GMA Consulting Welcomes Alisa Mirabal and David Robins as Senior Advisors

Appointments bring deep casino marketing modernization and world-class hospitality and culinary operations expertise to the firm's Senior Advisor team

LAS VEGAS, Sept. 22, 2026 /PRNewswire/ -- GMA Consulting, a world-leading gaming, hospitality, integrated resort, sports and entertainment research and consulting firm, today announced that Alisa Mirabal and David Robins have joined the firm as Senior Advisors. The appointments deepen GMA's roster of subject-matter experts advising public gaming companies, private operators, Native American tribes, banks, and government agencies around the world.

"Alisa and David each bring exactly the kind of hands-on, results-driven experience our clients count on," said Josh Swissman, Founding Partner & Managing Director of GMA Consulting. "Alisa's track record modernizing marketing, loyalty, and customer experience for some of the largest names in gaming, paired with David's three decades leading world-class hospitality and culinary operations for the Wolfgang Puck organization, gives our clients partners who have done the work from the inside — not just advised on it. As our industry evolves, additions like this strengthen our ability to deliver real, measurable results across every corner of the guest experience."

About Alisa Mirabal

Alisa Mirabal joins GMA Consulting as a Senior Advisor specializing in casino marketing modernization and connected customer growth strategy. With more than 20 years of leadership across casino operations, marketing strategy, product innovation, and digital transformation, Mirabal helps gaming, hospitality, sports and entertainment organizations turn legacy loyalty, CRM, and technology investments into measurable growth.

Most recently, Mirabal served as Vice President, Advanced Products & Global CXS Products at Aristocrat Technologies, where she directed five-year product roadmaps and led global gaming systems CXS product lines across the U.S., Asia, and Australia — overseeing a $25 million development budget and 40 legacy product lines where she focused on elevating innovation for regulated omni-channel and payment systems. She previously built the customer success function and product capabilities at sports-tech SaaS company Lava.ai, supporting 17 major clients across the NFL, NBA, NHL, and MLS to deliver digital real-time fan engagement experiences.

Mirabal's casino operating background spans 16 years as an operational marketer in such roles as Vice President & Assistant General Manager at Red Rock Casino Resort, where she led a full-spectrum resort operation with 2,600 employees and $450 million in annualized revenue, and Vice President, Marketing, Sales & Entertainment at Hard Rock Hotel & Casino Lake Tahoe, where she delivered a $10 million EBITDA swing in 18 months. She holds an MBA in Marketing from the University of Wisconsin, Whitewater, and a B.S. in Gaming Management from the University of Nevada, Reno.

About David Robins

David Robins joins GMA Consulting as a Senior Advisor, bringing more than 35 years of hospitality operations, culinary leadership, and brand development experience to the firm. Robins is the founder and principal consultant of Robins Hospitality, a full-service consultancy he launched in 2025 that partners with hotels, restaurant groups, developers, and lifestyle brands on concept development, operational turnarounds, culinary innovation, and leadership coaching.

From 1992 to 2025, Robins served as Executive Vice President of Operations, Corporate Chef, and Managing Partner for Wolfgang Puck Fine Dining Group, directing culinary and operational functions across a global, multi-concept restaurant portfolio — including Spago, CUT, and Wolfgang Puck Bar & Grill — spanning Las Vegas, Beverly Hills, New York, London, Singapore, and beyond. He led more than 30 domestic and international restaurant openings, oversaw more than 1,500 employees and $400 million in annual revenue responsibility, and partnered with luxury hospitality brands including Four Seasons, MGM Resorts, The Ritz-Carlton, Caesars Entertainment, The Venetian, and the Walt Disney Company. During this period, Robins concurrently served as Executive Chef of Spago, Wolfgang Puck's flagship restaurant, helping establish Las Vegas as a world-class dining destination.

Robins' honors include a James Beard Award nomination, Las Vegas Chef of the Year, and recognition from Zagat, Forbes, Bon Appétit, and The Wall Street Journal. In 2021, he opened 1228 Main, an artisan bakery and restaurant in downtown Las Vegas's Arts District, in partnership with Wolfgang Puck. He holds a B.A. in Communications from San Francisco State University.

Mirabal and Robins are available to meet with clients immediately. To learn more or to schedule a meeting, please contact [email protected].

About GMA Consulting

GMA Consulting is a world-leading gaming, hospitality, integrated resort, sports and entertainment research and consulting firm that is led by Founding Partners Matthew Chilton, Steve Gallaway, Seth Schorr, Josh Swissman, and Kit Szybala. GMA's client list spans the majority of public gaming companies, 85 Native American tribes, commercial and investment banks, and government agencies from around the world. For more information on GMA Consulting, please visit www.gmaconsulting.com.

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SOURCE GMA Consulting