Gluten-free Food Market in the US to grow at a CAGR of 9.94% from 2022 to 2027, Driven by the growing demand for gluten-free bakery products - Technavio

NEW YORK, March 23, 2023 /PRNewswire/ -- The gluten-free food market in the US size is estimated to grow by USD 1,175.34 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 9.94% during the forecast period. Technavio has segmented the market based on the product (bakery, snacks, and others) and distribution channel (supermarkets and hypermarkets, convenience stores, specialty stores, online retail, and drug stores). 

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Gluten-free Food Market in the US - Vendor Analysis

The gluten-free food market in the US will exhibit robust growth during the forecast period and is highly fragmented due to the presence of existing vendors and numerous new and emerging vendors. Aleias Gluten Free Foods LLC, Amys Kitchen Inc., B and G Foods Inc., Blue Diamond Growers, Bobs Red Mill Natural Foods Inc., Chobani Global Holdings LLC, Conagra Brands Inc., Doves Farm Foods Ltd., Dr. Schaer AG, Flowers Foods Inc., General Mills Inc., Genius Foods Ltd., Gruma SAB de CV, Hero AG, Kellogg Co., Mondelez International Inc., Nestle SA, PepsiCo Inc., The J.M Smucker Co., and The Kraft Heinz Co. are some of the major players in the market.

Gluten-free Food Market in the US - Segmentation Assessment
Segment Overview

• The market share growth by the bakery segment will be significant for the growth of the gluten-free food market in the US during the forecast period. Gluten-free bakery products include gluten-free bread, gluten-free biscuits, and gluten-free cookies and gluten-free confectionery products include flour confections, namely gluten-free sweet pastries, gluten-free cakes, and similar gluten-free baked sweets. The growing demand can be attributed to factors such as the changing diets of consumers, increasing incidences of celiac disease, and innovation in baking. Bakers of gluten-free products expand their presence and increase the availability of gluten-free bakery products by launching exclusive outlets. For instance, in March 2020, Breadblok opened a gluten-free bakery in Los Angeles. Hence, the growing number of gluten-free bakeries is expected to drive the growth of the gluten-free food market in the US during the forecast period.

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Gluten-free Food Market in the US – Market Dynamics
Key factor driving market growth

The rising demand for gluten-free bakery products is fueling the US gluten-free food market growth significantly. The increasing demand can be attributed to factors such as the availability of a wide range of offerings, new product launches, product innovations, and rebranding. The demand for healthy foods, especially gluten-free baked goods, increased during the COVID-19 pandemic to improve immunity, which led to a rise in the sales of gluten-free bakery goods such as bread, cookies, and biscuits. Similarly, the growing prevalence of irritable bowel syndrome (IBS) will further increase the demand for gluten-free food. Thus, factors like the rising demand for gluten-free bakery products are expected to drive demand for the market during the forecast period.

Leading trends influencing the market 

The growing prominence of private-label brands is a major trend influencing the US gluten-free food market growth. Retailers in the US emphasize more on private-label brands for gluten-free food products, as such brands offer varied types of gluten-free foods and beverages to increase profitability. Also, in order to capitalize on the growing demand for gluten-free confectioneries from consumers, major retailers introduce their own brands of gluten-free food products, such as organic gluten-free bakery products and confectioneries. For instance, Amazon.com offers a line of gluten-free foods and beverages through its private-label brand, 365 Everyday Value.

Major challenges hindering the market growth

The high price of gluten-free food products is a challenge that may impede the US gluten-free food market growth. The manufacturing process of gluten-free food products is complex, which increases the overall cost of the product. Additionally, key ingredients like rice and corn are used instead of wheat in gluten-free food products. This makes the manufacturing process expensive. Other costs incurred during the manufacturing of gluten-free food include certifications, exclusive carriers to avoid cross-contamination, specialized supply chains, and logistics. Hence, the manufacturing cost of gluten-free products is higher than that of products with gluten, which increases their selling price. For instance, the price of gluten-free bread is about ten times higher compared to its regular counterpart. Hence, the high prices may pose a major challenge to the growth of the market during the forecast period.

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What are the key data covered in this Gluten-free Food Market in the US report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the gluten-free food market in the US between 2023 and 2027
• Precise estimation of the size of the gluten-free food market in the US and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the gluten-free food market across the US
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the gluten-free food market in the US vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Gluten-free food market in US 2017 - 2021 
• Exhibit 15: Historic Market Size – Data Table on Gluten-free food market in US 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 16: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 Distribution channel Segment Analysis 2017 - 2021 
• Exhibit 17: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 25: Chart on Product - Market share 2022-2027 (%)
• Exhibit 26: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 27: Chart on Comparison by Product
• Exhibit 28: Data Table on Comparison by Product

• 6.3 Bakery - Market size and forecast 2022-2027 
• Exhibit 29: Chart on Bakery - Market size and forecast 2022-2027 ($ million)
• Exhibit 30: Data Table on Bakery - Market size and forecast 2022-2027 ($ million)
• Exhibit 31: Chart on Bakery - Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on Bakery - Year-over-year growth 2022-2027 (%)

• 6.4 Snacks - Market size and forecast 2022-2027 
• Exhibit 33: Chart on Snacks - Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Snacks - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Snacks - Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Snacks - Year-over-year growth 2022-2027 (%)

• 6.5 Others - Market size and forecast 2022-2027 
• Exhibit 37: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 38: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 40: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 41: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 42: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 43: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 44: Chart on Comparison by Distribution Channel
• Exhibit 45: Data Table on Comparison by Distribution Channel

• 7.3 Supermarkets and hypermarkets - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Supermarkets and hypermarkets - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Supermarkets and hypermarkets - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Supermarkets and hypermarkets - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Supermarkets and hypermarkets - Year-over-year growth 2022-2027 (%)

• 7.4 Convenience stores - Market size and forecast 2022-2027 
• Exhibit 50: Chart on Convenience stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Convenience stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Convenience stores - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Convenience stores - Year-over-year growth 2022-2027 (%)

• 7.5 Specialty stores - Market size and forecast 2022-2027 
• Exhibit 54: Chart on Specialty stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 55: Data Table on Specialty stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Chart on Specialty stores - Year-over-year growth 2022-2027 (%)
• Exhibit 57: Data Table on Specialty stores - Year-over-year growth 2022-2027 (%)

• 7.6 Online retails - Market size and forecast 2022-2027 
• Exhibit 58: Chart on Online retails - Market size and forecast 2022-2027 ($ million)
• Exhibit 59: Data Table on Online retails - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Chart on Online retails - Year-over-year growth 2022-2027 (%)
• Exhibit 61: Data Table on Online retails - Year-over-year growth 2022-2027 (%)

• 7.7 Drug stores - Market size and forecast 2022-2027 
• Exhibit 62: Chart on Drug stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Data Table on Drug stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Chart on Drug stores - Year-over-year growth 2022-2027 (%)
• Exhibit 65: Data Table on Drug stores - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Distribution Channel 
• Exhibit 66: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 68: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 69: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 70: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 71: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 72: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 73: Matrix on vendor position and classification

• 11.3 Aleias Gluten Free Foods LLC 
• Exhibit 74: Aleias Gluten Free Foods LLC - Overview
• Exhibit 75: Aleias Gluten Free Foods LLC - Product / Service
• Exhibit 76: Aleias Gluten Free Foods LLC - Key offerings

• 11.4 Amys Kitchen Inc.
• Exhibit 77: Amys Kitchen Inc. - Overview
• Exhibit 78: Amys Kitchen Inc. - Product / Service
• Exhibit 79: Amys Kitchen Inc. - Key offerings

• 11.5 B and G Foods Inc.
• Exhibit 80: B and G Foods Inc. - Overview
• Exhibit 81: B and G Foods Inc. - Product / Service
• Exhibit 82: B and G Foods Inc. - Key offerings

• 11.6 Blue Diamond Growers
• Exhibit 83: Blue Diamond Growers - Overview
• Exhibit 84: Blue Diamond Growers - Product / Service
• Exhibit 85: Blue Diamond Growers - Key offerings

• 11.7 Bobs Red Mill Natural Foods Inc. 
• Exhibit 86: Bobs Red Mill Natural Foods Inc. - Overview
• Exhibit 87: Bobs Red Mill Natural Foods Inc. - Product / Service
• Exhibit 88: Bobs Red Mill Natural Foods Inc. - Key offerings

• 11.8 Chobani Global Holdings LLC 
• Exhibit 89: Chobani Global Holdings LLC - Overview
• Exhibit 90: Chobani Global Holdings LLC - Product / Service
• Exhibit 91: Chobani Global Holdings LLC - Key offerings

• 11.9 Conagra Brands Inc.
• Exhibit 92: Conagra Brands Inc. - Overview
• Exhibit 93: Conagra Brands Inc. - Business segments
• Exhibit 94: Conagra Brands Inc. - Key news
• Exhibit 95: Conagra Brands Inc. - Key offerings
• Exhibit 96: Conagra Brands Inc. - Segment focus

• 11.10 Doves Farm Foods Ltd. 
• Exhibit 97: Doves Farm Foods Ltd. - Overview
• Exhibit 98: Doves Farm Foods Ltd. - Product / Service
• Exhibit 99: Doves Farm Foods Ltd. - Key offerings

• 11.11 Dr. Schaer AG
• Exhibit 100: Dr. Schaer AG - Overview
• Exhibit 101: Dr. Schaer AG - Product / Service
• Exhibit 102: Dr. Schaer AG - Key offerings

• 11.12 Flowers Foods Inc.
• Exhibit 103: Flowers Foods Inc. - Overview
• Exhibit 104: Flowers Foods Inc. - Product / Service
• Exhibit 105: Flowers Foods Inc. - Key offerings

• 11.13 General Mills Inc.
• Exhibit 106: General Mills Inc. - Overview
• Exhibit 107: General Mills Inc. - Business segments
• Exhibit 108: General Mills Inc. - Key news
• Exhibit 109: General Mills Inc. - Key offerings
• Exhibit 110: General Mills Inc. - Segment focus

• 11.14 Gruma SAB de CV
• Exhibit 111: Gruma SAB de CV - Overview
• Exhibit 112: Gruma SAB de CV - Business segments
• Exhibit 113: Gruma SAB de CV - Key offerings
• Exhibit 114: Gruma SAB de CV - Segment focus

• 11.15 Hero AG
• Exhibit 115: Hero AG - Overview
• Exhibit 116: Hero AG - Product / Service
• Exhibit 117: Hero AG - Key offerings

• 11.16 Mondelez International Inc. 
• Exhibit 118: Mondelez International Inc. - Overview
• Exhibit 119: Mondelez International Inc. - Business segments
• Exhibit 120: Mondelez International Inc. - Key news
• Exhibit 121: Mondelez International Inc. - Key offerings
• Exhibit 122: Mondelez International Inc. - Segment focus

• 11.17 The J.M Smucker Co.
• Exhibit 123: The J.M Smucker Co. - Overview
• Exhibit 124: The J.M Smucker Co. - Business segments
• Exhibit 125: The J.M Smucker Co. - Key news
• Exhibit 126: The J.M Smucker Co. - Key offerings
• Exhibit 127: The J.M Smucker Co. - Segment focus

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 128: Inclusions checklist
• Exhibit 129: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 130: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 131: Research methodology
• Exhibit 132: Validation techniques employed for market sizing
• Exhibit 133: Information sources

• 12.5 List of abbreviations 
• Exhibit 134: List of abbreviations 

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