NEW YORK, March 9, 2016 /PRNewswire/ -- The Global Wheat Protein market was estimated to be USD XX billion in 2015 and expected to reach USD XX billion by 2020 at a CAGR of 4.9% during the forecasted period 2015-2020. Wheat Protein is the water-insoluble complex protein fraction separated from wheat flours and commonly available as cream colored, free flowing powder in the market. Wheat Protein performs various functions like film formation, foaming, whipping, aeration, adhesion, dough conditioning, tenderizing and structure enhancement.
Increasing demand for wheat proteins in Food and Beverage industry and cosmetic industry is driving the market. Moreover, raising health concerns among the consumers is fueling the demand for meet- free diets and consumer awareness on low calorie food has increased the demand for wheat protein. Despite of healthy volume growth, wheat protein is struggling to capture the market share due to heavy demand for competitive products, growing prominence for gluten free products, less consumer awareness of non-soy proteins and restricted supply of raw materials.
The market is further segmented into hydrolyzed wheat protein and wheat protein isolate. Wheat protein isolate accounts the major market share with growing demand in the food and beverage industry.it is broadly used in weight management products, frozen dough, flat breads and pizzas. Food applications for hydrolyzed wheat protein are in nutritional bars, beverages as well as in baking. Wheat protein finds applications in bakery, confectionary, sports food and functional food as dough binder, nutrient supplement, processing aid and thickener. Largest application is witnessed across bakery industry which accounts 70% of the market followed by other sectors like pet food and breakfast cereals.
The market has also been geographically segmented into North America, Europe, Asia-Pacific, South America and Africa. North America accounts for the major market share in the world, with US being its largest market for wheat protein due to the increasing demand in sports and nutritional foods. Followed by Europe which is expected to be the fastest growing market owning to the raising health concerns among consumers and demand for meet –free foods. Asia Pacific region is emerging with pool of opportunities due to its raising population, and high demand for nutritional foods.
The Key players in the market are Manildra Group, Cargill Inc., ADM, Tereos syrol, Roquette, MGP Ingredients, Inc., Permolex, Chamtor, Crespel & Deiters GmbH, Crop Energies, Sedamyl, Kroener Staerke, Amilina, White Energy, Jaeckering, Agridient, Dengfeng Grainergy Agricultural Development, and Anhui Reapsun Food. Manildra group and Cargill Inc. are the market leaders which occupies 20% and 18% of the market respectively. To increase the market share the major players are focusing on market growth and consumer demand, therefore concentrating on new product varieties of weight management foods and new R&D methods to improve the protein delivery.
Key Deliverables in the Study
Market analysis for the Global Wheat Protein Market, with region specific assessments and competition analysis.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market.
Extensively researched competitive landscape section with profiles of major companies along with their market shares.
Identification and analysis of the macro and micro factors that affect the Global Wheat Protein Market.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major regions in country where this industry is blooming and to also identify the regions that are still untapped.
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