The global WCM market size to grow from USD 6.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast period.
In hyper-competitive verticals, such as media and entertainment, retail and eCommerce, and IT and telecom, WCM plays a vital role in efficiently managing workflows, leading to publication on the web. Factors such as customers' shift toward video-based content across the Over-The-Top
(OTT) space and the adoption of AR and VR to enable companies to modify website content drive the growth of the WCM market across the globe.
In a short time, the COVID-19 outbreak has affected markets and customer behaviors. It has had a substantial impact on economies and societies. COVID-19 impacts are foreseen to shift consumer demand to online channels. This may irreversibly change customer behavior as once people get into the habit of shopping online, it becomes a routine, and it is hard to get away from it easily, forcing companies to escalate their online presence. There was an immediate and widespread impact of COVID-19 on customer behavior across all industries. For instance, the education industry has been one of the most affected industries, especially when it comes to publishing and distributing content to students, and staff, and faculty members.
The services segment is expected to grow at a higher CAGR during the forecast period.
The global WCM market is segmented on the basis of components into solutions and services. Based on the solutions segment, the market is divided into standalone and integrated. The services segment is further divided into managed services and professional services. The services segment is expected to grow at a higher CAGR during the forecast period. This growth is attributed to the growing digitalization and increasing customer shift toward online purchases, which have made it difficult for companies to cope with the ever-increasing volumes of customer data and extract actionable real-time insights from the data during the pandemic.
The integrated solution segment is expected to hold a larger market size during the forecast period.
On the basis of solution, the WCM market is segmented into a standalone and integrated solution. The integrated solution segment is expected to hold a larger market share during the forecast period. The integrated WCM solution is offered as a part of a suite or platform, in which WCM is offered as a capability or feature. It is integrated with a single solution to provide various benefits to end-users. These benefits include personalization, editing tools, document management, digital asset management, and record retention. Users can get multiple data protection capabilities out of a single solution.
Among verticals, the healthcare and life sciences segment to grow at the highest CAGR during the forecast period
The WCM market is segmented into the various verticals, particularly BFSI, IT and telecom, retail and eCommerce, healthcare and life sciences, government, travel and hospitality, media and entertainment, education, and others (transportation and logistics, energy and utilities, and manufacturing). Key factors favoring the growth of WCMs across these verticals include the rising technology advancements and the growing availability of industry-specific WCMs. Healthcare and life sciences vertical is expected to grow at the highest CAGR during the forecast period. The need to maintain patient records and improve patient care in real-time across different channels drives the adoption of WCM solutions and services. Moreover, demand for enhanced patient experiences and quality care for personalized treatments in real-time to drive the WCM market growth among the healthcare and life sciences vertical.
North America to hold the largest market size during the forecast period.
The WCM market has been segmented into five regions: North America, Europe, APAC, MEA, and Latin America. Among these regions, North America is projected to hold the largest market size during the forecast period. North America is expected to be the largest contributor among all the regions for the adoption of WCMs. The top countries contributing to the WCM market growth include the US and Canada. Organizations in various countries of this region, especially in the US, have leveraged AI, Machine Learning (ML), and deep learning technologies as a part of their ongoing business process to stay ahead in the market. These countries have a well-established economy, which enables WCM vendors to invest in new technologies.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights 4.1 Attractive Opportunities in the Web Content Management Market 4.2 Market: Top Three Applications 4.3 North American Market: by Component and Top Three Verticals 4.4 Market, by Region
5 Market Overview and Industry Trends 5.1 Introduction 5.2 Web Content Management: Evolution 5.3 Market: Architecture 5.4 Market Dynamics 5.4.1 Drivers 22.214.171.124 Customers' Shift Toward Video-Based Content Across the Ott Space 126.96.36.199 Adoption of Ar and Vr to Enable Companies to Modify Website Content 5.4.2 Restraints 188.8.131.52 Interoperability Issue due to Data Integration 5.4.3 Opportunities 184.108.40.206 Increasing Shift Toward Cloud-Based Saas Content Management System 220.127.116.11 Exponential Growth of Smartphone Users During COVID-19 Led to the Proliferation of Web Content Management Solutions 5.4.4 Challenges 18.104.22.168 Language Transformation and Localization of Content 22.214.171.124 Migration of Data into New Formats from Multiple Systems 5.4.5 Cumulative Growth Analysis 5.5 Web Content Management Market: Ecosystem 5.6 Case Study Analysis 5.6.1 Us Census Bureau Used Adobe Experience Manager to Handle Extremely Heavy Traffic on Website 5.6.2 Department of Conservation, New Zealand Gained Ability to Search and Share Documents Through Oracle Content Management Cloud Service 5.6.3 Mitsubishi Electric Power Products Drove North American Energy, Rail Transportation, and Large-Scale Video Display Markets Through Agility Cms 5.6.4 Red Desalud Uc Christus Created a Seamless Patient Experience with Progress Sitefinity 5.6.5 Bang & Olufsen Made Significant Ecommerce Gains with Contentful 5.6.6 Xos Digital Used Evoq Content for Collegiate Sports Websites, Including Pac-12 Conference, for Creating and Operating Customers' Website 5.6.7 Cineplex Used Agility Cms for Blazing Fast Movie Search 5.6.8 Telenor Programmatically Unified Content from Several Apis to Deliver Immersive Media Experiences with Graphcms 5.6.9 Mastercontrol Boosted Conversion Rates Over 57% with Progress Siteinfinity 5.6.10 Colliers International Delivered Content Excellence Across Hundreds of Global Offices with Brandcast 5.7 Web Content Management Market: COVID-19 Impact 5.8 Patent Analysis 5.8.1 Methodology 5.8.2 Document Type 5.8.3 Innovation and Patent Applications 126.96.36.199 Top Applicants 5.9 Supply Chain Analysis 5.10 Technology Analysis 5.10.1 Artificial Intelligence and Web Content Management 5.10.2 Cloud Computing and Web Content Management 5.10.3 Internet of Things and Web Content Management 5.11 Pricing Model Analysis 5.12 Porter's Five Forces Analysis 5.12.1 Threat of New Entrants 5.12.2 Threat of Substitutes 5.12.3 Bargaining Power of Suppliers 5.12.4 Bargaining Power of Buyers 5.12.5 Intensity of Competitive Rivalry 5.13 Scenario
6 Web Content Management Market, by Component
7 Web Content Management Market, by Organization Size
8 Web Content Management Market, by Deployment Mode