Glutino Launches "Name That Sandwich" Facebook Sweepstakes

LAWRENCE, Mass., Feb. 13, 2012 /PRNewswire/ -- Glutino, a leader and trusted partner in convenient gluten-free living, today launches an exciting Facebook sweepstakes to name delicious gluten-free sandwiches made on Genius® by Glutino® bread. Every week for 6 weeks an image of a delicious, mouth-watering sandwich made on Genius by Glutino bread will be featured, along with a description of ingredients in the sandwich. Visitors will be encouraged to vote for one of four name options – all creative, memorable, sure to inspire conversation, and provoke hunger – as well as enter for a chance to win weekly prizes and the grand prize.  

(Logo: http://photos.prnewswire.com/prnh/20120213/NE52321LOGO)

Each week, ten visitors who voted for the winning sandwich name will be given two free loaves of Genius by Glutino bread (one White and one Multigrain). Everyone who enters the contest during the six weeks of the promotion will be entered to win the grand prize, a $1000 gift certificate to glutenfree.com. Glutenfree.com is a site that serves as a resource for gluten-free products, recipes, information and support for those living a gluten-free lifestyle.

When visitors register to vote, there will also be an option to post their vote on their own Facebook wall. They will also be given the option to share the contest with their friends and let their friends know which sandwich name they voted for. For each share, the visitor will get an additional entry in the contest. Everyone who enters the sweepstakes and votes will also receive a $1-off Genius by Glutino bread coupon.

"Genius by Glutino was developed with delicious, full-sized sandwiches in mind," said Laura Kuykendall, director of marketing and R&D for Glutino. "We are thrilled to provide not only great sandwich ideas, but the opportunity to engage the Facebook community in some light-hearted fun in naming our mouth-watering sandwich recipes."

To find out more about the sweepstakes or to enter, visit www.facebook.com/glutino.

About Glutino Food Group
Since 1983, Glutino Food Group has been a trusted pioneer and leader in the gluten-free category. Glutino Food Group offers a wide variety of great-tasting, gluten-free foods consumers can trust.  Products are available in the US and Canada at local supermarkets, natural and organic retailers and on www.glutenfree.com.  For more information on Glutino Food Group, visit www.Glutino.com. Glutino Food Group, which includes SB Glutino, L.P. and Importations DE-RO-MA (1983) Ltee, is affiliated with Smart Balance, Inc.

About Smart Balance, Inc.
Smart Balance, Inc. (NasdaqGM: SMBL) is committed to providing superior tasting, solution-driven products in every category it enters.  The company's health and wellness platform consists of four trusted brands, each targeting a specific consumer need:  Smart Balance for heart healthier diets; Glutino for gluten-free diets; Earth Balance for plant-based diets; and Bestlife for weight management.  The company markets the Smart Balance line of products, which include Smart Balance® Buttery Spreads, Enhanced Milks, Buttery Sticks, Peanut Butters, Microwave Popcorn, Cooking Oils, Light Mayonnaise Dressings and Non-Stick Cooking Spray.  The company markets Glutino products, a trusted pioneer and leader in the gluten-free category, with a wide variety of great-tasting gluten-free foods consumers can trust across a number of product categories, including Glutino® Gluten-Free Pretzels, Pizzas and Bread.  The company markets the Earth Balance line of non-GMO, plant-based products, which include Earth Balance® Buttery Spreads, Nut Butters, Soy Milks, Vegan Mayo Dressings and Sandwich Spreads and Organic Coconut Spread.  The company also markets weight management products, including Buttery Spreads and Sticks, under the Bestlife™ brand.  

For more information about Smart Balance, Inc., please visit www.smartbalance.com.

SOURCE Glutino