph/Chart) III-81

2. CANADA III-82

A.Market Analysis III-82

Current and Future Analysis

To order this report:

Toy and Game Industry: Global Toys and Games Industry

Contact Clare: [email protected]
US:(339) 368 6001
Intl:+1 339 368 6001

SOURCE Reportlinker