ATLANTA, Feb. 23, 2012 /PRNewswire/ -- Public relations remains an attractive growth industry, but increased client pressure, a fragmented media market and a sluggish economy are causing many PR professionals to take a fresh look at business basics.
"Successful practitioners of public relations, now ranked as the 6th most stressful occupation in the U.S.*, place a premium on staying current and managing costs," said Julie Davis, president of the Georgia Chapter of the Public Relations Society of America (www.prsageorgia.org).
"PRSA knows these are fundamental to a practitioner's success and has worked to provide members with benefits that PR counselors just can't do without including free, top-shelf online and live seminars, taught by the best in the business, a host of business discounts and relationships with national providers that make the counselor's business administration easier. The association also provides a wide-ranging professional network that can offer solutions and connections."
PRSA|GA, the second-largest chapter of the national Public Relations Society of America, sweetens this offer in February with its FREE Chapter membership promotion: https://www.prsa.org/JoinUs/membershipApplication. The biggest savings of the year is available to new members now. The Georgia chapter offers a year-round program of local meetings and seminars to help members keep abreast of emerging trends - and the best way for members to take advantage of them.
PRSA offers members:
Professional Development Opportunities: PRSA members now have access to more than 50 free live and on-demand online training webinars ($200 value each). Topics range from Crisis & Reputation, Leadership & Management, Measurement & ROI, Social Media, and more. In addition, seminars and speakers on professional development are put on regularly in Atlanta for senior, mid-level and beginning public relations practitioners.
Monthly Meetings: Normally held the first Thursday of each month, Georgia chapter meetings features speakers discussing issues relevant to the industry. Subcommittees, called Special Interest Groups, or SIGs, highlight topics in industries including corporate & employee communications, healthcare, technology, non-profit and young professionals. Meetings also offer great networking opportunities.
To run the business more cost effectively, PRSA has arranged for discounts for:
- Insurance for Auto, Homeowners, Renters, Motorcycle and more from GEICO.
- Health, Dental, Life and Business Insurance from top vendors.
- FedEx®. Up to 20 percent off select FedEx Office shipping and print services, and 10 percent off other select services at more than 1,800 locations nationwide.
- Car Rental Discounts with Budget and Avis.
- Wine Baskets, Gourmet Baskets and Other Personalized Gifts from GiftTree.com.
- Broadcast Monitoring Services with DigiClips.
- Online Newsroom Software Services with NewsCactus.
- Personal and Corporate Relocation Services.
- Financial Planning Assistance.
"The public relations field continues to evolve rapidly, and it requires an up-to-date understanding of emerging technologies, as well as a solid professional network, and great resources for PR professionals to succeed," said Davis. "PRSA|GA has become the go-to resource for PR practitioners across our state so that our 800+ members can focus on service to their companies and clients. PRSA is helping practitioners to keep learning and stay competitive."
About PRSA Georgia
PRSA|GA (www.prsageorgia.org), the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.
The Chapter has monthly meetings as well as eight Special Interest Groups (Corporate & Employee Communications, Healthcare, Independent Counselors, Leader Board, Nonprofit, Technology, Travel & Tourism, and Young Professionals) that meet at various times.
The Chapter supports nine PRSSA (student society) groups at the following colleges: Berry College (Rome), Clark Atlanta University (Atlanta), Georgia College & State University (Milledgeville), Georgia State University (Atlanta), Georgia Southern University (Statesboro), Kennesaw State University (Kennesaw), Savannah State University (Savannah), University of Georgia (Athens), and University of West Georgia (Carrollton).
* Forbes Magazine, has come out with the 10 most stressful jobs of 2012.
#6 Public relations executive
Contact: Denise Grant