Global Video and Ad Insertion Server Markets

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Mar 27, 2013, 05:14 ET

NEW YORK, March 27, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Video and Ad Insertion Server Markets
http://www.reportlinker.com/p01020585/Global-Video-and-Ad-Insertion-Server-Markets.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Online_Broadcasting

This study covers the Global Video and Ad Insertion Server Markets, examining drivers and restraints for growth, pricing, distribution, technology, demand and geographical trends. The market is divided into three segments – cable, telco and broadcast, and this research analyzes trends and growth potential for each of these as well as regions. In addition, an in-depth analysis of the competitive landscape including vendors' market shares in each segment is performed, along with detailed profiles of the key vendors in the market. The base year is 2011 with forecasts running through 2018.

TABLE OF CONTENTS

C h a p t e r 1
Executive Summary
Summary of Major Findings 1-1
Introduction 1-1
Opportunities and Forecasts 1-2
Market Segment Analysis 1-3
Cable Video and Ad Insertion Server Market 1-3
Telco Video and Ad Insertion Server Market 1-3
Broadcast Video and Ad Insertion Server Market 1-4
Competitive Analysis 1-4
C h a p t e r 2
Analysis of the Global Video and Ad Insertion Server Markets
Overview and Issues Facing the Total Global Video and Ad Insertion Server Markets 2-1
Introduction 2-1
Video Servers 2-2
Ad Insertion Servers 2-3
Market Engineering Measurements Analysis 2-5
Market Age 2-6
Revenue and Growth Rates 2-6
Pricing 2-7
Competitors and Products 2-7
Market Drivers 2-8
Market Restraints 2-8
Market Forecasts and Trend Analysis 2-9
Revenue Forecasts for the Global Video and Ad Insertion Server Markets 2-9
Global Video Server Market Revenue Forecasts 2-9
Global Ad Insertion Server Market Revenue Forecasts 2-12
Market and Technology Trends 2-15
The Video and Ad Server Market Goes Through a Phase of Consolidation
as Vendors Seek to Achieve Scale, Product Diversity and Critical Mass through Strategic Acquisitions 2-16
The Founding of Canoe Ventures in 2008 has Advanced the Cause Developing
Best Practices for Advertising in the Cable Industry 2-18
The 2011 Comcast-NBC Merger is Expected to Signal Further Consolidation
between Content Owners and Service Providers 2-18
The Creation of SCTE Standards for Digital Program Insertion 2-19
Broadcasters are Upgrading Networks to Support HD and 3 Gbps Technology 2-20
Ad Insertion Will Gradually Transition from MPEG-2 to MPEG-4 AVC Services 2-20
Pricing Trends 2-21
C h a p t e r 3
Analysis by Segment of the Global Video and Ad Insertion Server Markets
Cable Video and Ad Insertion Server Markets 3-1
Market Overview 3-1
Factors Driving Growth for the Cable Video and Ad Insertion Server Markets 3-3
Video-on-Demand (VOD) and the Demand for HDTVs and HD Programming
Fosters Investments in Video and Ad Servers 3-4
Interactive and Personalized Services like DVRs, nPVR and Time-Shifted TV Boosts
Demand for Video and Ad Servers 3-5
Global Transition to Digital Cable Services Drives Uptake of Video Server Equipment and Technology 3-6
Tangible Audience Measurement and Analytics with Targeted Advertising Delivers
Value to Ad Agencies and Brands 3-6
Cable MSOs Tackle Bandwidth Restrictions Through Rate Shaping and Re-Quantization
Processes to Deliver More Channels to Customers 3-7
Factors Restraining Growth for the Cable Video and Ad Insertion Server Markets 3-7
Weak Global Macro-economic Conditions Adversely Affects Investments
in Digital Equipment Including Video and Ad Servers 3-8
The Lack of Revenue Sharing Business Models Between Key Stakeholders
in the Ecosystem Restrains Growth 3-9
Cable Operators Challenged by the Large Installed Base of Legacy STB Systems
Which Hinders Market Growth 3-9
The High Initial Investments Required to Provide Interactive Services are a Deterrent for MSOs 3-10
Bandwidth Constraints Restrict the Ability of Cable Operators to Deliver HD and VOD Content 3-10
Revenue Forecasts for the Global Cable Video and Ad Insertion Server Markets 3-11
Revenue Forecasts for the Cable Video and Ad Insertion Server Markets for Americas 3-14
Revenue Forecasts for the Cable Video and Ad Insertion Server Markets for EMEA 3-18
Revenue Forecasts for the Cable Video and Ad Insertion Server Markets for Asia-Pacific 3-21
Pricing Analysis 3-25
Telco Video and Ad Insertion Server Markets 3-27
Market Overview 3-27
Factors Driving Growth for the Telco Video and Ad Insertion Server Markets 3-29
The Ability to Unicast Content Based on Individual Targeting is Driving Growth for IPTV Operators 3-29
The Highly Granular Audience Measurement Metrics Facilitated by IPTV Increases Adoption of Advanced
Advertising Campaigns 3-30
The Growing Number of Digital Channels, HD and VOD Content are Expected
to Drive the Demand for Video and Ad Servers 3-31
IPTV Services are Gaining in Popularity as Global Subscriber Base Grows Steadily in the Last Five Years 3-31
Telcos are Pursuing STB-Specific Ad Insertion Model to Deliver SD and HD
programming and commercials 3-32
Factors Restraining Growth for the Telco Video and Ad Insertion Server Markets 3-33
The Delivery of Video Content via OTT acts as a Restraint for IPTV Server Investments 3-33
The Continued Weak Macro-economic Conditions Holds Back Investment in
Digital Equipment, Including Video and Ad Servers 3-34
The Lack of Proven Business Models Creates Uncertainty within the Ecosystem for IPTV Advertising 3-34
IPTV Advertising is Still Considered Experimental by both Advertisers and
Content Owners Which Holds Back Investments 3-35
Issues Around Customer Privacy Prevents Ad Agencies from Embracing the Concept
of Highly Targeted Campaigns 3-35
Revenue Forecasts for the Global Telco Video and Ad Insertion Server Markets 3-36
Revenue Forecasts for the Telco Video and Ad Insertion Server Markets for Americas 3-39
Revenue Forecasts for the Telco Video and Ad Insertion Server Markets for EMEA 3-43
Revenue Forecasts for the Telco Video and Ad Insertion Server Markets for Asia-Pacific 3-47
Pricing Analysis 3-51
Broadcast Video and Ad Insertion Server Markets 3-53
Market Overview 3-53
Factors Driving Growth for the Broadcast Video and Ad Insertion Server Markets 3-55
The Growing Availability of HD content and Digital Channels Drives the Demand
for Video and Ad Servers 3-56
Key Global Sporting and Entertainment Events Continue to Drive Uptake
of Advanced Broadcast Technologies in the Market 3-57
Local Digital Ad Insertion is Rapidly Gaining Traction Among Broadcasters Aiming
to Attract Higher Ad Spending to the Medium 3-58
The Transition to Digital Broadcasting Continues to Drive Server and Equipment
Upgrades in Emerging Markets 3-58
Advertisements on Broadcast TV Still Accounts for Over Half of all Media Spending
Despite Pressure from Other Media like the Internet, Digital Signage, Interactive Kiosks Etc. 3-59
Factors Restraining Growth for the Broadcast Video and Ad Insertion Server Markets 3-59
Challenging Global Macro-economic Conditions Restrains Investments in Broadcast
Equipment, Including Video and Ad Servers. 3-60
Broadcasters are Faced with Lower Ad Spending as the Internet Medium Continues
to Attract Advertising Dollars 3-61
The Uneven Pace of the Migration from Analog to Digital Broadcasting Globally
and Lack of HD Content Curtails Server Uptake 3-61
Intense Competition in the Industry Continues to Drive Down Prices and Margins
for Video and Ad Server Vendors 3-62
Revenue Forecasts for the Global Broadcast Video and Ad Insertion Server Markets 3-62
Revenue Forecasts for the Broadcast Video and Ad Insertion Server Markets for Americas 3-66
Revenue Forecasts for the Broadcast Video and Ad Insertion Server Markets for EMEA 3-70
Revenue Forecasts for the Broadcast Video and Ad Insertion Server Markets for Asia-Pacific 3-74
Demand Analysis 3-78
Playout Video Server Market 3-78
Newsroom Video Server Market 3-80
Sports Video Server Market 3-81
Studio Video Server Market 3-83
Pricing Analysis 3-85
C h a p t e r 4
Competitive Analysis
Competitive Analysis of the Global Video Server Market 4-1
Competitive Structure of the Global Video Server Market 4-1
Tier I Companies 4-3
Tier II Companies 4-3
Tier III Companies 4-3
Market Share Analysis of the Global Video Server Market 4-4
Market Leader 4-5
Challengers 4-5
Contenders 4-6
Market Share Analysis of the Global Cable Video Server Market 4-6
Market Leader 4-8
Challengers 4-8
Contenders 4-9
Market Share Analysis of the Global Telco Video Server Market 4-10
Market Leader 4-11
Challengers 4-11
Contenders 4-12
Market Share Analysis of the Global Broadcast Video Server Market 4-13
Market Leader 4-15
Challenger 4-15
Contenders 4-15
Product Analysis of the Global Video Server Market 4-16
Hot Company Watchlist of the Global Video Server Market 4-19
UTStarcom, Inc. 4-20
Competitive Analysis of the Global Ad Insertion Server Market 4-21
Competitive Structure of the Global Ad Insertion Server Market 4-21
Tier I Companies 4-23
Tier II Companies 4-23
Tier III Companies 4-23
Market Share Analysis of the Global Ad Insertion Server Market 4-24
Market Leader 4-25
Challengers 4-25
Contenders 4-26
Product Analysis of the Global Ad Insertion Server Market 4-27
Cable 4-28
Telco 4-28
Broadcast 4-29
Hot Company Watchlist of the Global Ad Insertion Server Market 4-29
Arris 4-30

List of Figures
C h a p t e r 2
Analysis of the Global Video and Ad Insertion Server Markets
2-1 Total Video and Ad Insertion Server Markets:
Market Drivers Ranked in Order of Impact (Global), 2012-2018 2-8
2-2 Total Video and Ad Insertion Server Markets:
Market Restraints Ranked in Order of Impact (Global), 2012-2018 2-9
2-3 Total Video Server Market:
Revenue Forecast (Global), 2009-2018 2-10
2-4 Total Video Server Market:
Revenue Forecast by Geographic Region (Global), 2009-2018 2-11
2-5 Total Ad Insertion Server Market:
Revenue Forecast (Global), 2009-2018 2-13
2-6 Total Ad Insertion Server Market:
Revenue Forecast by Geographic Region (Global), 2009-2018 2-14
C h a p t e r 3
Analysis by Segment of the Global Video and Ad Insertion Server Markets
3-1 Cable Video and Ad Insertion Server Markets:
Market Drivers Ranked in Order of Impact (Global), 2012-2018 3-4
3-2 Cable Video and Ad Insertion Server Markets:
Market Restraints Ranked in Order of Impact (Global), 2012-2018 3-8
3-3 Cable Video Server Market:
Revenue Forecast (Global), 2009-2018 3-11
3-4 Cable Ad Insertion Server Market:
Revenue Forecast (Global), 2009-2018 3-12
3-5 Cable Video Server Market:
Revenue Forecast (Americas), 2009-2018 3-14
3-6 Cable Ad Insertion Server Market:
Revenue Forecast (Americas), 2009-2018 3-16
3-7 Cable Video Server Market:
Revenue Forecast (EMEA), 2009-2018 3-18
3-8 Cable Ad Insertion Server Market:
Revenue Forecast (EMEA), 2009-2018 3-20
3-9 Cable Video Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-22
3-10 Cable Ad Insertion Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-24
3-11 Cable Video Server Market:
Pricing Forecast (Global), 2009-2018 3-26
3-12 Telco Video and Ad Insertion Server Markets:
Market Drivers Ranked in Order of Impact (Global), 2012-2018 3-29
3-13 Telco Video and Ad Insertion Server Markets:
Market Restraints Ranked in Order of Impact (Global), 2012-2018 3-33
3-14 Telco Video Server Market:
Revenue Forecast (Global), 2009-2018 3-36
3-15 Telco Ad Insertion Server Market:
Revenue Forecast (Global), 2009-2018 3-38
3-16 Telco Video Server Market:
Revenue Forecast (Americas), 2009-2018 3-40
3-17 Telco Ad Insertion Server Market:
Revenue Forecast (Americas), 2009-2018 3-42
3-18 Telco Video Server Market:
Revenue Forecast (EMEA), 2009-2018 3-44
3-19 Telco Ad Insertion Server Market:
Revenue Forecast (EMEA), 2009-2018 3-46
3-20 Telco Video Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-48
3-21 Telco Ad Insertion Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-50
3-22 Telco Video Server Market:
Pricing Forecast (Global), 2009-2018 3-52
3-23 Broadcast Video and Ad Insertion Server Markets:
Market Drivers Ranked in Order of Impact (Global), 2012-2018 3-55
3-24 Broadcast Video and Ad Insertion Server Markets:
Market Restraints Ranked in Order of Impact (Global), 2012-2018 3-60
3-25 Broadcast Video Server Market:
Revenue Forecast (Global), 2009-2018 3-63
3-26 Broadcast Ad Insertion Server Market:
Revenue Forecast (Global), 2009-2018 3-65
3-27 Broadcast Video Server Market:
Revenue Forecast (Americas), 2009-2018 3-66
3-28 Broadcast Ad Insertion Server Market:
Revenue Forecast (Americas), 2009-2018 3-68
3-29 Broadcast Video Server Market:
Revenue Forecast (EMEA), 2009-2018 3-70
3-30 Broadcast Ad Insertion Server Market:
Revenue Forecast (EMEA), 2009-2018 3-72
3-31 Broadcast Video Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-74
3-32 Broadcast Ad Insertion Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-76
3-33 Playout Video Server Market:
Revenue Forecast (Global), 2009-2018 3-78
3-34 Newsroom Video Server Market:
Revenue Forecast (Global), 2009-2018 3-80
3-35 Sports Video Server Market:
Revenue Forecast (Global), 2009-2018 3-82
3-36 Studio Video Server Market:
Revenue Forecast (Global), 2009-2018 3-83
C h a p t e r 4
Competitive Analysis
4-1 Total Video Server Market:
Competitive Structure (Global), 2011 4-2
4-2 Total Video Server Market:
Company Market Share by Revenues (Global), 2011 4-4
4-3 Cable Video Server Market:
Company Market Share by Revenues (Global), 2011 4-7
4-4 Telco Video Server Market:
Company Market Share by Revenues (Global), 2011 4-10
4-5 Broadcast Video Server Market:
Company Market Share by Revenues (Global), 2011 4-14
4-6 Total Video Server Market:
Products Offered by Major Market Participants (Global), 2011 4-17
4-7 Total Video Server Market:
Database of Key Industry Participants by Market Segment Type (Global), 2011 4-18
4-8 Total Ad Insertion Server Market:
Competitive Structure (Global), 2011 4-22
4-9 Total Ad Insertion Server Market:
Company Market Share by Revenues (Global), 2011 4-24
4-10 Total Ad Insertion Server Market:
Products Offered by Major Market Participants (Global), 2011 4-27
4-11 Total Ad Insertion Server Market:
Database of Key Industry Participants by Market Segment Type (Global), 2011 4-28

List of Charts
C h a p t e r 2
Analysis of the Global Video and Ad Insertion Server Markets
2.1 Total Video and Ad Insertion Server Markets:
Digital Media Value Chain (Global), 2011 2-1
2.2 Broadcast Video Server Market:
Video Server Usage in a Broadcast Environment (Global), 2011 2-3
2.3 Total Ad Insertion Server Market:
Basic Ad Insertion Workflow (Global), 2011 2-4
2.4 Total Video and Ad Insertion Server Markets:
Market Engineering Measurements (Global), 2011 2-5
2.5 Total Video Server Market:
Revenue Forecast (Global), 2009-2018 2-10
2.6 Total Video Server Market:
Revenue Forecast by Geographic Region (Global), 2009-2018 2-12
2.7 Total Ad Insertion Server Market:
Revenue Forecast (Global), 2009-2018 2-13
2.8 Total Ad Insertion Server Market:
Revenue Forecast by Geographic Region (Global), 2009-2018 2-15
2.9 Total Video and Ad Insertion Server Markets:
PESTLE Analysis (Global), 2011 2-15
C h a p t e r 3
Analysis by Segment of the Global Video and Ad Insertion Server Markets
3.1 Cable Video Server Market:
Video Server Usage in a Cable Environment (Global), 2011 3-2
3.2 Cable Video Server Market:
Revenue Forecast (Global), 2009-2018 3-11
3.3 Cable Ad Insertion Server Market:
Revenue Forecast (Global), 2009-2018 3-13
3.4 Cable Video Server Market:
Revenue Forecast (Americas), 2009-2018 3-14
3.5 Cable Ad Insertion Server Market:
Revenue Forecast (Americas), 2009-2018 3-16
3.6 Cable Video Server Market:
Revenue Forecast (EMEA), 2009-2018 3-18
3.7 Cable Ad Insertion Server Market:
Revenue Forecast (EMEA), 2009-2018 3-20
3.8 Cable Video Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-22
3.9 Cable Ad Insertion Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-24
3.10 Telco Video Server Market:
Video Server Usage in a Telco Environment (Global), 2011 3-28
3.11 Telco Video Server Market:
Revenue Forecast (Global), 2009-2018 3-36
3.12 Telco Ad Insertion Server Market:
Revenue Forecast (Global), 2009-2018 3-38
3.13 Telco Video Server Market:
Revenue Forecast (Americas), 2009-2018 3-40
3.14 Telco Ad Insertion Server Market:
Revenue Forecast (Americas), 2009-2018 3-42
3.15 Telco Video Server Market:
Revenue Forecast (EMEA), 2009-2018 3-44
3.16 Telco Ad Insertion Server Market:
Revenue Forecast (EMEA), 2009-2018 3-46
3.17 Telco Video Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-48
3.18 Telco Ad Insertion Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-50
3.19 Broadcast Video Server Market:
Video Server Usage in a Broadcast Environment (Global), 2011 3-54
3.20 Broadcast Video Server Market:
Revenue Forecast (Global), 2009-2018 3-63
3.21 Broadcast Ad Insertion Server Market:
Revenue Forecast (Global), 2009-2018 3-65
3.22 Broadcast Video Server Market:
Revenue Forecast (Americas), 2009-2018 3-67
3.23 Broadcast Ad Insertion Server Market:
Revenue Forecast (Americas), 2009-2018 3-69
3.24 Broadcast Video Server Market:
Revenue Forecast (EMEA), 2009-2018 3-71
3.25 Broadcast Ad Insertion Server Market:
Revenue Forecast (EMEA), 2009-2018 3-73
3.26 Broadcast Video Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-75
3.27 Broadcast Ad Insertion Server Market:
Revenue Forecast (Asia-Pacific), 2009-2018 3-77
3.28 Playout Video Server Market:
Revenue Forecast (Global), 2009-2018 3-79
3.29 Newsroom Video Server Market:
Revenue Forecast (Global), 2009-2018 3-80
3.30 Sports Video Server Market:
Revenue Forecast (Global), 2009-2018 3-82
3.31 Studio Video Server Market:
Revenue Forecast (Global), 2009-2018 3-84
C h a p t e r 4
Competitive Analysis
4.1 Total Video Server Market:
Competitive Landscape (Global), 2011 4-1
4.2 Total Video Server Market:
Company Market Share by Revenues (Global), 2011 4-5
4.3 Cable Video Server Market:
Competitive Landscape (Global), 2011 4-7
4.4 Cable Video Server Market:
Company Market Share by Revenues (Global), 2011 4-8
4.5 Telco Video Server Market:
Competitive Landscape (Global), 2011 4-10
4.6 Telco Video Server Market:
Company Market Share by Revenues (Global), 2011 4-11
4.7 Broadcast Video Server Market:
Competitive Landscape (Global), 2011 4-13
4.8 Broadcast Video Server Market:
Company Market Share by Revenues (Global), 2011 4-14
4.9 Total Video Server Market:
Frost & Sullivan Company Heat Index for UTStarcom, Inc. (Global), 2011 4-20
4.10 Total Ad Insertion Server Market:
Competitive Landscape (Global), 2011 4-21
4.11 Total Ad Insertion Server Market:
Company Market Share by Revenues (Global), 2011 4-25
4.12 Total Ad Insertion Server Market:
Frost & Sullivan Company Heat Index for Arris (Global), 2011 4-30