Global Youth Traffic Safety Month launches the "Million Messages in May" campaign hosted by NOYS, the National Organizations for Youth Safety


May 08, 2012, 13:24 ET from National Organizations for Youth Safety

WASHINGTON, May 8, 2012 /PRNewswire/ -- The National Organizations for Youth Safety® (NOYS®), joined by celebrities from around the world, announces the launch of the "Million Messages in May" campaign, in support of Global Youth Traffic Safety Month™ observed annually in May.

Traffic crashes are the #1 killer of youth in the U.S. and throughout the world. The campaign's mission is to draw attention to Youth Traffic Safety by generating the transmission of one million traffic safety messages in May via Facebook, Twitter, email and texting.

To jumpstart the viral push, Million Messages in May spokespersons Tayler Malsam, 23, driver of the NASCAR® Nationwide #19 G-Oil Toyota Camry and Bryton James, 25, an Emmy winning star of CBS' daytime drama "The Young & The Restless," were joined by a powerhouse lineup: NBA Stars, Chase Budinger, Stephen Curry, Corey Maggette, Anthony Tolliver and Nolan SmithActors, Tatyana Ali, Noah Munck – iCarly, Christa Orecchio - National Nutrition Expert – and Pro Skateboarder, Greg Lutzka. Collectively, since May 1st, through tweets and Facebook posts, these celebrities have already helped NOYS send over 5 million messages.

WM Marketing is a cause-marketing partner with NOYS. Through an alliance of partners, including Genesis Marketing and Consulting, the "Million Messages in May" campaign is designed to use star power and social networking to encourage NOYS' supporters to share safe driving messages via the top networking platforms in the world.

"On average, people spend around 6 to 7 hours a month social networking(1). Imagine the impact it could have on saving lives if everyone sent a traffic safety message, even just once a day, while chatting, tweeting, or Facebooking," said James.

"We want everyone to 'do what you do' to save lives," said Malsam. "Send and forward messages, ask your friends to stay focused, avoid distractions. Don't text and drive, and be sure to buckle up," said Malsam.

According to NOYS Executive Director, Sandy Spavone, "the Million Messages in May social networking campaign supports the goal of Global Youth Traffic Safety Month, which is to engage and empower teens to develop and implement youth-led teen traffic safety projects that provide peer to peer education, support enforcement efforts, and advocate for stronger teen driving safety laws. The NOYS coalition hosts this global campaign. 

Through NOYS, youth-led organizations involve their membership in community level projects, youth-serving organizations support their efforts through curriculum support and research, business and industry leaders provide supplies, products, and monetary awards. Working together the NOYS Coalition empowers youth to raise their voices in a united effort to address youth traffic safety.


National Organizations for Youth Safety® (NOYS®), is a coalition of national organizations, business and industry leaders and federal agencies who serve youth and focus on youth safety and health. Through the coalition, NOYS influences more than 80 million young people and their adult advisors.  The mission of NOYS is to promote youth empowerment and leadership, and build partnerships that save lives, prevent injuries, and enhance safe and healthy lifestyles among all youth. or follow @NOYSnoise.

About WM Marketing, LLC.

WM Marketing, an official marketing partner for NOYS, is a Cause-Related Marketing Company focused on taking clients where they otherwise can't access, via highly creative and massively supported cause related programs. WM Marketing's alliance of partners gives them deeper reach into traditional markets plus exclusive access into typically inaccessible channels.  The WM strategy, "Delivering a Bigger Bang for Your Buck," is based on a strategic marketing structure that is far more impactful and cost effective than the traditional marketing alternatives.

About Genesis Marketing and Consulting

At Genesis Marketing and Consulting we believe it all starts with relationships. Relationships with the consumer. Relationships with our partners. Relationships with our clients. Our decades of experience in Direct Response, television media, print, radio, Internet marketing, retail channel management, celebrity talent management, demographic analysis, product development & product acquisition allows our clients to "plug in" to our many existing revenue channels and move seamlessly into almost any global market.

(1)  Wall Street Journal February 12, 2012

SOURCE National Organizations for Youth Safety