GO Veggie! Launches "Lactose Intolerants Anonymous" Campaign
CheeseProblems.com Welcomes Back 40 Million Americans with Lactose Intolerance to Cheesy Bliss
NORTH KINGSTOWN, R.I., Oct. 30, 2014 /PRNewswire/ -- Today, GO Veggie!, a pioneer in cheese-free cheese for more than 30 years, launches a new campaign: Lactose Intolerants Anonymous. A "fun way to talk about a very real, very gassy, very uncomfortable problem," the campaign microsite provides an online community for more than 40 million Americans with lactose intolerance.
Lactose intolerance is very common, especially in adults. According to the U.S. National Library of Medicine, about 30 million Americans have developed some degree of lactose intolerance by the age of 20, and some studies estimate 75 percent of the world's population are lactose intolerant; meaning the majority of humans lack the enzymes needed to break down lactose.
"Throughout social media, on Twitter especially, we've been following hundreds of conversations where people were craving their favorite foods like pizza or grilled cheese, and then were suffering the repercussions when they indulged," said Whitney Velasco-Aznar, Vice President of Marketing, GO Veggie! "Our mission is to deliver a blissfully cheesy experience so we created an online support group these consumers can join to welcome them back to cheesy bliss."
Now through December 19, people visiting CheeseProblems.com are prompted to complete a "four-step program," which rewards them with a product coupon and a personalized certificate of completion.
Even beyond allergies or intolerances, more people than ever are turning to plant-based diets to prevent health conditions. GO Veggie! cheese alternatives are made from rice, potatoes, soy beans and/or coconut – depending on the product format. GO Veggie! will continue to help ease that overwhelming feeling people with sensitivities experience when trying to navigate the food scene; to cater to a variety of tastes, dietary restrictions and health goals with cheese free products for everyone; and to innovate to meet these growing needs.
"Not only are GO Veggie! products lactose free, but also they are gluten free, and contain no cholesterol or saturated fat," continued Velasco-Aznar. "What's more, our products are typically half the fat and a third less calories than cheese, but have 50 percent more calcium and nearly as much protein as cheese."
To learn more about living with lactose intolerance, visit our new infographic: A Digestible Guide to Lactose Intolerance. For information about how GO Veggie! stacks up against dairy cheese and other cheese alternatives, please visit our website. For delicious and healthy inspiration, explore our Kitchen for hundreds of recipes searchable by lifestyle (dairy free, gluten free, etc.) and meal type.
About GO Veggie!®
Founded more than 30 years ago, Galaxy Nutritional Foods remains America's leading provider of great tasting cheese free products. Today, under Galaxy's new brand GO Veggie!, the company continues to innovate and offer consumers with food sensitivities or seeking healthier alternatives more cheese free choices. Across its product portfolio – Dairy Free, Lactose Free and Lactose & Soy Free – GO Veggie! offers 52 products across the United States and Canada including shreds, slices, blocks, grated topping and dairy free cream cheese in a range of flavors. GO Veggie! Lactose Free (green packaging) and GO Veggie! Dairy Free (purple packaging) can be found in the produce section of grocery stores nationwide. GO Veggie! Dairy Free and GO Veggie! Lactose & Soy Free (blue packaging) are available in natural food stores nationwide. For more information: visit: www.goveggiefoods.com.
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SOURCE GO Veggie!
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