Globe Telecom Launches Philippines' First-ever Virtual Video Store on Mobile
Over 40 million prepaid customers get access to over 200,000 videos on their mobile phones for as low as US$0.02 each
MANILA, Philippines, Nov. 14, 2014 /PRNewswire/ -- Globe Telecom, one of the leading telecommunications networks in the Philippines, is bringing its over 40 million prepaid customers a richer mobile data experience on the back of increasing affordability and availability of smartphones with the launch of the country's first-ever one-stop shop virtual video store.
Globe recently launched Piso Mall, a mobile video store which enables Globe prepaid and TM customers to watch videos on their mobile phones from a selection of over 200,000 videos, with each video available for as low as P1 or US$0.02.
With Piso Mall, customers can enjoy their favorite TV shows, movie trailers and clips, music videos and video tutorials at a pocket-friendly price, anytime, anywhere via their mobile phones. Videos can be chosen from over 12 channels including Hollywood and News, Music, Kids, For Men, Lifestyle, Sports, Extreme, Technology, Cooking and Web Series.
There is no maintaining prepaid load balance required to access Piso Mall and no additional data charges are applied when browsing through videos.
"Strengthening our content play, Globe is bringing mobile entertainment to prepaid customers with the country's first-ever virtual video store Piso Mall, giving them access to hundreds of thousands of videos of various genres and categories. For as low as one peso (US$0.02), prepaid and TM customers can use their smartphones and its features fully, going beyond the usual calls and texts. With Piso Mall, we are changing the prepaid landscape once again by providing our customers easy, affordable and hassle-free access to video content, enabling them to live their digital lifestyle," says Issa Cabreira, Senior Vice President, Globe Consumer Mobile Marketing.
Globe is a trailblazer in the Philippine mobile prepaid market as it pioneered GoSAKTO, a service that allowed prepaid customers to create and customize their own prepaid promos based on their budget, needs, and lifestyle. The telecom company also bundled its core call and text promos with the world's top messaging apps such as Viber, FB Messenger, KakaoTalk, WeChat, WhatsApp, and Line, enabling customers to connect with their contacts from around the world. Proving its global impact, GoSAKTO was adjudged Best Network-based Solution for Serving Customers Award in the 19th Annual Global Mobile Awards by the GSMA in Barcelona, Spain for delivering innovative pricing features to the prepaid market that have previously been confined to the postpaid market -- giving many more customers the ability to personalize their services and tailor them to their needs.
During the third quarter of the year, Globe Telecom's prepaid business remained in full swing after its customer base breached the 40-million mark amidst intense competition and aggressive switching in the prepaid market.
As of end-September 2014, total prepaid base has grown to 40.7 million, up 18% from the 34.5 million customers as of the same period last year. The telco's digital brand for the youth Globe Prepaid grew its customer base to 18.9 million customers, a 12% increase from last year's customer base of 17 million, while TM, the company's value prepaid brand, increased its customer base to 21.8 million, a solid 24% growth from last year's 17.6 million customers.
Globe Prepaid gross acquisitions for the first nine months of the year grew to 11.6 million or 23% higher than the acquisition level in the same period last year of 9.4 million. Coming from strong gross acquisitions, net incremental subscribers likewise improved by 109% to 1.1 million from 523,797 in the same period last year.
TM, on the other hand, generated a total of 5 million new SIMs in the third quarter of 2014, bringing total gross acquisitions as of the end of September this year to 15.5 million, up 27% against the same period in 2013.
Globe Press Room: www.globe.com.ph/press-room
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SOURCE Globe Corporate Communications Team
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