Global Whey Protein Market - Growth, Trends And Forecast (2015-2020)
LONDON, Oct. 7, 2015 /PRNewswire/ -- Whey protein is traditionally a by-product of cheese manufacturing; watery portion of milk separated from curd. It is considered a whole food as it contains all 20 essential amino acids that human body requires. This product is very much in demand among infants in need of protein diets, athletes, lactose allergic population and body building enthusiasts. In short-time, whey has come a long way from being a by-product to becoming one of the highly sophisticated industries functioning in food/food derivates segment today.
Global production of whey protein amounted to 240 million MT in 2014 and the production rate is expected to increase 3.5% annually. Global whey protein market had a value of $5.4 billion in 2014. The market is expected to reach $8.4 billion by 2020 with an estimated CAGR of 7.6%.
Whey proteins are versatile in usage and find applications extensively in infant formulae, bakers & confectionaries, snacks and dairy products. Functional beverages like sack and wine employ whey as a major ingredient in production. This will be the fastest growing segment in next five years. With identified nutritional value, 45% of whey protein market has been centralized in dietary supplements segment.
Whey protein concentrate (WPC), whey protein isolate (WPI) and hydrolyzed whey protein (HWP) are three available forms in the market. WPC -high in lactose and low in protein- constitutes over 25% of total whey protein market share. It is used in the production of protein beverages and nutritional supplements. HWP -high in protein- holds around 60% of market share and are used in medical and sports nutrition products.
Agropur MSI, American Dairy Products Institute, Arla Foods, DMK Group, Glanbia Plc and Westland Milk Products are some major players in the industry. Their product portfolio, research & development, strategic initiatives and commitment towards meeting customers' demands play a major role maintaining market stability.
Market Drivers:
Rising global demand for dairy-based products, growing market for paediatric foods and global trends in health and wellness, along with increased popularity of protein consumption, are the major factors contributing towards market growth. Other factors include:
Growing emphasis on 'ready to drink' and performance boosting productsAdvancements in technology leading to high quality, versatile product varietiesMajor
Restraints:
High manufacturing cost, health & safety concerns, regulatory concerns and required certifications for marketing are the major factors hindering market growth.
Growing Opportunities:
Rapidly growing demand for infant foods, processed foods and dairy-based products
Higher scope of application in personal care and sports nutrition segment
Increasing elderly population prescribed for dietary supplements intake
WHAT THE REPORT OFFERS
Market definition along with identification of key drivers and restraints for the market.Market analysis for whey protein, with region specific assessments and competition analysis.Identification of factors instrumental in changing the market scenarios, rising opportunities and global consumer trends.Extensively researched competitive landscape section with profiles of major companies along with their market shares.Identification and analysis of macro and micro factors that affect global whey protein market on both global and regional scale.A comprehensive list of key market players along with analysis of their current strategic interests and key financial information.
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