NEW YORK, Oct. 17, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
http://www.reportlinker.com/p01010161/Global-Yellow-Pages-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Telecommunication_Services
This report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Segments: Print Yellow Pages, Internet Yellow Pages, and Mobile Yellow Pages. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 139 companies including many key and niche players such as Dex One Corporation, Eniro AB, Pages Jaunes Groupe, Seat Paigne Gialle, Sensis Pty Ltd., SuperMedia, Inc., Trudon (Pty) Ltd., TRUVO, Valley Yellow Pages, Yellowbook, Yell Group Plc, Yellow Pages Group, YP Holdings LLC, and ZipLocal. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Print Yellow Pages I-3
Internet Yellow Pages (IYP) I-4
Mobile Yellow Pages I-4
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
An Introduction II-1
Current and Future Analysis II-1
Impact of Recession II-2
Threat of Obsolescence Looms over Printed Yellow Pages Market II-3
Yellow Pages Industry Witnessing a Shift II-4
2. MARKET DYNAMICS II-5
Changing Advertising Landscape II-5
A Valuable yet Expensive 'Affair' II-5
Reasons for Consumers' Undying Faith in Yellow Pages II-5
Debts Deter Development Plans II-6
Advertising in Both Print and Internet Advantageous for
Businesses II-6
Top 10 Categories in the Printed Yellow Pages (2010): Ranked
on the Basis of Usage II-6
Top 10 Categories in Internet Yellow Pages (2010): Ranked on
the Basis of Usage II-7
Sustainability: A Key Concern for Print Yellow Pages Industry II-7
Companies Strategize to Curb Falling Fortunes of Printed
Directories II-8
Publishers Look to Sustain Growth through Abridged Yellow Pages II-8
Digital Expansion to Pep up Revenues II-8
Online Publishing Revolutionizes Telephone Number Listings II-8
Brand Image Propel Internet Yellow Pages Searches II-9
Mobile Local Services: The Future II-9
Mobile Yellow Pages Races Past Personal Computers II-9
Tablets Foray into Yellow Pages Market II-10
Mobile Search Apps on a Roll II-10
Location-based Advertising: A Preferred Advertising Solution II-10
Local Search Marketing: Implications for Yellow Pages II-11
Table 1: Leading Worldwide Sources of Local Business
Information (2012): Percentage Share Breakdown by Source
(includes corresponding Graph/Chart) II-11
Local SEOs: An Emerging Trend II-12
Small Businesses and Printed Yellow Pages II-12
Ad Spending in SMBs: Printed Directories Hold Ground II-12
Table 2: Advertising in Small and Medium Businesses (2010):
Percentage Share Breakdown of Usage Rate for Facebook,
Printed Yellow Pages, Twitter, and Others (includes
corresponding Graph/Chart) II-12
Mobile Local Search & Online Daily Deals: Opportunities for
Small Businesses II-13
Online Video: A Major Offering from Online Yellow Pages II-13
Yellow Pages Industry Participants Retaliate II-13
3. YELLOW PAGES - AN OVERVIEW II-14
Yellow Pages: The Concept II-14
Historical Journey of Yellow Pages II-14
From Where Do Publisher's Source the Listings? II-14
Print Yellow Pages II-14
ROI Generation in Yellow Pages Industry II-15
Advantages of Yellow Pages II-16
Drawbacks of Yellow Pages II-16
Internet Yellow Pages (IYP) II-16
Types of Internet Yellow Pages Advertisements II-17
Sponsored Listings II-17
Banner Advertisements II-18
Email Links II-18
Advantages of Internet Yellow Pages II-18
Mobile Yellow Pages II-19
A Typical Mobile Yellow Pages Model II-19
Benefits of Online and Print Yellow Pages over Other Sources II-20
Permission-based Marketing II-20
Targeted Solutions II-20
Ideal for Movers II-20
Cost Effective Surrogates: A Threat II-20
Billboards II-20
Radio II-20
Cooperative Direct Mail II-21
Online Directories II-21
Frequency Programs II-21
Search Engine Optimization II-21
4. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS II-22
ImmersiFind Unveils New Local Search and Internet Directory
Service II-22
Yellow Pages Group Unveils the Yellow Pages 360° Solution II-22
Etisalat to Unveil Etisalat Mobile Yellow Page Application II-22
Umniah Unveils Yellow Pages Service for Mobile Phones II-23
YPG Launches Digital Search Products for Mobile Phones II-23
Yellowbook Rolls Out Yellow Pages Application for Android™
Tablets II-23
AT&T Unleashed Updated YP(SM) Yellow Pages App II-24
Yellow Magic Introduces YelloReader Formatting Technology II-24
Dialindia Unveils Local Classifieds Service II-24
Avantar Launches Yellow Pages App for iPad II-24
Grey Lines Unveils 'City Xplorer' Mobile Yellow Pages Software II-25
Egypt Yellow Pages Rolls Out New Search Application, Native to
iPhone II-25
Yellow Pages Group Releases YellowPages.ca™ Mobile App for
Windows Phone 7 Devices II-25
Yellow Pages Group Releases YellowPages.ca™ Mobile App for
Apple iPad II-25
Egypt Yellow Pages Announces Launch of Blackberry Native
Application II-25
Turkey Yellow Pages Unveils Reklam Olcer Is'te II-26
Egypt Yellow Pages Introduces Improved Edition of Yellow.com.eg II-26
YPG Unveils Mobile Search Application for iPhone and BlackBerry II-26
Egypt Yellow Pages and Ticket Marche Launch Event Booking on
Yellow.com.eg II-27
Turkey Yellow Pages Introduces Mobile Yellow Pages Portal in
Beta Version II-27
5. RECENT INDUSTRY ACTIVITY II-28
AT&T Divests Stake in Yellow Pages II-28
Yell Announces Acquisition of Znode II-28
Sensis Partners with Yelp for New Mobile Search Website II-28
Poynt Inks Agreement with YPG II-28
Egypt Yellow Pages Signs Partnership Agreement with Sarmady II-29
Egypt Yellow Pages to Partner with Foursquare II-29
Global Yellow Pages Enters into Joint Venture with Coresoft
and OneEmpower II-29
Yellow Pages Association Undergoes Re-branding to Local Search
Association II-30
DexOne Enters Into a Marketing Partnership with Google II-30
TELUS and YPG Team up to Provide Easy Mobile Search II-30
Local.com Renews and Expands Distribution Agreement with
Idearc Media II-31
Yellow Pages and TELUS Enter into a Partnership Agreement II-31
Yellowbook Enters into a Partnership Deal with Adaffix II-31
Yellow Pages Acquires Cimarron Global II-31
Yellow Pages Group Takes Over Enquiro II-32
Idearc Undergoes Re-branding to SuperMedia II-32
Turkey Yellow Pages Enters into Partnership with vSplash II-32
LB2 Group Takes Over Ketchum Directory Advertising II-32
Yellow Pages Group Partners with Marchex II-33
Turkey Yellow Pages and Egypt Yellow Pages Ink Agreements with
Hotel Reservation Service II-33
R.H. Donnelley Corporation Emerges From Bankruptcy as Dex One
Corporation II-33
6. FOCUS ON SELECT PLAYERS II-34
Dex One Corporation (USA) II-34
Eniro AB (Sweden) II-34
Pages Jaunes Groupe (France) II-34
Seat Paigne Gialle (Italy) II-35
Sensis Pty Ltd (Australia) II-35
SuperMedia, Inc. (USA) II-35
Trudon (Pty) Ltd. (South Africa) II-36
TRUVO (Belgium) II-36
Valley Yellow Pages® (USA) II-36
Yellowbook (USA) II-36
Yell Group Plc (UK) II-37
Yellow Pages Group (Canada) II-37
YP Holdings LLC (USA) II-38
ZipLocal (USA) II-38
7. GLOBAL MARKET PERSPECTIVE II-39
Table 3: World Recent Past, Current and Future Analysis for
Yellow Pages by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for the Years 2009 through 2018 (includes
corresponding Graph/Chart) II-39
Table 4: World 10-Year Perspective for Yellow Pages by
Geographic Region -Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest
of World Markets for 2009, 2012 and 2018 (includes
corresponding Graph/Chart) II-40
Table 5: World Recent Past, Current and Future Analysis for
Print Yellow Pages by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for the Years 2009 through 2018 (includes
corresponding Graph/Chart) II-41
Table 6: World 10-Year Perspective for Print Yellow Pages by
Geographic Region-Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest
of World Markets for 2009, 2012 and 2018 (includes
corresponding Graph/Chart) II-42
Table 7: World Recent Past, Current and Future Analysis for
Internet Yellow Pages by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Rest of World
Markets Independently Analyzed with Annual Revenue Figures in
US$ Million for the Years 2009 through 2018 (includes
corresponding Graph/Chart) II-43
Table 8: World 10-Year Perspective for Internet Yellow Pages
by Geographic Region - Percentage Breakdown of Revenues for
US, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of World Markets for 2009, 2012 and 2018 (includes
corresponding Graph/Chart) II-44
Table 9: World Recent Past, Current and Future Analysis for
Mobile Yellow Pages by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Revenues in US$ Million for
the Years 2009 through 2018 (includes corresponding
Graph/Chart) II-45
Table 10: World 10-Year Perspective for Mobile Yellow Pages by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest
of World Markets for 2009, 2012 and 2018 (includes
corresponding Graph/Chart) II-46
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Advertising Spend Patterns in the US III-1
Table 11: Advertising Industry in the US (2011): Percentage
Share Breakdown of Ad Spending by Media Segment (includes
corresponding Graph/Chart) III-1
Table 12: Advertising Industry Spending in the US (2011):
Percentage Share Breakdown by Media Type (includes
corresponding Graph/Chart) III-1
Table 13: Online Advertising Market in the US (2012):
Percentage Share Breakdown of Revenues by Ad Type (includes
corresponding Graph/Chart) III-2
Yellow Pages Industry: An Overview III-2
Print Yellow Pages: On the Decline III-2
Table 14: Print Yellow Pages Market in the US (2005-08):
Year Wise Usage in Terms of References (Million) (includes
corresponding Graph/Chart) III-3
Ban on Yellow Pages Distribution: A Major Cause of Concern III-3
Bankruptcies Trigger Organizational Restructurings III-4
Yellow Pages Industry Adapts to Digital Medium III-4
Table 15: Yellow Pages Market in the US (2010): Percentage
Share Breakdown of Number of References for Print Yellow
Pages and Internet Yellow Pages (includes corresponding
Graph/Chart) III-4
Internet Yellow Pages Market: On the Rise III-4
Table 16: Leading Sources of Traffic to Internet Yellow
Pages in the US (2010): Percentage Breakdown of User Share
by Type (includes corresponding Graph/Chart) III-5
Yellow Pages Find Favor for Local Searching III-5
Table 17: Yellow Pages as % of Local Advertising
Expenditure in the US (2008-2012) (includes corresponding
Graph/Chart) III-6
Table 18: Leading Local Business Information Sources in the
US (2012): Ranked by Percentage Reach (includes
corresponding Graph/Chart) III-6
Table 19: Primary Goals of Local Business Online Search by
Channel in the US: Percentage Breakdown by Frequency of
Usage (includes corresponding Graph/Chart) III-7
Mobile Devices: A Rapidly Expanding Medium for Local Search III-7
Demand on Recovery Mode in Metros III-8
Competitive Landscape III-8
Table 20: Leading Players in the US Yellow Pages Market
(2010): Percentage Breakdown of Revenues for DexOne, AT&T
Advertising Solutions, Eniro, SuperMedia, PagesJaunes,
Yellow Media, Seat SpA and Others (includes corresponding
Graph/Chart) III-8
Product/Service Innovations/Launches III-8
Strategic Corporate Developments III-10
Key Players III-12
B.Market Analytics III-14
Table 21: US Recent Past, Current and Future Analysis for
Yellow Pages by Segment - Print, Internet and Mobile Yellow
Pages Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for the Years 2009 through 2018
(includes corresponding Graph/Chart) III-14
Table 22: US 10-Year Perspective for Yellow Pages by Segment
- Percentage Breakdown of Revenues for Print, Internet and
Mobile Yellow Pages Markets for 2009, 2012 and 2018
(includes corresponding Graph/Chart) III-15
2. CANADA III-16
A.Market Analysis III-16
Outlook III-16
Key Statistical Data III-16
Table 23: Advertising Market in Canada (2012): Percentage
Breakdown of Revenue Share by Medium (includes
corresponding Graph/Chart) III-16
Product/Service Innovations/Launches III-16
Strategic Corporate Developments III-18
Yellow Pages Group - A Key Player III-20
B.Market Analytics III-21
Table 24: Canadian Recent Past, Current and Future Analysis
for Yellow Pages by Segment - Print, Internet and Mobile
Yellow Pages Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for the Years 2009 through
2018 (includes corresponding Graph/Chart) III-21
Table 25: Canadian 10-Year Perspective for Yellow Pages by
Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-22
3. JAPAN III-23
Market Analysis III-23
Table 26: Japanese Recent Past, Current and Future Analysis
for Yellow Pages by Segment - Print, Internet and Mobile
Yellow Pages Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for the Years 2009 through
2018 (includes corresponding Graph/Chart) III-23
Table 27: Japanese 10-Year Perspective for Yellow Pages by
Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-24
4. EUROPE III-25
A.Market Analysis III-25
Outlook III-25
Key Statistics III-25
Table 28: European Directories Market (2012): Percentage of
Online Directories by Country (includes corresponding
Graph/Chart) III-25
B.Market Analytics III-26
Table 29: European Recent Past, Current and Future Analysis
for Yellow Pages by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for the Years 2009 through 2018 (includes
corresponding Graph/Chart) III-26
Table 30: European 10-Year Perspective for Yellow Pages by
Geographic Region - Percentage Breakdown of Revenues for
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for 2009, 2012 and 2018 (includes
corresponding Graph/Chart) III-27
Table 31: European Recent Past, Current and Future Analysis
for Yellow Pages by Segment - Print, Internet and Mobile
Yellow Pages Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for the Years 2009 through
2018 (includes corresponding Graph/Chart) III-28
Table 32: European 10-Year Perspective for Yellow Pages by
Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-29
4a. FRANCE III-30
A.Market Analysis III-30
Outlook III-30
Pages Jaunes Groupe - A Key Player III-30
B.Market Analytics III-31
Table 33: French Recent Past, Current and Future Analysis
for Yellow Pages by Segment - Print, Internet and Mobile
Yellow Pages Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for the Years 2009 through
2018 (includes corresponding Graph/Chart) III-31
Table 34: French 10-Year Perspective for Yellow Pages by
Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-32
4b. GERMANY III-33
Market Analysis III-33
Table 35: German Recent Past, Current and Future Analysis
for Yellow Pages by Segment - Print, Internet and Mobile
Yellow Pages Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for the Years 2009 through
2018 (includes corresponding Graph/Chart) III-33
Table 36: German 10-Year Perspective for Yellow Pages by
Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-34
4c. ITALY III-35
A.Market Analysis III-35
Outlook III-35
Seat Paigne Gialle - A Key Player III-35
B.Market Analytics III-36
Table 37: Italian Recent Past, Current and Future Analysis
for Yellow Pages by Segment - Print, Internet and Mobile
Yellow Pages Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for the Years 2009 through
2018 (includes corresponding Graph/Chart) III-36
Table 38: Italian 10-Year Perspective for Yellow Pages by
Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-37
4d. THE UNITED KINGDOM III-38
A.Market Analysis III-38
Outlook III-38
Strategic Corporate Development III-38
B.Market Analytics III-39
Table 39: UK Recent Past, Current and Future Analysis for
Yellow Pages by Segment - Print, Internet and Mobile Yellow
Pages Markets Independently Analyzed with Annual Revenue
Figures in US$ Million for the Years 2009 through 2018
(includes corresponding Graph/Chart) III-39
Table 40: UK 10-Year Perspective for Yellow Pages by Segment
- Percentage Breakdown of Revenues for Print, Internet and
Mobile Yellow Pages Markets for 2009, 2012 and 2018
(includes corresponding Graph/Chart) III-40
4e. SPAIN III-41
Market Analysis III-41
Table 41: Spanish Recent Past, Current and Future Analysis
for Yellow Pages by Segment - Print, Internet and Mobile
Yellow Pages Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for the Years 2009 through
2018 (includes corresponding Graph/Chart) III-41
Table 42: Spanish 10-Year Perspective for Yellow Pages by
Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-42
4f. RUSSIA III-43
Market Analysis III-43
Table 43: Russian Recent Past, Current and Future Analysis
for Yellow Pages by Segment - Print, Internet and Mobile
Yellow Pages Markets Independently Analyzed with Annual
Revenue Figures in US$ Million for the Years 2009 through
2018 (includes corresponding Graph/Chart) III-43
Table 44: Russian 10-Year Perspective for Yellow Pages by
Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-44
4g. REST OF EUROPE III-45
A.Market Analysis III-45
Outlook III-45
Product/Service Innovations/Launches III-45
Strategic Corporate Developments III-46
Key Players III-46
B.Market Analytics III-48
Table 45: Rest of Europe Recent Past, Current and Future
Analysis for Yellow Pages by Segment - Print, Internet and
Mobile Yellow Pages Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for the Years 2009
through 2018 (includes corresponding Graph/Chart) III-48
Table 46: Rest of Europe 10-Year Perspective for Yellow
Pages by Segment - Percentage Breakdown of Revenues for
Print, Internet and Mobile Yellow Pages Markets for 2009,
2012 and 2018 (includes corresponding Graph/Chart) III-49
5. ASIA-PACIFIC III-50
A.Market Analysis III-50
Outlook III-50
Australia III-50
Sliding Fortunes of Printed Yellow Pages Market III-50
India III-50
Status of Location-based Services III-50
Product/Service Innovations/Launches III-51
Strategic Corporate Developments III-51
Key Players III-52
B.Market Analytics III-54
Table 47: Asia-Pacific Recent Past, Current and Future
Analysis for Yellow Pages by Segment - Print, Internet and
Mobile Yellow Pages Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for the Years 2009
through 2018 (includes corresponding Graph/Chart) III-54
Table 48: Asia-Pacific 10-Year Perspective for Yellow Pages
by Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-55
6. LATIN AMERICA III-56
Market Analysis III-56
Table 49: Latin America Recent Past, Current and Future
Analysis for Yellow Pages by Segment - Print, Internet and
Mobile Yellow Pages Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for the Years 2009
through 2018 (includes corresponding Graph/Chart) III-56
Table 50: Latin America 10-Year Perspective for Yellow Pages
by Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-57
7. REST OF WORLD III-58
A.Market Analysis III-58
Outlook III-58
Product/Service Innovations/Launches III-58
Strategic Corporate Developments III-60
Key Players III-60
B.Market Analytics III-62
Table 51: Rest of World Recent Past, Current and Future
Analysis for Yellow Pages by Segment - Print, Internet and
Mobile Yellow Pages Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for the Years 2009
through 2018 (includes corresponding Graph/Chart) III-62
Table 52: Rest of World 10-Year Perspective for Yellow Pages
by Segment - Percentage Breakdown of Revenues for Print,
Internet and Mobile Yellow Pages Markets for 2009, 2012 and
2018 (includes corresponding Graph/Chart) III-63
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 139 (including Divisions/Subsidiaries - 143)
The United States (61)
Canada (3)
Japan (1)
Europe (21)
- France (1)
- Germany (3)
- The United Kingdom (2)
- Italy (1)
- Rest of Europe (14)
Asia-Pacific (Excluding Japan) (45)
Latin America (6)
Africa (2)
Middle East (4)
To order this report:
Telecommunication_Services Industry: Global Yellow Pages Industry
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