Global Wellness Institute Releases New Data on Thailand's Fast-Growing $40.5 Billion Wellness Market

New research, made possible through continued collaboration with BDMS Wellness Clinic,
shows Thailand ranking #1 for wellness market growth, with an impressive 119.5% annual
growth in wellness tourism

MIAMI, Feb. 19, 2025 /PRNewswire/ -- The Global Wellness Institute (GWI), the leading nonprofit dedicated to research and education in the global wellness industry, has announced the renewal of its partnership with BDMS Wellness Clinic for a third year. This ongoing collaboration ensures continued access to in-depth research on Thailand's evolving position within the $6.3 trillion global wellness economy.

Among the world's top 25 wellness markets, Thailand ranked #1 in wellness market growth from 2022 to 2023, with 28.4% growth, according to GWI's latest Wellness Economy Monitor. Thailand's wellness market grew from $31.6 billion in 2022 to $40.5 billion in 2023. Globally, Thailand is ranked as the 24th largest wellness economy, 9th in the Asia-Pacific region, and 15th worldwide for wellness tourism. A comprehensive analysis of Thailand's standing across all 11 wellness economy sectors is available on GWI's Geography of Wellness platform.

"BDMS Wellness Clinic has demonstrated an unwavering commitment to advancing the wellness economy by supporting GWI's Geography of Wellness platform for three consecutive years," said Susie Ellis, GWI chair and CEO. "This kind of long-term support is exactly what's needed to ensure wellness economies continue to grow and thrive worldwide. Their leadership not only strengthens wellness awareness within Thailand, but also sets an inspiring example for organizations globally."

"BDMS Wellness Clinic is committed to playing a key role in positioning Thailand as a leading wellness destination of the world," said Dr. Tanupol Virunhagarun, CEO of BDMS Wellness Clinic. "We recognize Thailand's immense potential—whether it be our rich natural resources, cultural heritage, diverse cuisine, traditional herbs, renowned hospitality, or the integration of Thai traditional medicine with advanced medical technology. These strengths make Thailand a prime destination for comprehensive wellness services, attracting visitors from around the globe. Our goal is to place Thailand among the top five wellness destinations worldwide, making it a preferred choice for health-conscious travelers seeking world-class wellness tourism."

"However, achieving this vision requires a collective effort. To establish Thailand as a global wellness hub, we must work together as #TeamThailand—a collaboration between the government, private sector, academia, local communities, and the Thai people," Dr. Virunhagarun added. "By uniting our strengths, we can enhance Thailand's appeal and draw wellness travelers from all corners of the world, ultimately solidifying our position as a pinnacle of global wellness excellence."

Thailand's Wellness Economy and Tourism Sector

Like much of Asia, Thailand's wellness economy saw a contraction in 2020 due to the pandemic, declining by 31.6%. However, a strong rebound followed, with a growth rate of 28.4% from 2022 to 2023. This recovery has been primarily driven by wellness tourism, which generated $12.34 billion in 2023, marking a huge 119.5% annual growth rate from 2022 to 2023. Notably, international wellness travelers in Thailand spend on average $1,735 per trip, while domestic travelers spend just $367. Wellness real estate and thermal/mineral springs also experienced robust growth, with annual increases of 11.4% and 14%, respectively.

Wellness Tourism in Thailand

Blending cultural richness, natural beauty, and a deep-rooted wellness tradition, Thailand offers an unparalleled wellness experience. From spiritual Buddhist practices and Muay Thai to nutritious Thai cuisine and top-tier medical wellness services, the country remains a sought-after haven for holistic wellbeing. Whether through traditional Thai massage, advanced medical checkups, or specialized wellness retreats, Thailand continues to set the standard for accessible, high-quality wellness experiences.

For a more detailed analysis, including new data on each of the 11 wellness sectors, download the free Global Wellness Economy: Thailand report.

About the Global Wellness Institute
The Global Wellness Institute (GWI), a nonprofit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future. GWI positively impacts global health and wellness by educating public institutions, businesses and individuals on how they can work to prevent disease, reduce stress and enhance overall quality of life. Its mission is to empower wellness worldwide.

BDMS Wellness Clinic
As Thailand's largest private healthcare network, Bangkok Dusit Medical Services (BDMS) provides advanced medical-based wellness services at the flagship wellness center, BDMS Wellness Clinic. Building on 50 years of tertiary-level medical experience from its network of 58 hospitals, BDMS group is extending its strengths and medical expertise to help consumers improve their wellness.

SOURCE GLOBAL WELLNESS INSTITUTE