Gloucester Engineering Signs with Corporate Ink
Integrated Marketing Program Focuses on Brand Rebuilding for Plastics Industry Pioneer
NEWTON, Mass., Oct. 24, 2011 /PRNewswire/ -- Gloucester Engineering Co. (GEC), one of the pioneers of the plastic extrusion industry, has signed Corporate Ink for high-impact brand repositioning, customer advocacy and integrated marketing support.
Gloucester Engineering has a rich 50-year tradition of helping plastics manufacturers innovate, maintain strong margins and drive high output from capital equipment investments.
Now with new executive leadership and the backing of NY-based private equity firm Blue Wolf Capital Partners, Gloucester Engineering is poised to reclaim its leadership position keeping true to its legacy of high productivity, customer service and innovation – and meeting the challenges of a new, globally competitive marketplace.
"Corporate Ink has a proven track record of helping B2B companies build value, trust and perception with their customers, prospects and industry," said Mark Steele, CEO of Gloucester Engineering. "Our integrated teams bring together a deep respect for Gloucester's strong heritage and potential to drive the next 50 years of innovation in the plastics industry. Corporate Ink will play an integral role in our rebranding."
Corporate Ink brings proven expertise in creating new markets for ambitious business-to-business (B2B) companies. Core services include integrating PR and lead-generation, customer advocacy and industry influence. The firm earned The Wall Street Journal's award for 'Best Small Workplace' and is a member of Worldcom Public Relations Group, the world's largest network of independently owned public relations agencies.
Contact:
Courtney Porcella
617-969-9192
[email protected]
Now blogging at:
www.corporateinklings.com
SOURCE Corporate Ink Public Relations
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