GMC Selects INVISION, Inc.'s Dealmaker Software to Manage Ad Sales and Traffic Processes

Fast-Growing Television Network Offers Premier Customer Service with the Help of INVISION's Ad Sales System

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Jul 26, 2010, 07:50 ET

NEW YORK, July 26 /PRNewswire/ -- INVISION, Inc., the leading provider of advertising planning and sales solutions to the media industry, today announced GMC has chosen INVISION's DealMaker software to manage its ad sales operations. GMC is America's favorite channel for uplifting music and family entertainment and was the #1 ranked network among emerging & mid-sized networks for Emotional Connection, Attentiveness to Advertising, and Family Values, according to Jack Myers Research.

"GMC is rapidly becoming a must-have programming option for millions of Americans looking for family-friendly entertainment, and we're proud to help them maximize the impact and benefit of their advertisers' dollars," said Lynda Clarizio, CEO of INVISION, Inc.

"Dealmaker enables GMC to effectively manage the significant growth in advertising support that the network has experienced in 2010 and sets the table for continued growth with better service, better value and better results for our advertisers," said Mary Jeanne Cavanagh, Executive Vice President of Advertising Sales at GMC. "That's why we're pleased to partner with the industry's leading advertising sales solution to give our clients the best in customer service, tracking, and results. We have worked with the team at INVISION to build a strategic technology partnership that will allow us to aggressively expand our advertising sales operation while keeping our customer focus as priority number one."

Offered on both an enterprise and hosted basis, INVISION's software-based solutions manage the sale of more than $13 billion in annual television advertising inventory, helping media outlets increase the revenue yield on available advertising inventory. INVISION has established valuable and trusted relationships with a wide array of customers representing over 45 media outlets such as Comcast, NBC Universal, Sony Pictures Television, and Univision.

About GMC

GMC (http://www.watchGMCtv.com), the fastest-growing network in television and the number one digital network in perceived value (source: BETA Research), is America's favorite channel for uplifting music and family entertainment. GMC can be seen in more than 47 million homes on various cable systems around the country, on DIRECTV on channel 338 and on Verizon FiOS on channel 224.

About INVISION, Inc.

Founded in 1993, INVISION, Inc. (http://www.invisioninc.com) develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators and Hispanic-focused media. With offices in New York and Atlanta, INVISION's clients include BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Azteca America, Univision, Warner Bros. and The Weather Channel.